Business
Best Animated Explainer Video Production Companies: Five Picks for 2026
63% of explainer videos don’t generate the conversion outcomes they were commissioned to produce. They get made, look polished, and end up sitting on landing pages with little measurable impact.
The reasons are usually that the video leads with the brand or product rather than the buyer’s problem; the animation style is chosen as a creative default; the explainer isn’t treated as a specific stage of the buying journey.
The studio you choose has a direct impact on which side of that statistic you end up on.
The 5 best animated explainer video production companies below were selected for their verified work, transparent processes, and ability to connect animation to business outcomes. Each one fits a different need, from full-pipeline 2D and 3D production to premium brand-led work and high-volume B2B output. After the profiles, you will also find practical sections on how to measure whether your explainer video is working and what to expect once the final file is delivered.
Best Animated Explainer Video Production Companies: Strengths and Use Cases
Here is how the five companies compare at a glance. Use the table to shortlist by specialty, budget, and rating, then read the full profiles below for the details behind each pick.
| Studio | Founded | HQ | Clutch | Hourly rate | Specialties | Best for |
| Wow-How Studio | 2009 | San Francisco and London | 4.9/5 (166) | $25–$49 | Full-pipeline 2D and 3D explainers, motion graphics, product demos | Products needing 3D, or one vendor across many formats |
| Webdew | 2016 | Surrey, Canada | 4.9/5 (197) | $50–$99 | Whiteboard, 2D, character animation, kinetic typography, product demos; plus HubSpot and inbound marketing | A dependable, scalable partner, especially alongside wider marketing |
| MyPromoVideos | 2009 | Coimbatore, India | Not listed | Undisclosed | 2D and 3D animated explainers; process and product explanation; sales, corporate, case-study videos | B2B and technical companies explaining complex processes |
| Cartoon Media | 2012 | Canterbury, England | 4.9/5 (8) | $50–$99 | Custom whiteboard, doodle, and explainer or training videos | Premium, fully custom whiteboard work with blue-chip polish |
| Ydraw | 2011 | Saint George, Utah, USA | 5.0/5 (10) | $150–$199 | Whiteboard and video scribing; also 2D/3D, motion graphics, demo videos | Whiteboard projects where hand-drawn craft and flexibility matter |
1. Wow-How Studio
Wow-How Studio is one of the best animated explainer video production companies, as it keeps every stage in-house, from concept development, scripting, and storyboarding through 2D animation, 3D modeling, motion graphics, voice-over, and post-production. It delivers more than 500 projects a year for clients ranging from early-stage startups to Fortune 500 companies.
Explainers has been Wow-How’s core service since 2011, with the full pipeline run in-house from discovery call to final delivery, including black-and-white storyboard sketches, full-color style frames, character and background illustration, animation, voice-over, sound design, and delivery of final files with source assets.
On the 2D side, the team offers character animation, whiteboard, kinetic typography, infographic, cut-out, shape, and frame-by-frame styles, while the 3D team models, textures, lights, renders, and composites from scratch or from client CAD files for hardware, industrial equipment, and medical devices. A 90-second 2D video takes 6 to 8 weeks; a 3D video adds 1 to 2 weeks, and 2 free revision rounds are included at every stage.
Quick facts
- Founded: 2009
- Based in: San Francisco and London
- Clutch: 4.9/5 (166 reviews)
- Specialties: full-pipeline 2D and 3D explainers, motion graphics, product demos
- Notable clients: Google, Sony, Hallmark, Grammarly
- Hourly rate: $25 – $49
Standout work: A UK-based industrial automation company supplied a CAD model and received a complete robotics explainer covering the full process from storyboard through post-production, delivered on time and within budget. In a separate engagement, a sustainable building materials manufacturer commissioned seven installation explainers, each running 1 to 2 minutes.
Best for: products needing 3D, or one vendor across many formats.
Keep in mind: the breadth suits multi-format programs more than a single quick video.
2. Webdew
Webdew has grown from a single person into a global team of more than 50, with its base in Seattle and offices in India, the UK, and Canada. Animation sits inside a broader B2B SaaS growth offering that also spans HubSpot, web development, and inbound marketing, but video is a deep competency in its own right: nearly 200 Clutch reviews praise its animation quality, clear script-to-storyboard-to-animation process, and on-time delivery, especially across tech, education, and healthcare. It produces whiteboard, 2D, character animation, kinetic typography, line art, and product demo videos. Some clients note that the update frequency during delays could be tighter.
Quick facts
- Founded: 2016
- Based in: Surrey, Canada
- Clutch: 4.9/5 (197 reviews)
- Specialties: whiteboard, 2D, character animation, kinetic typography, product demos; plus HubSpot and inbound marketing
- Notable sectors: tech, education, healthcare
- Hourly rate: $50 – $99
Standout work: Webdew produced an animated explainer for a hospitality and leisure company, writing the script and refining it in response to the client’s suggestions. The client featured the video at two trade shows and has since reused it across other marketing activities, noting that the team stayed easy to reach and consistently available to answer questions and hit deadlines despite an anticipated language barrier.
Best for: companies seeking a dependable, scalable partner, especially alongside broader marketing efforts.
Keep in mind: it is a broad agency, so confirm the video team fits your scope.
3. MyPromoVideos
MyPromoVideos is a boutique Indian studio that has focused on animated explainers since 2009, producing more than 2,000 videos that clearly explain business processes. It works in both 2D and 3D, running the full pipeline from script and storyboard to animation, graphics, voice-over, music, and revisions, and also handles sales, corporate, and case-study videos.
Its 21 Clutch reviews lean toward technical and B2B clients, from software firms to logistics-automation companies, and reviewers consistently note competitive pricing, on-time delivery, and clear communication.
Quick facts
- Founded: 2009
- Based in: Coimbatore, India (serves clients worldwide)
- Specialties: 2D and 3D animated explainers; process and product explanation; sales, corporate, and case-study videos
- Notable focus: technical and B2B sectors, including software and logistics automation
- Hourly rate: Undisclosed
Standout work: A 90-second explainer for a software development firm building a test-automation tool for the automotive domain. MyPromoVideos handled the script, storyboard, animation, graphics, voice-over, and music, delivering a video that measurably improved users’ understanding of the product.
Best for: B2B and technical companies that need complex processes explained clearly in 2D or 3D.
Keep in mind: it is a boutique team, so plan timelines around larger volumes.
4. Cartoon Media
Cartoon Media is a UK studio that produces fully custom animated marketing and training videos, including explainer, doodle, and whiteboard styles, and is trusted by blue-chip names well beyond its size, including Siemens, Hilton, Allianz, and the NHS.
The team never uses clip art or templates, assigns a dedicated professional to every stage from script and storyboard through custom illustration, native-accent voice-over, and music, and works on an unlimited-corrections basis. Reviewers, including international clients, repeatedly highlight strong value for the cost and responsiveness.
Quick facts
- Founded: 2012
- Based in: Canterbury, England (delivers internationally)
- Clutch: 4.9 / 5 (8 reviews)
- Specialties: custom whiteboard, doodle, and explainer or training videos; full custom illustration, native-accent voice
- Notable clients: Siemens, Hilton, Allianz, NHS
- Hourly rate: $50 – $99
Standout work: Multiple whiteboard explainers for the affordable-housing company Eden Housing, one breaking down an employee reward program and another explaining the tax-credit system, helping onboard current and new employees.
Best for: brands wanting premium, fully custom whiteboard work with blue-chip polish.
Keep in mind: a small team and light review count, so confirm capacity for larger programs.
5. Ydraw
Ydraw is one of the most established whiteboard studios in the US, founded in 2011 in Saint George, Utah, with a team spread across three continents. It was an early experimenter with style variations, including watercolor, colored, and hybrid versions, and its hand-drawn sketching detail is widely regarded as among the best in the category.
Beyond whiteboards, it handles motion graphics, 2D and 3D animation, demo videos, and video ads, with custom artwork, scripts, voice-over, and music, and turnaround times of 1 to 5 weeks. Reviewers single out its clear, well-structured process and the value of the finished work.
Quick facts
- Founded: 2011
- Based in: Saint George, Utah, USA (team across three continents)
- Clutch: 5 / 5 (10 reviews)
- Specialties: whiteboard and video scribing (watercolor, colored, hybrid styles); also 2D/3D, motion graphics, demo videos
- Notable clients: UniFirst, Cisco ONE, Diabetes Hope Foundation, DesignDocs
- Hourly rate: $150 – $199
Standout work: Ydraw produced five hand-drawn whiteboard videos, each running 1 to 2 minutes, to illustrate a set of business concepts, managing all sound effects and editing. Reviewers called the production high quality and clear, with the value of the deliverables far exceeding the project’s cost.
Best for: whiteboard projects where hand-drawn craft and flexibility matter.
Keep in mind: whiteboard is the core, so it is less suited to high-end 3D or cinematic work.
What Happens After Your Explainer Video Goes Live
The final file is a milestone, not the finish line. Knowing what comes next keeps expectations realistic and protects the value of the work.
- Revisions wrap up first. Most studios include a set number of revision rounds at each stage, and those should be resolved before final delivery. Confirm what counts as a revision versus a new request, since changes after sign-off are usually billed separately.
- Format variants for different channels. A single explainer rarely fits every placement as-is. Plan versions tailored to where it will run, such as a web cut, a shorter social edit, and a silent, captioned version for feeds where most videos play without sound.
- Vertical cuts for social. Square and vertical 9:16 versions are now essential for mobile and social platforms. Ask whether these are included or quoted separately, since reframing animation for vertical can require real rework rather than a simple crop.
- Source files and ownership. Confirm receipt of the final files and decide whether you also need the editable source assets. Having the source makes future edits far easier and is worth settling in the contract.
- Future updates. Products, pricing, and branding change, so most explainers need a tweak within a year or two. Ask how the studio handles later edits, including cost and turnaround for swapping a logo, updating a figure, or producing a localized version.
- Performance check-ins. Build in a point a few weeks after launch to review the metrics from the chapter above. If the video underperforms, a small recut or a stronger thumbnail and intro often lifts results without a full reshoot.
How to Measure the ROI of an Explainer Video
Before launch, set a baseline. Without it, you can’t tell whether post-launch movement is a lift or a normal fluctuation. Record the current number for the metric you want the video to affect (e.g., conversion rate, support ticket volume, or time to activation). That is the number you measure against.
- Conversion rate on the page. Landing pages with an embedded explainer video can convert at up to 86% higher rates than text-only pages, and controlled tests on B2B SaaS pages have shown lifts of 100%+. Run an A/B test for 2 to 4 weeks, keeping the video as the only variable. If sign-ups or demo requests rise on that page, you have a direct signal of impact.
- Watch time and drop-off point. Videos under 1 minute achieve a 65% completion rate among B2B viewers. For videos over 20 minutes, that number falls to 20%. If viewers drop off before the call to action, the issue is often pacing or a script that takes too long to get to the point. The drop-off timestamp shows exactly where the cut needs work.
- Support and onboarding load. Track the support ticket categories that the explainer was designed to reduce. If repeat questions on a specific topic declines, that is a measurable outcome. If the goal was onboarding, pair that data with time-to-first-value to see whether new users are reaching value faster.
- Sales influence. B2B companies report that video influences 40%+ of the sales pipeline on average. Ask sales to log when the explainer was shared with a prospect, then compare these deals with agreements where it wasn’t used. Look for faster progression, higher close rates, or fewer repeated objections.
- Timeline for ROI. ROI for explainer videos is usually measurable within 3 to 6 months, not in the first few weeks. That matters when reporting internally, especially if the video supports top-of-funnel education or a longer B2B buying cycle.
- Reuse value. One 90-second explainer can be repurposed into a 30-second paid ad, a 60-second LinkedIn version, and an email teaser from the same production. Track how often those assets are reused across channels over 12 months. As usage increases, cost per use drops, which can materially improve ROI by year-end.
Final Thoughts
Treat your explainer like the investment it is. Pick the studio whose specialty and budget match your project, define the one outcome you want it to move, and set a baseline before launch so you can prove the return later. The five studios here all do strong, verifiable work; the right one for you is simply the one built for your format and goal.
BP has put its North Sea oil and gas business up for sale, the company announced on Friday, in a move that would end 60 years of production in the region by the group.
The business has five production hubs, two in the central North Sea and three west of Shetland, and employs about 1,100 people. It produced 117,000 barrels of oil equivalent per day in 2025, against BP’s total daily production of 2.3 million barrels.
The decision follows a review of BP’s operations as it seeks to slim down the group. A sale could bring in £2bn to BP. The Financial Times reported last month that the company had been in talks with Ithaca Energy to sell the assets for around that amount, although the talks fell through.
Chief executive Meg O’Neill, who took the helm in April, said earlier this year there was “untapped potential” in the North Sea. Announcing Friday’s decision, she said: “As we focus our portfolio and direct capital to our highest-value opportunities, we believe our North Sea business will be better positioned as part of another company.
“It has world-class people, resilient assets and a proud heritage, and it is precisely these qualities that can attract an owner ready to back its next chapter. We are seeking an outcome that recognizes that value.”
“The UK has been our home for more than 100 years and will continue to play an important role in our future,” O’Neill said. “We’re proud of the jobs we create, the contribution we make to the UK economy, and the work we do to keep energy flowing every day.”
BP employs around 13,960 people in the UK and said its global headquarters will remain in the country. The company said it remained committed to operating the business safely and reliably throughout the sale process.
The announcement comes amid political debate over the future of North Sea drilling. In its 2024 general election manifesto, Labour said it would not issue new licences for drilling but would honour existing ones. Earlier this week, Prime Minister Andy Burnham said he had told US President Donald Trump he would take a “pragmatic approach” to North Sea oil and gas. “There is a resource there. When people are struggling – you can’t ignore that,” Burnham said.
Labour’s deputy leader Lucy Powell has previously told the BBC that Burnham would stick to the party’s manifesto commitments, but that there would be a “change of emphasis” on North Sea oil and gas.
Oil and gas companies have also criticised the Energy Profits Levy, the windfall tax on North Sea producers, which they argue means the region has lost some of its appeal in recent years.
The Scottish government’s energy minister, Stephen Gethins, said the decision would cause uncertainty for workers. “Scotland’s future prosperity – and our contribution to energy security – are reliant on North Sea energy production and, crucially, the skills and experience of that workforce,” he said.
Gethins added that reserved policies, such as the Energy Profits Levy, were driving an accelerated decline of North Sea oil and gas before renewables were fully ready to meet energy needs.
The Scottish Conservatives’ energy spokesman, Andrew Bowie MP, called on the Labour government at Westminster to approve the Jackdaw and Rosebank offshore sites, cancel plans to ban new licences in the North Sea and scrap the Energy Profits Levy.
Reform MSP Duncan Massey said 1,100 workers faced uncertainty with the sale, adding that politicians should not put ideology ahead of jobs and economic reality.
The Scottish Greens said 80 per cent of the oil from the North Sea was shipped overseas and that it was therefore “doing very little to improve our energy security”.
Jamie Young
Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the ‘covid era’ and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine’s coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at jyoung@cbmeg.co.uk
Earnings call transcript: Medacta holds 2026 outlook as H1 revenue rises 9.7%
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The woman’s case in California state court is the latest to allege workplace bias in Silicon Valley that focuses on cultural prejudices of some tech workers from South Asia. Cisco Systems Inc. is fighting a suit brought by California’s civil rights agency alleging bias against a member of India’s so-called lower castes, known as Dalits.
Anita Nariani Schulze is part of the Sindhi minority — she is Hindu, with ancestry in the Sindh region of what is now Pakistan. Her complaint alleges that her senior and direct managers, both male, consistently excluded her from meetings while inviting her male counterparts, criticized her, micromanaged her work, and deprived her of bonuses, despite positive performance evaluations and significant team contributions.
Schulze claims the managers’ animus reflects sexism, racism, religious bias and discrimination on the basis of national origin. The Sindhi Hindu nationality is “known for its technical acumen” and its gender equality, she says, which “exacerbated the managers’ discriminatory treatment.”
In a tentative ruling on Wednesday, Santa Clara County Superior Court Judge Sunil R. Kulkarni rejected Apple’s request to toss out the suit. While not ruling on the merits of the case, Kulkarni said Schulze had adequately supported her legal claims. Apple had argued her claims weren’t specific enough and were based on stereotypes.
But the judge rejected Schulze’s request to represent a class of female Apple employees who suffered job discrimination over the last four years. He agreed with Apple that she didn’t show a pattern of discrimination that could be applied to a broader group.
It wasn’t clear from the court’s docket whether the judge will hold a hearing Thursday before issuing a final ruling.
Apple didn’t immediately reply to a request for comment.
In the Cisco case, the California Department of Fair Employment and Housing alleged that two Indian employees at the San Jose-based company discriminated against a Dalit co-worker on the basis of caste.
Cisco has denied the claims, insisting it has “zero tolerance for discrimination.” It also said the lawsuit should be tossed out because caste isn’t a protected category under U.S. civil rights law.
Business
Trump Announces Hamas Disarmament Agreement as Iran Strikes Kuwait Air Base and US Attacks Pause Overnight
President Donald Trump announced Thursday what he called a historic agreement for Hamas to disarm in Gaza, even as fighting elsewhere in the region continued, with Iranian forces striking a military base in Kuwait early Friday while overnight U.S. strikes on Iranian territory appeared to pause for the first time in days.
Trump described the disarmament agreement in a post on Truth Social, writing that “the Board of Peace reached a HISTORIC agreement for the COMPLETE DISARMAMENT of Hamas and all other armed groups in Gaza,” calling it “a monumental step toward lasting PEACE and SECURITY.” A senior Hamas official, Ghazi Hamad, confirmed to CNN that the group had reached an agreement with the Board of Peace, the body overseeing implementation of a broader U.S.-brokered ceasefire plan, to relinquish its weapons. But Hamad stressed the deal remains conditional on Israel first meeting its own obligations under the agreement. “The agreement is a package,” Hamad said. “We will not begin any weapons-related steps until Israel implements these commitments. Frankly, if Israel does not implement them, we will not proceed.”
According to Hamad, those Israeli obligations include halting attacks on Palestinians in Gaza, withdrawing troops to a designated boundary known as the yellow line, allowing a surge in humanitarian aid, and permitting a Palestinian technocratic committee to take over civilian governance of the strip. Hamad also said Hamas’s heavier weapons would not be decommissioned or destroyed but instead “stored under the National Committee’s supervision,” while lighter weapons belonging to the group’s police force would be handed over first. He expressed skepticism about Israel’s willingness to follow through, citing what he described as extensive violations during an earlier phase of the ceasefire. “Our experience with the first phase was very bad,” Hamad said. “Israel did not abide by the agreement and there were hundreds or thousands of violations. Now it is a challenge for the guarantors — the United States, Qatar, Turkey, and Egypt — to ensure 100% that Israel will fully honor and implement all items of the agreement.”
A separate Gaza militant group, the Palestinian Islamic Jihad Movement, disputed the characterization of the deal entirely, saying early Friday that reports of the agreement were “inaccurate.” Israeli Prime Minister Benjamin Netanyahu had not publicly commented on Trump’s announcement as of Friday morning, though members of his right-wing governing coalition voiced opposition to the agreement.
A senior U.S. official told reporters Thursday night that Trump would be “very, very disappointed” if Israel failed to uphold its end of the arrangement, characterizing the request to Israel as simply following through on a 20-point plan it had already agreed to. The official added that the administration expects further details to be worked out over the coming weeks, with visible progress anticipated “in the next month or two” rather than adherence to a strict timeline. International reaction to the announcement was largely cautious. German Foreign Minister Johann Wadephul called the news “hopeful” while stressing that “real progress” depends on Hamas actually disarming. The National Committee for the Administration of Gaza, the technocratic body authorized by the United Nations to eventually govern the strip, welcomed the announcement as “an important milestone.”
Conditions on the ground in Gaza have shown little improvement despite the ceasefire signed roughly nine months ago. At least 1,214 Palestinians have been killed and 3,977 others injured by Israeli strikes since October 11, according to the Palestinian Ministry of Health.
Elsewhere in the region, the conflict between the United States and Iran showed signs of a possible pause after days of intensifying strikes. Neither Iranian state media nor U.S. Central Command reported any strikes hitting inside Iranian territory overnight into Friday, a marked change from Wednesday night, when the U.S. military launched what it described as a “heavy wave of strikes” against Iran in retaliation for an earlier Iranian attack on American military positions.
Even as U.S. strikes on Iran paused, Iranian forces struck outward. Iran’s military said it targeted Kuwait’s Ahmad al-Jaber Air Base early Friday, releasing footage that appeared to show projectiles launched toward Kuwaiti territory, according to Iranian state broadcaster Press TV. Kuwait’s army said it intercepted the attack, describing it in a statement as “heinous Iranian aggression” that caused “material damage as a result of falling shrapnel, without any human casualties.” Iran said the strike was carried out in response to earlier U.S. attacks on Qeshm Island, where American strikes this week killed a couple and their two-year-old child in their home, according to Iranian state media.
Shipping through the Strait of Hormuz, the critical Persian Gulf waterway through which a significant share of the world’s oil normally flows, has remained severely disrupted amid the fighting. Only five vessels transited the strait on Thursday, according to shipping analytics firm Kpler, after Iran’s Islamic Revolutionary Guard Corps warned the channel would not reopen “should excessive rhetoric, threats by American officials, and their interference with maritime movements in the region continue.” Further south, 47 ships passed through the Bab el-Mandeb Strait on Thursday, even as Iran-backed Houthi rebels in Yemen maintain a separate announced blockade of Saudi shipping through that chokepoint. Saudi Arabia responded Thursday by announcing a new Maritime Defense Alliance backed by 14 other countries aimed at protecting international shipping routes.
Oil prices fell Friday despite the region’s continued volatility, with Brent crude down 1.4% to nearly $88 a barrel and U.S. crude also down 1.4% to $82 a barrel, according to market data. Brent has fallen 9.3% and U.S. crude nearly 8% over the course of the week even as fighting between the U.S. and Iran resumed, with Deutsche Bank analysts noting in a Friday research note that shipping through the Strait of Hormuz “has been disrupted but it hasn’t completely stopped, while the US and Iran currently look to be avoiding a move from low-level escalation to all-out war.”
Trump is scheduled to convene his Cabinet Friday for a meeting at Camp David, the presidential retreat in Maryland, marking the 13th Cabinet meeting of his current term as the administration continues navigating both the Gaza ceasefire implementation and the ongoing conflict with Iran.
California-based La Terra Fina operates a facility in Union City, Calif.
Earnings call transcript: Cameco Q2 2026 misses estimates but shares rise
Glantz from Rusi thinks that as legitimate businesses close, crime moves in. “Rents are down, there’s a lot of empty spaces, so landlords are willing to pretty much take just about anybody,” he says.
Plumb came up with a new name for these areas: the “shuttered front”, a string of constituencies with struggling High Streets that Power to Change think could play a pivotal role in future elections.
Indeed, Reform’s Nigel Farage and Richard Tice were among the first mainstream politicians to regularly talk about visible signs of High Street criminality.
In 2024, Farage said at an event: “You can see High Streets with five, six, seven barber shops in them.” Tice added: “Seriously, how come lots of these new barber shops have got no customers in them? How come they all want cash only? These are fronts for money laundering and drug money, and someone has to talk about it.”
And in a social media video he made last year – one that quickly set parts of the internet alight – Robert Jenrick, who was then the shadow justice minister, listed “weird Turkish barber shops” as a visible sign of decline, alongside bike theft, phone theft, and drugs in town centres. “It’s all chipping away at society,” he said. He later clarified that he was “obviously not talking about all Turkish-style barber shops”. Jenrick defected to Reform earlier this year.
Some politicians argue the language around High Street decline is in danger of becoming racially coded. In January, Miatta Fahnbulleh, then the devolution, faith and communities minister, agreed when asked by the Guardian if she thought the focus on Turkish barbers had racist overtones. “Yes, I do. The fundamentals aren’t to do with the colour of the skin of people running our High Streets. It’s to do with long-term decline and neglect.”
At the time a Reform spokesman was quoted as saying: “This is not a matter of ethnicity.
“The National Crime Agency itself has said many of these establishments are used as fronts for money laundering as well as a whole range of criminality which is why they carried out hundreds of raids on them last year.”
Meanwhile, immigration – the issue that voters consistently highlight as among the most pressing, and that Reform campaigns heavily on – came up in our investigation too. We exposed a Kurdish gang that was enabling migrants to work illegally in mini-marts the length of Britain, by offering to put their own names to official paperwork. Trading Standards told us they find a constant supply of staff from asylum hotels, who are vulnerable to abuse by employers, working in those shops.
Josh Nicholson, a researcher at the Centre for Social Justice think tank, says, “Chaos and flux in Westminster are reflected in our High Streets.
“People feel powerlessness, they look at Westminster and see an inability of politicians to grapple with the basics and that feeds down to a local level.”
This feeling of helplessness came up again and again in our travels.
“Nothing is going to change,” Daniel, in Swansea, told us about the criminality on his High Street, which has become a hub for counterfeit rolling tobacco. He has seen violence on the High Street and an increase in raids on High Street shops. He’s a dual British and Chinese national and was considering moving to Hong Kong.
“It doesn’t make me feel safe. I’ve got kids.”
SMEs and solopreneurs today face a myriad of challenges. With rising costs and growing competition, many businesses now operate with fewer staff members, or without dedicated expertise on business-critical areas, for instance, sourcing or supply chain.
As a result, time-poor founders and CEOs may deprioritise sourcing and revert to their usual suppliers, even when more competitive products, pricing or terms may be available elsewhere.
One solution Is Accio Work , Alibaba’com’s 24/7 agentic business team that helps SMEs automate end-to-end business tasks, moving beyond advice to execute work across research, sourcing, negotiation, marketing, sales, operations and CRM. It requires no code or setup and automates complex tasks such as sourcing, supplier research, procurement and marketing that would otherwise consume hours of manual effort.
While many AI tools draft, suggest or provide answers to specific prompts, Accio Work is designed to take a goal or business objective and create a specific action plan to deliver results. Its agents work in coordination with one another, providing SMEs with automated workflows rather than a series of isolated tasks. Users get access to a pre-configured team of AI agents without requiring technical setup, allowing them to set goals in natural language, while the system assembles specialist agents to work on the task autonomously. These agents can support businesses across the entire lifecycle, including product strategy and design, product and supplier search, comparison and vetting, enquiry and negotiation, store operations, marketing and sales.
Making sourcing more manageable
One of Accio Work’s special features is the Accio Sourcing Toolkit which has been designed to offer senior-level sourcing expertise to any growing SME or solopreneur. This toolkit can automate key sourcing tasks, including supplier identification, product and supplier comparisons, and bulk outreach, 24/7 – allowing founders to focus on other tasks.
SMEs can describe a product or product specification and use the toolkit to find the best-suited suppliers that can bring it to life. For founders who are flush with new product ideas but may not have the time or expertise to bring ideas to market, this is particularly powerful.
By automating manual research, outreach and supplier follow-up, the toolkit reduces the time spent on repetitive tasks linked to sourcing, making the process easier to manage and more impactful.
Supporting better supplier decisions
The Sourcing Toolkit also presents SMEs with a range of options from different suppliers for assessment ahead of formal negotiations. This can bring together a range of product and business-critical data points or factors, from pricing and delivery times to product availability, enabling enables SMEs to move from operating with instinct to making more evidence-based choices.
And it supports autonomous outreach and negotiation with suppliers, including follow-ups 24/7. But this is not about taking negotiation away from the business owner, rather, it helps SMEs access more comprehensive information on pricing and sourcing terms so they can pursue stronger business outcomes.
Moving faster from idea to execution
Finally, the Sourcing Toolkit combines product research, opportunity analysis and supplier discovery to help SMEs identify products with strong commercial potential. Once an opportunity has been identified, businesses can move directly into supplier discovery and sourcing. This can enable SMEs to capitalise on new and emerging trends with greater agility and reduce the time to market.
It draws on Alibaba.com’s decades of expertise in B2B commerce, allowing SMEs to access supplier and product intelligence that would otherwise be difficult to gather independently.
Accio Work is plug-and-play, with zero set-up, no configuration and no code. It is built for real business scenarios, with enterprise-grade security, sandboxed environments, granular permissions and user approval for sensitive actions.
The Next Step: CoCreate Pitch 2026
For founders who want to do more than just source their ideas but also bring them onto the international stage: Alibaba.com has redesigned the CoCreate Pitch Competition 2026 into a fully AI-driven product innovation contest with a total prize pool of over one million US dollars.
For the first time, applicants can register directly through Accio Work. A dedicated “CoCreate Pitch Agent” transforms early product ideas into structured pitch concepts and actionable business plans. The European Final will take place on November 19 and 20, 2026, in London.
Business
Passenger on British Airways mayday flight describes fear and shout of ‘I don’t want to die’
A passenger on a British Airways flight that issued a distress call on approach to Heathrow Airport earlier this month has described the rising fear in the cabin and a lack of information from the crew.
Edward Killiwick had been travelling back from a friend’s birthday party with his partner Julie, on the flight from Dusseldorf in Germany on 6 July.
He said passengers were told that the landing had been aborted, and then he felt a “very violent manoeuvre” and “did think we could crash”. He and his partner had to comfort a woman who “completely lost it and started screaming, ‘I don’t want to die’”.
The flight landed safely, but the incident is being investigated with assistance from BA.
The UK’s Air Accidents Investigation Branch (AAIB) said it was “investigating a serious incident”, and France’s accident investigation authority, the BEA, said on Wednesday that the plane, an Airbus A320, had issued a distress call.
Edward said: “The violent manoeuvre almost felt like it was avoiding another aircraft. You could feel the engines going at full power.
“It was a bit odd going around in a holding pattern with no information. I thought if they’re not talking, then they’re not in a good place.”
He said they were in a holding pattern for about 15 minutes.
The BEA said that as the plane approached Heathrow, there was a data system failure which triggered a stall warning.
The crew then flew the aircraft in a different mode called “alternate law”, which removes some automated flight protection systems. Another stall warning then occurred at 3,000 feet — which experts say was likely to have been just miles away from the airport.
The urgency call the crew had already made was upgraded to mayday, indicating imminent danger.
A British Airways spokesperson said the airline was assisting the AAIB with its investigation and was not legally able to comment further at this stage.
Edward said: “I was definitely scared. After the violent manoeuvre I thought, there is definitely something very badly wrong here. I did think we could crash.
“I did think it was a possibility, and I think everyone else did.”
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