Matthew McConaughey and Camila McConaughey are skipping the candlelit dinners and prix-fixe menus this Valentine’s Day, and instead, they’re going full Texas. The couple marked the holiday by quite literally riding bareback, a moment captured in a cheeky new photo tied to their tequila brand, Pantalones Organic Tequila. The image is officially dubbed the “Official Tequila of Riding Bareback,” a title that fits perfectly within the brand’s ongoing Official Tequila Of campaign, which thrives on humor and not taking life too seriously.

For fans looking to channel that same energy without hopping on a horse, Pantalones is also rolling out a Valentine’s Day-friendly option nationwide at Fuzzy’s Taco Shop.

The brand has partnered with the casual chain to offer the Party Pants Marg, a two-flavor margarita flight served in a duo-legged “pants” cup. Each “leg” holds a different flavor, letting guests mix and match mango, strawberry, or lime.

Designed for sharing and priced at $14.50, the colorful drink is very much on-brand. Fun, customizable, and made to be enjoyed without overthinking it.

That fun-first philosophy has been central to Pantalones since day one. Back in 2025, Matthew McConaughey spoke openly about why the brand intentionally steers away from the traditional, heritage-heavy approach common in the spirits world. “A lot of brands out there lean into heritage or mystique,” Matthew told Variety at the time. “We leaned into having fun. We’re organic and award-winning, but we’re also lighthearted and have an irreverent energy that invites people in.”

Despite the playful branding, the quality speaks for itself. In under two years, Pantalones has built an impressive awards résumé, including a major win at the 2024 San Francisco World Spirits Competition, where its Añejo tequila earned Double Gold, outperforming several long-established brands with significantly higher price tags.

Camila Alves McConaughey said the recognition validated the mission she and Matthew set from the start.

“We’re incredibly proud of this win!” Camila shared. “From the beginning, Matthew and I set out to create an organic tequila that didn’t just taste great. It had to stand tall next to the best of the best. We believe great quality should be accessible, and this award is a nod to that mission.”

And Camila’s involvement goes far beyond being a co-founder in name. While Matthew brings the big-picture ideas and unmistakable branding flair, Camila is deeply embedded in the business itself, working hands-on with logistics, supply chain management, and day-to-day operations to keep the brand running smoothly.

“Fortunately, this isn’t my first time starting a business,” she said last year. “But it’s the first time for Matthew, and we’ve gone face forward in this together. I thrive working on accounts, logistics, the numbers, and the behind-the-scenes business side of things.”

Beyond tequila wins and cheeky campaigns, one of Matthew and Camila McConaughey’s biggest accomplishments last year came on the open ocean. In November, the couple stepped into an iconic role as godparents of Star Princess, the newest and most innovative ship from Princess Cruises.

The McConaugheys officially christened the vessel, carrying on a centuries-old maritime tradition, with a very on-brand twist. Instead of breaking a bottle of champagne across the ship’s bow, Matthew and Camila used a bottle of their own Pantalones Organic Tequila to bless the ship.

Former professional football player Rob Gronkowski is drawing attention once again, not for football, but for a possible stint on reality TV. His longtime girlfriend, model and host Camille Kostek, enthusiastically expressed wanting to see her partner move on the dance floor.

Gronkowski retired from playing football a few years ago and now works as a sports analyst, but he is open to the idea of competing for the Mirrorball Trophy.

On February 10, Page Six caught up with Kostek, who has been with Gronkowski for more than 10 years, at a Super Bowl party where she was asked whether she wanted him to participate on “Dancing with the Stars.”

“I think that would be awesome for me; for him to have a little more rhythm, and a little bit more training,” she answered.

Kostek said that she tries with Gronkowski, but having a professional dancer teach him would be amazing. “I think when we go out, it’ll be a lot more fun to dance together, and for him to do the lifts? Oh! Someone pair up with him,” the 33-year-old host said.

“Dancing with the Stars” has welcomed stars from various fields, including many athletes, and Page Six caught up with some of them to get their opinions on Gronkowski joining the show.

Rugby player Ilona Maher, who was the runner-up on season 33, said the former tight end would be “great” at it, adding, “I mean, I don’t know how well he moves his hips, but I think he would kill it. I’ll give him any tips.” Maher said that professional dancer Emma Slater would be a good partner for Gronkowski.

Another athlete, former professional basketball player Dwight Howard, jokingly said he’s not sure if Gronkowski has the rhythm, but he didn’t discount his skills altogether. “He did good at football, I think he’ll do pretty good at dancing,” he stated. Howard also competed in season 33 of “Dancing with the Stars,” and he finished in 6th place.

The public knows that Gronkowski has dance moves, although he could use a bit of training. As previously reported by The Blast, the former football player lit up the stage in Las Vegas on New Year’s Eve 2025 by showing off his dance skills.

Gronkowski hosted the “New Year’s Rockin’ Eve” broadcast alongside “Dancing with the Stars” host Julianne Hough, and they danced onstage to Tate McRae’s “Sports Car.”

In the middle of the performance, however, the overenthusiastic Gronkowski lost his balance and slipped. Fortunately, he caught himself before faceplanting and did a goofy pose while on the floor. Hough posted the incident on TikTok, assuring fans that Gronkowski was fine, writing, he “tackled the stage” but was okay.

In an appearance on “TODAY” in January, Gronkowski said that since the dancing mishap, Hough has repeatedly asked him when he was joining the reality dance competition.

“‘Dancing with the Stars’ has always been on the plate, there’s no doubt about that,” he answered. What’s hindering him from competing, however, is scheduling during the football season. “When I feel like the time is right… Then I would do it,” he assured the hosts.

That wasn’t the first time Gronkowski showed interest in the dance show. In 2018, he attended Shaquille O’Neal’s Miami Music Week, where he showed off his moves and had a dance battle with O’Neal.

According to Page Six, Gronkowski told guests at the party that he wanted to win “Dancing with the Stars” and boasted that he was the “best dancer in the NFL.”