New research shows the impact of the Cardiff City FC Community Foundation over the last two seasons
The community foundation of Cardiff City FC has generated more than £66m in social value over the last two seasons, new independent analysis has found.
The official charity of the football club delivered £32.9m in social value in 2024/25 alone, with every £1 invested in its work returning £19 in benefits for people and communities across Cardiff and South Wales more widely.
The findings show the value of the community foundation’s work in improving people’s health and wellbeing, building stronger communities, helping young people gain confidence and skills, and creating routes into education, training and employment.
Cardiff City FC Community Foundation’s social value was independently assessed using the UEFA social return on investment model by social impact specialists Substance.
The calculations are benchmarked against HM Treasury Green Book guidance and academic research for outcomes associated with sport, physical activity, education, health, wellbeing and community engagement.
The 2024/25 impact included £17.4m generated through improvements in health and wellbeing, including physical health, mental health and life satisfaction. A further £10.2m came from social and community outcomes, including stronger relationships, greater community cohesion and an increased sense of belonging.
Education and employment outcomes contributed £4.9m, reflecting the value of participants gaining qualifications, confidence, transferable skills and pathways towards work. Additional social value, including support such as volunteering, donations, in-kind help and facilities, added over £329,000.
The charity’s own participant data for 2024/25 show that 93% of people engaged reported an improved sense of belonging in their community. Nine in ten said their mental, emotional or physical well-being had improved.
Nine in ten also reported stronger peer relationships, a better attitude towards learning and improved transferable skills such as confidence, problem-solving and teamwork. Moreover, 88% said they had a better understanding of the benefits of an active lifestyle.
The foundation delivers targeted programmes for young people at risk of disengagement, exploitation and long-term disadvantage, including work delivered with the South Wales Police and Crime Commissioner’s Violence Prevention Unit.
Zac Lyndon-Jones, chief executive of Cardiff City FC Community Foundation, said: “Generating more than £66m of social value over the last two seasons is a remarkable achievement, and every £1 spent delivering £19 in return is a powerful reflection of the commitment of our staff, volunteers and partners.
“These figures represent real people whose lives have been positively changed through improved wellbeing, greater confidence, stronger connections and new opportunities.
“We are proud of the impact being delivered across Cardiff and South Wales, but we also know there is more to do. We remain committed to working alongside our partners and communities to ensure this support reaches the people who need it most.”
Ken Choo, Cardiff City FC executive director and chief executive said: “Football has a unique power to bring people together and change lives, and these figures show the true scale of that impact across Cardiff and South Wales. We are incredibly proud of the work of Cardiff City FC Community Foundation and the way it uses the reach of the football club to support children, young people and families. The £66m figure is hugely impressive, but what matters most is what sits behind it: people feeling healthier, more confident, more connected and better able to fulfil their potential.”



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