LAS VEGAS — Tom Cruise delivered one of the standout moments of CinemaCon 2026 on April 14, presenting the first teaser footage from his highly anticipated new film “Digger” and declaring 2026 a promising year for cinema during a high-energy appearance that reminded Hollywood of his enduring star power.

The 63-year-old actor, joined onstage by director Alejandro G. Iñárritu, shared glimpses of the Warner Bros. comedy described as “a comedy of catastrophic proportions.” Cruise, clearly energized, told the audience of theater owners that the industry has gotten off to a strong start and expressed excitement for the films still to come.

“Digger,” set for theatrical release on October 2, 2026, marks Cruise’s first project under his new multi-year deal with Warner Bros. Discovery. The film, shot over six months in the United Kingdom, features Cruise as a powerful figure on a frantic mission to prove he is humanity’s savior before a disaster of his own making destroys everything. The ensemble cast includes Jesse Plemons, John Goodman, Riz Ahmed, Sophie Wilde and Emma D’Arcy.

Cruise’s red-carpet appearance at the Dolby Colosseum in Caesars Palace drew cheers as he posed with industry figures including J.J. Abrams, Patton Oswalt and Alejandro González Iñárritu. Photos of the star smiling broadly circulated quickly online, with many noting his youthful energy and enthusiasm. He narrowly avoided an awkward encounter with ex-wife Nicole Kidman, who also attended the convention.

The “Digger” presentation highlighted Cruise’s ongoing commitment to big-screen theatrical experiences. Following the blockbuster success of recent “Mission: Impossible” entries, the actor continues pushing for original, event-style movies rather than streaming-first releases. Insiders say the Warner Bros. partnership gives him significant creative control and resources to deliver large-scale spectacles.

Cruise also addressed the audience about the broader state of the industry. “I had a lot of fun at CinemaCon seeing so many friends,” he posted afterward. “The year has already gotten off to a great start for cinema, and I’m looking forward to all the films still to come in the year ahead from countless hardworking and talented artists!”

Beyond “Digger,” Cruise has several major projects on the horizon. Paramount confirmed at CinemaCon that development is officially underway for “Top Gun 3,” with Cruise reprising his iconic role as Pete “Maverick” Mitchell. The sequel comes after the massive success of “Top Gun: Maverick” in 2022, which grossed nearly $1.5 billion worldwide.

Talks continue for other potential sequels, including “Edge of Tomorrow 2” with Emily Blunt and a possible follow-up to “Days of Thunder.” Cruise’s post-“Mission: Impossible – The Final Reckoning” (2025) slate shows a strategic mix of high-stakes action and more character-driven work with acclaimed directors.

The actor’s personal life also remains a point of public interest. Reports suggest Cruise has made reconnecting with daughter Suri, now 20 and attending Carnegie Mellon University under the name Suri Noelle, a priority in 2026. Sources close to the family describe ongoing efforts to rebuild their relationship after years of estrangement following his 2012 divorce from Katie Holmes.

Despite the personal headlines, Cruise’s focus appears firmly on work. His dedication to practical stunts and theatrical releases has earned him respect across Hollywood generations. At CinemaCon, theater owners gave him enthusiastic applause, viewing him as one of the few remaining stars capable of driving audiences back to cinemas.

Industry analysts see 2026 as a pivotal year for Cruise. With “Digger” positioned as a potential awards contender and box-office performer, followed by the “Top Gun” sequel, he could deliver multiple hits in a single calendar year. His ability to blend commercial appeal with artistic credibility under directors like Iñárritu positions him uniquely in today’s fragmented entertainment landscape.

Cruise’s influence extends beyond acting. His advocacy for practical effects and large-format exhibition continues shaping studio decisions. Warner Bros. executives praised his hands-on approach during production of “Digger,” noting his energy on set and commitment to storytelling.

As footage from the “Digger” teaser spreads online, anticipation builds for the October release. Early descriptions paint the film as a bold departure — a dark comedy with high-stakes elements that play to Cruise’s strengths while allowing Iñárritu’s signature intensity.

For fans, Cruise’s CinemaCon appearance offered reassurance that one of Hollywood’s most bankable and dedicated stars remains at the top of his game. Whether dangling from airplanes or delivering dramatic monologues, Tom Cruise continues proving that movie stars can still anchor major theatrical events in an era dominated by franchises and streaming.

With multiple projects advancing and a clear passion for the big screen, 2026 looks set to be another landmark year in Cruise’s remarkable career. As he told the CinemaCon crowd, the future of cinema remains bright — and he intends to play a starring role in it.

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British founders are being urged to think twice before accepting cheques from investors lured by tax breaks, after fresh analysis revealed that companies relying on the Enterprise Investment Scheme (EIS) and the Seed Enterprise Investment Scheme (SEIS) are overwhelmingly failing to scale.

Antler, the Singapore-headquartered early-stage venture capital firm, has crunched the numbers on more than 40,000 UK funding rounds over the past decade and concluded that the schemes, long held up by successive chancellors as the jewels in the crown of British start-up finance, are doing the opposite of what was intended.

Just 12 per cent of all UK companies raise follow-on capital after their initial round, according to Antler’s research. For those backed exclusively by EIS or SEIS money, the picture is bleaker still: a mere 3.7 per cent ever go on to secure further investment.

Adam French, partner at Antler and a familiar face on the British venture scene, did not mince his words. The schemes, he argued, prioritise “quantity over quality” and fail to provide founders with the strategic backing they need to grow into the kind of businesses that genuinely move the dial.

“If you were an investor in an SEIS fund, you’re primarily excited about the fact that you’re going to get 30 to 50 per cent of your investment back as a tax benefit in your tax return, and you don’t care as much about the outcome of the business that you’re investing in,” Mr French said.

The contrast with conventionally backed start-ups is stark. Where a company secured at least one institutional co-investor or an active angel in its opening round, the proportion going on to raise more capital leapt to 25.7 per cent, almost seven times the rate seen by the tax-relief-only cohort.

“The only way to do a good job in venture capital is to find the companies that go on to be outliers, and the tax-incentivised funds don’t have that mandate,” Mr French added. “They’re not looking to take insane amounts of risk because that’s ultimately what you have to do in venture to make a lot of money.”

The SEIS was introduced in 2012 by then-chancellor George Osborne to turbocharge the flow of capital into Britain’s fledgling start-ups, building on the older EIS, which dates back to 1994. Both offer generous reliefs designed to compensate investors for the considerable risk of backing unproven businesses.

Under current rules, investors can deploy up to £1 million per tax year, rising to £2 million for so-called knowledge-intensive companies that pour resources into research and development. Hold the shares for at least two years and any losses can be offset against income tax, an arrangement that, in effect, allows the Treasury to underwrite a significant chunk of the downside.

For more than a decade the schemes have channelled billions of pounds into the British innovation economy, and they have plenty of defenders in Whitehall and the City. But Antler’s findings will reignite a long-simmering debate about whether tax-led investment is genuinely building the next generation of British scale-ups, or merely creating a cottage industry of tax-efficient portfolios that quietly run aground.

Antler’s analysis did find that companies raising $1 million or more in their opening round were more likely to attract further backing, suggesting that cheque size remains a meaningful signal. But Mr French was emphatic that the calibre of the investor on the cap table mattered more than the headline figure.

His message to founders is blunt. “My advice to founders is to make sure you’re very selective about who you’re taking money from,” he said. “Don’t go for the first capital that lands on your table, make sure you go for the right capital.”

For Britain’s army of seed-stage entrepreneurs, the warning lands at a delicate moment. With venture funding still well below the highs of 2021 and the cost of capital biting across the board, the temptation to grab whatever money is on offer has rarely been greater. Antler’s data suggests that succumbing to that temptation may be the surest route to a dead end.

Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

Architects Sheppard Robson also moving to refurbished 1960 city centre scheme

The developer behind the huge Victoria North regeneration scheme is to open its UK headquarters at the Pall Mall redevelopment in Manchester city centre as it continues to grow its presence in the city.

FEC has signed up for 4,992 sq ft of fully fitted and furnished workspace at the 1960s King Street building that has been redeveloped by Bruntwood SciTech.

Meanwhile the architecture practice that designed the £33m redevelopment, Sheppard Robson, is also moving into the building it designed. It has agreed a deal for 9,956 sq ft across two floors.

FEC is delivering Victoria North, which is one of the Government’s seven new towns and is set to see 15,000 homes constructed across 390-acres of land.

Gavin Taylor, managing director at FEC, said: “Establishing our UK headquarters at Pall Mall marks an important milestone for FEC as we continue to grow our presence in Manchester. The city is central to our long-term strategy, and this move enables us to bring our team together in a high-quality, flexible environment that reflects both our ambitions and our ongoing investment into Manchester and the wider region.”

Tony O’Brien, partner at Sheppard Robson, said: “We have had an office in Manchester for over 25 years, with a diversified portfolio of work across the region contributing to the growth of our 100-strong studio.

“Our deep retrofit of Pall Mall is the perfect new home for the office’s next chapter and a statement of intent, embodying many areas of our expertise – from shaping engaging interiors and amenities to creating meaningful new public spaces.”

As well as the Pall Mall deals, Bruntwood SciTech has confirmed two more lettings across its city centre portfolio.

Experience innovation business Valtech is taking 3,000 sq ft of space at King’s House, while “a large-scale global credit rating agency”, has agreed a 19,400 sq ft, 10-year lease at 5 New York Street,after six years in Bruntwood SciTech’s serviced space at Bloc.

Jack Harrison, senior commercial surveyor at Bruntwood SciTech, said: “These lettings underline our approach to creating places that not only honour Manchester’s architectural heritage, but also support the next generation of innovative businesses. Securing customers like Sheppard Robson and FEC, who already play an important role in the city’s growth, is a clear endorsement of both the building and the wider ecosystem we’re continuing to develop across the city centre; providing the environment, connectivity and community businesses need to grow.

“The breadth of lettings across our Manchester city centre portfolio highlights the continued demand we’re seeing from businesses seeking well-designed, future-ready workspace that can support their evolving needs. From fitted and furnished suites through to larger leased spaces, we’re focused on providing environments that enable companies to scale, collaborate and connect into Manchester’s thriving innovation ecosystem.”

Savills acted for Sheppard Robson, while LEVEL Agents represented FEC.