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Netflix Boosts Prices for Second Time in a Year Amid Growth Push

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Crypto Breaking News
  • Netflix Raises All Plans Again, Boosting Revenue Per Subscriber
  • Ad Tier and Premium Plans Both See Steady Price Increases
  • Price Hikes Support Content Spend and Long-Term Growth Strategy

Netflix has raised subscription prices across all US plans, reinforcing its revenue strategy. The Standard with ads plan now costs $8.99 monthly, while Premium reaches $26.99. The move marks the second increase in just over a year and signals continued pricing momentum.

Pricing Structure Adjusts Across All Plans

Netflix has implemented new pricing across its subscription tiers, affecting both new and existing users. The ad-supported plan increased by one dollar, reaching $8.99 per month. The Standard ad-free plan rose to $19.99, reflecting a two-dollar increase.

The Premium plan climbed to $26.99 per month after a three-dollar adjustment. These changes apply immediately to new subscribers and will roll out gradually to current users. Existing members will receive advance notice before updated billing cycles begin.

Netflix raised its extra member fees tied to account sharing policies. The ad-based extra member fee now costs $7.99, while the ad-free option increased to $9.99. These adjustments align with broader efforts to manage account usage and maximize subscription revenue.

Revenue Strategy and Market Position Strengthen

Netflix continues to rely on pricing adjustments as a key driver of revenue growth. The company leverages its scale of over 325 million subscribers to support incremental price increases. As a result, it expects higher average revenue per user across North America.

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Industry estimates indicate that the latest changes reflect an average increase of around 11 percent. Consequently, revenue per subscriber in the US and Canada could rise by approximately six percent this year. This growth supports broader financial targets and operating margin expansion.

At the same time, Netflix maintains confidence in its competitive position within the streaming market. The platform continues to expand its content library and improve user experience. It positions pricing as a reflection of added value rather than a cost burden.

Industry Trends and Growth Outlook

Netflix follows a wider industry trend where major streaming platforms increase subscription costs. Competitors such as Spotify, Amazon Prime Video, Crunchyroll, and Paramount+ have also raised prices this year. This pattern highlights growing pressure to balance content investment with profitability.

Moreover, Netflix continues to prioritize organic growth following recent strategic decisions. The company exited a major acquisition opportunity and retained a multi-billion-dollar breakup fee. This outcome strengthens its financial flexibility and supports future investments.

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Looking ahead, Netflix targets annual revenue exceeding $50 billion with improving operating margins. The company also expects advertising revenue to expand significantly alongside membership growth. These factors position Netflix to sustain momentum despite ongoing pricing adjustments.

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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Who Owns the Most Bitcoin in 2026? Arkham Data Reveals Top Holders

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Brian Armstrong's Bold Prediction: AI Agents Will Soon Dominate Global Financial

TLDR:

  • Satoshi Nakamoto holds 1.096 million BTC worth $77B, making him the largest Bitcoin holder globally.
  • Coinbase controls 5% of Bitcoin’s total supply, leading all exchanges with 982,000 BTC in holdings.
  • The U.S. Government holds 328,000 BTC seized from Bitfinex, Silk Road, and the LuBian Hacker address.
  • Strategy holds 738,000 BTC total, making it the largest public company Bitcoin holder as of 2026. 

Bitcoin ownership remains concentrated among a select group of entities as of 2026. On-chain data from Arkham Intelligence reveals that Satoshi Nakamoto holds the largest known share.

Exchanges, ETF issuers, and governments follow closely behind. Public companies like Strategy have also accumulated substantial reserves over the past few years.

The data provides a clear picture of where the world’s most valuable digital asset resides today, and who holds the most of it.

Satoshi Nakamoto Leads All Bitcoin Holders Worldwide

Satoshi Nakamoto, the pseudonymous creator of Bitcoin, remains the single largest known holder. Arkham’s research attributes 1.096 million BTC to Satoshi, worth approximately $77 billion. This figure rests on a known mining pattern called the Patoshi Pattern.

Arkham’s data links these holdings to around 22,000 blocks that Satoshi mined in the network’s early days. The identified addresses include the only known wallets from which Satoshi ever spent BTC. No movement has been recorded from most of these wallets in years.

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Among individual wallet addresses, a Binance cold wallet holds the most BTC. That single address contains nearly 250,000 BTC, worth around $17 billion. It ranks as the largest single-address Bitcoin wallet currently on record.

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Exchanges and ETF Issuers Command Billions in Holdings

Coinbase is the largest exchange entity by BTC holdings, controlling around 982,000 BTC. That figure represents roughly 5% of Bitcoin’s total circulating supply. Binance follows with approximately 655,000 BTC, equal to 3.3% of supply.

BlackRock leads all ETF issuers with 775,000 BTC held under its spot Bitcoin ETF. Fidelity Custody holds 460,000 BTC, while Grayscale, Bitwise, and ARK Invest also maintain on-chain positions. Arkham first identified these ETF holdings on-chain after the products launched in the U.S. in January 2024.

Grayscale’s Bitcoin holdings are spread across more than 1,750 separate addresses. Each address holds no more than 1,000 BTC. All assets are custodied through Coinbase.

Governments Hold Bitcoin Largely Through Criminal Asset Seizures

The United States Government holds 328,000 BTC, making it the top government holder by a wide margin. These holdings come from seizures tied to the Bitfinex hack, Silk Road, and the LuBian Hacker address. The FBI manages these wallets on behalf of the federal government.

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The United Kingdom holds 61,245 BTC, seized from Jian Wen and Zhimin Qian in 2018. El Salvador holds 7,500 BTC, accumulated through daily purchases and a legal tender policy. Bhutan holds 5,400 BTC, mined through its sovereign wealth fund using hydroelectric power.

Unlike seizure-based holdings, El Salvador and Bhutan acquired Bitcoin through active national strategies. El Salvador adopted it as legal tender and bought 1 BTC daily under President Bukele’s directive. Bhutan partnered with Bitdeer to expand mining operations backed by cheap hydroelectric energy.

Public and Private Companies Continue Accumulating BTC Reserves

Strategy, formerly MicroStrategy, holds more Bitcoin than any other public company. Its total holdings stand at 738,000 BTC, though on-chain data confirms 443,000 BTC directly. The company has been buying consistently since August 2020.

MARA, a publicly traded mining company, reports a treasury stockpile of 53,200 BTC. Metaplanet, listed in Tokyo, holds 35,100 BTC as a hedge against yen depreciation. Both companies closely mirror Strategy’s long-term accumulation approach.

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Among private companies, Tether holds 96,300 BTC verified on-chain. SpaceX holds 8,300 BTC, down from a peak of 28,000 BTC in 2021. Block.one claims 164,000 BTC, though those holdings remain unverified through on-chain data.

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Hyperliquid Hits Net Deflation as HyperCore Buybacks Exceed Daily Staking Rewards

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Brian Armstrong's Bold Prediction: AI Agents Will Soon Dominate Global Financial

TLDR:

  • HyperCore repurchased 34,495.71 HYPE at $38.51 on March 27, exceeding daily staking distributions.
  • A net 7,711 HYPE were permanently removed from circulation, projecting to 2.77M tokens yearly.
  • Unlike Solana’s 25.19M annual inflation, Hyperliquid is actively reducing its total token supply.
  • Higher HIP-3 adoption drives more revenue, fueling larger buybacks and compounding deflation pressure.

Hyperliquid recorded net deflation on March 27, 2026, as HyperCore repurchased more HYPE tokens than it distributed.

The buyback totaled 34,495.71 HYPE at an average price of $38.51. Against 26,784 HYPE paid out to stakers and validators, the net removal stood at 7,711 tokens.

This marks a notable shift in how the protocol manages its circulating supply.

Buyback Activity Drives Daily Supply Reduction

On March 27, HyperCore’s repurchase program pulled 34,495.71 HYPE from circulation. The distribution of 26,784 HYPE went to stakers and 24 active validators on the same day. After accounting for both figures, 7,711 HYPE were permanently removed from supply.

At this pace, the monthly net reduction reaches approximately 231,330 HYPE. Annually, that projects to nearly 2,775,960 HYPE taken out of circulation. These numbers reflect a consistent deflationary trend rather than a one-time event.

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According to Hyperliquid Hub, the buyback mechanism also responds to price movement. When HYPE trades higher, fewer tokens are repurchased per dollar spent. When prices fall, the protocol buys back more aggressively, which naturally manages supply pressure.

Protocol Revenue Feeds a Self-Reinforcing Cycle

The deflation model ties directly to trading activity on the network. More adoption of HIP-3 leads to higher trading volumes across the platform. That activity generates greater protocol revenue, which then funds larger buyback operations.

As Hyperliquid Hub noted, this creates a flywheel: “More HIP-3 adoption → higher trading activity → more protocol revenue → larger buybacks.”

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Each component reinforces the next without requiring external intervention. The system is built to scale its deflationary pressure alongside usage.

For context, Solana issues roughly 25.19 million SOL annually through its staking and validator reward structure. Hyperliquid, by contrast, is removing more tokens than it issues on a daily basis. The two networks represent opposite ends of the supply management spectrum.

The price-sensitive nature of the buyback adds another layer of stability to the model. It functions as a built-in counter to extreme market swings in either direction. Over time, this structure may reduce volatility tied to supply-side selling pressure.

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Kalshi Hit With Washington State Lawsuit

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Kalshi Hit With Washington State Lawsuit

Kalshi is facing another state-level lawsuit after the state of Washington on Friday filed allegations that the prediction market operator violated state gambling laws with its products.

The Washington Attorney General’s complaint cites the Pacific Northwest state’s existing ban on online gambling and otherwise strict oversight of the gaming market, in claiming Kalshi violated the Washington Consumer Protection Act, Gambling Act, and Recovery of Money Lost at Gambling Act.

“Kalshi’s website and app show consumers a range of events that they can bet on and the odds for those various events, which dictate how much the bettor will be paid out if the event occurs,” an announcement from Attorney General Nick Brown said. “This is exactly how sportsbooks and other gambling operations function. Kalshi advertises that they allow consumers to ‘bet on anything’ by simply calling their service a ‘prediction market’ rather than ‘gambling.’”

The definition of gambling under Washington law is “staking or risking something of value upon the outcome of a contest of chance or a future contingent event,” and Kalshi’s activities fall squarely within that definition, the AG’s announcement said. “Each Kalshi bet risks money, relies in part on chance, and promises a payout to winners.”

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Kalshi immediately sought to move the case to federal court, saying in its filing that the issues raised by the Washington suit are already being  litigated in other federal courts and that there had been “no warning or dialogue” from Washington state  prior to the lawsuit.

Related: SEC interpretation on crypto laws ‘a beginning, not an end,‘ says Atkins

Cover page of State of Washington v. KalshiEx, Source: King County Superior Court

State AGs and gaming regulators mount legal fights across the country

A Nevada judge earlier this month temporarily blocked Kalshi from operating in the state, finding that state authorities are reasonably likely to prevail in a legal fight over whether the company’s event contracts violate Nevada gambling laws.

Carson City District Court Judge Jason Woodbury issued a temporary restraining order on Friday, siding with a Nevada Gaming Control Board motion to block Kalshi from operating in the state for 14 days.

Kalshi had argued that its contracts are under the exclusive jurisdiction of the US Commodity Futures Trading Commission, an agency that has backed prediction markets that are fighting in multiple state courts over accusations of offering illegal gambling.

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Days earlier, Arizona Attorney General Kris Mayes announced charges against the companies behind Kalshi, alleging that the company operated an “illegal gambling business in Arizona without a license” and offered illegal election wagering.

While Kalshi faces several similar cases filed by gaming authorities in other US states over the platform allegedly offering sports gambling to residents without a license, Arizona was one of the first to file criminal charges.

The state-level cases come as prediction markets are under scrutiny by lawmakers for offering bets on US military actions, citing concerns about insider information in the government.

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