The choir, a collective of real British farmers brought together by Hawkstone, has captured the nation’s heart
Jeremy Clarkson’s Hawkstone brewery is channelling its Farmers Choir BGT Golden Buzzer-winning fame into direct action for the farming community with the release of a limited-edition vinyl record, with 100% of profits being donated to the mental health charity, Shout.
The choir, a collective of real British farmers brought together by Hawkstone, has captured the nation’s heart with their emotional sound and the powerful stories behind their voices. Their journey to the Britain’s Got Talent semi-finals has shone a spotlight on the isolation and mental health struggles that are an everyday reality for many in agriculture.
This release is timed to rally support the conversation around mental wellbeing in farming communities across the UK.
In a social media post, Jeremy said: “They were just fantastic. These guys are all farmers, and they work incredibly hard for really, incredibly small rewards. To see them all on that stage with all that love in the room made my heart sing – I actually welled up.
“And thank you Amanda Holden for pressing that Golden Buzzer thing, I don’t know what that means but it obviously is important”.
Recent statistics show that 95% of farmers under 40 identify poor mental health as a significant issue in the industry. Hawkstone’s partnership with Shout provides a free, confidential, 24/7 text messaging support service. By texting the word ‘HAWKSTONE’ to 85258, farmers in need can have a conversation with a trained volunteer at any time of day or night.
Sarah Kendrick, Clinical Director of Shout, said: “The Hawkstone Farmers Choir has given an incredible voice to the mental health challenges faced by so many in the agricultural community. We are immensely grateful to be the charity partner for this project. The funds raised from this vinyl will be vital, enabling us to train more volunteers and be there for anyone in the farming community who is struggling to cope. It will save lives.”
The limited-edition vinyl is available for pre-order now, from the Hawkstone website: Hawkstone









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