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Australia Ranks Outside Top 10 Again

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World Happiness Report 2026: Australia Ranks Outside Top 10 Again

Australia has once again fallen outside the world’s top 10 happiest nations in the latest World Happiness Report, maintaining its 11th-place position from the previous year amid ongoing discussions about social connections, economic pressures and generational wellbeing trends, according to data released in early 2026.

World Happiness Report 2026: Australia Ranks Outside Top 10 Again
World Happiness Report 2026: Australia Ranks Outside Top 10 Again

The annual World Happiness Report, published by the Wellbeing Research Centre at the University of Oxford in partnership with Gallup and the United Nations Sustainable Development Solutions Network, ranks countries based on how people evaluate their own lives on a 0-10 Cantril Ladder scale. The 2026 edition, building on surveys from 2023-2025, continues to highlight Nordic dominance at the top while noting shifts in other regions.

Finland retained its crown as the happiest country for the ninth consecutive year, with a score of approximately 7.74 out of 10. Denmark followed closely in second, then Iceland, Sweden and the Netherlands rounding out the top five. Costa Rica and Norway held strong positions in the upper ranks, with Israel, Luxembourg and Mexico completing the top 10 in various analyses.

Australia scored around 6.97 to 7.06 in recent compilations, placing it solidly at 11th — just behind Mexico and ahead of New Zealand at 12th. This marks a continuation of a gradual slide: Australia was 10th in 2024 before dropping to 11th in 2025 and holding steady into 2026. The slight dip reflects broader patterns in English-speaking countries, where younger generations have reported declining life satisfaction in recent reports.

The rankings draw from Gallup World Poll data, averaging life evaluations over three years to smooth annual fluctuations. Six key variables explain much of the differences: GDP per capita, social support (having someone to count on in times of trouble), healthy life expectancy, freedom to make life choices, generosity and perceptions of corruption. Additional factors like positive and negative emotions, benevolence acts (donating, volunteering, helping strangers) and caring behaviors featured prominently in recent editions.

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In the 2025 report — the most recent full edition widely referenced as of early 2026 — the focus was on “caring and sharing,” examining how acts of kindness and social bonds boost both givers’ and receivers’ happiness. Researchers found people often underestimate others’ willingness to help, leading to missed opportunities for connection. The 2026 edition is anticipated to delve into social media’s complex role in wellbeing, following a call for proposals in mid-2025 to address debates over its impact on youth happiness and global trends.

Experts attribute Nordic success to strong social safety nets, high trust in institutions, work-life balance and access to nature. Finland’s consistent lead stems from robust social support, low corruption perceptions and a culture emphasizing equality and community.
For Australia, the 11th ranking remains respectable among 140+ nations but signals challenges. High GDP per capita and life expectancy bolster its score, yet factors like social isolation among youth, housing affordability pressures and work-related stress may contribute to the slide. Reports note a gradual decline in Australian happiness scores since the early 2010s, mirroring trends in the United States (24th in 2025) and other Anglophone nations where younger people report lower satisfaction.

The report underscores generational divides. In many wealthy countries, including Australia, older adults tend to rate their lives higher than younger cohorts. English-speaking nations show sharper youth declines, potentially linked to social media, economic uncertainty and changing social norms. Benevolence measures — such as donating or helping strangers — rank Australia well (often in the top 20-30 globally), suggesting strong community spirit despite overall life evaluation dips.

Comparatively, Latin American entries like Costa Rica (6th) and Mexico (10th) highlight how strong family ties, cultural emphasis on relationships and optimism can elevate happiness despite lower GDP. These nations entered or re-entered the top 10 recently, displacing some traditional high-rankers.

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The United States continued its downward trajectory to 24th in 2025, its lowest ever, attributed to polarization, inequality and youth mental health struggles. Canada (18th) and the United Kingdom (23rd) also lagged behind Nordic peers.
Australia’s position prompts reflection on policy priorities. Advocates call for investments in mental health services, affordable housing and community programs to strengthen social support. The country’s high volunteerism and helping-stranger rates offer strengths to build upon.

The World Happiness Report does not dictate policy but informs it. Governments increasingly use wellbeing metrics alongside GDP. Australia’s steady high ranking affirms quality of life advantages — universal healthcare, natural beauty, outdoor lifestyle — while the drop from top-10 status urges attention to emerging issues.

As the 2026 report’s full details emerge (expected around March 20, International Day of Happiness), focus may shift to social media’s dual role: connecting people yet contributing to comparison and isolation, especially among youth.

For Australians, the ranking serves as both reassurance and reminder: life down under remains enviable by global standards, yet sustaining happiness requires nurturing social bonds in a changing world.

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The full dataset and interactive tools are available on worldhappiness.report, allowing comparisons across variables and years.

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Super Bowl commercials targeting Gen Z and women viewers

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Super Bowl commercials targeting Gen Z and women viewers

Super Bowl commercials reportedly aim to target a less traditional audience ahead of the NFL title game on Sunday.

Though the league’s championship game has often been associated with older men, major companies are using the game to reach out to both Gen Z and female viewers with their latest advertisements.

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“[I]f we had made something that didn’t speak to Gen Z or didn’t appeal to women, I think we would have been missing the mark,” Laura Jones, chief marketing officer of Instacart, told Variety on Wednesday.

‘SUPER BOWL BREAKFAST’ RETURNS WITH FOCUS ON LEADERSHIP AND LEGACY AHEAD OF NFL SHOWCASE

A Pepsi banner for the Super Bowl

Ads ahead of the Super Bowl are hoping to reach broader audiences. (Kirby Lee-Imagn Images via Reuters / Reuters)

Super Bowl ratings reached record levels in 2025 with approximately 127.7 million people tuning in to the game between the Philadelphia Eagles and the Kansas City Chiefs.

This broke the previous record set one year prior in 2024 at about 123.4 million viewers.

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With more viewers than ever before expected to watch the Big Game between the Seattle Seahawks and New England Patriots, major companies are hoping to appeal to the widest audience possible, which includes a growing female demographic.

“We are seeing female viewership in sports hold or continue to rise,” Mars Snacking senior director Diane Sayler told Variety. “And I do think that networks and leagues are getting better at telling the story of the players and telling more than just the story on the field. And I actually believe that is what is driving a lot more female interest in this space.”

KENDALL JENNER TURNS ‘KARDASHIAN KURSE’ INTO SUPER BOWL LX BETTING STRATEGY FOR FANATICS SPORTSBOOK

Super Bowl banner at the Caesars Superdome in New Orleans, Louisiana

2025’s Super Bowl had a record number of viewers with even more expected in 2026. (Chris Graythen/Getty Images / Getty Images)

Companies have attempted to bridge the gap between age and gender demographics by using celebrity appearances, often partnering several celebrities such as actor Ben Stiller and singer Benson Boone to appeal to broader audiences.

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“Most marketing today is very targeted. You have to deliver a specific message to specific audiences,” Tim Calkins, a marketing professor at Kellogg School of Management at Northwestern University, told Variety. “With the Super Bowl, that’s not the case, because you’ve got a huge range of differences. And the Super Bowl is so expensive you really don’t want to miss out on a significant portion of the audience.”

Media Research Center video host Justine Brooke Murray told Fox News Digital that the new marketing strategy was “spot on” but urged companies to instead focus on avoiding divisive politics.

HOSTING A SUPER BOWL PARTY? EXPECT A HIGHER FOOD BILL THIS YEAR

A football with a Super Bowl LX ad

Super Bowl LX will air on Feb. 8 at Levi’s Stadium in California. (Kirby Lee-Imagn Images via Reuters / Reuters)

“We want to be entertained, not sold a weird version of body positivity that includes ads flashing sweaty armpits across the screen as we reach for another nacho,” Murray said. “Those of us who grew up in the 2000s, zoomers, would love to see a return to ads that sold us things we actually like: chips, and cookies – not a political agenda.” 

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She added, “Large corporations have already learned their lesson, that appealing to the gender-bending 0.0001% of our population with men wearing bikinis is inclusive to almost nobody. Just be funny and keep politics out of it!” 

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Super Bowl LX will be played at Levi’s Stadium in Santa Clara, California.

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Financial analyst by day and a seasoned investor by passion, I’ve been involved in the world of investing for over 15 years and honed my skills in analyzing lucrative opportunities within the market.I specialize in uncovering high quality dividend stocks and other assets that offer potential for long term-growth that pack a serious punch for bill-paying potential. I use myself as an example that with a solid base of classic dividend growth stocks, sprinkling in some Business Development Companies, REITs, and Closed End Funds can be a highly efficient way to boost your investment income while still capturing a total return that follows traditional index funds. I created a hybrid system between growth and income and manage to still capture a total return that is on par with the S&P.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of GPIQ either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Clare Ansberry

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“There’s nothing wrong,” she told herself—until she broke down. During a call with her boss to review a campaign she had been working on for months, Dennis said her mind went blank.

Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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Financial Serenity is a financial analysis and quantitative research column with a particular focus on the asset management sector. It is actively managed by Tommaso Scarpellini, a seasoned financial researcher and data analyst with proven experience in banking and financial analytics platforms. This initiative aims to provide an in-depth analysis of the dynamics driving the asset management market. On Seeking Alpha, we combine insights from rigorous data analysis with actionable opinions and ratings on ETFs and other trending instruments in the asset management space. Our mission is to deliver valuable, data-driven perspectives to help investors make informed decisions in this ever-evolving market.

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The author expresses only personal opinions and does not provide financial advice. The content is for informational purposes only and should not be considered as investment recommendations. The author assumes no responsibility for any investment decisions made based on this article. Always conduct your own research or consult with a financial advisor before making any investment choices. The author makes no guarantees regarding the data, and the user agrees that the author shall not be held liable for the user’s use of the data.

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Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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