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Qualcomm unveils Snapdragon Elite platforms for automotive

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Qualcomm unveils Snapdragon Elite platforms for automotive

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Qualcomm unveiled its Snapdragon Elite platforms for automotive applications at its Snapdragon Summit event today.

Powered by Qualcomm Oryon — the company’s fastest central processing unit (CPU) — these new platforms are the latest additions to the Snapdragon Digital Chassis (first introduced in 2022) portfolio.

They’re designed to bring intelligence to next-generation vehicles. Automakers have the option to
utilize Snapdragon Cockpit Elite to power advanced digital experiences and Snapdragon Ride
Elite to power automated driving capabilities.

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Through its unique flexible architecture, automakers will also have an option to seamlessly combine both digital cockpit and automated driving functionalities on the same SoC – an innovative capability available on Snapdragon Digital Chassis solutions.

“Qualcomm Technologies remains at the forefront of innovation with platforms like Snapdragon Cockpit Elite and Ride Elite, as the automotive industry evolves towards centralized computing, Qualcomm
software defined vehicles and AI-driven architectures,” said Nakul Duggal, group manager, automotive, industrial, and cloud at Qualcomm, in a statement. “With our strongest performing compute, graphics and AI capabilities, coupled with industry leading power efficiency and cutting-edge software enablement for digital cockpits and automated driving, these new Elite Snapdragon automotive platforms address the industry’s needs for higher compute levels, empowering automakers to redefine automotive experiences for their customers.”

Ana Arnold, who works in product and technology marketing at Qualcomm, said in a product briefing that software-defined technology and AI are driving rapid change in cars. She noted hundreds of millions of vehicles already use Qualcomm tech on the road. The new platforms deliver versatility for both autonomous driving and in-cabin car systems — or both through platforms that combine the different chips, Arnold said.

Unified architecture with higher AI performance

Performance details on Snapdragon Cockpit Elite and Snapdragon Ride Elite.

The dedicated Neural Processing Unit (NPU), designed for multimodal AI, offers a 12-times performance boost over previous cockpit platforms, enabling real-time external environment and cabin data processing.

This advance facilitates live decision-making, adaptive responses, and proactive assistance, ensuring
personalized in-cabin car experiences.

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Mark Granger, senior director of product management, said in a press briefing that the Snapdragon Cockpit Elite is focused on the interior cabin space, like the dashboard. The Snapdragon Ride Elite, meanwhile, is focused on ADAS, or Advanced Driver Assistance Systems, and autonomous vehicles.

“We see the advent of large language models and multimodal models that are adept at running on the edge,” Granger said. “So we’re very excited with what we see as a huge leap in performance and capability.”

To date, LLMs have had real challenges understanding and responding to to Chinese and Japanese speakers. The new tech can now address this. Granger said the company is not yet disclosing the exact amount of TOPS performance when it comes to AI processing.

Equipped with transformer accelerators and vector engines, along with mixed precision support, the NPU in Snapdragon Ride Elite is designed to deliver low-latency, highly accurate, and efficient end-to-end transformers, maintaining optimal power and performance.

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The heterogeneous platform seamlessly runs multiple applications without performance loss, offering exceptional concurrency and multitasking for numerous cameras, sensors, rich user experiences and advanced AI-enabled audio with virtualization.

Automakers can create configurable software-defined vehicles (SDVs) for all tiers, providing flexibility and scalability while simplifying vehicle architecture. This architecture results in accelerated deployment schedules, ensuring customers can enjoy the latest innovations and features more quickly than before.

Qualcomm said the new chips are engineered to deliver exceptional performance while minimizing energy consumption. That helps ensure that vehicles operate smarter and longer. The solution is a combination of intelligent power management hardware and software that balances core utilization and application runtime.

The chips are also designed for context-aware applications. This platform is designed to enable hands-free, unsupervised automated driving that anticipates needs, along with real-time driver monitoring and enhanced object detection for a smoother, more confident ride.

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Its improved Adreno GPU targeting to deliver a three-times performance boost with advanced rendering capabilities, meeting demands for gaming, multimedia, and dynamic driver information.

The platforms are also designed to meet automotive safety standards for ASIL-D systems with a dedicated safety island controller and robust hardware architecture for isolation and interference-free operation, helping to ensure reliable quality-of-service for specific ADAS functions, as well as comfort and confidence from drivers and passengers.

Purpose-built for the industry’s shift to SDVs, the elite-tier platform is designed to take an end-to-end approach for enhanced safety, security, and upgradeability through the unified software framework that emphasizes software reuse; designed to help automakers accelerate feature development via a cloud-based workbench, streamlining software development for continuous improvement and reducing time to market for new features and services.

The automotive platforms also feature a powerful, efficient camera system with an advanced Image Signal
Processor (ISP) for clear, responsive visuals in extreme driving conditions. They support over 40 multimodal sensors, including up to 20 high-resolution cameras for 360-degree coverage and in-cabin monitoring, Arnold said. She noted in-cabin sensors are now important inside the cabin to detect whether a driver is sleepy or not and the car needs to do something about that, like sending an audio alert.

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Compatible with the latest and upcoming automotive sensors and formats, our platforms use AI-enhanced imaging tools to deliver optimized image quality for both enhanced in-cabin experiences and advanced safety features.

Qualcomm unveiled its Snapdragon platforms for automotive apps.
Qualcomm unveiled its Snapdragon platforms for automotive apps.

The automotive platforms will use Qualcomm’s software stack, supporting multiple operating systems. The Snapdragon Ride Elite platform is an end-to-end automated driving system with advanced features like vision perception, sensor fusion, path planning, localization, and complete vehicle control.

Snapdragon Cockpit Elite offers support for rich multimedia features, on-device AI with fully integrated edge orchestrator, optimized gaming and advanced 3D graphics for rich user experiences, and comes with safety, security and long-term support (API compatibility) features built into the design.

The Snapdragon Cockpit Elite and Snapdragon Ride Elite will be available for sampling in 2025. As for the average cycle time on design cycles for cars, Granger said the time has certainly come down over many years (it used to take five years to get new parts designed into cars) and continues to accelerate, Granger said.


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Why SPADEX is crucial to India’s growing space ambitions- The Week

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Why SPADEX is crucial to India's growing space ambitions- The Week

SPADEX (Space Docking Experiment) is one of ISRO’s most significant steps towards developing autonomous docking technology, crucial for India’s growing space ambitions. Docking systems allow two spacecraft to connect in orbit, enabling critical operations like assembling space stations, refueling, or transferring astronauts and cargo. SPADEX is key to achieving India’s long-term space exploration goals, including manned spaceflight, satellite maintenance, and future space station construction.

The mission involves two vehicles—‘Chaser’ and the ‘Target’—coming together and connecting in space. It will also test how well the combined spacecraft maintains stability and control after docking, ensuring smooth operations for future missions.

Once docked, the two spacecraft will later separate to perform additional tasks. This experiment is crucial for ISRO to develop the skills needed for advanced missions, such as human spaceflight and lunar sample returns. Mastering these docking and rendezvous techniques is essential for the success of such ambitious operations.

Hyderabad-headquartered Ananth Technologies, an aerospace and defence company, successfully completed the satellite integration project for ISRO. This also marks a private player joining the SPADEX Mission. Ananth Technologies Private Limited (ATL) successfully assembled two 400 kg satellites for ISRO and delivered them to the UR Rao Satellite Centre (URSC) in Bengaluru. This centre is responsible for designing and developing satellites for various space missions. “We have been manufacturing electronic subsystems for ISRO since 2000 and have been an integral part of every Indian space programme over the last two decades,” Subba Rao Pavuluri, chairman of ATL, said.

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ALSO READ: Why ISRO’s involvement in ESA’s PROBA-3 mission is a milestone

ISRO usually builds its satellites at the URSC. However, for the first time, the complete assembly, integration and testing of satellites have been handled by an Indian private company at a private facility. This change is possible thanks to the recent space sector reforms, which provide more opportunities for private companies to participate in India’s space missions. Since the satellites have arrived at the URSC, they will soon be transported by truck to the Indian Spaceport in Sriharikota. There, they will undergo further testing, be fuelled, and be prepared for launch in the coming months.

“Docking plays a vital role in managing space stations and undertaking complex space projects. Astronauts travelling to a space station depend on precise docking to connect their spacecraft safely, allowing them to transfer smoothly between vehicles. This process ensures a secure journey and helps complete missions successfully, whether the astronauts remain in space or return to Earth,” remarked space expert Girish Linganna.

He said when two satellites approach each other at speeds of around 8 kilometres per second, they must coordinate carefully to avoid a collision. Using cameras or lasers, the lead satellite slows down to allow the trailing one to catch up smoothly. Once aligned, the two satellites connect to form a larger system. These precise connections enable more complex operations and allow multiple components to function together, expanding what can be achieved in space beyond the limits of a single satellite.

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“In addition to supporting human spaceflight, docking is critical for constructing larger space structures. By connecting different spacecraft and modules, docking makes it possible to build advanced facilities in orbit and expand space exploration. Without these techniques, large-scale space projects would not be feasible,” added Linganna.

READ MORE: Ananth Technologies successfully completes satellite integration project for ISRO

ISRO has acquired two satellites, each weighing 400 kg, for a SPADEX mission. In this mission, a single rocket will launch both satellites into space, placing them in slightly different orbits. This setup is essential to test how well the satellites can approach, align and dock with each other in orbit, demonstrating key technologies for future missions.

The two satellites, travelling at about 28,000 km/h (or around 8 km per second), will carefully align with each other to perform a ‘space handshake’, where they will connect and attach mechanically, becoming a single unit in orbit. This experiment is important because mastering docking is essential for future missions, such as Chandrayaan-4 and India’s proposed Bharatiya Antariksha Space Station.

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The history of docking systems dates back to the Cold War when the Soviet Union achieved the first successful docking in space. On October 30, 1967, the Soviets completed the historic docking of Kosmos 186 and *Kosmos 188—the first fully automated docking between two unmanned spacecraft. This paved the way for later space exploration efforts, including long-term stays aboard space stations. The United States followed this with the Apollo-Soyuz Test Project in 1975, which was the first international docking between NASA and the Soviet space agency, marking a new era of cooperation despite ongoing geopolitical tensions.

Docking technology has evolved considerably since then. Early systems required significant manual input from astronauts, but advances in automation have changed this dramatically. Russia’s Soyuz and Progress spacecraft, which service the ISS, have highly reliable automated docking systems. NASA’s Commercial Crew Program, which relies on spacecraft like SpaceX’s Crew Dragon, also uses automated systems, often with the International Docking System Standard (IDSS) for compatibility across different space missions. China, too, has developed its Tianzhou cargo spacecraft, which docks autonomously with the Tiangong space station, showcasing its growing sophistication in space operations.

“India’s SPADEX experiment is unique because it focuses on developing indigenous, scalable, and cost-effective docking technology. This experiment involves two spacecraft docking autonomously in orbit, demonstrating precision, navigation, and control capabilities critical for future missions. SPADEX is designed to serve a wide range of spacecraft sizes and mission objectives, including potential collaborations for building space stations or deep space exploration,” remarked Srimathy Kesan, founder and CEO of Space Kidz India, which is into design, fabrication and launch of small satellites, spacecraft and ground systems.

India is advancing in space exploration at an accelerated pace. ISRO’s recent successes, such as the Chandrayaan-3 mission, which made a soft landing on the Moon’s south pole, and the launch of Aditya-L1 to study the Sun, demonstrate the agency’s capabilities. “SPADEX aligns with these achievements, reinforcing ISRO’s long-term vision for space exploration, especially as the Gaganyaan mission approaches. Gaganyaan, India’s first manned mission scheduled for 2025, will require docking technology to ensure safe crew transfer and module operations. SPADEX is integral to this, as autonomous docking will be essential for future crewed missions, satellite servicing, and space station operations,” said Kesan. 

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Horizon developers are “done” with Killzone

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Horizon developers are "done" with Killzone
Two men standing next to each other in Killzone: Liberation. One is in a full suit with glowing eyes and the other is in armor with white hair.
Sony Interactive Entertainment

Guerrilla Games has been working on the Horizon series for years, and it shows no signs of slowing down, which is bad news for fans of Killzone, its initial franchise. In a new interview, a Guerrilla developer said the studio was “done” with the hyper-dark shooter series when it pivoted to making Horizon Zero Dawn.

“We were done with it as a team. As a studio, we needed to refresh the palette. It was, by choice, the opposite of Killzone,” art director Roy Postma told The Washington Post.

Guerrilla Games officially began making games in 2003, and its first big hit was Killzone, a dystopian sci-fi first-person shooter. It went on to make five Killzone games in total, with four developed after Sony purchased the developer. However, when it pivoted to making Horizon, it left Killzone behind, capping off the series with Killzone: Shadow Fall in 2013.

There haven’t been many mentions of Killzone from publisher Sony Interactive Entertainment, either. There were three Killzone cameos in Astro Bot, which pulled characters from all of PlayStation history, but that’s about it. Servers for Killzone: Mercenary on PlayStation Vita were shut down in 2020.

The studio didn’t go too much lighter in tone with Horizon Zero Dawn, but it’s going down the family-friendly route with its next release, Lego Horizon Adventures, on November 14. It’s a retelling of Horizon Zero Dawn, but with blocky characters, a more playful sense of humor, and simplified gameplay. In a preview at Summer Game Fest, we found it had a “childlike charm” that can help parents share the series with their kids. The team is also releasing Horizon Zero Dawn Remastered on October 31. Recent reports also claim that Guerrilla is working on “Horizon online” ahead of a third mainline game.

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Don’t expect any Killzone news from Guerrilla, but who knows, maybe with the recent trend of remasters and remakes (Legacy of Kain: Soul Reaver 1 & 2 Remastered is coming to consoles on December 10, as one example), we can see something from another studio.






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Audeze’s Maxwell gaming headset comes in a spicy new color

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Audeze partners with APL for Maxwell head-tracking integration

Audeze has announced a new version of its Maxwell wireless gaming headset with the Wasabi Edition. It’s a “spicy” new flavor that as the name suggests, displays brilliant green and yellow hues that shift when looking at the headset from different angles.

The Audeze Maxwell is one of the top gaming headsets on the market, and it’s become one of our favorites after having tested it over the last several weeks. The headset normally comes in one color outside of these limited edition variants. A sleek gunmetal gray with a matte finish. The Wasabi Edition comes in a glossy finish for a more eye-catching look, especially with how bright the colors are.

The iridescent green/yellow design, while new, follows the same style as Audeze’s previous limited edition Maxwell headset that came in Ultraviolet. Much like that headset that came out last year, the Wasabi Edition is only available in limited quantities. It was released today, and Audeze still appears to have stock available too. The fact that it’s limited though likely means the stock won’t be available for too long. You are paying a little bit of a premium for this model as opposed to the standard color as well. However, the price increase isn’t drastic.

The Maxwell Wasabi Edition retails for $329, whereas the standard model is $299. So you’re only looking at $30 more.

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The Audeze Maxwell Wasabi Edition is compatible with Xbox, PC, and mobile

It’s important to point this out since the headset lists Xbox, PC, and mobile as the only compatible platforms. However, the Wasabi Edition should work just fine with PS5. Several users with the standard Xbox model have claimed that it works on PS5 and there’s no reason it shouldn’t. After all, it uses a USB-C low-latency adapter for the connection. So all you need to do is plug that in. That being said, the Wasabi Edition was designed in partnership with Microsoft for Xbox.

All that really means is that it’s part of Microsoft’s Shimmer campaign for officially licensed Xbox accessories. And that it can take advantage of the Dolby Atmos spatial audio that Xbox offers.

There are no differences between this and the standard edition

Other than the color, of course. Outside of the color though the headset is completely the same. Audeze has confirmed this. So if you don’t care for the green and yellow iridescent color, you aren’t missing out on any features. With that said, the Wasabi Edition gets the same great ANC and immersive audio capabilities as the other models. The detachable mic is the same as well. So, it may look different, but it will sound just as good as the other Maxwell versions. No worse, no better.

It is more flashy, and that makes it perfect for anyone who enjoys a little color with their gaming peripherals. You can only buy this directly from Audeze while supplies last.

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Reltio update delivers new AI-powered matching capabilities

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Reltio update delivers new AI-powered matching capabilities

The latest Reltio platform update advances the vendor’s AI capabilities beyond natural language processing to include its core data unification capabilities.

Like many data management and analytics vendors, Reltio developed an AI-powered assistant that enables users to work with their data using natural language rather than code. Reltio Intelligent Assistant was included in an early 2024 platform update and is similar to tools from peers such as Informatica.

Reltio’s new update, launched on Oct. 21, includes the general availability of FERN, which is an acronym for Flexible Entity Resolution Networks. FERN is an AI-powered data matching engine built using pre-trained large language models (LLMs) and is designed to enable users to match customer data so they can develop a more complete view of each customer.

In addition to FERN, Reltio’s platform update is highlighted by new automated customer segmentation capabilities in Customer 360 Data Product, which is Reltio’s AI-powered platform for customer data.

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With its focus on AI and automation to reduce time-consuming tasks and make users more efficient, Reltio’s update is significant for customers, according to Doug Henschen, an analyst at Constellation Research.

“Reltio is pushing AI innovation in this release with both dynamic segmentation and the FERN customer data matching engine,” he said. “In both cases it’s using AI to be more responsive to changing business conditions while also augmenting humans by eliminating tedious manual work steps.”

Based in Redwood City, Calif., Reltio is a master data management vendor whose platform is geared toward helping customer unify their data. In addition to Informatica, competitors include specialists such as Semarchy and Stibo Systems as well as more broad-based vendors including Boomi, SAP and Tibco.

In June, the vendor’s platform update included prebuilt master data management capabilities with industry-specific tools and, like its October update, features aiming to improve segmentation. More recently, in August, Reltio unveiled an integration with Collibra designed to help joint customers better discover and govern data assets across different organizational domains.

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Platform update

Data from a single customer can be difficult to match to develop a complete profile and tailor sales and marketing efforts to best appeal to that customer.

With customers sometimes having multiple accounts, sometimes using a middle initial or abbreviating a street address but not doing so other times, and multiple members of a household with accounts, , it can be close to impossible to discover all data about a single customer considering that enterprises collect billions of data points.

Matching data is therefore onerous for humans, a painstaking process that consumes copious a lot of time. And given how difficult it can be to match data, even after hours of effort, customer profiles could be missing plenty of potentially valuable data. Even rule-based matching that automates customer profiling misses data that could be used to better inform personalized marketing efforts.

FERN is designed to solve customer matching problems, saving potentially hundreds of hours of work and improving matching accuracy.

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The new Reltio tool is prebuilt, meaning no model training is required on the part of the user, and uses LLMs and machine learning-based matching capabilities that discover, define and configure customer data so it can be integrated to form a complete customer view.

In addition to FERN, Reltio’s update features improved AI-powered audience segmentation capabilities in Reltio Customer 360 including segments that evolve based on customer behaviors and needs such as purchases, claims and call center interactions. The segmentation capabilities are aimed at enabling users to better develop audience segments that improve customer experience, retention and growth.

“Dynamic segmentation and the FERN customer data matching engine both stand out,” Henschen said. “In both cases what’s promised is faster, better results.”

Beyond the AI-powered capabilities, Reltio’s update addresses data security and data governance.

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The new security features are aimed at strengthening security for core enterprise data. Reltio already offer single sign on and client-credential verification. Now, it is adding multi-factor authentication. Regarding data governance, a new integration with Microsoft Purview Data Governance is designed to simplify discovery of trusted data assets for reuse and help organizations develop data products that can be shared across the enterprise to inform decisions and actions.

Regarding the impetus for developing the new features in Reltio’s latest update, Venki Subramanian, the vendor’s senior vice president of product management, said it came from a mix of customer feedback and observing market trends.

For example, FERN resulted from Reltio’s own observations about the power of LLMs and the growing need for tools that improve efficiency while the integration with Microsoft Purview Data Governance — and recent integration with Collibra — was driven by conversations with customers.

“Ultimately, our mission is continually innovating and providing capabilities that help our customers stay ahead of the curve,” Subramanian said.

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Looking ahead

With Reltio’s latest update now available, the vendor plans to continue focusing on the combination of data unification and AI by adding capabilities that enable customers to build their own AI-powered features fueled by trusted, unified data, according to Subramanian.

In addition, akin to its integrations with data governance platforms, the vendor’s roadmap includes adding more integrations that enable its users to develop a data management and analytics ecosystem with Reltio at its core, Subramanian continued.

“Our focus remains on delivering a high-performance, enterprise-grade platform that supports all business-critical operations,” he said.

Henschen, meanwhile, said that Reltio’s recent focus on delivering AI-powered capabilities has given it a competitive advantage over some of its peers — at least in the present, given the pace of AI innovation and how quickly vendors are now pumping out AI-powered capabilities.

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With not only FERN and Customer 360 Data Product but also Reltio Intelligent Assistant, the vendor has launched tools that use AI to make its users more efficient and potentially more profitable. And it’s doing so at a pace faster than competitors such as Informatica that have a broader data management focus and thus tend not to innovate as quickly in niches such as master data management and customer 360 specialists, according to Henschen.

“I see Reltio as a master data management-focused innovator,” he said. “There are other innovative MDM-focused vendors … but with these announcements, Reltio seems to be raising the bar — for now at least — on AI innovation.”

Eric Avidon is a senior news writer for TechTarget Editorial and a journalist with more than 25 years of experience. He covers analytics and data management.

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Locking Rack Drawers | RDL Series

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Locking Rack Drawers | RDL Series



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Server Rack with secure locking door. 19-inch Quality Server Racks by Lehmann IT. Made in Germany.

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Server Rack with secure locking door. 19-inch Quality Server Racks by Lehmann IT. Made in Germany.



We are known as an innovative, competent manufacturer of server and network cabinet systems for secure and efficient IT infrastructures and as a reliable supplier to the IT and electronics industry.

IT-Infrastructre Solutions:

Economical and secure solutions for small and medium server rooms, room-in-room solutions such as IT security cells, and up to larger data centers are no problem for us. The innovative product range covers classic racks, enclosures based on the cold aisle-hot aisle principle, intelligent PDUs and UPS systems, in-line cooling units, side cooling units, direct rack cooling for high packing densities, and refrigeration, free cooling, edge computing, and much more.

Silent Solutions:

As a specialty, we offer unique solutions for noise reduction of IT hardware in sensitive environments, wherever noisy IT hardware is to be operated in offices, conferences, and training rooms. With the Silent Solutions brand, Lehmann has soundproofed 19″ cabinets and enclosures in various designs in its program.

https://www.lehmann-it.de/en/

#shorts #serverrack #servercabinet .

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