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Orion – From idea to launch in 45 days

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Orion – From idea to launch in 45 days

Last month we released Orion, a small app that turns your iPad into an HDMI monitor. This was certainly a big departure from our usual practice of making camera apps, so I wanted to take a moment to show the ‘why’ — and, after that, the ‘how’: our process of making it from thought to launch.

This is a dive into the conception, design, and development of Orion, a showcase of the fun one can have while making an app, and a look at the way a simple utility can be infused with funky retro charm.

The Pitch and the Product

This summer, Apple announced iPadOS 17 would support UVC, or USB Video Class devices (basically:”webcams”). This could be compelling to us, so we researched adding support to Halide. After all, how cool would it be to have Halide’s interface for your digital camera?

After some quick research, we found it didn’t really work quite like we had hoped. However, our experiments uncovered that those inexpensive USB-C “capture cards” you find on Amazon work like webcams. With one of those, you could plug any HDMI device into your iPad and its output would show up on your screen. It was a “Woah” moment.

What if we built an app that helped you use your iPad as a monitor?

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Evaluating An Idea

It’s one thing to have an awesome idea, and another to come up with product. We love doing things for the sake of art, but when you run your own business, you have to avoid new and shiny distractions. Otherwise, you’ll end up neglecting the work your customers rely on you for.

Ben and I pride ourselves on reviewing each other’s weird, left-field ideas whenever they come up — making sure we don’t jeopardize our entire business to, say, build an app that launches a game in the dynamic island when you press the action button (it was a promising idea, Ben). So before jumping on a new project, it helps to be skeptical. We asked ourselves a few questions.

❓ How many people want this? Our gut said, “A lot.” We’ve lost count of the times we wished we had a portable monitor within reach, whether it’s plugging it into our video and still cameras for better monitoring, connecting it to a Mac-Minis we have sitting in a closet, or just hooking up to a Nintendo Switch while traveling. At the same time, there’s a huge barrier asking someone to spend even $15 on a separate adapter in addition to the cost of our app.

❓ What makes our version special? We expected a glut of free “iPad monitor” apps in the App Store, like the Flashlight App gold rush of 2010. What could we bring to the table?

Design, in and of itself, is a feature. If this was going to be a possible use of the iPad, we might as well make it delightful.

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We also had technical tricks up our sleeve. Our research found that those capture dongles only supported 1080P resolution, and this presented an opportunity. Thanks to our background in image processing, we could build a resolution enhancer that would intelligently upscale to 4K resolution.

❓ Could it make some income to recoup our time? Assuming there’d be a lot of free utilities to enable this, we felt it was ideal for this app to be ‘freemium’. We’d make the core experience and most important part — using your iPad as a monitor — free. Advanced features, like our 4K upscaling, could be a one-time purchase. A big plus here was that we saw it as a fun exercise to build something new, and didn’t have the pressure to turn it into a business.


📝 A side note on fun: we never intended Halide to be a business, either. We just built it out of passion, and had a lot of fun doing it. That ended up becoming a huge success, and a ton of fun to work on. To this day, I think the best products are often built out of passion, not in an effort to chase huge payouts.


Okay, we had a plan, maybe. On paper, this all sounded like a good plan at that, but one with uncertainty. We know we’re obsessed with details. Unchecked, we could find ourselves spending a year on this, and if it flopped, we’d be kicking ourselves that we hadn’t made that dynamic island action button game instead (it could be a massive multiplayer game, Ben!).

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But we held ourselves to a short schedule, we could risk it. If it made a few bucks, great! If not, we could treat it as the quirky art project it was.

It was August 4th, just around the corner from New iPhone Season. This is our busiest time of year. That makes it sound kind of casual, but we are talking nights-and-weekends-crazy-busy-busy — when new iPhones come out, we don’t get advance hardware or a heads-up on what’s coming. We have to run to the store, buy the phones, and fix what is broken first and then work long nights to support what’s new.

We had to get Orion out before then. If we didn’t ship Orion in time, we had no choice but to shift focus to Halide and Spectre updates and abandon it. So we set the new iPhone launch as our deadline— either ship this app in 45 days, or abandon it and move on.

Buckle up.

The Design Process

While Ben worked on the technical functionality, in parallel, I explored Orion’s potential visual design. I wanted it to be very fun and even a little campy — I got a lot of inspiration from in the 80s which had a very futuristic, yet tacky look.

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I loved the optimism and almost science-fiction like reverence for technology back then. There was a lot of color and whimsy involved.

In my first explorations, I just jammed on silly, hypothetical promotional materials for Orion. I pretended flat screen displays didn’t yet exist, and imagined ads like, ‘finally, a screen you can take anywhere!’, ‘watch whatever, wherever!’, showing a couple on an abandoned sand bank with their car during a pink sunset.

Noodling around, I was suddenly inspired to make the first screen of the app: A… box?

I didn’t know what the app would look like, but I wanted it to be a physical experience. Maybe a user could unbox it, as if it really was a TV from the 80s? The most satisfying possible experience unboxing is a tearaway strip; that could translate well to a swipe.

I threw together some bits and made the box less bare: I labeled the box with an address and electronics certification sticker, using Sony corp’s old Tokyo address, along with a sticker typical of the electronics of the era, listing its voltage and Hz. The dot-matrix type on that sticker is ever so slightly misaligned, as if it wasn’t quite printed perfectly in that semi-analog world.

Funny enough, this was the first screen I designed and the last thing we actually built. In the final days, we even managed to get a few more finishing touches into it. More on that later — but suffice to say this would become both a figurative and literal shipping label.

Orion was the kind of project that is pure fun to me, and it gave me an excuse to reach out to people whose work I loved and admired. The first person I reached out to was a longtime friend and collaborator: Jelmar Geertsma.

Jelmar is an exceptional designer. He’s a master of type design, for one, but also a spectacular graphic designer. I have worked with many designers in my time, but Jelmar is the kind you only meet once and file mentally in a dramatically lit cerebral hall of fame. Most designers can pull off doing a layout or product page, but type design requires the kind of obsessive nature to keep perfecting a single letter for weeks, if not months. It requires you to have an ever-burning fire and love for the craft inside you that motivates you to do what you do. Jelmar has that fire, and it’s very bright in him indeed.

I am also lucky to call him one of my best friends, whom I met at art school days about 18 years ago. With our shared appreciation for niche design humor, typeface particularities, beautifully made things and Pulp Fiction, we got along very well in school. It led to many long sessions just designing things for fun and jamming on typefaces along with a few clashes with teachers whom we often out-witted with our computer design chops.

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In August, my grandfather passed away peacefully of old age. I flew to the Netherlands to attend the service, speak at his funeral and grieve with my family. While I was there, I took the opportunity to visit Jelmar for a few days — or nights, rather — bringing with me some fine American whiskey, a cigar or two, and a lot of ideas.

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Science & Environment

Drones setting a new standard in ocean rescue technology

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Drones setting a new standard in ocean rescue technology


Last month, two young paddleboarders found themselves stranded in the ocean, pushed 2,000 feet from the shore by strong winds and currents. Thanks to the deployment of a drone, rescuers kept an eye on them the whole time and safely brought them aboard a rescue boat within minutes.

In North Carolina, the Oak Island Fire Department is one of a few in the country using drone technology for ocean rescues. Firefighter-turned-drone pilot Sean Barry explained the drone’s capabilities as it was demonstrated on a windy day. 

“This drone is capable of flying in all types of weather and environments,” Barry said. 

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Equipped with a camera that can switch between modes — including infrared to spot people in distress — responders can communicate instructions through a speaker. It also can carry life-preserving equipment.

The device is activated by a CO2 cartridge when it comes in contact with water. Once triggered, it inflates into a long tube, approximately 26 inches long, providing distressed swimmers something to hold on to.

In a real-life rescue, after a 911 call from shore, the drone spotted a swimmer in distress. It released two floating tubes, providing the swimmer with buoyancy until help arrived.

Like many coastal communities, Oak Island’s population can swell from about 10,000 to 50,000 during the summer tourist season. Riptides, which are hard to detect on the surface, can happen at any time.

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Every year, about 100 people die due to rip currents on U.S. beaches. More than 80% of beach rescues involve rip currents, if you’re caught in one, rescuers advise to not panic or try to fight it, but try to float or swim parallel to the coastline to get out of the current.

Oak Island Fire Chief Lee Price noted that many people underestimate the force of rip currents.

“People are, ‘Oh, I’m a good swimmer. I’m gonna go out there,’ and then they get in trouble,” Price said.

For Price, the benefit of drones isn’t just faster response times but also keeping rescuers safe. Through the camera and speaker, they can determine if someone isn’t in distress.

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Price said many people might not be aware of it. 

“It’s like anything as technology advances, it takes a little bit for everybody to catch up and get used to it,” said Price.

In a demonstration, Barry showed how the drone can bring a safety rope to a swimmer while rescuers prepare to pull the swimmer to shore.

“The speed and accuracy that this gives you … rapid deployment, speed, accuracy, and safety overall,” Price said. “Not just safety for the victim, but safety for our responders.”

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Netflix teases its animated Splinter Cell series

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Netflix teases its animated Splinter Cell series

It’s been quite some time since we heard anything about Netflix’s animated adaptation of Splinter Cell — but the streamer has finally provided some details on the show. The reveal comes in the form of a very brief teaser trailer, which shows a little bit of the show, but mostly showcases Liev Schreiber’s gravelly take on lead character Sam Fisher. We also have a proper name now: it’s called Splinter Cell: Deathwatch.

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Horseshoe crabs: Ancient creatures who are a medical marvel

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Horseshoe crabs: Ancient creatures who are a medical marvel


Horseshoe crabs: Ancient creatures who are a medical marvel – CBS News

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Correspondent Conor Knighton visits New Jersey beaches along the Delaware Bay to learn about horseshoe crabs – mysterious creatures that predate dinosaurs – whose very blood has proved vital to keeping humans healthy by helping detect bacterial endotoxins. He talks with environmentalists about the decline in the horseshoe crab population, and with researchers who are pushing the pharmaceutical industry to switch its use of horseshoe crab blood with a synthetic alternative used in medical testing.

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NYT Strands today — hints, answers and spangram for Friday, September 20 (game #201)

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NYT Strands homescreen on a mobile phone screen, on a light blue background

Strands is the NYT’s latest word game after the likes of Wordle, Spelling Bee and Connections – and it’s great fun. It can be difficult, though, so read on for my Strands hints.

Want more word-based fun? Then check out my Wordle today, NYT Connections today and Quordle today pages for hints and answers for those games.

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SpaceX to launch bitcoin entrepreneur and three crewmates on flight around Earth’s poles

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SpaceX to launch bitcoin entrepreneur and three crewmates on flight around Earth's poles


A blockchain entrepreneur, a cinematographer, a polar adventurer and a robotics researcher plan to fly around Earth’s poles aboard a SpaceX Crew Dragon capsule by the end of the year, becoming the first humans to observe the ice caps and extreme polar environments from orbit, SpaceX announced Monday.

The historic flight, launched from the Kennedy Space Center in Florida, will be commanded by Chun Wang, a wealthy bitcoin pioneer who founded f2pool and stakefish, “which are among the largest Bitcoin mining pools and Ethereum staking providers,” the crew’s website says.

081224-fram2-crew.jpg
The Fram2 crew, seen during a visit to SpaceX’s Hawthorn, Calif., manufacturing facility. Left to right: Eric Philips, Jannicke Mikkelse, commander Chun Wang and Rabea Rogge.

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SpaceX


“Wang aims to use the mission to highlight the crew’s explorational spirit, bring a sense of wonder and curiosity to the larger public and highlight how technology can help push the boundaries of exploration of Earth and through the mission’s research,” SpaceX said on its website.

Wang’s crewmates are Norwegian cinematographer Jannicke Mikkelsen, Australian adventurer Eric Philips and Rabea Rogge, a German robotics researcher. All four have an interest in extreme polar environments and plan to carry out related research and photography from orbit.

The mission, known as “Fram2” in honor of a Norwegian ship used to explore both the Arctic and Antarctic regions, will last three to five days and fly at altitudes between about 265 and 280 miles.

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“This looks like a cool & well thought out mission. I wish the @framonauts the best on this epic exploration adventure!” tweeted Jared Isaacman, the billionaire philanthropist who charted the first private SpaceX mission — Inspiration4 — and who plans to blast off on a second flight — Polaris Dawn — later this month.

The flights “showcase what commercial missions can achieve thanks to @SpaceX’s reusability and NASA’s vision with the commercial crew program,” Isaacman said. “All just small steps towards unlocking the last great frontier.”

Like the Inspiration4 mission before them, Wang and his crewmates will fly in a Crew Dragon equipped with a transparent cupola giving them a picture-window view of Earth below and deep space beyond.

No astronauts or cosmonauts have ever viewed Earth from the vantage point of a polar orbit, one tilted, or inclined, 90 degrees to the equator. Such orbits are favored by spy satellites, weather stations and commercial photo-reconnaissance satellites because they fly over the entire planet as it rotates beneath them.

The high-inclination record for piloted flight was set in the early 1960s by Soviet Vostok spacecraft launched into orbits inclined 65 degrees. The U.S. record was set by a space shuttle mission launched in 1990 that carried out a classified military mission in an orbit tilted 62 degrees with respect to the equator.

The International Space Station never flies beyond 51.6 degrees north and south latitude. NASA planned to launch a space shuttle on a classified military mission around the poles in 1986, but the flight was canceled in the wake of the Challenger disaster.

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“The North and South Poles are invisible to astronauts on the International Space Station, as well as to all previous human spaceflight missions except for the Apollo lunar missions but only from far away,” the Fram2 website says. “This new flight trajectory will unlock new possibilities for human spaceflight.”

SpaceX has launched 13 piloted missions carrying 50 astronauts, cosmonauts and private citizens to orbit in nine NASA flights to the space station, three commercial visits to the lab and the Inspiration4 mission chartered by Isaacman.

Isaacman and three crewmates plan to blast off Aug. 26 on another fully commercial flight, this one featuring the first civilian spacewalks. NASA plans to launch its next Crew Dragon flight to the space station around Sept. 24.

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Finally, a screen that goes anywhere

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Finally, a screen that goes anywhere

Today we’re launching a totally new, totally different app. Meet Orion.

Orion is a small, fun app that helps you use your iPad as an external HDMI display for any camera, video game console, or even VHS. Just plug in one of the bajillion inexpensive adapters, and Orion handles the rest.

But wait — we’re a camera company. Why an HDMI monitor?

We built this to scratch a few itches. First, in professional cinematography, it’s common to connect an external screen to your camera to get a better view of the action. Orion not only gives you a bigger screen, but you can even share screenshots with your crew with a couple of taps.

We also built this for… pure fun. When traveling with a Nintendo Switch, it’s a delight to play games on a bigger screen, especially alongside friends.

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