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Crypto Providers Are Ignoring Their Most Important Users

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Crypto Breaking News

It’s about 16 years since cryptocurrency first became a thing, and yet it’s still viewed as something new, especially by those within the industry. It may be steadily moving closer to the financial mainstream, integrated into several major institutions, but it continues to be positioned as a space for the unconventional, the young, the highly tech-literate, and those with little regard for risk. The difficulty with that narrative is that in reality, crypto’s most important users don’t fit that description at all. They’re over 35. They have stable careers, are risk-averse, and take financial planning seriously. And while they’re comfortable with technology, they’re not immersed in it. What’s more, they also control the majority of investable capital. So, why aren’t crypto platforms doing more to serve them?

The investors making crypto viable

The 35-54 demographic is the obvious target for crypto. This is the group in their peak earning years, and they know what it takes to be financially responsible. They don’t have masses of disposable income, but what they do have, they want to use wisely. That alone makes them natural investors. But beyond that, they have an understanding of the space. They’ve moved into maturity, with crypto as a background. They’ve lived through major economic cycles, from the dot-com boom and bust to the damning impact of the 2008 financial crisis, so they understand volatility and risk, and the impact of both. So, for them, crypto isn’t speculation; it’s a way to diversify their assets and potentially gain a hedge.

In addition to all of that, they also have patience. While younger users typically chase rapid gains, people in their 30s, 40s and 50s are more comfortable with long-term positioning. They don’t need constant updates or validation but are instead willing to wait and let strategies unfold over time. And that’s what makes them such a valuable customer base.

Built for someone else

And yet, as valuable as this demographic might be, most crypto platforms target a very different audience. Gamification, urgency, and slang dominate. Engagement is prioritised over understanding. And support is limited. Many platforms still rely heavily on chatbots or community forums, with few options for escalation. For anyone accustomed to traditional financial services, where accountability, compliance, and support are expected, this doesn’t feel innovative. It feels like carelessness verging on negligence, and that can only negatively impact trust. The problem for platforms is that failing trust will naturally translate into failing user numbers, because this is the generation that has learnt that actions are more powerful than words, so funds will be withdrawn, and users may leave the crypto space entirely.

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The cost of inattention

Serving your core customer base is basic business practice. Yet in crypto, it often feels like an afterthought. The industry continues to see itself as youthful, fast-moving, and in constant need of new participants. But what crypto platforms are failing to realise is that attention doesn’t get you very far if it doesn’t lead to capital. Younger users may be highly engaged. They may open accounts, follow markets, and contribute to the culture. But the vast majority lack the financial capacity to participate at scale. They provide visibility, near endless amounts of it. But they don’t provide the stability that platforms and the industry require.

At the opposite end of the spectrum is the 35+ cohort. They’re visible, less reactive, and far less vocal, but they hold the capital and the intent that the market needs to thrive. Ignoring them no longer feels like a simple oversight; it’s a strategic error that could end up setting the industry back a very long way.

What maturity actually looks like

If crypto is serious about becoming part of the financial mainstream, it needs to evolve structurally. The tech is already there; the innovation is built-in. It’s the design that is significantly wanting. With the emphasis on cleverness, newness, and novelty, clarity is almost entirely absent. Usability is rarely even an afterthought. Even the choice of language alienates instead of informing. As for customer service, it’s as close to non-existent as it is possible to be without deliberate choice. What’s needed now is investment in real customer support: clear processes, defined accountability, and accessible human assistance. Chatbots are fine for a first point of contact, but there is never a circumstance in which they should be the entire service provision.

We all know that innovation is at the heart of crypto, and no one is saying that that needs to change. But it is no longer enough. It’s time for the industry to invest in infrastructure that supports its users, rather than simply trying to attract newcomers.

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Today’s 35-year-olds may not fit the image the industry likes to project, but they are the users who give the crypto space legs. Many were there at the beginning, so they understand it. But more importantly, they are the group that will drive the space forward. Not just because they have capital today, but because the younger audience being courted so aggressively will eventually expect the same things when they have money to invest: stability, clarity, support, and trust.

And if those needs continue to be overlooked, the genuine investors will quietly take their money elsewhere.

Peter Curk, CEO of ICONOMI

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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What next as bitcoin (BTC) fails to break $73,000 for the third time since ceasefire

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Bitcoin slides to $66,600 as Trump threatens to hit Iran 'extremely hard'

Bitcoin pulled back to $71,843 on Friday after a third attempt to breach $73,000 was met with selling on Thursday, a level that has now rejected the price on every rally since the Iran conflict began in late February.

The retreat is modest. Bitcoin is up 7.9% on the week, its strongest weekly performance of the war so far, holding above the 50-day moving average which has turned upward for the first time since the conflict started. Ether held at $2,189, up 6.6% on the week. Solana’s SOL gained 5.1% to $83.09. XRP added 2.8% to $1.34. Dogecoin climbed 2.4% to $0.092. The entire top 10 is green on the weekly chart for the first time in over a month.

But $73,000 is seemingly a wall. The level has capped bitcoin three times since the ceasefire was announced on Tuesday — each attempt producing a rally that faded within hours. The pattern is identical to the pre-ceasefire range, just shifted higher. Instead of grinding between $65,000 and $73,000, bitcoin is now grinding between $70,000 and $73,000.

“We will need to wait for the price to rise above $75,000 before we can speak of the market entering an active bullish phase,” said Alex Kuptsikevich, FxPro’s chief market analyst, in a note to CoinDesk. He added that bitcoin remains above the 50-day moving average, reinforcing short-term bullish sentiment, but flagged the repeated rejection at $73,000 as the barrier that needs to break.

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Galaxy Digital CEO Mike Novogratz set the bar higher, saying the key conditions for bitcoin to resume its uptrend are consolidation above $74,000 followed by a break above $80,000. “Breaking through these levels could trigger a new wave of optimism and restore the uptrend,” he said.

The ceasefire that triggered Tuesday’s rally is already fraying. Iran accused the U.S. of breaching three clauses of the agreement.

The Strait of Hormuz remains only partially reopened with “technical limitations.” Oil rebounded from its 15% single-day crash to trade back above $97.

Ether’s setup is similarly range-bound. The token pulled back 4% from its Wednesday peak to $2,189, which Kuptsikevich described as market noise within a $2,000 to $2,400 consolidation zone.

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“A breakout beyond this calm consolidation zone would signal the start of a directional move,” he said.

Outside of majors, Algorand dropped 11.4%, Aptos fell 6.1%, and Polkadot lost 6.1%, marking an altcoin divergence that typically appears when traders are rotating rather than entering fresh capital.

The Fear and Greed Index climbed out of single digits for the first time in over a month, meanwhile.

If the ceasefire survives through the weekend and the Strait opens further, $73,000 gets its fourth test with momentum behind it. However, Tehran’s grievances escalate or Trump’s rhetoric shifts, the pullback toward $68,000 to $70,000 is the path of least resistance.

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XRP edges higher to $1.35 on breakout, what next for Ripple-linked token

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XRP edges higher to $1.35 on breakout, what next for Ripple-linked token

XRP is trying to stabilize after a sharp move higher, but the bigger question is whether this is real strength or just a short-term bounce. The breakout came on solid volume, yet the lack of follow-through and weak broader structure suggest buyers are still cautious.

News Background

  • XRP ETFs saw $3.32M in inflows, but the scale remains too small to meaningfully shift price direction given the token’s size.
  • The move continues to be driven more by technical positioning than fundamentals, with no clear catalyst behind the recovery.

Price Action Summary

  • XRP moved from $1.33 to $1.35, breaking above the $1.34 level on strong volume.
  • The initial push was sharp, but price quickly settled into a tight range just below $1.36 without extending higher.
  • Short-term volatility remains elevated, with quick dips being bought but rallies still struggling to hold.

Technical Analysis

  • The key signal is the quality of the breakout. Volume confirms participation, but the lack of continuation suggests this is not yet a strong trend shift.
  • XRP remains within a broader downtrend, and rallies are still capped below the $1.40 level.
  • Some indicators point to exhaustion rather than strength, with analysts flagging potential downside if momentum fades.
  • At the same time, tight consolidation near current levels shows buyers are at least attempting to build a base.

What traders should watch

  • $1.34 is now the immediate pivot. Holding above it keeps the short-term recovery intact.
  • $1.36-$1.40 remains the key resistance zone. A clean break is needed to shift momentum meaningfully.
  • On the downside, a move back below $1.32-$1.31 would signal the breakout has failed and reopen pressure toward $1.28.

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Coinbase Announces Upgrade for x402 Protocol Enabling Usage-Based Pricing

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Coinbase Announces Upgrade for x402 Protocol Enabling Usage-Based Pricing

Coinbase has announced an upgrade for the x402 protocol, enabling usage-based pricing for agentic AI compute requests, which replaces the former flat fee model.

In a post on X on Thursday, Coinbase Developer Platform announced the “Upto” scheme has gone live, adding it will help open up “variable-cost services” for agentic AI such as large language model inference, compute and data queries.

“Until now, x402 only supported exact, fixed-price payments. That works great for deterministic APIs. But it blocked an entire category of services where the cost depends on usage, such as token count, compute time, or query complexity,” Coinbase Developer Platform said.

“Upto is an EVM implementation, supporting all ERC20s, and CDP Facilitator supports fully gasless payments,” it added.

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The move comes amid growing support for the x402 protocol as a wide range of firms prepare for future agentic commerce adoption, which is expected to bring extreme levels of network demand and require frictionless payments and near-instant transactions to support agentic AI.

Source: Coinbase Developer Platform

Flat-fee problem gets a fix

The Upto scheme allows sellers to configure maximum prices, while buyers will be able to authorize prices up to a specific amount. 

On the server end, where costs fluctuate, the server will charge only for how much it actually takes to complete the task, meaning users won’t be overcharged and may even pay less than the specified maximum price.

Previously, simple and complex requests cost the same amount, resulting in some users either overpaying or underpaying for tasks done by AI agents. This upgrade will help users set prices they are willing to pay before a task instead of guessing how much they think the task will cost for an agent to complete.

Related: CIA to integrate AI ‘co-workers’ to process intelligence, catch spies

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Developed by Coinbase, the protocol’s ownership was handed over to the nonprofit Linux Foundation earlier this month, with big tech firms such as Google, Microsoft and Amazon Web Services having a stake in the protocol via the x402 Foundation.

Despite the hype surrounding x402, the network has seen declining adoption rates in 2026 after hitting peak levels in November, according to Dune Analytics data. Between Nov. 4 and Nov. 10, the protocol saw 13.7 million transactions, its biggest week on record.

However, it has been on a steep decline since then, with weekly transaction volume dropping below 1 million in early January and continuing to plunge further over the first quarter. As of the last week in March, x402 saw just 112,708 transactions.

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