Catch was launched in September last year by a former elite teen swimmer
A swim coaching app developed by a former British elite teen swimmer and her “maths whizz” partner has developed a global following less than a year after launching
Catch was established by aquathlon World Championship gold medallist Rebecca Wetten and her boyfriend, Will, last year to help people improve technique and boost endurance.
Wetten, who started swimming competitively at the age of nine and went on to represent Great Britain, was inspired to launch the business to help people “find the high” in swimming.
The app now has thousands of users from across the UK and further afield, including the USA and Australia, and is already turning a profit, according to its founders.
But the road to success has not been easy for Wetten, who told our sister site Bristol Live that she spent “years being abused and bullied” by one of her swimming coaches while growing up.
The Cambridge graduate, now 33, moved to Bristol three years ago after stints in London and Sweden, where she rediscovered her love of the sport after a decade away from the pool.
“In Sweden people have this really joyful relationship with exercise, particularly in those summer months when you’ve got longer days and you’ve got some decent weather,” she told Bristol Live.
“Eventually, a colleague convinced me to join a triathlon relay team. I did the open water swim leg and wondered why I’d spent all that time indoors ploughing up and down a crowded box when I could’ve been swimming out in nature.”
After moving to Bristol and finding it difficult to find a group of wild swimmers who wanted to enter competitions, she decided to establish one herself.
She managed to form a group of about 25 people and started writing Google Docs with instructions for free, linking to YouTube videos and giving structured sessions.
“People showed quite a surprising amount of progress considering how much I just pulled this thing together and it was very basic,” she said.
As demand increased, Wetten found meeting in person “logistically challenging” and so she asked her partner to create an app to help adults with swim training.
The business, which launched in September, is completely self-funded by the pair and its growth has been organic, too.
“I’m actually way more invested in other people swimming now than my own,” she said. “We’re focusing on adults because again, it’s just the most neglected category within swimming.”
After gaining thousands of users in a matter of months, Catch is now looking towards its first raise.
“Hopefully off the back of that we’ll be able to boost our growth,” she said. “What’s amazing for us is that we can make rapid progress on our product without needing to pull enormous investment.
“We’re basically doubling down on the UK this year and then we’re targeting our top seven countries that we feel suit our product really well, such as Germany and the US.
“We’re really hoping to build this really good sense of community here in the UK. And then next year is all about making it as good as it can possibly be and then, hopefully, going global.”
Wetten says if she could speak to her teenage self she would tell her that her hard work isn’t “all for nothing”.
“One day, you’ll co-found a business that changes people’s relationships with this sport all around the world,” she added. “You’ll find joy in the water again and you’ll help others find it too.”








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