Adobe is going all in on generative AI models and tools, even if that means turning away creators who dislike the technology. Artists who refuse to embrace AI in their work are “not going to be successful in this new world without using it,” says Alexandru Costin, vice president of generative AI at Adobe.
Technology
University Research Validates Blind Screen™’s Game-Changing 49% Heat Reduction Technology in Race to Net Zero
A Derby company’s innovative window blind system has been scientifically proven to dramatically reduce heat loss in a series of tests carried out by researchers at the University of Salford.
Blind Screen™ is set to unveil its next-generation thermal solution, the Blind Screen™ 02 DT, at the prestigious British Blinds & Shutter Association Exhibition. The highly anticipated product launch will take place from October 27-29, 2024, at the Coventry Building Society Arena. This latest innovation builds upon the company’s scientifically proven thermal efficiency technology, promising to further revolutionise the window covering industry.
Blind Screen™ at Pride Park has invented an innovative contemporary multi-function blinds system which is manufactured in the UK and is now fitted by more than 1,000 national and independent blind companies across the UK.
Blind Screen™ products combine ultra-strength net and honeycomb fabrics with several unique features including 100% black out and thermal insulation technology with sideways opening fly, pollen and haze screens.
This not only increases the energy efficiency in any type of residential or commercial building but also protects against environmental pollutants and extreme outdoor temperatures.
The Blind Screen™ system was tested for heat retention at the University of Salford’s Energy House 2.0 test facility as part of Innovate UK Future Homes Study.
The rigorous tests showed that the Blind Screen™ system reduced heat loss by 49% compared with just double glazing alone – reinforcing Blind Screen™’s claim that it is probably the most thermally-efficient blind in the UK if not the world.
Professor Will Swan, Director of Energy House Labs at the University of Salford, explained: “Our work with Blind Screen™ is a perfect example of how the Future Homes Innovation Accelerator programme is supporting companies to innovate and grow.
“The development of new energy saving products is an essential step for the UK in meeting its Climate Change goals and minimising energy costs for householders.
“Our previous research in the area of blinds, curtains, and window coverings has demonstrated that they can make a valuable contribution to energy savings and reducing carbon emissions for householders.
“Blind Screen™ has recognised this opportunity and through working with the University of Salford and making use of our unique testing facilities, they have developed a class leading thermal window blind.
“We are very pleased with this successful outcome that will help cut energy bills and support the future growth of the company.
Blind Screen™ is the brainchild of entrepreneurs Lenny Reynolds, who has operated in the blinds industry for more than 20 years, and marketing and lead generation expert Paul Cheetham MCIM.
Lenny Reynolds explained: “Blind Screen™ offers a totally new category in the highly competitive industry which has been lacking any innovation since the launch and then mass production of shutters more than 20 years ago.
“We have developed the world’s first 100% blackout sideways motion blind with new thermal efficient fabric and we were keen to get this independently tested by the University of Salford.”
“The heat efficiency test results are amazing and reinforces what we and the growing number of blind fitting companies across the UK – and soon the world – already know that this is a game-changer in the blinds market.”
“This research further strengthens our position in the highly-competitive market and will pave the way for further research and development in new products which we plan to take worldwide through a number of top level partnerships.”
Paul Cheetham continued: “The past 12 months have been an amazing journey for Blind Screen™ so far, we have amassed a staggering worldwide audience of 1.4 Million followers and close to 800 million views across our social media platforms.
“After a series of soft launches at international trade shows and consumer exhibitions such as Grand Designs Live, we have already massively grown the company by teaming up with trade partners and educating the homeowners through organic social media with a huge following.
“We are committed to facilitating the growth of fellow small businesses who will sell and install Blind Screen™ in their local areas through unrivalled product design, training, lead generation and customer support and now have our sights set on international partnerships.”
Professor Kathryn Mitchell CBE DL, Vice-Chancellor, University of Derby added,
“It has been a pleasure supporting Blind Screen Limited in their innovation journey over the last 12 months through. The University of Derby’s College of Science and Engineering have provided guidance and expertise through our lead academics in Materials and Manufacturing Engineering and Zero Carbon for many aspects of the product development for their new range, including design, 3D printing and prototyping as well as thermal testing. Having just completed an Accelerated Knowledge Transfer Partnership with Blind Screen Limited, we are now excited to expand our collaboration and are looking forward to further supporting their journey and growth.”
Led by Innovate UK on behalf of UK Research and Innovation, the pilot Innovation Accelerator programme is investing £100m in 26 transformative R&D projects to accelerate the growth of three high-potential innovation clusters – Glasgow City Region, Greater Manchester and West Midlands. Supporting the Government’s levelling-up agenda, this is a new model of R&D decision-making that empowers local leaders to harness innovation in support of regional economic growth and help attract private R&D investment and develop future technologies.
Technology
VW’s Scout EV revival starts with an SUV and a pickup
Though it disappeared over 40 years ago, International Harvester is a mythical brand in North America thanks in part to the Scout, one of the world’s first SUVs. Now, Scout Motors is back under Volkswagen as an all-new marque and just revealed its first two models: the Terra pickup and Traveler SUV. Both use a brand-new EV platform and will start at under $60,000 before incentives when production launches in 2027.
Scout motors says its “priority was to honor the spirit of the original Scout,” sold by International from 1961 to 1980 in various forms. Though the Traveler and Terra clearly have modern designs, they use rounded contours and a “black mask” on the front and rear fascias to invoke the older models. They also come with separate bumpers and upward-sweeping side windows, again reminiscent of the classic Scout.
Other design elements are fully modern, like a thin LED strip around the “grill” and rectangular headlights bisected by slim daytime running lights. (The models shown here are 85 percent of what we’ll see in final production vehicles, Scout said).
The original Scout and International 150 pickup were practical and tough (we called it “Inter-smashable” back in the day), and the new models will keep some of those aspects. Both have body-on-frame construction with a solid rear axle, along with front and rear locking hubs for off-road use. They’ll offer 2,000 pounds of payload along with 7,000 pounds of towing capacity for the Traveler and 10,000 pounds for the Terra pickup. Both will come with all-wheel drive via front and rear electric motors.
That should keep working and outdoorsy buyers happy, but the vehicles can also raise your hairs. Both will accelerate from 0-60 MPH in 3.5 seconds thanks to an estimated 1,000 pound-feet of torque and four-wheel-drive system, though Scout has yet to provide a top speed.
The base trim package will offer up to 350 miles of range while the extended range version is effectively a hybrid that will go up to 500 miles using a gas-powered range extender. Charging times aren’t mentioned, but they’ll use an 800-volt architecture that supports up to 350 kW speeds. It will also feature bidirectional charging and vehicle-to-home capabilities, along with over-the-air updates and remote diagnostics.
The cabin is as far as it can be from the spartan interior on the originals. It looks luxurious and high-tech with a digital cluster and large displays, along with a promised “responsive” infotainment system and high-resolution backup cameras. At the same time, it comes with toggles and dials for climate and other controls. The seats and panels are covered with a mix of brown leather, fabric and a wood-like material.
Both have a frunk with 120-volt and USB-C outlets and can fit golf clubs, a gym bag and a small cooler, Scout says. The Terra’s 5.5-foot bed will also contain a 120- and 240-volt outlets for tools, compressors and the like.
The Traveler, meanwhile, will have a split tailgate and come with two roof options. The first is a Cabana top with panels that fold back for open-air motoring, while the second is a glass roof with a powered shade. Both vehicles will be available with a front bench seat to increase passenger capacity.
Much like Tesla, Scout will sell its vehicles directly to consumers without a dealership in the middle. Purchasing one will take “minutes” with the company promising full price transparency and handling sales, delivery and service. You’ll be able to check them out in person at dedicated “Scout Workshop” retail and service locations.
Both models are designed and engineered in Michigan and will be built at a new factory in Columbia, South Carolina by some 4,000 workers. Production starts in 2027 with vehicles arriving for the 2028 model year. Prices will start under $60,000, according to Scout Motors, and reservations are now open.
Technology
EA Sports FC 25 tops September sales, continues football win streak | Circana
For the third month in a row, a football game has taken the top slot in the U.S. sales charts, according to industry-tracking firm Circana. Granted, the three games represent two different kinds of football — while Madden NFL 25 and EA Sports College Football 25 dominated August and July, respectively, September’s big seller was EA Sports FC 25. Circana reports that the latter also broke a record, having the highest launch month sales of any soccer game released in the U.S.
September 2024 Dollar Sales, Millions Sep
2023Sep
2024Change Total Video Game Sales $4,679 $4,378 -6% Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms) $4,018 $3,910 -3% Video Game Hardware $445 $251 -44% Video Game Accessories $216 $217 1%
However, the picture was not so rosy elsewhere on Circana’s report. Video game hardware sales are still in freefall, while overall sales numbers for the industry are down year-over-year. Mat Piscatella, Circana’s executive producer for games reports, said in a statement, “September video game hardware spending fell 44% when compared to a year ago, to $251 million. This is the lowest monthly hardware spend total for a September month since 2019 ($242 million).”
The sales charts for the year-to-date are not much better, showing that total sales almost flat from September 2023’s chart. While video game content specifically is up 6% YoY, that number is dragged down by the almost 30% decrease from YTD 2023 to YTD 2024. Mobile content spending is up, according to Sensor Tower’s data, but most other stats are down.
Year-to-Date 2024 Dollar Sales, Millions YTD End
Sep 23YTD End
Sep 24Change Total Video Game Sales $40,587 $40,671 0% Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms) $35,138 $36,193 3% Video Game Hardware $3,651 $2,549 -30% Video Game Accessories $1,798 $1,928 7%
There are a few things worth noting from the specific sales results: Circana’s sales show that the Xbox Series X is slightly edging out the Series S in sales, making up 51% of Xbox Series units sold life-to-date. Accessory sales are still holding on, with the PlayStation Portal being the best-selling accessory for the year-to-date — 3% of all PlayStation 5 owners also own a Portal.
Circana September 2024: Top 20 best-selling games in the U.S.
Rank | Last Month Rank | Title | Publisher |
1 | NEW | EA Sports FC 25 | Electronic Arts |
2 | NEW | Astro Bot | Sony (Corp) |
3 | 1 | Madden NFL 25 | Electronic Arts |
4 | NEW | The Legend of Zelda: Echoes of Wisdom* | Nintendo |
5 | 2 | EA Sports College Football 25 | Electronic Arts |
6 | 3 | Star Wars: Outlaws | Ubisoft |
7 | NEW | NBA 2K25* | Take-Two Interactive |
8 | 6 | Hogwarts Legacy | Warner Bros. Games |
9 | NEW | NHL 25 | Electronic Arts |
10 | 29 | God of War: Ragnarok | Sony (Corp) |
11 | 502 | Dead Rising | Capcom USA |
12 | 144 | Final Fantasy XVI | Square Enix Inc (Corp) |
13 | 5 | Elden Ring | Bandai Namco Entertainment |
14 | 7 | Minecraft^^ | Multiple Video Game Manufacturers |
15 | 8 | Call of Duty: Modern Warfare III (2023) | Microsoft (Corp) |
16 | NEW | Marvel vs. Capcom Fighting Collection: Arcade Classics | Capcom USA |
17 | 25 | Age of Mythology | Microsoft (Corp) |
18 | NEW | Space Marine II [Warhammer 40,000]* | Focus Entertainment |
19 | 15 | Ghost of Tsushima | Sony (Corp) |
20 | 4 | EA Sports MVP Bundle | Electronic Arts |
^^ Digital sales on Nintendo platforms not included
October’s sales charts contains a high saturation of new games, with seven new games making it into the top 20 slots — five of them in the top 10. The top game is the aforementioned EA Sports FC 25, which beat last year’s EA Sports FC 24 in sales and broke the record for launch month sales for a soccer title. The fact that EA’s soccer title continues to chart well despite the company’s break from the FIFA branding. The game was also the best-selling title on PlayStation and Xbox platforms, and the fifth best-selling title on Nintendo Switch. NBA 2K25 and NHL 25 also bring sports game success, debuting at 7th and 9th place on the charts, respectively.
Sony’s Astro Bot follows FC 24 at second place, and is also the second best-selling game on PlayStation platforms. Nintendo’s new Zelda title, Echoes of Wisdom is the fourth best-selling title and could have been higher, but Circana only has physical sales data for Nintendo products. Space Marine 2 is not only the 18th best-selling title, it was also the third most-played game on Steam during September. The Marvel vs Capcom Fighting Collection: Arcade Classics is the final new game that made the charts with its brand recognition and familiar characters.
Circana’s September 2024 chart might be the most chaotic yet
September’s sales charts contains not only a number of new games, but also a high number of games that have jumped up the charts from a relatively low position. The biggest example of this is Dead Rising, which went from 502nd place to 11th thanks to the Dead Rising Deluxe Remaster. Piscatella clarified on Bluesky that games are tracked by stock-keeping units (SKUs), which means that sales of the remaster count towards the number of the original as well. Age of Mythology appears to have received a similar boost thanks to the launch of its Retold remaster.
Other games that jumped up several places are Final Fantasy XVI and God of War Ragnarok, which launched on PC on September 17 and 19, respectively. The PC launches have boosted the profile of both games, though God of War Ragnarok has weathered some discontent from players for requiring a PSN account in order to run the game.
Circana September 2024: 20 best-selling games of 2024 so far
Rank | Last Month Rank | Title | Publisher |
1 | 1 | EA Sports College Football 25 | Electronic Arts |
2 | 2 | Helldivers II | Sony (Corp) |
3 | 3 | Call of Duty: Modern Warfare III (2023) | Microsoft (Corp) |
4 | 4 | EA Sports MVP Bundle | Electronic Arts |
5 | 5 | Elden Ring | Bandai Namco Entertainment |
6 | 6 | Dragon’s Dogma II | Capcom USA |
7 | 12 | Madden NFL 25 | Electronic Arts |
8 | 7 | MLB: The Show 24^ | Multiple Video Game Manufacturers |
9 | 8 | WWE 2K24** | Take-Two Interactive |
10 | NEW | EA Sports FC 25 | Electronic Arts |
11 | 10 | Hogwarts Legacy | Warner Bros. Games |
12 | 9 | Final Fantasy VII: Rebirth | Square Enix Inc (Corp) |
13 | 11 | Tekken 8 | Bandai Namco Entertainment |
14 | 13 | NBA 2K24** | Take-Two Interactive |
15 | 14 | Grand Theft Auto V** | Take-Two Interactive |
16 | 15 | Madden NFL 24 | Electronic Arts |
17 | 17 | Minecraft^^ | Multiple Video Game Manufacturers |
18 | 16 | Suicide Squad: Kill the Justice League | Warner Bros. Games |
19 | 18 | EA Sports FC 24 | Electronic Arts |
20 | 19 | P3: Persona 3: Reload | Sega |
** Jul-Sep Digital sales not included
^^ Digital sales on Nintendo platforms not included
Unlike the September sales charts, the year-to-date charts remain relatively unchanged, albeit slightly remixed. The only September game that made it to this chart was EA Sports FC 25, which also pushed its predecessor EA Sports FC 24 one place down the list. Madden NFL 25 has also gotten a boost up the list with its continued high sales.
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Technology
StrictlyVC joins its first TechCrunch Disrupt
The StrictlyVC series — known for bringing the biggest stories and key players to an audience of VCs, LPs, founders, and operators — is holding its first-ever event at TechCrunch Disrupt 2024. Be at Disrupt in the Deal Flow Cafe on Tuesday, October 29, from 3 p.m. to 6 p.m., located at Moscone West in San Francisco.
This session promises to be an exceptional opportunity for investors. If you’re keen to network with fellow professionals in the investment space, then this is the session to attend. StrictlyVC is exclusive to Disrupt 2024 Investor Pass holders.
This StrictlyVC lineup features leading players in the investment world, prepared to offer their insights to investors attending Disrupt 2024. Without further delay, here is the full agenda for the StrictlyVC session.
The full StrictlyVC lineup at Disrupt 2024
- Aileen Lee, Founder and Managing Partner, Cowboy Ventures
- Alex Pall and Drew Taggart from The Chainsmokers, Co-Founders and Partners, MANTIS Venture Capital
- Beezer Clarkson, Partner, Sapphire Partners
- Jessica Archibald, General Partner, Top Tier Capital Partners
- Nirmal Utwani, Director of Engineering, Growth, Amplitude
- Rick Prostko, Senior Managing Director, Teachers’ Venture Growth, Ontario Teachers’ Pension Plan
- Vlad Voroninski, CEO and Founder, Helm.ai
- Wesley Chan, Co-Founder and Managing Partner, FPV Ventures
Don’t miss out on these investment talks at Disrupt
StrictlyVC events have featured top-tier speakers like VC Katie Haun, Federal Trade Commission chief Lina Khan, and Sam Altman of OpenAI, making them a must-attend for anyone in the industry. Now, for the first time, we’re bringing one of these boutique events to the massive Disrupt conference! Don’t miss your chance to connect with your peers and pick up some valuable insights from the top names in the investment world.
Grab your Investor Pass today and save up to $300. Ticket rates will rise at the door.
Technology
Adobe execs say artists need to embrace AI or get left behind
In an interview with The Verge, Costin said that he “isn’t aware” of any plans for Adobe to launch products that don’t include generative AI for creators who prefer to manually complete tasks or oppose how AI is changing the creative industry.
“We have older versions of our products that don’t use gen AI, but I wouldn’t recommend using them,” Costin said. “Our goal is to make our customers successful, and we think that in order for them to be successful, they need to embrace the tech.”
And according to Adobe’s President of Digital Media, David Wadhwani, the company is unlikely to accommodate creators who think otherwise.
“We’ve always innovated with conviction, and we believe in the conviction of what we’re doing here,” said Wadhwani, acknowledging that some creatives have loudly criticized Adobe’s adoption of generative AI technology. “People will either agree with that conviction or they won’t, but we think our approach is the one that wins frankly in the short term, but certainly in the long term.”
Adobe is in a difficult position — while many of its customers, particularly businesses and large creative teams, are hungry for AI features that can increase productivity, many artists openly detest the technology and fear how it will impact their livelihoods. Given the demand already exists, however, Adobe would be risking its dominant position in the creative software market if it ignored what many customers are asking for. If Adobe doesn’t develop these tools, other companies will, and they may not make the effort to do so in a way that respects artists’ work.
There are also communities of people online who harbor an extreme hatred of AI regardless of how it’s been applied, and will go out of their way to condemn and avoid interacting with it. For example, when a “shot-for-shot” remake of the Princess Mononoke movie trailer made with Kling recently went viral, it was briefly taken offline by its creator following intense backlash from fans of the original Hayao Miyazaki classic who felt the video was disrespectful or outright ugly.
But the generative AI features like those powered by Adobe’s Firefly models are the most adopted products Adobe has ever released, according to Wadhwani, which is all the signal the company needs to continue on the same path. There are plenty of generative AI models that already compete with Adobe’s Firefly lineup, from both heavy hitters like OpenAI and Google, and smaller niche startups that are trying to carve out their own place in the industry. And in many cases, Adobe is the one playing catch up. The forthcoming “Project Concept” collaborative canvas, which also includes text-to-image tools and an AI remixing feature, is similar to existing apps like Figma’s FigJam and Kaiber’s Superstudio, for example.
Adobe says it aims to implement AI in a way that gives artists more time to focus on actually being creative rather than replacing them entirely, such as making tools more efficient and removing tedious tasks like resizing or masking objects. The company is essentially trying to appeal to both sides by giving its AI tools very specific purposes inside its Creative Cloud applications, rather than pitching them as a means to replace every aspect of content creation.
“If you just rely on AI for all this stuff, you’re going to end up with a lot more content that looks like the same content everyone else is making.”
“We think that demand for content is insatiable. We also think that human creativity will be a critical part of it,” said Wadhwani. “If you just rely on AI for all this stuff, you’re going to end up with a lot more content that looks like the same content everyone else is making.”
What we’re likely to see is a greater divide between smaller artists and the wider creative industry. The demand for effectively every kind of content, from images and copy for advertising, to the TV shows and other media we consume, is growing rapidly. An Adobe survey reports that it increased two-fold between 2021-2023, and could increase up to 2000 percent by 2025, which is pushing companies to find new ways to affordably increase production.
Generative AI tools — many of which promise to automate repetitive or technically challenging tasks — are a highly appealing solution to meet such demands. But plenty of people still value the work that goes into manual creative processes, and I don’t see that going away entirely.
“I think there will be a thirst for artists who do things by hand,” said Wadhwani. “In the last decade I can take a picture and run it through a process that makes it look like a painting, but I’m not going to value that ‘painting’ the same way I would an artist who actually took the time to make a real painting.”
There’s little doubt that generative AI is changing the creative landscape though. Adobe says the technology will create new jobs, but those jobs will be different, and some specialized roles may disappear entirely. It’s also just difficult to avoid AI art generally these days — platforms like Etsy that were created for creators to sell hand-made wares are now inundated with it, and it’s harder for artists to find exposure online now they have to compete with AI content farms.
Adobe is the dominant provider of creative design software and few other companies provide a similarly connected ecosystem of products. That makes it hard for customers to simply jump ship if they don’t agree with the direction it’s taking, even if it is trying to be considerate about how generative AI is being implemented. But if its endorsement of AI ruffles enough feathers, then that could give way for new competitors to appease the users that Adobe is leaving behind.
And if the backlash presented by online creators is any indication, that’s a sizable market that Adobe is at risk of losing. It seems Adobe just thinks the opportunity that AI adopters present is even larger.
Technology
Your older LG OLED TV will soon be cursed with screensaver ads – here’s how to banish them
It’s already pretty hard to avoid being bombarded with TV ads, whether you’re watching Prime Video or pausing YouTube – and LG is now making things a little worse by bringing its pesky screensaver ads to older OLED TV models.
Last month, we reported that recent LG TVs, including premium OLEDs, were sneakily starting to show screensaver ads after sets had been left idle for a while. Some testing on our own LG G4 confirmed that to be the case. Now, FlatpanelsHD is reporting that those ads are rolling out to older models dating back to 2020, too.
If you own LG models like the LG GX OLED (2020), LG B1 OLED (2021) or LG B2 OLED (2022), you could soon see the screensaver ads turned on by default. It seems they’re also spreading to more recent models like the LG C4 OLED (2024), which is galling considering we consider it to otherwise be one of the best TVs you can buy.
Currently, the full-screen ads appear to be largely LG-related, promoting LG’s own channels. But an article from LG Ad Solutions previously suggested they could eventually be expanded to include third-party ones – and there’s evidence on Reddit that this might already be happening. Fortunately, there is a way to turn them off…
How to turn them off
There is currently a simple way to remove the default screensaver ads on your LG TV. Just go to Settings > General > System Settings > Additional Settings, then scroll down to the unsubtly-named Screen Saver Promotion. Toggle this off and you’ll be spared any more unsavory promos when your TV is idle.
Hopefully, this option will remain in the menus of LG TVs, because watching actual TV shows is quickly becoming a sideshow to being blasted with ads on many streaming platforms.
Earlier this month, the Financial Times reported that ads on Prime Video would “ramp up a little bit more into 2025” (according to Head of Prime Video International, Kelly Day). That follows the streaming service asking viewers to pay an extra $2.99/£2.99 a month to be spared from ads earlier this year.
But Prime Video and LG are far from alone, with YouTube recently introducing pause screen ads and Roku delivering Instagram-style shoppable ads to smart TVs. Let’s just hope the best smart glasses like the Meta Ray-Bans don’t start getting similar ideas.
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Technology
Cabinet approves Rs 1000 crore venture capital fund to boost space sector- The Week
India will get a Rs 1000 crore venture capital fund to boost the space sector. The fund aims to address the need for risk capital, as traditional lenders are hesitant to fund startups in this high-tech sector.
There are nearly 250 space startups emerging across the value chain which may need financial support, the cabinet note said.
This approval was given by the union cabinet on Thursday as part of its 2020 space sector reforms. Under these reforms, the government set up IN-SPACe to promote and oversee private sector participation in space activities.
The officials said the Rs 1000 crore venture capital fund would support the growth of India’s space economy, currently valued at S8.4 billion, with a target to reach $44 billion by 2033.
“The proposed government-backed fund will boost investor confidence, attract private capital, and signal the government’s commitment to advancing space reforms,” the cabinet statement said.
The proposed Rs 1,000 crore VC fund is planned to be up to five years from the actual date of start of the fund operations.
The average deployment amount could be Rs 150-250 crore per year, depending on the investment opportunities and fund requirements.
The government said the fund will create a multiplier effect by attracting additional funding for later-stage development, thereby instilling confidence in private investors along with retention of space companies domiciled within India. This will help counter the trend of Indian companies setting base abroad.
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