Today, MediaTek announced its latest flagship chipset – the Dimensity 9400. It is using MediaTek’s second-generation All Big Core design, which uses on ARM Cortex-X925 core that operates at over 3.62GHz, with three Cortex-X4 and four Cortex-A720 cores. The company says that this design offers 35% faster single-core performance, and 28% faster multi-core performance compared to the Dimensity 9300.

The Dimensity 9400 is built on TSMC’s second-generation 3nm process, and is now up to 40% more power-efficient than its predecessor. The biggest advantage that will bring to devices, is better battery life.

“The MediaTek Dimensity 9400 will continue furthering our mission to be the enablers of AI, supporting powerful applications that anticipate users’ needs and adapt to their preferences while also fueling generative AI technology with on-device LoRA training and video generation,” said Joe Chen, President at MediaTek. “As the fourth-generation flagship chipset, the Dimensity 9400 continues to build on our momentum of steady growth in market share and MediaTek’s legacy of delivering flagship performance in the most efficient design for the best user experiences.”

When it comes to gaming, MediaTek says that the Dimensity 9400 has 41% more peak performance, 40% raytracing performance, and 44% power saving over the Dimensity 9300. It also includes the MediaTek Frame Rate Converter and HyperEngine’s Super Resolution. Providing a really impressive gaming experience.

MediaTek’s Dimensity 9400 also greatly improves camera zoom performance

Another area that MediaTek is touting some massive gains is with zoom. We are launching an “Unparalleled Zoom Experience” thanks to the new MediaTek Imagiq 1090, which provides HDR video recording throughout the entire Zoom Range. Also of note, 4K60 video capture now requires 14% less power.

As you might have expected, the Dimensity 9400 is also ready for trifold smartphones, like the Huawei Mate XT. It has a dedicated 3X MIPI-DSI for tri-fold displays. This is a good thing, as we’re expecting to see many more trifold devices later this year and next.

So when will we start seeing Dimensity 9400-powered devices? MediaTek says that we should start seeing them in Q4 2024. Really, they could be any day now. We’ve also been told that OPPO and vivo are set to be two of the first OEMs using the Dimensity 9400.

Amazon’s second Prime Day of the year is here and a few of the deals extend to Kindle ereaders. Unfortunately, the standard Kindle is currently out of stock, as are a few other models. That could be a hint that a new Kindle device is on the horizon, but we don’t know anything for certain yet on that front.

In our , we acknowledge the fact that Amazon is the dominant force in this universe. But the even the most recent Kindle, the Kindle Scribe, is nearly two years old at this point. Now that Kindle rivals Kobo and Boox both have color models, one can only expect the same from Amazon soon. Still, unlike a tablet or a smartphone, Kindle readers are meant to do one thing well: display text on a distraction-free, easy-on-the-eyes screen. And all three of the models on sale do that quite well. Here are the best October Prime Day kindle deals (all three of them).

October Prime Day 2024 Kindle deals

Amazon Kindles dominate the ereader market, and right now there are four models to choose from. Of course, a new Kindle is likely on the horizon — rumors suggest as much and the last entry in the lineup came over two years ago. But since ereaders aren’t as tech-heavy as a tablet, the generational bump may not make as much difference. What you buy today should still serve its basic function —displaying crisp text — for years to come. Here are the best Prime Day Kindle deals.

• Amazon Kindle Paperwhite for $125 ($25 off): The Paperwhite is an upgraded Kindle, adding a larger display, an adjustable warm light and a waterproof build. The flush-front screen makes page turns easier and a faster processor makes that action speedier, too.

• Amazon Kindle Scribe for $255 ($85 off): You can write as well as read with this tablet. It has a large 10.2-inch display, auto-adjusting warm front light and an auto-rotating display. It comes with the Basic pen so you can use the notebook feature that even converts handwriting to text.

October Prime Day 2024 Kindle Kids deals

Kindles geared towards kids are basically the same thing as their “adult” counterparts, but these come with a cover, extended warranty and a free trial of Amazon Kids+ that lets youngsters access kid-friendly audiobooks, stories and more. Plus they don’t have ads on the lock screen (Amazon makes you pay $20 for that concession on the standard devices).

• Amazon Kindle Paperwhite Kids for $115 ($55 off): The kids edition of the upgraded Paperwhite ereader has a flush-front design, waterproof build and warm front lights for late-night reading. It comes with a cover, a two-year warranty and a year of the kids subscription.

Expired Prime Day deals

Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice, and stay tuned to Engadget.com for all of the best tech deals coming out of October Prime Day 2024.

Unify, an AI-powered startup that uses data to reach prospective buyers, has raised a $12 million Series A led by existing investors Emergence Capital and Thrive Capital. OpenAI Startup Fund, Neo, Abstract, 20Sales, and AltCap also participated in the round.

The 20-month-old company went through OpenAI’s Converge I accelerator last year and, following that program, secured a nearly $7 million seed round from the same group of investors.

Unify was co-founded by Austin Hughes, who spent several years leading Ramp’s sales outbound program. While working at Ramp, Hughes observed that cold email outreach was less successful than it had been in the past decade. This gave him the idea that sales, marketing and revenue operations teams should make better use of all available data to reach customers with personalized content right when they are about to buy.

Hughes teamed up with Connor Heggie, a machine learning research engineer at Scale AI, to work on AI-enhanced messaging that helps sales teams generate leads and close deals faster.

This is, of course, not a unique idea. One of the fastest growing segments of AI-empowered apps is AI sales development representative companies (AISDR). AISDR startups like 11x.ai, Reggie.ai, and Artisan are growing so quickly that VCs have been falling over themselves to invest at high valuations. 

Although Unify relies on AI to target potential buyers, Hughes told TechCrunch that he doesn’t consider his company an AISDR.  He prefers to consider his startup to be delivering what it calls “warm outbound” messaging. “We don’t compete with AISDRs,” Hughes said. “You can fine tune every piece of Unify: the copy, what you say, and the data sources you’re pulling from.”

For instance, Unify can pull data from CRMs and other data warehouses to help determine what to say to potential purchasers in its messages. It also scans online data sources to help identify prospects, and the signals that they are looking to buy.

Rather than focusing on the messaging piece, Hughes says that he looks up to companies like Zoominfo and Outbound.io as models for what he’s trying to build. “We view ourselves as a data company,” he said.

Unify may have a slightly different approach to AI sales outreach than AISDR companies, but one thing is clear: it’s also growing very quickly. The company’s revenue is already in the millions and its got a stream of customer logos on its website, counting companies like Justworks and Lattice as its customers. 

Similarly, Plaintiffs are considering behavioral and structural remedies that would prevent Google from using products such as Chrome, Play, and Android to advantage Google search and Google search-related products and features — including emerging search access points and features, such as artificial intelligence — over rivals or new entrants.