Business
Masters Tournament and IBM unveil new AI-powered digital fan experiences
FOX Business’ Lauren Simonetti goes inside IBM’s quantum computing lab.
As golf fans anticipate the 90th Masters Tournament at the illustrious Augusta National Golf Club, IBM continues to innovate the way they consume the first major championship of the season, including this year with its new AI-enabled digital experiences.
IBM and the Masters Tournament announced Monday the new and enhanced digital fan features on the award-winning Masters digital platforms, including the Masters app, as they continue to evolve over their 30-year collaboration to bring rich history and on-course excitement to the millions watching from April 9-12.
One of those new features is within the Masters Vault video archive, which allows fans to explore over 50 years of Masters Tournament final round broadcasts.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM
A general view of IBM and the Masters Tournament’s “Masters Vault Search” within its app ahead of the 90th Masters Tournament in April 2026. (IBM / Fox News)
Now, using the watsonx AI-powered capabilities, IBM and the Masters Tournament are introducing the Masters Vault Search, where fans can find the shots and moments they’re looking for through simple, conversation-style prompts.
A system of AI agents, powered by specialized solutions including IBM’s Granite small language models (SLM) and agentic AI platform watsonx Orchestrate, has been built to instantly find the exact clips fans are searching for. Once performed, fans will be able to watch full-length replays, as they relive, reminisce and prepare themselves for the coming action in this year’s tournament.
The Masters Vault Search is also built with optical character recognition, speech-to-text transcription of broadcast commentary and scene detection to analyze the footage a fan is looking for.
UFC AND IBM REVEAL AI-POWERED ‘IN-FIGHT INSIGHTS’ TECHNOLOGY AHEAD OF MADISON SQUARE GARDEN EVENT
The vault dates to 1968, which means fans can see Jack Nicklaus’ 1975 back-nine charge, including his famous 40-foot birdie putt on 16, to capture his fifth green jacket. Nicklaus’ sixth green jacket is arguably the greatest Masters finish in tournament history, shooting 30 on the back nine with a birdie-birdie finish to win his sixth jacket.
Then, there’s Phil Mickelson’s winning putt in 2004, Tiger Woods’ iconic chip-in at 16 the year after, and of course, Rory McIlroy completing the career Grand Slam in a thrilling 2025 tournament. Individual stroke data, which started in 2015, will be available as well.
A general view of IBM and the Masters Tournament’s “Hole Insights” within its app ahead of the 90th Masters Tournament in April 2026. (IBM / Fox News)
Finally, the AI-powered Hole Insights returns for its third year, and is even more accurate than before. This feature provides fans insights around every shot taken by every player on every hole during the Masters.
The new enhancement combines on-course visuals with data-driven insights, including historical scoring probabilities and contextual performance trends. This helps fans better understand how each shot, position and decision will impact outcomes for golfers throughout the four-day tournament.
Also, legendary caddie and commentator Jim “Bones” Mackay advised the IBM team behind the solution, lending his expertise and first-hand knowledge of one of the hardest golf courses in the world to better deliver the analysis for fans to consume.
“The Masters Tournament and IBM have continually raised the bar on unique digital experiences that blend cutting-edge technology with the timelessness of Augusta National Golf Club,” Jonathan Adashek, senior vice president of marketing and communications at IBM, said in a press release. “The introduction of Masters Vault Search and updates to Hole Insights show how generative and agentic AI can transform vast amounts of data into meaningful insights – whether you’re a golf fan who wants to understand the implications of a single shot in real time, or a financial institution using AI to analyze millions of transactions to identify patterns and inform decisions.”
A detailed view of a pin flag during the Par Three Contest prior to the 2025 Masters Tournament at Augusta National Golf Club on April 9, 2025 in Augusta, Georgia. (Richard Heathcote/Getty Images / Getty Images)
GET FOX BUSINESS ON THE GO BY CLICKING HERE
IBM and the Masters Tournament have been pioneering the enhanced fan experience with the use of emerging technology. IBM is also partnered with iconic sports and entertainment organizations, including the UFC, Wimbledon and the U.S. Open, among others, where fan experiences are powered by the same AI hybrid cloud solutions used by clients across industries.
Those using the Masters digital platforms will also be able to use key features for this year’s tournament like AI Highlights, Round in Three Minutes, My Group, and even access the Masters app on Apple Vision Pro.
Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.
IonQ executive chair sells $188,272 in stock
Business
InflaRx N.V. (IFRX) Discusses Strategic Focus on Izicopan for ANCA-Associated Vasculitis and Renal Diseases Transcript
Jan Medina
Head of Investor Relations & VP
Good morning, everyone. Thank you for standing by, and thank you for joining our conference call this morning to discuss our recently announced effort to pursue izicopan for AAV and other renal diseases. Today’s presentation will take about 45 minutes. [Operator Instructions] Please note that today’s call is also being recorded. [Operator Instructions] As I said, we’ll be done in about 45 minutes this morning and get you on your way.
I would now like to turn the call over to Niels Riedemann, CEO and Founder of InflaRx. Niels, please go ahead.
Niels Riedemann
Co-Founder, CEO & Executive Director
Thank you, Jan. Ladies and gentlemen, good morning, and thanks for listening in. It is our pleasure to be sharing with you our recent prioritization here on the renal space, particularly in the ANCA-associated vasculitis. So may I please ask to forward to first slides. Please take note of the important notice and disclaimers. We will be making forward-looking statements. We are a public-listed company. So I appreciate your taking note.
Next slide, please. So we’re excited about our new molecule, izicopan, which is an oral inhibitor of the C5a receptor really. The C5a/C5aR pathway is a critical driver of inflammatory cascade, both angles, C5a, the ligand and its main receptor C5aR, both validated targets. From a clinical, both and the regulatory and commercial perspective also in ANCA-associated
Spyre Therapeutics director Michael Henderson sells $5.95 million in shares
US concerned by Taiwan defence delay ’concession’ to China
Equal Employment Opportunity Commission Chair Andrew Lucas says a lawsuit alleges ‘race discrimination’ against the entire corporate workforce at Nike on ‘The Bottom Line.’
Nike is facing a new class action lawsuit accusing the company of failing to refund tariff-related costs it passed on to consumers through higher prices.
In the proposed lawsuit, consumers argue Nike should not be allowed to keep “significant” refunds it may receive after the U.S. Supreme Court ruled in February that the president lacked authority under the International Emergency Economic Powers Act (IEEPA) to impose certain tariffs.
Nike has said it paid roughly $1 billion in tariffs on imported goods as a result of those actions. Plaintiffs allege the company raised prices on some footwear by $5 to $10 and on some apparel by $2 to $10 to offset those costs.
“Nike has made no legally binding commitment to return tariff-related overcharges to the consumers who actually paid them,” the complaint, filed in federal court in Portland, Oregon, states.
TRUMP RAMPS UP TARIFFS ON EUROPEAN CARS IMPORTED INTO US
Nike is facing a class action lawsuit alleging the company failed to refund tariff-related costs passed on to consumers through higher prices. (istock / iStock)
“Unless restrained by this court, Nike stands to recover the same tariff payments twice — once from consumers through higher prices and again from the federal government through tariff refunds,” the complaint continues.
The lawsuit is one of several filed against major companies, including Costco, alleging they failed to pass tariff-related refunds on to consumers.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| NKE | NIKE INC. | 44.14 | -0.27 | -0.61% |
More than 2,000 companies have filed suits in the U.S. Court of International Trade seeking to recover tariffs paid on imported goods.
TRUMP SAYS KING CHARLES ‘GOT ME TO’ DROP WHISKY TARIFFS AFTER ROYAL VISIT
A woman carries a shopping bag while passing in front of a Nike Inc. store in Portland, Oregon, on Wednesday, April 24, 2013. (Natalie Behring/Bloomberg via Getty Images / Getty Images)
During a March conference call, Nike said its fiscal quarter ending in August 2026 would likely be the final period in which tariffs materially impact gross margins.
The lawsuit comes weeks after Nike announced plans to lay off roughly 1,400 employees across its Global Operations team.
In a memo to staff, Chief Operating Officer Venkatesh Alagirisamy said the cuts would primarily affect the company’s technology division across North America, Asia and Europe, representing just under 2% of its global workforce.
CLICK HERE TO GET FOX BUSINESS ON THE GO
The logo of Nike is pictured in a store in Manhattan on March 30, 2026, in New York City. (Zamek/VIEWpress / Getty Images)
Nike declined to comment to FOX Business.
FOX Business’ Eric Revell and Reuters contributed to this report.
Markets Weekly Outlook: Is The 'Risk-On' Rally Sustainable With Rates And Energy Elevated?
US military says it killed 2 in strike on alleged drug-trafficking boat
iSpecimen prices $2.5M private placement at $5.12 per share
These 3 Big AI IPOs Could Test Demand Before SpaceX Debuts
AppLovin Beats Quarterly Revenue Expectations. The Stock Is Rising.
#remitlypartner Send money to your loved ones @Remitly
‘Labour’s historic battering’ and ‘Vernon and Tess split’
IonQ executive chair sells $188,272 in stock
Manchester United reach agreement with Casemiro over contract clause amid transfer speculation
US brings back mandatory military draft registration
Steven Gerrard disagrees with Gary Neville over ‘shock’ Chelsea and Arsenal claim | Football
-
Crypto World17 hours agoHarrisX Poll Found 52% of Registered Voters Support the CLARITY Act
-
NewsBeat5 days agoChannel 5 – All Creatures Great and Small series 7 new post
-
Crypto World2 days agoUpbit adds B3 Korean won pair as Base token gains Korea access
-
Tech4 days agoImage AI models now drive app growth, beating chatbot upgrades
-
NewsBeat2 days agoNCP car park operator enters administration putting 340 UK sites at risk of closure
-
News Videos6 days agoAP Dhillon – Old Money (Official Audio)
-
Sports6 days agoFive killed in Texas plane crash identified as Amarillo pickleball players
-
Entertainment6 days ago
New Netflix Movies in May 2026 — My Top 3 Picks to Stream
-
Entertainment6 days agoMelissa Joan Hart and More Stars Attend 2026 Kentucky Derby
-
Fashion8 hours agoWeekend Open Thread: Marianne Dress
-
Crypto World6 days agoBitcoin mining equities rise in 2026 as BTC lags behind
-
Crypto World6 days agoPi Network Mandates Protocol 23 Upgrade for All Mainnet Nodes Before May 15 Deadline
-
Entertainment6 days ago
Anna Nicole Smith’s Daughter Attends 2026 Kentucky Derby
-
Business6 days agoLuka Doncic Injury Update: Doncic’s Hamstring Recovery Slows Lakers’ Hopes Against Thunder: Can He Run Yet?
-
Entertainment6 days ago
Venus Williams’ Best Met Gala Looks Over the Years
-
Entertainment6 days agoAfter 2 Years, This Taylor Sheridan Neo-Western Doesn’t Have a Single Bad Episode
-
Entertainment6 days agoNetflix’s 10-Part Miniseries Based on a True Story Is a Perfect Weekend Binge
-
Sports6 days agoIs Man United v Liverpool on TV? Channel, streaming and how to watch Premier League fixture
-
Business6 days agoKuwait International Airport Resumes Operations After Closure as Regional Tensions Ease in 2026
-
Crypto World6 days ago
Q1 2026 Tech Layoffs AI Wave Hits 81,747 as Firms Shift to AI Infrastructure
You must be logged in to post a comment Login