This charming UK city has often been overlooked, yet it’s brimming with character, with a 900-year-old outdoor market, thriving independent scene and narrow cobbled lanes
Just a short train ride from London, I found myself whisked away to a stunning city that’s frequently overlooked, yet is genuinely worth considering for your next day trip or weekend getaway.
Under two hours on a direct train from London, an hour from Cambridge, and merely a 30-minute drive from the scenic Norfolk coastline, lies the delightful city of Norwich. I spent the day exploring the historic location, dubbed the ‘City of Stories’, characterised by its meandering cobbled streets, medieval buildings, timber-framed structures, 900-year-old outdoor market, and a flourishing independent scene comprising around 500 businesses.
However, despite its excellent transport connections and distinctive attractions, residents say the city is ‘forgotten about’ and ‘people miss it’, a sentiment frequently linked to its East Anglian location. “We are a bit out on a limb, and we do get bypassed a lot. People skip it because when people go north to south, they just go straight up and straight down, ” Karen Williams, owner of For the Love of Norfolk, explained to me.
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Leanne Fridd, who runs the independent children’s bookshop, Bookbugs and Dragon Tales, shares this view: “We do get forgotten about because of our location.” She added: “It’s not on the way to anything”.
After visiting the historic city myself, which was recently crowned the best place to live in the UK for 2026 by the Sunday Times, I was immediately struck by how much there was to discover, and just how straightforward it was to reach. A brief train journey and a 15-minute stroll into the centre, and suddenly I found myself in the heart of a city bursting with character and charm, as though I had stepped straight into the pages of a fairytale.
Its most impressive highlight was undoubtedly Norwich Lanes, a sprawling maze of winding alleyways, courtyards, and cobbled streets, lined with more than 300 independent shops, traditional tearooms, cosy bookshops, restaurants, pubs, and bars. This largely pedestrian-friendly area also hosts an independent cinema, galleries, a community theatre, music venues, and two museums, reports MyLondon.
Another remarkable feature of this underrated city is its iconic outdoor market, buzzing with independent food vendors and shops across around 200 vibrant stalls. As one of the oldest and largest covered open-air markets in the UK, it offers an extraordinary variety of food from every corner of the globe, and by lunchtime is heaving with locals.
However, no trip to Norwich would be complete without wandering through the enchanting setting of Elm Hill, with its stone-paved streets and breathtaking medieval buildings. Elsewhere, I stood in awe of the 12th-century Norman castle, two striking cathedrals, and the vivid street art adorning the city – all of which confirm that it truly deserves its title as the ‘City of Stories’.
While residents may feel somewhat overlooked and off the beaten track, they couldn’t be more proud to call the city home, which topped The Sunday Times Best Places to Live 2026 guide. And it seems they hardly needed an accolade to tell them that.
“When we were named as the best place to live in the UK, I would say most people in Norfolk went ‘well yeah’. We already know it,” Leanne said. “There are so many independent businesses in Norwich that it creates more of a community feel. So I do think that’s a large part of it.”
She added: “It wasn’t cool growing up, but it’s become cool and actually, I’m incredibly proud of Norwich and being part of it because I think we have this real rebel spirit. But no one’s in a rush – it’s the Norfolk way”.
Karen, whose shop is situated in the 900-year-old Norwich market, also shared: “We’re so close to the coast, and we’ve got the Broads National Park, so within a matter of minutes, you can be out in nature. Norwich itself is quite compact, so we’ve got everything here, but it’s all actually within a 10-minute walk, and it’s so historical as well.”
Whether you fancy a day exploring a medieval city steeped in rich history, perusing its wealth of independent shops or soaking up the vibrant atmosphere of its thriving outdoor market, Norwich is well worth a visit. And with the coastline just a stone’s throw away, it could well be the ultimate weekend getaway, offering a refreshing blend of sea air and city break all in one.
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