63% of explainer videos don’t generate the conversion outcomes they were commissioned to produce. They get made, look polished, and end up sitting on landing pages with little measurable impact.

The reasons are usually that the video leads with the brand or product rather than the buyer’s problem; the animation style is chosen as a creative default; the explainer isn’t treated as a specific stage of the buying journey.

The studio you choose has a direct impact on which side of that statistic you end up on.

The 5 best animated explainer video production companies below were selected for their verified work, transparent processes, and ability to connect animation to business outcomes. Each one fits a different need, from full-pipeline 2D and 3D production to premium brand-led work and high-volume B2B output. After the profiles, you will also find practical sections on how to measure whether your explainer video is working and what to expect once the final file is delivered.

Best Animated Explainer Video Production Companies: Strengths and Use Cases

Here is how the five companies compare at a glance. Use the table to shortlist by specialty, budget, and rating, then read the full profiles below for the details behind each pick.

1. Wow-How Studio

Wow-How Studio is one of the best animated explainer video production companies, as it keeps every stage in-house, from concept development, scripting, and storyboarding through 2D animation, 3D modeling, motion graphics, voice-over, and post-production. It delivers more than 500 projects a year for clients ranging from early-stage startups to Fortune 500 companies.

Explainers has been Wow-How’s core service since 2011, with the full pipeline run in-house from discovery call to final delivery, including black-and-white storyboard sketches, full-color style frames, character and background illustration, animation, voice-over, sound design, and delivery of final files with source assets.

On the 2D side, the team offers character animation, whiteboard, kinetic typography, infographic, cut-out, shape, and frame-by-frame styles, while the 3D team models, textures, lights, renders, and composites from scratch or from client CAD files for hardware, industrial equipment, and medical devices. A 90-second 2D video takes 6 to 8 weeks; a 3D video adds 1 to 2 weeks, and 2 free revision rounds are included at every stage.

Quick facts

• Founded: 2009
• Based in: San Francisco and London
• Clutch: 4.9/5 (166 reviews)
• Specialties: full-pipeline 2D and 3D explainers, motion graphics, product demos
• Notable clients: Google, Sony, Hallmark, Grammarly
• Hourly rate: $25 – $49

Standout work: A UK-based industrial automation company supplied a CAD model and received a complete robotics explainer covering the full process from storyboard through post-production, delivered on time and within budget. In a separate engagement, a sustainable building materials manufacturer commissioned seven installation explainers, each running 1 to 2 minutes.

Best for: products needing 3D, or one vendor across many formats.
Keep in mind: the breadth suits multi-format programs more than a single quick video.

2. Webdew

Webdew has grown from a single person into a global team of more than 50, with its base in Seattle and offices in India, the UK, and Canada. Animation sits inside a broader B2B SaaS growth offering that also spans HubSpot, web development, and inbound marketing, but video is a deep competency in its own right: nearly 200 Clutch reviews praise its animation quality, clear script-to-storyboard-to-animation process, and on-time delivery, especially across tech, education, and healthcare. It produces whiteboard, 2D, character animation, kinetic typography, line art, and product demo videos. Some clients note that the update frequency during delays could be tighter.

Quick facts

• Founded: 2016
• Based in: Surrey, Canada
• Clutch: 4.9/5 (197 reviews)
• Specialties: whiteboard, 2D, character animation, kinetic typography, product demos; plus HubSpot and inbound marketing
• Notable sectors: tech, education, healthcare
• Hourly rate: $50 – $99

Standout work: Webdew produced an animated explainer for a hospitality and leisure company, writing the script and refining it in response to the client’s suggestions. The client featured the video at two trade shows and has since reused it across other marketing activities, noting that the team stayed easy to reach and consistently available to answer questions and hit deadlines despite an anticipated language barrier.

Best for: companies seeking a dependable, scalable partner, especially alongside broader marketing efforts.
Keep in mind: it is a broad agency, so confirm the video team fits your scope.

3. MyPromoVideos

MyPromoVideos is a boutique Indian studio that has focused on animated explainers since 2009, producing more than 2,000 videos that clearly explain business processes. It works in both 2D and 3D, running the full pipeline from script and storyboard to animation, graphics, voice-over, music, and revisions, and also handles sales, corporate, and case-study videos.

Its 21 Clutch reviews lean toward technical and B2B clients, from software firms to logistics-automation companies, and reviewers consistently note competitive pricing, on-time delivery, and clear communication.

Quick facts

• Founded: 2009
• Based in: Coimbatore, India (serves clients worldwide)
• Specialties: 2D and 3D animated explainers; process and product explanation; sales, corporate, and case-study videos
• Notable focus: technical and B2B sectors, including software and logistics automation
• Hourly rate: Undisclosed

Standout work: A 90-second explainer for a software development firm building a test-automation tool for the automotive domain. MyPromoVideos handled the script, storyboard, animation, graphics, voice-over, and music, delivering a video that measurably improved users’ understanding of the product.

Best for: B2B and technical companies that need complex processes explained clearly in 2D or 3D.
Keep in mind: it is a boutique team, so plan timelines around larger volumes.

4. Cartoon Media

Cartoon Media is a UK studio that produces fully custom animated marketing and training videos, including explainer, doodle, and whiteboard styles, and is trusted by blue-chip names well beyond its size, including Siemens, Hilton, Allianz, and the NHS.

The team never uses clip art or templates, assigns a dedicated professional to every stage from script and storyboard through custom illustration, native-accent voice-over, and music, and works on an unlimited-corrections basis. Reviewers, including international clients, repeatedly highlight strong value for the cost and responsiveness.

Quick facts

• Founded: 2012
• Based in: Canterbury, England (delivers internationally)
• Clutch: 4.9 / 5 (8 reviews)
• Specialties: custom whiteboard, doodle, and explainer or training videos; full custom illustration, native-accent voice
• Notable clients: Siemens, Hilton, Allianz, NHS
• Hourly rate: $50 – $99

Standout work: Multiple whiteboard explainers for the affordable-housing company Eden Housing, one breaking down an employee reward program and another explaining the tax-credit system, helping onboard current and new employees.

Best for: brands wanting premium, fully custom whiteboard work with blue-chip polish.
Keep in mind: a small team and light review count, so confirm capacity for larger programs.

5. Ydraw

Ydraw is one of the most established whiteboard studios in the US, founded in 2011 in Saint George, Utah, with a team spread across three continents. It was an early experimenter with style variations, including watercolor, colored, and hybrid versions, and its hand-drawn sketching detail is widely regarded as among the best in the category.

Beyond whiteboards, it handles motion graphics, 2D and 3D animation, demo videos, and video ads, with custom artwork, scripts, voice-over, and music, and turnaround times of 1 to 5 weeks. Reviewers single out its clear, well-structured process and the value of the finished work.

Quick facts

• Founded: 2011
• Based in: Saint George, Utah, USA (team across three continents)
• Clutch: 5 / 5 (10 reviews)
• Specialties: whiteboard and video scribing (watercolor, colored, hybrid styles); also 2D/3D, motion graphics, demo videos
• Notable clients: UniFirst, Cisco ONE, Diabetes Hope Foundation, DesignDocs
• Hourly rate: $150 – $199

Standout work: Ydraw produced five hand-drawn whiteboard videos, each running 1 to 2 minutes, to illustrate a set of business concepts, managing all sound effects and editing. Reviewers called the production high quality and clear, with the value of the deliverables far exceeding the project’s cost.

Best for: whiteboard projects where hand-drawn craft and flexibility matter.
Keep in mind: whiteboard is the core, so it is less suited to high-end 3D or cinematic work.

What Happens After Your Explainer Video Goes Live

The final file is a milestone, not the finish line. Knowing what comes next keeps expectations realistic and protects the value of the work.

• Revisions wrap up first. Most studios include a set number of revision rounds at each stage, and those should be resolved before final delivery. Confirm what counts as a revision versus a new request, since changes after sign-off are usually billed separately.
• Format variants for different channels. A single explainer rarely fits every placement as-is. Plan versions tailored to where it will run, such as a web cut, a shorter social edit, and a silent, captioned version for feeds where most videos play without sound.
• Vertical cuts for social. Square and vertical 9:16 versions are now essential for mobile and social platforms. Ask whether these are included or quoted separately, since reframing animation for vertical can require real rework rather than a simple crop.
• Source files and ownership. Confirm receipt of the final files and decide whether you also need the editable source assets. Having the source makes future edits far easier and is worth settling in the contract.
• Future updates. Products, pricing, and branding change, so most explainers need a tweak within a year or two. Ask how the studio handles later edits, including cost and turnaround for swapping a logo, updating a figure, or producing a localized version.
• Performance check-ins. Build in a point a few weeks after launch to review the metrics from the chapter above. If the video underperforms, a small recut or a stronger thumbnail and intro often lifts results without a full reshoot.

How to Measure the ROI of an Explainer Video

Before launch, set a baseline. Without it, you can’t tell whether post-launch movement is a lift or a normal fluctuation. Record the current number for the metric you want the video to affect (e.g., conversion rate, support ticket volume, or time to activation). That is the number you measure against.

• Conversion rate on the page. Landing pages with an embedded explainer video can convert at up to 86% higher rates than text-only pages, and controlled tests on B2B SaaS pages have shown lifts of 100%+. Run an A/B test for 2 to 4 weeks, keeping the video as the only variable. If sign-ups or demo requests rise on that page, you have a direct signal of impact.
• Watch time and drop-off point. Videos under 1 minute achieve a 65% completion rate among B2B viewers. For videos over 20 minutes, that number falls to 20%. If viewers drop off before the call to action, the issue is often pacing or a script that takes too long to get to the point. The drop-off timestamp shows exactly where the cut needs work.
• Support and onboarding load. Track the support ticket categories that the explainer was designed to reduce. If repeat questions on a specific topic declines, that is a measurable outcome. If the goal was onboarding, pair that data with time-to-first-value to see whether new users are reaching value faster.
• Sales influence. B2B companies report that video influences 40%+ of the sales pipeline on average. Ask sales to log when the explainer was shared with a prospect, then compare these deals with agreements where it wasn’t used. Look for faster progression, higher close rates, or fewer repeated objections.
• Timeline for ROI. ROI for explainer videos is usually measurable within 3 to 6 months, not in the first few weeks. That matters when reporting internally, especially if the video supports top-of-funnel education or a longer B2B buying cycle.
• Reuse value. One 90-second explainer can be repurposed into a 30-second paid ad, a 60-second LinkedIn version, and an email teaser from the same production. Track how often those assets are reused across channels over 12 months. As usage increases, cost per use drops, which can materially improve ROI by year-end.

Final Thoughts

Treat your explainer like the investment it is. Pick the studio whose specialty and budget match your project, define the one outcome you want it to move, and set a baseline before launch so you can prove the return later. The five studios here all do strong, verifiable work; the right one for you is simply the one built for your format and goal.