Connect with us

Technology

Strella raises $4 million to automate market research with AI-powered customer interviews

Published

on

Strella raises $4 million to automate market research with AI-powered customer interviews

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More


Strella, a startup using artificial intelligence to automate and accelerate customer research, announced today that it has raised $4 million in seed funding led by Decibel, with participation from Unusual Ventures. The company’s AI-powered platform aims to deliver human insights up to 10 times faster and at half the cost of traditional research methods.

Founded by Lydia Hylton and Priya Krishnan, Strella is tackling a long-standing challenge in market research: the trade-off between speed and depth of customer insights. The company’s AI moderator can conduct interviews, analyze responses, and synthesize findings in real-time, dramatically condensing timelines for gathering qualitative feedback.

Strella’s AI-powered interview platform prepares to connect with a participant for a study on online grocery shopping habits. The interface showcases the blend of technology and human interaction that defines the company’s approach to market research. (Credit: Strella)

AI interviews: The future of scalable qualitative research

“Traditionally, if you wanted any scale in a customer research project, you had to run surveys. It’s way too painful to do human-led interviews if you want to have 30, 40, 50 interviews on a topic,” said Lydia Hylton, Co-Founder and CEO of Strella, in an interview with VentureBeat. “We’re now able to get the richness of qualitative feedback that you get from a conversation, but at the scale of a survey and at the speed of a survey.”

The platform is designed to work alongside human researchers, allowing companies to blend AI-moderated and human-led interviews within the same system. This flexibility addresses concerns about losing the human touch in customer interactions.

Advertisement

“We’ve designed our platform to be conducive to human-centered research as well,” explained Priya Krishnan, Co-Founder of Strella. “Let’s say you want to run a research project and you want to interview 10 of your customers, we give you the flexibility to choose to use the AI moderator as much or as little as you want.”

Strella’s AI-powered interview platform showing a customizable questionnaire for online grocery shopping habits. The interface allows researchers to easily add questions, tasks, and media elements to gather comprehensive customer insights. (Credit: Strella)

Enhancing customer feedback: Strella’s approach

Strella’s method could significantly alter how companies gather customer feedback and inform product decisions. By lowering the time and cost barriers to qualitative research, the platform may enable more frequent and comprehensive customer engagement across various industries.

The company reports it has already signed on 15 customers, including notable names like Duolingo and Spanx. This early traction in both the tech and consumer goods sectors suggests broad applicability for Strella’s technology.

Jessica Leao, partner at Decibel, highlighted the potential impact of Strella’s technology: “You get to transform this entire world of quantitative research into qualitative research, because you’re no longer blocked on time. You’re no longer blocked on scheduling.”

However, Strella enters a competitive field. Established players like Qualtrics dominate in quantitative research, while numerous startups are leveraging AI for various aspects of market research. Strella’s differentiation lies in its end-to-end automation of the qualitative research process, from interview moderation to insight synthesis.

Advertisement

The AI-driven future of market research: Opportunities and challenges

The funding round comes at a time of growing interest in AI applications for business intelligence. As companies seek to become more data-driven and customer-centric, tools that can rapidly deliver actionable insights are increasingly valuable.

Looking ahead, Strella aims to expand its reach across industries and company sizes. “We really want customer research to be accessible for teams of all sizes, across industries,” Krishnan said. “Up until now, research has really only been something that medium to larger companies have had the resources to do.”

As Strella emerges from stealth mode with this funding announcement, it faces a twofold challenge: proving its AI can consistently deliver high-quality insights across diverse research scenarios, and convincing businesses to shift away from established research methodologies. The company’s success hinges not just on technological prowess, but on its ability to change deeply ingrained corporate habits around customer feedback.

If Strella can overcome these hurdles, it may usher in a new era where AI-driven qualitative research becomes as commonplace as surveys are today. In a business world increasingly driven by data, Strella’s approach could be the difference between companies that truly understand their customers and those that are left guessing.

Advertisement

Source link
Advertisement
Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Technology

Arm touts growing ecosystem of sustainable AI datacenter silicon

Published

on

Arm Total Design is aimed at sustainability.

Arm Total Design is aimed at sustainability.


Arm said that a year from its introduction, the Arm Total Design ecosystem has doubled in size, drivingglobal silicon innovation for sustinability. Datacenters are constantly challenged to balance power demands with the growth of AI workloads, the increasing cost and complexity of developing chips, and the need for sustainability, Arm said. Eddie R…Read More

Source link

Continue Reading

Technology

Career Karma founders launch OutRival to help companies build AI agents

Published

on

(L-R) Timur Meyster and Ruben Harris

Ruben Harris and Timur Meyster, the founders of the upskilling platform Career Karma, announced today the launch of the company OutRival, which offers a service that hosts and lets businesses build their own customer service agents to take on customer interactions.

AI agent companies are hot right now, and AI is one of the only sectors in venture capital seeing a flood of money rush toward it. As of September, the VC industry poured at least $64.1 billion into the AI sector and a third of all VC dollars this year went to AI startups, according to PitchBook data reported by the Wall Street Journal.

Startups building AI agents have alone raised more than $8 billion this year, according to PitchBook data reported by the Verge.

Although OutRival is entering a crowded field, Harris feels now is the perfect time to take aim at the industry. Harris said he and Meyster saw firsthand how important personalized interactions are, as well as the limitations of existing systems like automated phone calls.

Advertisement

“Today with AI, not only are companies in every industry making technology a part of their core operations but AI is fundamentally changing how they do business and how people work,” Harris told TechCrunch. “We knew there had to be a way to scale personalized experiences using AI while making the technology accessible to people closest to the customer journey.” 

His company aims to differentiate itself from its competitors by helping — rather than replacing — existing consumer teams, encouraging them to easily build AI agents that can work with existing tools and systems to help converse with customers. The company has operated in beta mode for the past two years and says it’s already working with admissions teams at colleges to help ease workflow. It plans to expand to other industries.

Harris says Career Karma will continue as a separate company, just now owned by OutRival. (It’s even releasing a Netflix documentary on October 16 in partnership with Workday and LeBron James’ SpringHill Company about hiring overlooked talent). Harris told TechCrunch that they took everything they’ve learned from building Career Karma and applied it to the launch of OutRival.

“Career Karma taught us the power of personalized, human-centric interactions and how important it is to scale those experiences without losing the human touch,” he said. “OutRival takes what we’ve built for Career Karma and scales it, making it accessible for enterprises across industries.” 

Advertisement

Harris says that Career Karma will now use OutRival’s technology to enhance its own operations, creating AI-driven support to help with its job training platform. 

Investors are clearly down for the ride. OutRival is leveraging leftover capital from the $40 million Series B round Career Karma raised in 2022 and says his investors, which include Jack Altman and Initialized Capital, are excited to see what he and Meyster do next. 

“We’re excited to partner with more companies and show how OutRival can be a game-changer in delivering exceptional customer experiences,” Harris said.


TechCrunch has an AI-focused newsletter! Sign up here to get it in your inbox every Wednesday.

Advertisement

Source link

Continue Reading

Technology

Instagram’s new profile cards make it more fun to share your account

Published

on

Instagram’s new profile cards make it more fun to share your account

Instagram will now let you share your account using a digital profile card. The two-sided “card” displays a QR code with your Instagram handle, along with other information visible on your profile, including your picture and bio.

You can add some extra flavor to your profile card by adding your own links and a song of your choice. As shown in the image below, you can also change the background image of your profile card (which sort of makes it look like a digital business card for your Instagram account).

Aside from offering an easier way to share your account, the new profile card seems like a handy way to give someone an all-in-one look at your interests. Creators can also use profile cards to provide businesses or other collaborators with relevant links to their contact information.

You can view your profile card by heading to your Instagram profile and selecting “Share Profile.” From there, select the pencil icon in the top-right corner of the screen to edit the elements of your profile card. You can then use the options at the bottom of the screen to share your profile with friends or download it to post on other platforms. There’s also an “Add to Story” option that will create a rotating two-sided card you can customize.

Advertisement

Source link

Continue Reading

Science & Environment

Citi initiates Constellation, warns of potential delays at Three Mile Island

Published

on

Citi initiates Constellation, warns of potential delays at Three Mile Island




Source link

Continue Reading

Technology

Raycon’s first pair of bone conduction headphones are built for endurance, with 14-hour battery life

Published

on

Raycon Bone Conduction headphones

Audio maker Raycon has today unveiled the company’s first pair of bone conduction headphones, replete with water and dust protection, decent battery life, and low latency.

Like all of the best bone conduction headphones on the market, the Raycon Bone Conduction Headphones are designed to pipe audio to your eardrums using vibrations emitted into your skull. It’s a slightly strange prospect for the uninitiated, but bone conduction headphones are extremely popular with runners, cyclists, and commuters. They’re often lighter and more comfortable than many of the best headphones on the market, especially for those who struggle with the rubber tips of in-ear headphones. Furthermore, they let you listen to music and podcasts while retaining awareness of your surroundings.

Source link

Continue Reading

Science & Environment

Data centers will extend coal demand, boosting some miners, Moody’s says

Published

on

Data centers will extend coal demand, boosting some miners, Moody’s says




Source link

Continue Reading

Trending

Copyright © 2024 WordupNews.com