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10 Must-Know Facts About Eileen Gu in 2026

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10 Must-Know Facts About Eileen Gu

At 22 years old, Eileen Gu has already lived several lifetimes in the spotlight. The Chinese-American freestyle skier, who captivated the world during the 2022 Beijing Olympics, continues to dominate headlines in 2026 as both an athlete and a cultural force. Born in San Francisco, trained in California, and competing under the Chinese flag, Gu remains one of the most polarizing and powerful figures in international sports.

Here are the 10 essential things every sports fan, cultural observer and casual follower should know about Eileen Gu right now.

1. Olympic Gold Medal Haul & Historic Beijing Performance

At the 2022 Winter Olympics in Beijing, 18-year-old Gu became the breakout star of the Games. She won three medals—two gold (big air and halfpipe) and one silver (slopestyle)—making her the first freestyle skier to medal in all three events at a single Olympics. Her big-air gold was particularly dramatic: she landed a double cork 1620 on her final run, a trick no woman had ever attempted in competition, to clinch the title.

Gu’s three-medal haul tied her with American skier Chloe Kim for the most medals by a female freestyle skier in a single Games.

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2. Decision to Compete for China Sparked Global Debate

Gu was born and raised in the United States and holds U.S. citizenship. In 2019, at age 15, she announced she would compete for China in international competitions while retaining U.S. citizenship. The move triggered intense scrutiny and polarized opinions: some praised her as a bridge between cultures; others accused her of opportunism or questioned her motives amid U.S.–China geopolitical tensions.

Gu has consistently described the decision as personal and family-driven. “I’m American when I’m in the U.S., Chinese when I’m in China,” she said in a 2022 interview. She has never renounced U.S. citizenship and remains eligible to represent the U.S. in future competitions if she chooses.

3. Record-Breaking Junior & Early Pro Career

Before Beijing, Gu was already a prodigy. She won her first X Games gold at age 13 (2018 big air) and became the youngest X Games champion in history. Between 2017 and 2021 she won 11 X Games medals (7 gold) and multiple World Cup titles. She is the only female skier to land a left-side double cork 1620 in competition.

Her technical difficulty—especially on jumps—remains unmatched among women.

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4. Academic Excellence & Stanford Commitment

Gu graduated high school early and was accepted to Stanford University, where she enrolled in 2022. She has taken a leave of absence to focus on skiing but plans to return and major in computer science or data science. She has spoken openly about balancing elite sports with academics, often studying between training sessions.

In 2025 she completed her first full academic year at Stanford remotely while competing, maintaining a high GPA.

5. Massive Commercial Empire & Highest-Paid Female Athlete

Gu is one of the most marketable athletes in the world. In 2025 Forbes listed her as the highest-paid female athlete, earning an estimated $45 million ($5 million in on-snow earnings, $40 million in endorsements). Major partners include Red Bull, Visa, Tiffany & Co., Fendi, IWC Schaffhausen, Anheuser-Busch, and Chinese brands such as Anta and Mengniu.

She has appeared in global campaigns for Louis Vuitton, starred in a feature-length documentary, and launched her own apparel line. Her net worth is estimated at $80–100 million.

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6. Return from Injury & Dominant 2025–2026 Season

Gu suffered a season-ending ACL tear in training in March 2023, forcing her to miss the entire 2023–24 season. She returned in December 2024 and immediately showed no rust, winning World Cup events in Copper Mountain (halfpipe) and Calgary (big air) in early 2025. In the 2025–26 season she has won four of six World Cup starts and leads the FIS freestyle overall standings.

Her comeback has been described as “the most dominant post-ACL return in freestyle skiing history.”

7. Cultural Bridge & Dual Identity

Gu speaks fluent Mandarin and frequently posts in both English and Chinese on social media (Instagram: 4.2 million followers; Weibo: 9.8 million). She has become a symbol of cross-cultural identity, especially among Asian-American youth. She has spoken at length about navigating racism in the U.S. and stereotypes in China, positioning herself as a voice for multicultural belonging.

In a 2025 TEDx talk she said: “I’m not half-American, half-Chinese. I’m fully both.”

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8. Philanthropy & Education Initiatives

Gu founded the Gu Sports Foundation in 2023 to provide scholarships and training opportunities for underprivileged youth in skiing and snowboarding. She has donated more than $2 million to youth sports programs in China and the U.S., with a particular focus on girls’ participation in action sports. She also mentors young athletes through her summer camps in California and Beijing.

9. Fashion & Media Presence

Beyond sports, Gu is a legitimate fashion figure. She has walked runways for Louis Vuitton and Fendi, appeared in Vogue China and Vogue US, and was named to Time’s 100 Next list in 2022. Her red-carpet appearances during fashion weeks consistently trend online.

She has also acted in small roles (a cameo in a Chinese blockbuster) and hosted segments on CCTV and NBC.

10. 2026 Goals: Defend Olympic Titles & Push for Gender Equity

Gu has already qualified for the 2026 Winter Olympics in Milan-Cortina (Italy) and is the clear favorite to defend her titles in halfpipe and big air. She has spoken about wanting to push for equal prize money and visibility in freestyle skiing and has quietly advocated for better athlete mental-health resources.

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If she sweeps again in 2026, she would become the most decorated female freestyle skier in Olympic history.

Eileen Gu is no longer just a skier—she is a global brand, a cultural symbol, and a generational talent. Whether on the slopes, in boardrooms, or on magazine covers, she continues to redefine what it means to be a modern athlete in an increasingly interconnected world.

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Former Daily Telegraph journalist launches PR agency for SMEs

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On The Up PR is targeting up-and-coming businesses across the region, according to founder Rob Stewart

Rob Stewart, launching his own Bristol based PR agency

Rob Stewart, launching his own Bristol based PR agency(Image: Andrew Higgins/Thousand Word Media Ltd)

A former national newspaper journalist has launched a public relations agency in Bristol for up-and-coming businesses. On The Up PR has been set up by ex-Daily Telegraph journo Rob Stewart and is aimed at SMEs across the South West business community.

The company will build on his experience working in regional and national media, he said, as well as a decade in charity communications with the Alzheimer’s Society and five years with local PR agencies.

“The South West is a real hotbed of entrepreneurial activity and that has inspired me to launch On The Up PR,” said Mr Stewart.

“I know from experience there are lots of amazing stories waiting to be told by the business leaders who are driving forward the region’s start-ups, scale-ups and more established companies.

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“And I’m really looking forward to working with those firms which are committed to using media activity as a vehicle for growth – sometimes for the first time.”

Mr Stewart, who is based in the Westbury Park area of Bristol, says he has been “on a steep learning curve” since moving away from full-time journalism but counts himself “lucky to have worked for some brilliant PR people in the South West and to have achieved what are regarded as amazing results for clients”.

“That success is down to the combination of my core journalistic skills and commercial PR know-how which means I’m now ideally positioned to help companies of all shapes and sizes share their stories to gain meaningful impact,” he added.

Mr Stewart has already secured customers including Enable Law, a South West-based medical negligence and personal injury law firm, and Bristol-based Burleigh Create design agency, while also helping launch a new pickleball enterprise in Surrey.

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Quiz enters administration for third time

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Quiz enters administration for third time

Some 109 jobs will be cut at the company’s headquarters and distribution centre in Scotland.

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Job cuts surge to highest January level since 2009 as layoffs spike

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Job cuts surge to highest January level since 2009 as layoffs spike

U.S. employers’ announced job cuts surged in the month of January and hit the highest level since 2009, a new report shows.

Global outplacement and executive coaching firm Challenger, Gray & Christmas found that employers announced 108,435 job cuts in January – an increase from the 49,795 cuts announced in the same month last year. Job cuts increased 205% from December, when there were 35,553 layoffs announced.

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This January saw the most layoffs for the month since 2009, when 241,749 cuts were announced. It was also the highest monthly total since October 2025, when there were 153,074 layoffs.

“Generally, we see a high number of job cuts in the first quarter, but this is a high total for January. It means most of these plans were set at the end of 2025, signaling employers are less-than-optimistic about the outlook for 2026,” said Andy Challenger, workplace expert and chief revenue officer for Challenger, Gray & Christmas.

PRIVATE SECTOR ADDED 22,000 JOBS IN JANUARY, WELL BELOW EXPECTATIONS

worker transports ups packages on sidewalk

The uptick in January layoffs was driven by job cuts announced at UPS and Amazon. (Lindsey Nicholson/UCG/Universal Images Group)

The transportation sector had the highest number of job cuts in the month of January with 31,243 announced, most of which came from logistics giant UPS announcing 30,000 cuts as it scales back on handling shipments for Amazon.

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Technology firms announced 22,291 cuts in January, most of which came from Amazon, which announced 16,000 reductions as it reorganizes its management structure.

“[Amazon] CEO Andy Jassy, like many CEOs recently, has said AI will cost jobs in the coming years, but this cut appears to be due more to over hiring and reducing layers than to the new technology,” Challenger noted.

UPS TO CUT 30,000 MORE JOBS AMID TURNAROUND PLAN

ups logo on plane

UPS announced 30,000 job cuts as it scales back its business with Amazon. (Kevin Carter)

Healthcare companies and health products manufacturers announced 17,107 job cuts in January, which was the most for the sector since April 2020 when 19,453 cuts were recorded.

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“Healthcare providers and hospital systems are grappling with inflation and high labor costs. Lower reimbursements from Medicaid and Medicare are also hitting hospital systems. These pressures are leading to job cuts, as well as other cutting measures, such as some pay and benefits,” Challenger said.

Chemical manufacturers announced 4,701 cuts in January, which were primarily driven by an announcement at Dow amid an AI and automation shift.

AMAZON TO CUT 16,000 ROLES AS IT LOOKS TO INVEST IN AI, REMOVE ‘BUREAUCRACY’

Exterior view showing the Amazon logo mounted on the building housing the company’s German headquarters in Munich.

Amazon announced 16,000 layoffs amid a restructuring. (Matthias Balk/picture alliance via Getty Images / Getty Images)

The main reasons companies announced layoffs in January were contract loss, which was cited in relation to 30,784 cuts, while market and economic conditions followed with 28,392 cuts.

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Other reasons included restructuring (20,044 cuts), closings (12,738) and artificial intelligence (7,624).

Challenger noted that it’s difficult to tell how much an impact AI is having on layoffs, saying that, “We know leaders are talking about AI, many companies want to implement it in operations, and the market appears to be rewarding companies that mention it.”

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The report also found that employers announced 5,306 hiring plans in January, the lowest total for the month since Challenger’s tracking of the metric began in 2009. 

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That figure is down from the 6,089 hiring plans announced in the same month last year, as well as from the 10,496 announced in December.

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Zurich Insurance Reaches $11 Billion Deal to Buy U.K. Insurer Beazley

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Zurich Insurance Reaches $11 Billion Deal to Buy U.K. Insurer Beazley

Zurich Insurance

ZURN

3.34%

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increase; green up pointing triangle and Beazley BEZ 8.45%increase; green up pointing triangle agreed on an improved takeover bid valuing the U.K. cyber insurer at around 8.0 billion pounds ($10.96 billion).

The Swiss insurer has been courting the London-listed group since last year and in January went public with several offers that were turned down.

Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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Bob’s Discount Furniture valued at $2.22 billion as shares open flat in NYSE debut

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Bob’s Discount Furniture valued at $2.22 billion as shares open flat in NYSE debut


Bob’s Discount Furniture valued at $2.22 billion as shares open flat in NYSE debut

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RVNL Q3 Results: Profit rises 4% YoY to Rs 324 crore; co declares Rs 1 dividend

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RVNL Q3 Results: Profit rises 4% YoY to Rs 324 crore; co declares Rs 1 dividend
Rail Vikas Nigam Ltd (RVNL) reported a steady performance in the December quarter, with profit rising modestly, even as higher expenses limited margin expansion. The state-owned rail infrastructure company posted a net profit of Rs 324 crore in Q3FY26, up about 4% from Rs 312 crore in the same quarter last year. The improvement in profitability came despite marginal growth in topline and continued cost pressures.

Revenue from operations increased 3% YoY to Rs 4,684 crore, compared with Rs 4,567 crore in Q3FY25. Including other income of Rs 252 crore, total income for the quarter stood at Rs 4,936 crore, higher than Rs 4,836 crore a year ago.

Expenses, however, rose at a faster pace than revenue. Total expenses climbed to Rs 4,577 crore during the quarter, from Rs 4,480 crore in the year-ago period. Operating expenses increased to Rs 4,354 crore from Rs 4,219 crore, reflecting higher project execution costs.

As a result, profit before tax came in at Rs 415 crore, broadly flat compared with Rs 413 crore in the corresponding quarter last year.

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On a nine-month basis, RVNL reported net profit of Rs 689 crore, lower than Rs 822 crore in the same period last year, while revenue from operations rose to Rs 13,716 crore from Rs 13,496 crore.


Alongside the results, the board announced an interim dividend of Rs 1 per share, representing 10% of the paid-up equity share capital, for the financial year 2025–26. The company has fixed February 11 as the record date to determine shareholder eligibility, and the dividend will be paid on or before March 6.

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Opinion: Driving growth via perception play

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Opinion: Driving growth via perception play

OPINION: Looking at your life and your business like a game can help problem-solve in unexpected ways.

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Cheaper tequila, canned cocktails top selling liquors in 2025

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Cheaper tequila, canned cocktails top selling liquors in 2025

Various cans of alcoholic ready-to-drink beverages including Captain Morgan Rum and Coke, Bacardi MoJito, Archers and Lemonade, Malibu and Pineapple, Pina Colada Cocktail and Gordon’s Gin and Tonic are displayed for sale in a supermarket on January 10, 2024.

John Keeble | Getty Images

The U.S. alcohol industry had another sobering year in 2025.

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Spirits supplier revenue fell 2.2% to $36.4 billion for the year, according to new data by industry trade group the Distilled Spirits Council of the United States (DISCUS). The decline came as economic pressure and weaker consumer confidence weighed on discretionary spending.

“While total U.S. spirits sales edged down 2.2% in 2025, the spirits industry remains resilient,” said Chris Swonger, DISCUS CEO and president, in a statement.

Overall volumes for the year rose 1.9% to 318.1 million 9-liter cases, indicating growing demand. But the revenue decline suggests that while Americans are still drinking, they are also trading down — opting for lower-priced spirits and pulling back on premium purchases.

Nearly every major spirits category posted revenue declines. Vodka sales fell 3% to $7 billion. Sales of tequila and mezcal — the industry’s fastest growing segment for several years now — slipped 4.1% to $6.4 billion. American whiskey and cordials revenue dipped 0.9% and 3.2%, respectively.

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The exception was in convenience and value.

Last call for optimism

Sales of premixed cocktails, including spiritsbased ready-to-drink beverages, surged over 16% compared to the year prior, reaching $3.8 billion. The category, known as RTD, has more than doubled its market share since 2021 as consumers gravitate toward a lower price point.

Within tequila, the shift has also been toward more affordable bottles, as macro headwinds make consumers rethink splurges on premium brands. Volume in the lowest tequila/mezcal price point the trade group tracks grew 6.5% in 2025, along with a 2.8% climb in the next tier higher. Volume for whiskey, vodka, rum and gin all fell at those price points.

As consumers move toward more affordable spirits, companies like Diageo and Brown-Forman may be best positioned, as they have the most exposure to lower-priced tequila and the fast-growing RTD category. Diageo owns Casamigos tequila and has built out a sizable portfolio of spirit-based RTDs, while Brown-Forman controls key mixed price tequila brands like El Jimador.

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On the other hand, beer-heavy players like AB InBev and Molson Coors have minimal tequila exposure, although they have been expanding their RTD portfolios. Modelo and Corona owner Constellation Brands in a unique position with both beer and tequila exposure, but a smaller RTD footprint.

Overall, the beverage alcohol market has softened after years of pandemic-fueled growth, and DISCUS’ new data reinforces that normalization is now turning into contraction.

“The companies that have started to report are posting weak numbers but no worse than expected,” said Trevor Stirling, Bernstein European and American beverages analyst. “The rate of decline is not getting worse, might be slowing and one can dream of a return to volume growth.”

Lingering trade tensions

Distillers have also been navigating headwinds abroad. American spirits exports fell 9% year over year in the second quarter of 2025, amid lingering trade tensions and the removal of U.S. products from many Canadian retail shelves following President Donald Trump‘s tariff hikes on the U.S. neighbor last year.

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Industry leaders say tariff uncertainty is making it difficult to plan long-term.

“The unpredictability surrounding global trade issues continues to weigh heavily on the U.S. spirits sector,” said Swonger. “Reinstating zero-for-zero tariffs on distilled spirits must be a priority to get our American distillers back on a path to growth and prosperity.”

Despite the revenue pullback, spirits actually maintained its market share lead of the total beverage alcohol market at 42.4%, compared to beer and wine at 41.8% and 15.7%, respectively.

Still, the message from 2025 is clear: Consumers are drinking less, but those who are still drinking are being more selective. In a tougher economic environment, cheaper tequila and canned cocktails are winning out over premium bottles behind the bar.

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Work on Bristol’s tallest building set to start

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It will be two storeys bigger than Castle Park View – currently the highest building in the city

St. James Square, Bristol

St. James Square, Bristol(Image: Olympian Homes)

Work to construct Bristol’s tallest building is set to begin imminently. Developer Olympian Homes was granted planning permission from Bristol City Council in March 2024 to demolish and redevelop the former Haymarket Premier Inn and NCP car park on Rupert Street.

Olympian is now preparing to build a 150-bed, 18-storey co-living tower and a 442-bed, 28-storey purpose built student accommodation block, which will become the highest building in the city.

The Premier Inn, next to the Bearpit, was torn down in May last year. Before the building’s demolition, World War II ordnance experts were brought in to oversee the process after council planners warned there was an “elevated medium risk” of encountering unexploded German bombs, according to our sister site Bristol Live.

The scheme has now received approval from the government’s Building Safety Regulator, which means construction is able to start. It is understood the development is expected to be completed by mid-2028.

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“This outcome has been achieved through a highly collaborative approach, underpinned by the expertise of the project’s design team,” a spokesperson for Olympian said.

Once finished, the student block – named St James House – will be two storeys higher than the current tallest building in Bristol – Castle Park View.

The co-living tower will have amenity space inside and outside totalling more than 1,000 sq metres, while the student block will have nearly 850 sq metres of internal and external amenity space. Both buildings will include communal roof terraces, lounges, gyms, cinema rooms and co-working areas.

Improvements will also be made to the surrounding area, according to Olympian, with the addition of 2,150 sq metres of public realm space. This will include a kiosk, a public café, a new park and plaza connecting through to St James’ Park and offers a direct access route to Bristol bus station.

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The scheme is being delivered in partnership with Cain, with contractor RG Group responsible for the construction of the buildings.

“Having run this application through the newly formed innovation unit, BSR performance was greatly improved and the whole process was achieved in 14 weeks. This is testament to the working relationship of the whole team,” said Richard Goodwin, construction director of Olympian.

“Olympian Homes continues to advance it’s growth strategy despite a challenging market, remaining focused on the acquisition and redevelopment of high quality urban sites that deliver long term value and support meaningful regeneration,” added chair Mark Slatter.

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Hitachi Rail sees revenues rise and profits rise amid continuing investment for the future

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Bosses at the train manufacturer told in latest accounts how it is ‘investing so it can adapt to a changing market’

Hitachi rail factory at Newton Aycliffe

The Hitachi rail factory at Newton Aycliffe(Image: Hitachi)

Train manufacturer Hitachi Rail saw revenues rise but profits fall in a year in which it said it was continuing investment to “adapt to a changing market”. Hitachi, which has a massive 474,000 sq ft plant in Newton Aycliffe, County Durham, has posted accounts for the year ended March 2025 in which revenues rose from £725.1m to £748.4m on the back of higher revenues in operations, service and maintenance.

But the previous year’s operating profit of £5.2m was converted to a loss of £61.9m, a result of the impact of a significant impairment charge made in relation to one particular product. The company makes and supplies rolling stock, railway maintenance and traffic management systems to a host of clients, including ‘British bullet trains’ for HS2 Ltd, battery hybrid trains for Arriva’s Grand Central service, Transpennine Express and East Midlands Railway.

And during the year it said it had “made changing assumptions” over its AT300 SXR Platform development – a specific variant of Hitachi Rail’s AT300 series of trains, which it developed for East Midlands Railway, resulting in the business recognising an impairment charge of £88.5m.

While orders for the particular product could be made in the future, directors said in the accounts: “In the year ending 31 March 2025 a change in assumptions for new market opportunities and new contracts awarded to the company based on a new AT300 platform resulted in a requirement to complete an impairment assessment of the AT300 SXR Platform development. This assessment compared the value in use with the carrying value.”

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A breakdown of revenue showed £115.9m came from long term construction contracts and £632.5m from rendering of services. Employee numbers, meanwhile, rose to 2,636, up from 2,610, and an interim dividend of £56.3m was paid.

The Hitachi manufacturing site at Newton Aycliffe

The Hitachi manufacturing site at Newton Aycliffe(Image: Hitachi)

The accounts also show it made a capital injection in Hitachi ZeroCarbon Limited of £5m, increasing the book value of the investment to £24.99m. Within the report, directors said: “The company continues to explore opportunities for growth and development through bidding for new projects and potential acquisitions.

“The company is investing so it can adapt to a changing market. This includes a greater strategic focus on growth opportunities in digital and green mobility, supported by successfully trialling digital infrastructure monitoring solutions on the UK rail network and developing pioneering battery train technology.

“On 31 May 2024, the company acquired the entire share capital of Centelec UK Limited from Thales SAcfor the acquisition of the Thales’ Ground Transportation Systems (GTS) business. In January 2025, the company agreed to acquire the digital rail monitoring business Omnicom from Balfour Beatty. These acquisitions strengthen the strategic focus on digitalisation and sustainability transformation.”

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The company added that it had access to “an uncommitted £415,000,000 Hitachi Group Treasury loan facility and total cash available to the company including the loan facility is in excess of forecast cash requirements for the year. The company’s ultimate parent Hitachi Ltd has also provided a letter of support to 30 June 2026.”

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