Traffic at Cracker Barrel locations is yet to fully recover from the backlash against its failed rebrand last year despite signs of improvement, company executives said on the restaurant chain’s most recent earnings call.

The company has been looking to put itself on a more solid financial footing after sales slumped in response to the unsuccessful rebrand that included the removal of the “old timer” from the company’s logo and changes to the restaurant chain’s interior layout, which has long featured a general store.

Cracker Barrel announced on Monday that CEO Julie Masino will step down from the role this summer, with David Deno set to take the helm of the company on Aug. 10. The move follows a slow recovery from the attempted rebrand.

CRACKER BARREL CEO JULIE MASINO TO STEP DOWN

Cracker Barrel CEO Julie Masino is stepping down, effective Aug. 10. (Jeenah Moon/Reuters)

The company noted in its third-quarter earnings last month that while traffic was improving relative to the recent trend, it remained lower than it was in the prior year.

Masino said, “Q3 results exceeded our expectations, driven by our operating and cost actions, while guest-facing metrics continue to improve, and position us for further traffic recovery.”

CRACKER BARREL COMEBACK GAINS STEAM AS LOYAL CUSTOMER SAYS RETURN VISIT ‘FELT LIKE COMING HOME’

“Comparable store restaurant sales decreased 2.6%, which included a traffic decline of 6.7%,” said Cracker Barrel CFO Craig Pommells. “Although traffic remained negative, we are encouraged by the gradual improvement in the underlying trend.”

Pommells said that “controlling for the variability between last year’s third and fourth quarters and the resulting comparison in the current year, the underlying traffic trend continues to show gradual improvement.”

The company noted in its third-quarter earnings last month that while traffic was improving relative to the recent trend, it remained lower than it was in the prior year. (Gregory Walton/AFP via Getty Images)

Cracker Barrel’s stock is down about 18% from a year ago, remaining well below its pre-rebrand levels.

However, it has made significant progress in getting back to those levels this year; the company’s stock is up 105% since the start of 2026.

The company has taken steps recently that aim to improve its financial performance.

CRACKER BARREL SALES, TRAFFIC CONTINUE TO SLUMP MONTHS AFTER FAILED REBRAND

Last week, Cracker Barrel announced that it will sell some of its restaurant properties as well as exiting its Maple Street Business Company business. It sold the Maple Street brand and 35 of its locations to Biscuit Belly LLC, with Cracker Barrel closing the remaining 16 Maple Street restaurants.

Cracker Barrel announced last week that it will exit its Maple Street Business Company business. (Jeffrey Greenberg/Universal Images Group via Getty Images)

The company also completed a sale-leaseback deal involving 26 company-owned locations, which generated about $77 million in net proceeds that it planned to use to pay down debt, while continuing to operate the restaurants by leasing the properties from the new owner.

“A brand isn’t what management wants it to be,” said brand expert Bruce Turkel. “It’s what customers believe it is.”

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FOX Business’ Sophia Compton contributed to this report.

Alpha Management Corporation is a family-owned real estate company that has spent decades helping shape the housing market across Greater Boston. Founded by Anwar Faisal, the company began with a simple goal: provide dependable property management built on integrity, innovation and reliable service.

Over the years, that vision has grown into a business that owns, develops and manages residential and commercial properties throughout communities including Allston, Brighton, Brookline, Fenway, Back Bay, Jamaica Plain, Cambridge, Somerville, Newton and Medford.

One area has remained at the centre of the company’s work for more than thirty years. Alpha Management has focused on helping students find practical housing close to universities. As enrolment has grown and on-campus accommodation has struggled to keep pace, many students have needed reliable off-campus options. Alpha recognised that demand early and made it a priority.

The company has worked with both domestic and international students while also partnering with universities to help simplify the housing search. At a time when some landlords hesitate to rent to students because of limited rental histories or other perceived risks, Alpha Management has continued serving this important part of the community.

That long-term approach reflects the company’s wider philosophy. Students contribute to neighbourhood businesses, public transport, restaurants and the local economy, making accessible housing an important part of Boston’s continued growth.

Today, Alpha Management Corporation continues to invest in its properties while maintaining the family values that shaped its beginnings. With decades of experience and a strong understanding of the Greater Boston housing market, the company remains a trusted leader in practical property management and student-friendly housing.

Alpha Management Corporation: Three Decades of Meeting Boston’s Housing Needs

Q&A with Alpha Management Corporation

Q: How did Alpha Management Corporation begin?

Alpha Management Corporation was founded by Anwar Faisal with the idea that property management should be built on integrity, reliable service and long-term relationships. What started as a small family business has grown into a company that owns, develops and manages residential and commercial properties across Greater Boston. Even as the company expanded, the focus on serving local communities has stayed the same.

Q: What has been the biggest change in the Boston housing market during that time?

One of the biggest changes has been the growing demand for housing near universities. Boston has always attracted students from around the world, but university enrolment has continued to increase while on-campus housing has remained limited. That has created lasting demand for practical off-campus accommodation close to campuses.

Q: Why has student housing become such an important part of the company’s work?

We recognised many years ago that students needed dependable places to live. They often value being close to campus more than having large apartments or luxury features. By providing housing near universities, we help meet a genuine need in the community.

Student housing is not a luxury. It is a practical necessity for thousands of people who come to Boston every year to study.

Q: Why do you believe students are so important to the city?

Students contribute far beyond the classroom. They support local cafés, restaurants, shops, transport services and neighbourhood businesses. Their families also visit throughout the year, adding further economic activity.

Universities are a major part of what makes Greater Boston successful, and suitable housing helps support that wider ecosystem.

Q: Some landlords are reluctant to rent to students. How has Alpha Management approached that challenge?

Many students are renting for the first time. They may have limited rental history, limited credit history or require co-signers. Some landlords see those factors as additional risk.

Our approach has been different. We have spent more than three decades working with students and understanding their circumstances. Experience has shown us that with clear communication and proper management, student housing can work well for both residents and property owners.

Q: Has working with universities been an important part of that process?

Yes. We have partnered with universities to help students find housing and make the transition to living in Boston easier. For many domestic and international students, finding accommodation is one of the biggest challenges before classes even begin.

Helping simplify that process has always been an important part of what we do.

Q: Alpha Management operates across many communities. How has that shaped the business?

Every neighbourhood has its own character and housing needs. We manage properties in areas including Allston, Brighton, Brookline, Fenway, Back Bay, Jamaica Plain, Cambridge, Somerville, Malden, Medford, Newton, West Roxbury and Norwood.

Having a broad presence across Greater Boston gives us a better understanding of local markets while allowing us to stay connected to the communities we serve.

Q: What makes successful property management today?

Property management is about much more than maintaining buildings. It is about understanding the people who live in them, responding when issues arise and building trust over time.

That means listening carefully, communicating clearly and taking a long-term view. Those principles have guided the company from the beginning.

Q: How do you see the future of housing in Greater Boston?

Demand will continue to be strong, especially in areas close to universities. That means practical housing solutions will remain important. As the market evolves, there will continue to be opportunities for property owners, universities and housing providers to work together to help meet growing demand.

Q: After more than three decades, what continues to motivate Alpha Management?

The answer has remained remarkably consistent. We want to provide quality housing that meets real needs. We are proud to have helped generations of students find homes near their universities while continuing to invest in communities across Greater Boston.

Our goal has never been simply to manage properties. It has been to provide dependable housing solutions that support residents, strengthen neighbourhoods and contribute to the long-term success of the region.

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Sports prop trading allows traders to place positions on sporting events through a funded account after completing an evaluation. Traders follow a set of rules covering areas such as profit targets, drawdown limits, and eligible markets before they can access firm capital.

The global sports trading market was valued at $11.2 billion in 2025 and is projected to reach $123.4 billion in 2026. For entrepreneurs, this creates an opportunity to build a platform that combines trading challenges, reliable technology, and a smooth user experience.

Keep reading to learn how to build and launch a sports prop firm in 2026.

6 Steps to Start a Sports Prop Firm in 2026

Starting a sports prop firm needs the right business model, reliable technology, and clear operating procedures before opening your platform to traders.

Here are the 6 steps to help you build and launch a sports prop firm in 2026:

1) Understand the Sports Prop Firm Model

Before creating a sports prop firm, decide how your platform will operate. The trading model affects your evaluation process, your payout structure, and risk management.

Here are some of the most common trading models used by sports prop firms:

2) Set Up the Legal Structure and Compliance

This will depend on where the company is registered and how it plans to operate. It’s also important to prepare documents such as your Terms and Conditions, Privacy Policy, and user agreements before accepting customers.

Compliance may include data protection requirements, anti-money laundering (AML) procedures, and record-keeping. If your platform operates in multiple countries, local regulations may differ.

3) Choose a White-Label Platform

Building a platform from scratch takes time, technical knowledge, and ongoing maintenance. A reliable and trusted sports prop firm software provider like Sports Prop Tech can help you launch faster by providing the core technology needed to run your business.

A typical white-label platform includes:

• Trader dashboards for tracking account performance and progress
• Challenge management tools for creating and managing evaluation programmes
• User registration and account management
• Reporting and analytics for monitoring trader activity
• Secure payment gateway integration
• Administrative controls for managing users and platform settings
• Sportsbook integrations and live odds feeds
• Automated account management for funded traders

4) Create Clear Trading Rules

Every rule should be easy to understand before someone starts an evaluation. This includes profit targets, daily loss limits, maximum drawdown, payout requirements, and account scaling rules where applicable.

You should also decide which sports, leagues and trading markets are available on the platform. Some firms may focus on major football competitions, while others include basketball, tennis, baseball or additional sports.

Clear rules reduce confusion and help create a consistent experience for every participant. If changes are made, they should be communicated clearly so traders always know what is expected.

5) Set Up KYC and Payment Processing

Before traders can receive payouts, you’ll need a secure process for verifying customer identities and handling payments.

Know Your Customer (KYC) checks are commonly used to confirm that users are who they claim to be. This process may include identity documents, proof of address, or other verification steps depending on your business requirements.

Your platform should support secure deposits, withdrawals, and transaction records. It’s also worth deciding how challenge fees, refunds, and payout requests will be managed.

6) Launch and Market Your Sports Prop Firm

Before opening registrations, test every part of the platform. Check the registration process, payment system, trader dashboard, reporting tools, and email notifications. Beta users can also provide useful feedback before the public launch.

Once everything is ready, focus on promoting your business through channels that match your audience. This may include:

• Search engine optimisation (SEO)
• Affiliate partnerships
• Social media
• Email marketing
• Educational content

Ready to Launch Your Own Sports Prop Firm?

Starting a sports prop firm takes planning, testing and the right technology. Before opening your platform to traders, make sure your trading rules, payment system, compliance checks and user dashboard all work as expected.

Running a few final tests can help you spot issues before launch and give new users a smoother experience. Once everything is in place, you’ll be ready to focus on growing your platform and building your community.

The wife of Kansas City Chiefs offensive coordinator Eric Bieniemy was shot by the couple’s son Sunday night at the family’s home in Virginia, according to multiple reports citing sources close to the situation.

Mia Bieniemy, 57, is hospitalized in stable condition, according to a source. Police in Loudoun County, Virginia, confirmed that a woman was being treated for “serious injuries” from multiple gunshot wounds but did not publicly disclose her identity.

Son Arrested and Charged

Elijah Zion Bieniemy, 27, was arrested and charged with malicious wounding, use of a firearm in commission of a felony, and discharge of a firearm inside of a dwelling, according to the Loudoun County Sheriff’s Office. The sheriff’s office confirmed the arrest and charges against Eric Bieniemy’s son in connection with the shooting. Sources told ESPN that Mia Bieniemy was shot in the chest and arm.

Elijah Bieniemy is being held without bond at a detention center in Loudoun County, according to police.

Details of the Sunday Night Shooting

Loudoun County Sheriff’s Office spokesperson Leah Paul said Monday that police responded to a report of a shooting at a home located on the 20000 block of Northpark Drive in Ashburn, Virginia, at 7:32 p.m. Eastern time on Sunday. Deputies who responded found an adult woman suffering from multiple gunshot wounds, and she was taken to a nearby hospital with serious injuries.

The home is located in Ashburn, Virginia, near Washington, D.C., in an area close to the Washington Commanders’ practice facility, where Bieniemy previously served as offensive coordinator.

Bieniemy Was at Training Camp When Shooting Occurred

Eric Bieniemy left the Chiefs’ training camp and was not in attendance for Monday’s practice. He had been with the Chiefs on Sunday in St. Joseph, Missouri, at the campus of Missouri Western State University for the team’s second practice of training camp, when the shooting occurred hundreds of miles away at his family’s Virginia home.

Bieniemy was with the Chiefs for training camp in Missouri when his wife was reportedly shot at their Virginia home.

Team Confirms Awareness, Offers Few Details

The Chiefs said in a statement they are “aware of the incident involving Eric Bieniemy’s family,” but did not provide further details. The team has not indicated whether Bieniemy plans to return to training camp or take any leave of absence while the situation unfolds.

A Long Coaching Career Across the League

Bieniemy’s coaching career has spanned some of the most notable stretches in recent NFL history. He has long been regarded as one of the best assistant coaches in the league, having served as the Chiefs’ running backs coach from 2013 through 2017 before taking over as offensive coordinator from 2018 through 2022, a period that coincided with the emergence of quarterback Patrick Mahomes and two of the franchise’s Super Bowl championships.

After that run in Kansas City, Bieniemy spent the 2023 season with the Washington Commanders before serving as UCLA’s offensive coordinator in 2024. He then joined Chicago Bears head coach Ben Johnson’s staff, where he was instrumental in helping the team finish third in the league in rushing last season. He returned to the Chiefs as offensive coordinator this year after Kansas City parted ways with former Bears coach Matt Nagy.

Bieniemy rejoined the Chiefs earlier this year as their offensive coordinator, a position he previously held from 2018 to 2022.

Family Ties to the Region

The location of Sunday’s shooting adds a notable layer to the story given Bieniemy’s coaching history in the Washington, D.C., area. His stint as the Commanders’ offensive coordinator under head coach Ron Rivera in 2023 placed him in the same region where his family’s home is located, near the team’s practice facility in Ashburn.

What Comes Next

As of Monday, authorities had not released additional details about what led to the shooting, and the Loudoun County Sheriff’s Office had not commented further beyond confirming the location, timing and charges against Elijah Bieniemy. Mia Bieniemy remained hospitalized in stable condition, according to sources cited by multiple outlets, though her exact prognosis and expected recovery timeline had not been publicly disclosed.

The Chiefs are in the midst of training camp as they prepare for the upcoming NFL season, and it remains unclear how the situation involving Bieniemy’s family will affect his participation in camp in the coming days. The team’s brief statement acknowledging awareness of the incident suggests further details may be forthcoming as the situation develops, though the organization has so far declined to elaborate beyond confirming it is aware of what happened.

This is a developing story, and additional details are expected to emerge as the investigation into the shooting continues and as Mia Bieniemy’s condition is further updated by medical officials or family representatives.