The visitor attraction is looking to double visitor numbers and boost revenue growth
Lloyd Hughes is the new chief operating office of Aerospace Bristol(Image: Aerospace Bristol)
Aerospace Bristol has appointed its first chief operating officer as it pursues an ambitious 10-year strategy to double visitor numbers and grow its commercial operations. Lloyd Hughes will take responsibility for the day-to-day running of the Filton site, which is home to Concorde.
He will lead the museum’s visitor experience, finance, commercial and operations functions, and will help deliver and evolve the commercial strategy, including driving revenue growth across events and venue hire, ticket sales, retail and hospitality.
Mr Hughes, who was previously a director at vet charity PDSA and has led commercial activities at organisations such as English Heritage, will also deputise for the chief executive and represent Aerospace Bristol at industry and networking events.
He said: “Aerospace Bristol is an extraordinary place – one that sits at the heart of a globally significant industry and tells stories about the wonders of flight to inspire people of all ages.
“I’m hugely excited to be joining at such a pivotal moment – there is enormous potential to grow both the commercial reach and resilience of the museum, and I’m looking forward to working with the brilliant team here to unlock it.”
Aerospace Bristol said the newly created position reflected its “determination to build a sustainable, high-performing organisation” and grow visitor numbers.
Sally Cordwell, chief executive of Aerospace Bristol, said: “This is a landmark appointment for Aerospace Bristol. Lloyd brings exactly the blend of commercial sharpness and charity sector understanding that we need as we look to deliver on our 10-year growth strategy.
“Creating this COO role signals our intent – we are serious about being an organisation that is operationally excellent, commercially strong and well positioned to serve our visitors, our community and the story of flight for decades to come. We’re delighted to welcome Lloyd into our team.”
Aerospace Bristol is based in Patchway on Bristol’s northern edge and is run by the Bristol Aero Collection Trust. The museum exhibits the Concorde Alpha Foxtrot, the final Concorde plane to be built and the last to fly.
Concorde’s airframe and engines were largely developed in Bristol, where its UK assembly line was located, while all UK Concordes made their maiden flight from the former Filton airfield site near the museum.
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