Connect with us
DAPA Banner

Business

Super Bowl commercials targeting Gen Z and women viewers

Published

on

Super Bowl commercials targeting Gen Z and women viewers

Super Bowl commercials reportedly aim to target a less traditional audience ahead of the NFL title game on Sunday.

Though the league’s championship game has often been associated with older men, major companies are using the game to reach out to both Gen Z and female viewers with their latest advertisements.

Advertisement

“[I]f we had made something that didn’t speak to Gen Z or didn’t appeal to women, I think we would have been missing the mark,” Laura Jones, chief marketing officer of Instacart, told Variety on Wednesday.

‘SUPER BOWL BREAKFAST’ RETURNS WITH FOCUS ON LEADERSHIP AND LEGACY AHEAD OF NFL SHOWCASE

A Pepsi banner for the Super Bowl

Ads ahead of the Super Bowl are hoping to reach broader audiences. (Kirby Lee-Imagn Images via Reuters / Reuters)

Super Bowl ratings reached record levels in 2025 with approximately 127.7 million people tuning in to the game between the Philadelphia Eagles and the Kansas City Chiefs.

This broke the previous record set one year prior in 2024 at about 123.4 million viewers.

Advertisement

With more viewers than ever before expected to watch the Big Game between the Seattle Seahawks and New England Patriots, major companies are hoping to appeal to the widest audience possible, which includes a growing female demographic.

“We are seeing female viewership in sports hold or continue to rise,” Mars Snacking senior director Diane Sayler told Variety. “And I do think that networks and leagues are getting better at telling the story of the players and telling more than just the story on the field. And I actually believe that is what is driving a lot more female interest in this space.”

KENDALL JENNER TURNS ‘KARDASHIAN KURSE’ INTO SUPER BOWL LX BETTING STRATEGY FOR FANATICS SPORTSBOOK

Super Bowl banner at the Caesars Superdome in New Orleans, Louisiana

2025’s Super Bowl had a record number of viewers with even more expected in 2026. (Chris Graythen/Getty Images / Getty Images)

Companies have attempted to bridge the gap between age and gender demographics by using celebrity appearances, often partnering several celebrities such as actor Ben Stiller and singer Benson Boone to appeal to broader audiences.

Advertisement

“Most marketing today is very targeted. You have to deliver a specific message to specific audiences,” Tim Calkins, a marketing professor at Kellogg School of Management at Northwestern University, told Variety. “With the Super Bowl, that’s not the case, because you’ve got a huge range of differences. And the Super Bowl is so expensive you really don’t want to miss out on a significant portion of the audience.”

Media Research Center video host Justine Brooke Murray told Fox News Digital that the new marketing strategy was “spot on” but urged companies to instead focus on avoiding divisive politics.

HOSTING A SUPER BOWL PARTY? EXPECT A HIGHER FOOD BILL THIS YEAR

A football with a Super Bowl LX ad

Super Bowl LX will air on Feb. 8 at Levi’s Stadium in California. (Kirby Lee-Imagn Images via Reuters / Reuters)

“We want to be entertained, not sold a weird version of body positivity that includes ads flashing sweaty armpits across the screen as we reach for another nacho,” Murray said. “Those of us who grew up in the 2000s, zoomers, would love to see a return to ads that sold us things we actually like: chips, and cookies – not a political agenda.” 

Advertisement

She added, “Large corporations have already learned their lesson, that appealing to the gender-bending 0.0001% of our population with men wearing bikinis is inclusive to almost nobody. Just be funny and keep politics out of it!” 

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Super Bowl LX will be played at Levi’s Stadium in Santa Clara, California.

Advertisement
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

Undercovered Dozen: Western Midstream, Applied Digital, The Trade Desk, And More

Published

on

Undercovered Dozen: Western Midstream, Applied Digital, The Trade Desk, And More

This article was written by

Some tickers are covered more than others on the site, so with The Undercovered Dozen our Editors highlight twelve actionable investment ideas on tickers with less coverage. These ideas can range from “boring” large caps to promising up-and-coming small caps. Specifically, the inclusion criteria for “undercovered” include: market cap greater than $100 million, more than 800 symbol page views in the last 90 days on Seeking Alpha, and fewer than two articles published in the past 30 days. Follow this account to receive a weekly review of twelve of these undercovered ideas from our valued analysts.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given that any particular security, portfolio, transaction or investment strategy is suitable for any specific person. The author is not advising you personally concerning the nature, potential, value or suitability of any particular security or other matter. You alone are solely responsible for determining whether any investment, security or strategy, or any product or service, is appropriate or suitable for you based on your investment objectives and personal and financial situation. The author is an employee of Seeking Alpha. Any views or opinions expressed herein may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank.

Advertisement
Continue Reading

Business

Oil Price Today (April 20): Crude oil jumps 6%, nears $100 again despite ceasefire hopes. What’s happening?

Published

on

Oil Price Today (April 20): Crude oil jumps 6%, nears $100 again despite ceasefire hopes. What’s happening?
Oil prices staged a sharp rebound on Monday, rising more than 6% after plunging over 9% in the previous session, as tensions flared again around the Strait of Hormuz. The latest spike followed fresh accusations from both the U.S. and Iran, each blaming the other for violating the ceasefire by targeting ships over the weekend.

On the geopolitical front, U.S. President Donald Trump said on Sunday that American forces had seized an Iranian cargo ship attempting to breach its blockade. Iran, in response, said it would not take part in a second round of peace talks, despite Trump’s warning of renewed airstrikes.

Crude oil price on April 20

Brent crude futures climbed $6.11, or 6.76%, to $96.49 a barrel by 2327 GMT. U.S. West Texas Intermediate rose $6.53, or 7.79%, to $90.38 a barrel.Before the conflict, the strait accounted for roughly one-fifth of global oil supply. The war, now nearing two months, has severely disrupted these flows.

Advertisement

Market movements remain highly reactive to developments, with oil prices swinging on shifting signals from both sides rather than any clear improvement in supply conditions. The intermittent movement of vessels through the strait highlights the deep uncertainty surrounding the world’s most critical energy chokepoint. Even if tensions ease, a full recovery in oil flows is expected to take several months, experts warn.
On Saturday, Iran tightened its grip over the strait in response to the U.S. blockade, reportedly firing at several vessels and declaring the route closed. This came just hours after it had announced a temporary reopening during a 10-day ceasefire.

What are experts saying?

Brokerage firm Macquarie said that even if tensions cool, oil prices are likely to remain supported in the $85 to $90 range, with a gradual move towards $110 as supply through the Strait of Hormuz improves. It added that if disruptions persist through April, Brent crude could climb as high as $150 per barrel.

Analysts broadly believe crude may be entering a phase of structurally higher prices. With the ceasefire seen as temporary, a return to pre-war levels of $70 to $75 may take several months. In the near term, they expect prices to stay within a range of $80 to $85 on the downside and $95 to $100 on the upside.

Nuvama Institutional Equities cautioned that prolonged closure of the strait, which handles about 20 million barrels per day, could drive crude prices into the $110 to $150 range.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

Advertisement
Continue Reading

Business

US military says it killed three people in latest Caribbean boat strike

Published

on


US military says it killed three people in latest Caribbean boat strike

Continue Reading

Business

Gold prices dip as Iran tensions re-emerge, oil prices jump

Published

on


Gold prices dip as Iran tensions re-emerge, oil prices jump

Continue Reading

Business

Schools to get $2.1b in pre-budget splash

Published

on

Schools to get $2.1b in pre-budget splash

More than $2.1 billion has been committed to state school infrastructure funding ahead of the May budget.

Continue Reading

Business

WA govt splashes $3.8m to keep food relief services running

Published

on

WA govt splashes $3.8m to keep food relief services running

A WA government cash injection will keep vital food relief delivery trucks on the road as demand for their services ramps up due to rising fuel bills.

Continue Reading

Business

Concurrent Technologies Plc (COTGF) Discusses Full Year Results and Leadership Transition with Strategic Business Updates Transcript

Published

on

OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Concurrent Technologies Plc (COTGF) Discusses Full Year Results and Leadership Transition with Strategic Business Updates April 17, 2026 6:30 AM EDT

Company Participants

Miles Adcock – CEO & Executive Director
Kim Maria Garrod – CFO & Executive Director

Presentation

Advertisement

Operator

Good morning, and welcome to the Concurrent Technologies Plc Final Results Investor Presentation. [Operator Instructions]

Before we begin, I would like to submit the following poll. And I would now like to hand you over to CEO, Miles Adcock. Good morning to you.

Advertisement

Miles Adcock
CEO & Executive Director

Good morning, and welcome to our full year results for 2025.

Next slide, please. So my name is Miles. I’m the CEO. This is my fourth set of annual results, and I’m joined by Kim, our CFO. And I should note that at the same time as we issued our full year results, we also announced that Kim has decided to retire at the end of this year. My good friend and colleague, Kim, do you want to say a few words?

Advertisement

Kim Maria Garrod
CFO & Executive Director

Yes. So I achieved a milestone birthday this year, and that made me rethink what I was going to do. So I have decided to retire, but I’m in the business until the end of the year. I’m very excited about the business, and I will be watching it very closely after I’ve gone, and I’ll be regularly calling Miles for updates. But I’m fully committed to the business. And as I say, I’ll be taking out for most of this financial year.

Miles Adcock
CEO & Executive Director

Advertisement

Thank you, Kim. And just to note, Kim has generously given us until the end of the year to seek a replacement, and I’ve engaged Korn Ferry this week, and we’re working hard at finding a worthy successor.

Advertisement
Continue Reading

Business

World weighs fate of Mideast ceasefire after US seizes Iranian cargo ship

Published

on

World weighs fate of Mideast ceasefire after US seizes Iranian cargo ship


World weighs fate of Mideast ceasefire after US seizes Iranian cargo ship

Continue Reading

Business

MPLX: A Sound Growth Story Irrespective Of Iran Headlines

Published

on

Atmos Energy: A Stable Income Growth Stock In Uncertain Times (NYSE:ATO)

MPLX: A Sound Growth Story Irrespective Of Iran Headlines

Continue Reading

Business

Budget won't be bonanza for cutting red tape: minister

Published

on

Budget won't be bonanza for cutting red tape: minister

Business groups have urged the government to cut a raft of regulations ahead of the federal budget, but the finance minister says changes have to make sense.

Continue Reading

Trending

Copyright © 2025