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CVS Health (CVS) earnings Q4 2025

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CVS Health (CVS) earnings Q4 2025

A pedestrian walks by a CVS store in Greenbrae, California, on July 31, 2025.

Justin Sullivan | Getty Images

CVS Health on Tuesday reported fourth-quarter earnings and revenue that beat estimates and reaffirmed the 2026 profit guidance that impressed investors, signaling steady progress in the health-care giant’s turnaround plan. 

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“’24 was a tough year for the company. So ’25 righted the ship,” CVS CFO Brian Newman said in an interview.

CVS, which operates one of the largest pharmacy chains in the U.S., sees full-year profit coming in between $7 to $7.20 per share. That’s in line with the $7.17 per share that analysts were expecting, according to LSEG. 

Newman also said the company is maintaining its 2026 revenue guidance of at least $400 billion. Analysts expect revenue of $409.77 billion, according to LSEG, though it’s unclear if those estimates account for all of the headwinds Newman cited.

He said that guidance includes $20 billion in headwinds, roughly half of which is driven by the company’s move to exit the Affordable Care Act individual exchange market this year. Newman said the other half reflects the company’s retail business adjusting to lower drug prices after the “most favored nation” deals that President Donald Trump struck with more than a dozen pharma companies in recent months.

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CVS last week said its roughly 9,000 pharmacies are accepting discount cards from the president’s newly launched direct-to-consumer platform, TrumpRx, for eligible patients. Newman said CVS shares the Trump administration’s goal of reducing costs. He added that the lower prices set a new starting point from which Caremark, the company’s pharmacy benefit manager, can negotiate even lower costs for its clients, “so we don’t see these as kind of adversarial relationships.”

CVS previously said it expects growth this year to be driven by the return to target margins at its recovering Aetna insurance business, led by privately run Medicare Advantage plans, and Caremark. 

Newman added that primary-care provider Oak Street Health is “improving its profitability” this year. That comes after CVS moved to close 16 underperforming Oak Street locations. For the retail pharmacy business, Newman said the company has several tailwinds, such as new technological investments and the locations and new customers CVS acquired from Rite Aid last year after it filed for bankruptcy.

Investors rewarded CVS last year as CEO David Joyner, who stepped into the role in late 2024, pressed ahead with a sweeping restructuring aimed at reversing years of underperformance. The company has cut costs, reshuffled leadership and exited weaker markets, helping fuel a roughly 40% stock rise over the past year.

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Here’s what CVS reported for the fourth quarter compared with what Wall Street was expecting, based on a survey of analysts by LSEG: 

  • Earnings per share: $1.09 adjusted vs. 99 cents expected
  • Revenue: $105.69 billion vs. $103.59 billion expected

The company posted net income of $2.92 billion, or $2.30 per share, for the fourth quarter. That compares with net income of $1.62 billion, or $1.30 cents per share, for the same period a year ago. 

Excluding certain items, such as restructuring charges and capital losses, adjusted earnings were $1.09 per share for the quarter.

CVS booked sales of $105.69 billion for the fourth quarter, up 8.2% from the same period a year ago, as all three of its business segments showed growth. 

Growth across business units

The insurance business brought in $36.29 billion in revenue during the quarter, up more than 10% from the fourth quarter of 2024. 

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Newman said the unit delivered a “very strong” quarter and that he expects another year of margin improvement, primarily driven by Medicare Advantage. The company’s business for those privately run Medicare plans is “continuing the path towards target margins” of 3% to 4% by 2028, he said.

Aetna and other insurers have grappled with higher-than-expected medical costs over the past year as more Medicare Advantage patients return to hospitals for procedures they delayed during the pandemic. While medical costs remain high, Aetna and other insurers, such as UnitedHealthcare, appear to be becoming better equipped to navigate the issue moving forward.

Still, Newman said “we will continue the elevated trends. … I don’t think it’s too early to assume anything other than a prudent outlook.”

The insurance segment’s medical benefit ratio — a measure of total medical expenses paid relative to premiums collected — remained consistent from the prior year, at 94.8%. A lower ratio typically indicates that a company collected more in premiums than it paid out in benefits, resulting in higher profitability.

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Newman said the biggest driver of that ratio in the fourth quarter was Medicaid pass-through payments that hit in late December.

In a release, CVS also said improved performance in the unit’s government business was offset by shifts in Medicare drug cost timing following changes under the Inflation Reduction Act, which altered the usual seasonal pattern of prescription spending.

Last month, shares of Medicare Advantage insurers took a hit in January after the Trump administration proposed nearly flat government payment rates to those plans in 2027. Newman said he does not believe that the proposed rate reflects medical cost trends.

CVS has started a dialogue with the Centers for Medicare and Medicaid Services before the agency finalizes the rate notice in the beginning of April, he added.

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CVS’ pharmacy and consumer wellness division posted $37.66 billion in sales for the fourth quarter, up 12.4% from the same period a year earlier.

CVS said the increase came partly from higher prescription volume, including from the company’s acquisition of prescriptions from Rite Aid, but was offset by pharmacy reimbursement pressure and the impact of some generic drugs entering the market. 

That unit dispenses prescriptions in CVS’ more than 9,000 retail pharmacies and provides other services, such as vaccinations and diagnostic testing.

CVS’ health services segment generated $51.24 billion in revenue for the quarter, up 9% compared with the same quarter in 2024. 

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That unit includes Caremark, which negotiates drug discounts with manufacturers on behalf of insurance plans, creates lists of medications, or formularies, that are covered by insurance, and reimburses pharmacies for prescriptions.

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Despite production challenges, Ingredion income rises

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Despite production challenges, Ingredion income rises

Clean label ingredients boost Texture & Healthful Solutions segment.

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First U.S. Cross-Country Medal in 50 Years at Milano Cortina

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Ben Ogden
Ben Ogden
Ben Ogden

Ben Ogden etched his name into United States Olympic history, capturing silver in the men’s 15 km classic individual start at the Milano Cortina Winter Games — the first medal for an American man in cross-country skiing in 50 years. The 24-year-old Vermonter’s breakthrough performance ended a half-century drought and instantly made him one of the breakout stars of these Olympics.

Here are 10 things you must know about Ben Ogden, the skier who just changed the trajectory of American cross-country forever.

  1. Small-Town Vermont Roots Born Sept. 18, 2001, in Rutland, Vermont, Ogden grew up in the tiny hamlet of Landgrove (population ~150). He learned to ski on the groomed trails behind his family home and joined the nearby Stratton Mountain School at age 12. The remote, snowy environment and tight-knit ski community shaped his early work ethic and love for classic technique — the slower, kick-and-glide style that demands precision and endurance rather than raw speed.
  2. Late Bloomer Who Defied Early Expectations Unlike many elite skiers who dominate junior nationals by age 15, Ogden was not an early phenom. He didn’t win his first U.S. national junior title until age 18 and was considered a solid but unspectacular prospect. What set him apart was consistency: he rarely missed training days, even in brutal Vermont winters, and steadily climbed through the U.S. Ski Team development pipeline.
  3. Switch from Sprint Specialist to Distance Threat Ogden initially focused on sprint racing — shorter, explosive events that reward anaerobic power. But after finishing 7th in the 15 km classic at the 2023 Oberstdorf World Championships (best U.S. result in the event since Bill Koch), coaches shifted his emphasis to distance. The decision paid off: by 2025 he was regularly finishing top-10 in World Cup 15 km and 30 km races.
  4. First U.S. Men’s Individual Cross-Country Olympic Medal Since 1976 Bill Koch’s silver in the 30 km at Innsbruck 1976 had stood alone for half a century. No American man had reached an individual cross-country podium since — until Ogden’s bronze on Feb. 11, 2026. Jessie Diggins won individual sprint gold (2018) and team sprint medals (2018 & 2022), but the men’s individual distance drought was one of the longest in any Olympic endurance sport.
  5. Training Partnership with Jessie Diggins & the Craftsbury Green Team Ogden trains primarily with the Craftsbury Green Racing Project in Vermont — a unique athlete-owned cooperative that emphasizes community, sustainability and long-term development over quick results. He frequently shares workouts and recovery sessions with Olympic champion Jessie Diggins, who has publicly called him “the most consistent skier I’ve ever trained with.”
  6. Technical Mastery & Signature Style Ogden is known for textbook classic technique: powerful kick double-pole transitions, efficient weight transfer and exceptional glide on flats. His coaches credit endless hours on rollerskis and hill repeats for his form. In the 15 km race he used classic herringbone technique flawlessly on steep climbs and maintained composure even when temperatures dropped to −14°C (7°F), conditions that caused several top skiers to struggle with grip.
  7. Injury History & Mental Resilience Ogden battled a stress fracture in his tibia during the 2022–23 season and a bout of overtraining in 2024 that forced him to miss several World Cup starts. He has spoken openly about working with a sports psychologist to manage performance anxiety and perfectionism — traits common among endurance athletes. “I used to think every bad workout meant I wasn’t good enough,” he said in a 2025 interview. “Now I trust the process.”
  8. Off-Snow Personality & Social-Media Presence Despite his reserved demeanor in interviews, Ogden is engaging on Instagram (@benogden_ski) and TikTok, where he shares training clips, Vermont farm life, and lighthearted moments with teammates. He’s known for dry humor and a love of classic rock — he frequently skis to Led Zeppelin playlists. Fans appreciate his authenticity in an era when many athletes heavily curate their image.
  9. Role in U.S. Ski Team’s Cultural Shift Ogden represents a new generation of American cross-country skiers who train full-time, live the professional lifestyle and expect podium results. He has been vocal about the need for better waxing resources, altitude camps and mental-health support — changes the U.S. Ski & Snowboard federation has gradually implemented. His medal validates that investment and inspires younger athletes in a sport long dominated by Scandinavia.
  10. Looking Ahead: Relay, 50 km & Milano Cortina Legacy Ogden is scheduled to race the men’s 4×10 km relay (Feb. 14) and the 50 km mass-start classic (Feb. 19). With his form and confidence, he gives the U.S. men a realistic shot at a relay medal — something no American team has achieved since 1976. Regardless of what happens next, his bronze already stands as the defining moment of the U.S. cross-country program’s resurgence.

Post-race, Ogden dedicated the medal to Bill Koch — the only other American man to win an individual Olympic cross-country medal — and to every coach and teammate who believed the U.S. could compete with Norway.

“I hope this shows kids in Vermont, in Minnesota, in Alaska — anywhere with snow — that you don’t have to be Norwegian or Swedish to win,” he said. “You just have to show up every day and believe it’s possible.”

For the first time in half a century, an American man stands on an Olympic cross-country podium. Ben Ogden made sure of it — and he’s just getting started.

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Timken Co stock reaches all-time high at 109.51 USD

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Timken Co stock reaches all-time high at 109.51 USD

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Kroger names new CEO

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Kroger names new CEO

Greg Foran steps into the retailer’s leadership role.

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American Airlines flight attendants, pilots rebuke airline’s leadership

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American Airlines flight attendants, pilots rebuke airline's leadership

American Airlines’ leadership is facing a rare public rebuke from within its own ranks as the unions representing flight attendants and pilots have publicly questioned and criticized CEO Robert Isom’s leadership.

The Association of Professional Flight Attendants (APFA) on Monday issued a vote of no confidence in Isom. The union, which represents more than 28,000 American Airlines flight attendants, noted the vote of no confidence was the first in its history against an American Airlines CEO. 

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In an announcement about the vote, the APFA said “management decisions” have left American Airlines “dangerously behind” its competitors. Additionally, the union said that the vote was a signal that the airline’s “largest unionized workgroup has no confidence or trust” in Isom’s leadership. The union demanded leadership change at the airline in addition to accountability and “improved operational support.”

AMERICAN AIRLINES PLANS TO RESUME NONSTOP SERVICE TO VENEZUELA

American Airlines CEO Robert Isom

American Airlines CEO Robert Isom speaks at a press conference with other officials to give updates following a collision between an American Airlines plane and an Army helicopter in Washington, D.C., on Jan. 30, 2025. (Nathan Posner/Anadolu via Getty Images / Getty Images)

American Airlines has faced challenges that have caused it to lag behind its competitors. The airline made $111 million last year, while Delta Air Lines brought in $5 billion and United Airlines earned more than $3.3 billion, according to CNBC. The outlet noted that the discrepancy comes even as American Airlines flew at a similar capacity to its competitors in 2025.

“From abysmal profits earned to operational failures that have front-line Workers sleeping on floors, this airline must course-correct before it falls even further behind,” APFA President Julie Hedrick said in a statement following the vote. “This level of failure begins at the very top, with CEO Robert Isom.”

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In response to FOX Business’ request for comment, American Airlines referred to remarks Isom made during the airline’s recent earnings call, which took place on Jan. 27.

“Our strategy to deliver on American’s revenue potential centers on four key areas: delivering a consistent, elevated customer experience, maximizing the power of our network and fleet, building partnerships that deepen loyalty and lifetime value, and continuing to advance our sales, distribution and revenue management efforts. While this has been a multi-year effort, 2026 will be the year these efforts start to bear fruit,” Isom said during the call in excerpts provided to FOX Business.

“I’ve been in this business for a long time, and I’m incredibly excited about what lies ahead for American. The foundation we built in 2025, combined with our go-forward strategy, positions us to deliver sustainable growth and create long-term value for our customers, team members, and shareholders,” he added.

AFPA cited several reasons behind its board’s unanimous vote of no confidence in Isom, including lagging competitiveness against rival airlines, excessive executive compensation despite financial losses, an allegedly botched sales strategy that tanked industry rankings and deepening operational instability.

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An American Airlines passenger plane is parked at a gate at Ronald Reagan Washington National Airport.

An American Airlines passenger plane is parked at a gate at Ronald Reagan Washington National Airport on Aug. 24, 2025, in Arlington, Va. (DANIEL SLIM/AFP  / Getty Images)

DELTA FLIGHT ABRUPTLY MAKES MIDAIR U-TURN AFTER SMOKE REPORTED FROM ENGINE

Captain Dennis Tajer, spokesperson for the Allied Pilots Association (APA) Communications Committee, told FOX Business that the pilots’ union “understands” the APFA’s “deep frustration” with Isom.

The “APA understands and respects their deep frustration with Mr. Isom’s leadership and his stewardship of American’s lack luster financial recovery to include the lack of a long-term strategy to catch Delta and United while defining an identity and positive culture for our airline. We have similar frustration,” Tajer said.

On Feb. 6, just days before AFPA issued its vote of no confidence, the APA sent a letter to the American Airlines Group Board of Directors requesting a formal meeting amid concerns about the airline’s leadership decisions. In its letter, the union noted that it represents more than 16,000 American Airlines pilots.

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“Our airline is on an underperforming path and has failed to define an identity or a strategy to correct course,” the APA’s letter read. “This assessment is not the result of a single interaction with management, an isolated operational disruption, or an individual earnings report; it is the result of persistent patterns of operational, cultural, and strategic shortcomings. Copying competitors’ initiatives and reactive repairs to the mistakes of the past is not a strategy to a future that closes the gap between American and our premium competitors, Delta Air Lines and United Airlines.”

American Airlines plane covered in snow

A Boeing 737-800 aircraft, operated by American Airlines, at Cincinnati & Northern Kentucky International Airport (CVG) in Hebron, Ky., on Friday, Feb. 6, 2026. (Bing Guan/Bloomberg via Getty Images)

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The union said that the airline’s management failed to “articulate a credible strategy and demonstrate measurable improvement,” despite the APA voicing its concerns “for more than a year.” The APA accused American Airlines leadership of praising “efficiency” while failing “to fully monetize the assets under their charge.”

“While our premium competitors’ market capitalization has soared, American’s has soured. As their free cash flow is sustained and growing, ours is inconsistent and stumbles,” the APA letter read.

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Tajer said that the APA’s leadership was continuing to “consider all the options available,” though it was focused on “seeking engagement with the American board.”

The APA said it has yet to receive a response from the board of American Airlines.

FOX Business reached out to APFA for comment.

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ON Semiconductor stock price target raised to $75 from $65 at Piper Sandler

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Ramsdens boosts profit forecast amid soaring gold prices

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Revised outlook add more than £2m to the North East chain’s expected pre-tax profits

A Ramsdens shop in the Galleries Shopping Centre, Bristol

A Ramsdens shop in the Galleries Shopping Centre, Bristol

Continued high gold prices are feeding profits at pawnbroking, jewellery and travel money chain Ramsdens.

Bosses at the Teesside-based firm have revised pre-tax profit expectations up, saying new record high gold prices in 2026 have helped boost its purchasing of precious metals business. It told investors the volume of gold bought in the new financial year, and particularly since the start of 2026, has been strong.

Ramsdens now expects pre-tax profits for the year to be more than £21m, a significant increase on the £18.6m previously expected. In 2025 the listed business posted pre-tax profits of £16.2m.

Jewellery retailing continued to perform well in stores, and online via a new website launched in recent weeks. New stores in Wakefield and Hull were also said to be trading well, with Ramsdens on track to open between eight and 12 new sites in its 2026 financial year, expanding its network of nearly 170 shops. The growth is due to support job created on Teesside, where Ramsdens expanded its head office operations in recent years.

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Investors were also told of momentum across Ramsdens’ pawnbroking operation with lending at record levels in January. Meanwhile foreign currency exchange continued in line with the first quarter with volumes flat year-on-year as customers increasingly opted for Ramsdens’ prepaid multi-currency cards.

Peter Kenyon, chief executive, said: “Ramsdens’ excellent value for money proposition continues to resonate strongly with consumers whether they’re looking for new or used jewellery, seeking the best rates for money to take abroad, looking to secure a short-term asset backed loan, or wanting to get cash for their unwanted gold. Whilst still relatively early in the financial year, as a result of the strong momentum across our business, the board now anticipates profit before tax for FY26 to be ahead of current market expectations.

“We’re making good progress in expanding our estate and are on track to open between eight and 12 new stores this year. Whilst there remain uncertainties in the wider macroeconomic backdrop, our diversified business model and strong foundations give the Board every confidence in Ramsdens’ opportunities to continue to grow and deliver for all stakeholders.”

The boosted outlook follows full year results to the end of September 2025 in which Ramsdens saw revenue grow 22% to £116.8m and an increase in operating profit from £12.4m to £17m, with pre-tax profits up 43% from £11.4m to £16.2m.

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Ramsdens said at the time that its pawnbroking loan book was worth £12.8m and that jewellery retailing – including its new and second stock and high end watches – saw profits jump 18% to £15.7m.

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Iconic Brand Files for Bankruptcy, Closing All 180 U.S. Stores

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An Eddie Bauer store at Hamilton Corner in Chattanooga, Tennessee

Eddie Bauer, the 103-year-old American outdoor apparel and lifestyle brand once synonymous with rugged adventure and preppy heritage, filed for Chapter 11 bankruptcy protection late Tuesday, Feb. 9, 2026, in the U.S. Bankruptcy Court for the District of Delaware. The filing sets the stage for a rapid wind-down of its entire remaining U.S. retail footprint—180 stores—unless a qualified buyer steps forward by the court-imposed deadline of March 3, 2026.

The company, owned by New York-based private-equity firm Authentic Brands Group (ABG) since 2021, stated in court documents that persistent same-store sales declines, mounting operating losses, and a heavy debt burden left it unable to continue as a going concern in its current form. Eddie Bauer’s U.S. retail division will cease operations and begin an orderly liquidation process in the coming weeks if no viable purchaser emerges.

“Despite heroic efforts by our associates and several promising initiatives, the challenging retail environment, shifting consumer preferences, and structural cost pressures proved insurmountable,” said Eddie Bauer CEO Damien Huang in a prepared statement. “We are grateful for the dedication of our teams and the loyalty of generations of customers who have made Eddie Bauer part of their outdoor stories.”

The bankruptcy filing does not immediately affect Eddie Bauer-branded product sold through licensing partners, wholesale channels, or international franchise operations. ABG said it intends to preserve the brand’s intellectual property and trademarks, positioning the name for a potential relaunch as a purely licensed or digital-first business after the physical-store closure.

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Seven Minnesota stores—in Bloomington, Eden Prairie, Maple Grove, Minnetonka, Rochester, Roseville, and St. Cloud—are among the locations slated to close. Liquidation sales at all 180 U.S. stores are expected to begin as early as next week and continue through mid-March or until inventory is exhausted. Employees will receive severance and benefits continuation in accordance with federal WARN Act requirements and company policy, though many will face layoffs as stores shutter.

Eddie Bauer’s troubles mirror broader challenges confronting mid-tier department-store and specialty retailers in 2025–2026. The brand struggled to differentiate itself in an increasingly crowded outdoor-apparel market dominated by Arc’teryx, Patagonia, The North Face, Columbia, and budget-friendly fast-fashion rivals. Inflation-weary middle-class shoppers pulled back on discretionary purchases, while younger consumers gravitated toward trend-driven direct-to-consumer labels and luxury performance brands.

Analysts point to several structural factors that accelerated Eddie Bauer’s decline:

  • Over-reliance on brick-and-mortar: At its peak in the early 2000s, Eddie Bauer operated more than 600 U.S. stores. The company never fully adapted to the e-commerce shift, and its website and digital experience consistently ranked behind competitors in usability and conversion metrics.
  • Aging brand identity: Once known for rugged outerwear worn by explorers and presidents, the label lost cachet among younger demographics. Repeated attempts to modernize the aesthetic—most recently through a “heritage-reimagined” campaign in 2024—failed to reverse declining foot traffic.
  • Debt burden inherited from prior ownership: After ABG acquired Eddie Bauer out of its second bankruptcy in 2021, the company carried significant secured and unsecured debt. High interest rates in 2024–2025 made servicing that debt increasingly difficult amid falling sales.
  • Inventory mismanagement: Several former executives described chronic overstocking of seasonal goods—particularly heavy outerwear—leading to aggressive markdowns that eroded margins and trained customers to wait for deep discounts.

The Chapter 11 filing lists estimated assets and liabilities both in the $100 million–$500 million range. Major secured creditors include Bank of America and Wells Fargo, while unsecured creditors include merchandise vendors, landlords, and logistics partners.

ABG has already lined up debtor-in-possession (DIP) financing of approximately $75 million from existing lenders to fund operations and the liquidation process. The company also filed a motion to reject nearly all remaining store leases, signaling an intent to close rather than downsize.

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Industry observers expect the Eddie Bauer trademark and brand equity to attract interest from several potential buyers:

  • Existing outdoor and lifestyle conglomerates looking to add a heritage name at a discount
  • Fast-fashion or off-price retailers seeking established brand cachet for licensed product
  • Pure-play e-commerce operators or private-equity firms that specialize in brand revitalization through digital channels

“There’s still real value in the Eddie Bauer name—especially internationally and in licensing—but the physical retail model as it existed is no longer viable,” said Craig Johnson, president of Customer Growth Partners, a retail consultancy. “Whoever acquires it will almost certainly run it as a brand-first, store-light or store-less business.”

Eddie Bauer traces its origins to 1920, when Seattle outdoorsman Eddie Bauer opened a small shop selling tennis rackets and fishing tackle. He later pioneered the Skyliner down jacket in 1936 after nearly freezing during a fishing trip, helping establish the company as an early innovator in insulated outerwear. The brand became a favorite of mountaineers, pilots, and everyday adventurers, and was purchased by General Mills in 1971 before passing through multiple owners.

The company filed for Chapter 11 twice before—once in 2009 amid the Great Recession and again in 2020 during the COVID-19 pandemic—each time emerging with fewer stores and a narrower focus. The 2026 filing, however, appears to mark the end of Eddie Bauer as a traditional multi-channel retailer in the United States.

For the thousands of employees facing layoffs and the loyal customers who grew up wearing Eddie Bauer parkas and fleece, the news is a sobering reminder of how quickly even century-old brands can falter in today’s unforgiving retail environment.

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As the March 3 bidding deadline approaches, the question is no longer whether Eddie Bauer can survive in its current form—it is whether the name can find new life under different ownership or fade into licensing obscurity.

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Apple and Google agree to change app stores after 'effective duopoly' claim

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Apple and Google agree to change app stores after 'effective duopoly' claim

The UK’s markets regulator says the proposed commitments “will boost the UK’s app economy”.

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Apple and Google agree UK app store changes after ‘effective duopoly’ ruling

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Apple and Google agree UK app store changes after ‘effective duopoly’ ruling

Apple and Google have agreed to make changes to their UK app stores following intervention by the country’s competition watchdog, after it concluded the two firms hold an “effective duopoly” over the sector.

The Competition and Markets Authority (CMA) said the tech giants have committed to a series of measures designed to improve transparency and competition. These include pledges not to give preferential treatment to their own apps and to be clearer about how third-party apps are reviewed and approved for sale.

The commitments come seven months after the CMA warned that Apple and Google’s dominance of mobile app distribution in the UK was stifling competition. In October 2025, the regulator formally designated both companies’ app stores as having “strategic market status”, giving it enhanced powers to demand changes under the UK’s new digital competition regime.

Sarah Cardell, the CMA’s chief executive, said the agreements marked an important milestone. “These proposed commitments will boost the UK’s app economy and are the first of many measures,” she said. “The ability to secure immediate commitments from Apple and Google reflects the unique flexibility of the UK’s digital markets competition regime and offers a practical route to swiftly address the concerns we’ve identified.”

As part of the deal, both companies have also agreed not to use data collected from third-party app developers in ways the regulator considers unfair. Cardell described the changes as “important first steps”, adding that the CMA would continue working with the companies on further remedies.

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The watchdog said it would “closely monitor” implementation and would not hesitate to impose legally binding requirements if the commitments were not honoured.

Both companies welcomed the outcome. Apple said it faced “fierce competition in every market where we operate” and that it was committed to delivering the best possible products and user experience. Google said it believed its existing practices on the Play Store were already fair and transparent, but added that it “welcomes the opportunity to resolve the CMA’s concerns collaboratively”.

Analysts cautioned that the agreement may not be the final word. Paolo Pescatore, a technology analyst, described the move as a “pragmatic first step” but said some critics would view it as tackling “low-hanging fruit”. “There will inevitably be calls for a tougher clampdown from some quarters,” he said.

The CMA said the UK app economy is the largest in Europe by revenue and number of developers, generating an estimated 1.5 per cent of UK GDP and supporting around 400,000 jobs.

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Both Apple and Google have previously warned against the UK adopting rules similar to those in the European Union, where large online platforms designated as “gatekeepers” face sweeping obligations. Apple has already been forced in the EU to introduce changes such as offering users a choice of default browser, and has argued that some requirements undermine privacy and security.

Apple said the UK commitments reflected its “constructive engagement” with the CMA and a more pragmatic approach to regulation — but the regulator has made clear that further intervention remains on the table if competition concerns persist.


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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