Tech
4 Devices You Can Plug Your Fire TV Stick Into (Besides Your TV)
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For an easy and affordable way to turn your TV into a smart streaming hub, one of the top recommendations you’re going to hear is a Fire TV Stick. It doesn’t even matter if you have a Roku TV or other streaming OS built into your television. People get a Fire TV Stick because it does a better job integrating with smart homes, supports voice assistants, and streamlines all your movies, shows, music, and live TV into one easy-to-use place. Install is super easy because it’s just plug-and-play: just stick it into the HDMI port on the back of a TV, connect the power cable, and you’re good to go.
But the Fire TV Stick shouldn’t be limited to your house’s TV alone. This Amazon hardware is a lot more flexible than people realize. As it turns out, there are several other useful ways you can use one. No matter if you’re working with a Fire TV Stick HD, one of the 4k models of the Fire TV Stick, or one of Amazon’s other Fire TV offerings, we’ve rounded up four other compatible devices you can use a Fire TV Stick with.
Projectors
If you have a nice, big wall of open space in your house (or one of those backyard setups any neighbor would be jealous of), you might’ve already invested in a projector. They’re one of the most common alternatives to traditional TVs, and they do a great job giving you that movie theater experience from home. Turns out, they can also pair with a Fire TV Stick. Most modern projectors include at least one HDMI input, and that’s all the Fire TV Stick needs for video and audio output.
Once you get it connected, just find an outlet to plug the Fire TV Stick’s power cord into, and you’re all set to stream HD or 4k content. The Fire TV Stick HD supports resolutions up to 1080p at 60 frames per second, while the Fire TV Stick 4K Plus and its siblings can output up to 2160p with support for HDR formats like Dolby Vision and HDR10+. Combined with a compatible projector, you’ll easily be able to stream movies, live sports, or other content from the projector to the screen. If you’re planning on using it outside, just make sure your Wi-Fi signal can reach.
Computers
If you’re away from home, it’s nice knowing certain desktop displays and even laptops can support a Fire TV Stick. As long as it has an HDMI input that supports external devices, you’ll be able to plug it in and start streaming. Once it’s connected, the Fire TV Stick basically turns your monitor into a display separate from the computer’s operating system. This comes in handy in offices, dorm rooms, or work-from-home setups where a TV would be too big or too excessive for the space.
If you’re already strapped for space, don’t worry: The Fire TV Stick’s small size and low power requirements mean it won’t be a burden that clutters up your desktop setup. Pair some Bluetooth headphones to your computer, and you can enjoy some private listening as well. As a note: Not every laptop computer has an HDMI port, and of the ones that do, not all of them support HDMI input. Check your computer’s specs before committing.
Hotel room TVs
On vacation or a work trip and can’t find anything good to watch on the hotel or Airbnb’s TV? You might want to remember to pack your Fire TV Stick next time. That way, you won’t have to bother with those limited channel selections, locked menus, or unreliable casting options and can just watch what you want to watch instead. As long as the hotel TV has an accessible HDMI port, your Fire TV Stick has space to shine. (Just don’t forget it when it comes time to check out.)
Some hotels and short-term rentals have started encouraging people to log into their personal streaming services on the place’s smart TV, but that’s a pain. Plus, you have to remember to log out before you leave. Using a Fire TV Stick instead means you just plug it in, sign into the Wi-Fi, and start streaming off your own apps without needing to fiddle with the hotel’s. And some good news: If your device supports 4k but the hotel’s TV doesn’t, the device will simply adjust to the resolution of the screen.
AV Receiver
If you have an AV receiver and really want to get the most out of your Fire TV Stick’s surround sound support, just plug it right into the receiver’s HDMI port. No need to plug it into the TV at all! Just cut out the middle man and go straight to the source. Plenty of modern receivers give you both HDMI inputs and outputs, meaning they’ll route video to your projector or TV while taking care of the audio separately. No extra hardware required.
The Fire TV Stick 4K Plus and Fire TV Stick 4K Max work especially well with AV receivers because of their Dolby Atmos support, not to mention the multi-channel audio pass-through and HDMI 2.1 features like ARC. The included Alexa Voice Remote might also be able to control certain receiver functions, including power and volume, depending on how smart your setup is. That said, a Fire TV Stick HD will work just fine in the receiver, too.
Tech
Startup founder’s new chapter: A vibe-coded project using human curation and AI to recommend books

Sarah Ritter prides herself on being able to offer great book recommendations to her friends. Now she’s got a read on what it takes to bring that joy to a wider audience — late nights and some AI.
Ritter, founder of one-time Seattle startup Tribute, recently launched Sarah’s Books, a web app designed to promote book discovery and reading while helping support libraries and local independent bookstores.
The app was built with help from Anthropic’s Claude AI assistant. Ritter took pictures of her physical book collection and used Claude to inventory and index the images. She built a Google doc with curated themes, genres, titles and descriptions. And then she had an epiphany.
During her kids’ winter break, she vibe coded Sarah’s Books, “somewhat obsessively, perhaps only as founders do,” late at night at home in Seattle. She logged more than 350 hours of coding time, 100,000 lines of code and 2,000 “commits” to Git — essentially a timestamped paper trail of every individual brick she laid while building the app’s foundation.
Sarah’s Books relies on a combination of human curation, based on Ritter’s collection, and AI assistance that suggests books outside of her collection for readers of every age. Books are curated by themes such as “emotional truth” or “beach read” and genres, including mystery, fantasy, or historical fiction.
The app does not point to Amazon, but instead each book recommendation includes a Libby link for library users. With purchases made through Bookshop.org links, a portion of every sale goes directly to independent bookstores. Sarah’s Books also supports Libro.fm, an independent alternative to Audible.
“I have no idea where it will go, but for the time being, I love not knowing and building Sarah’s Books for the love of reading,” Ritter told GeekWire. “There is a purity to it that feels more satisfying than trying to make it be something because a VC threw money at it.”
Book lovers can create a free profile to add their own books, share favorite authors, and get personalized recommendations based on their reading preferences. Ritter is also experimenting with a feature called “Book Mashups” where ideas from different authors “collide, complement, and start talking to each other.”
“The differentiator between a Goodreads and something like Sarah’s Books is the more personal nature of it,” Ritter said. “I trained my algorithm on my particular taste profile of a book.”
When not reading or helping other people figure out what to read, Ritter is currently working at Workato, an agentic orchestration platform. Beyond Sarah’s Books, she also vibe coded another web app called Summer Camp Finder to assist Seattle families.
Ritter is a former director of product marketing at Microsoft and she earned her MBA from Seattle University. She still draws on her experience as a startup founder and CEO.
Tribute, a startup built to help foster workplace connections, shut down in 2025 after seven years. Ritter, who previously went by Sarah Haggard, said she felt “a fair bit of failure” because like any founder she wanted to go on the journey of having an idea, raising capital, building a rocket ship and taking off.
“That didn’t happen in my case, and it was kind of like, ‘Who am I now? What do I do?’” she said. “The vibe coding stuff for me and Sarah’s Books in particular, is very full circle, because I’m using a lot of what I learned at Tribute. It suddenly doesn’t feel like it was all for naught, which is kind of nice.”
Tech
4 Of The Worst Places To Install A Smoke Detector
House fires may not be something you put much thought into, beyond buying a few fire extinguishers and hatching an escape plan with your family, and while your risk is relatively low, there were more than 344,000 residential building fires in 2023, according to the U.S. Fire Administration.
These incidents resulted in almost 3,000 deaths and more than 10,000 injuries. One of the best ways to protect yourself and your family from a house fire are smoke detectors – the National Fire Protection Association (NFPA) states that they decrease your risk of dying in a home fire by 60%.
Smoke detectors work by detecting particles in the air, either with ionization detectors or photoelectric detection. They can recognize both fast-burning fires and slower blazes that smolder, emitting a sound or even flashing a strobe light to alert you that smoke has been detected.
The NFPA recommends that you install several smoke detectors in your home, up on the ceiling or high on a wall. You may be tempted to remove the battery if your smoke detector gives off false alarms or is frequently triggered when you’re cooking, but you should ensure your smoke detectors are in good working order and test them at least once a month.
New technology means fewer false alarms, so upgrade instead of deactivating. Install a smoke detector in every bedroom and on every level of your home, including the basement. But there are also several areas where you shouldn’t put a smoke detector, because it won’t work properly and may trigger those annoying false alarms.
Directly in your bathroom
Your bathroom may seem like a logical place to install a smoke detector. Exhaust fans are often overlooked as potential fire hazards, but it’s something many of us use every day without even thinking about. These fans can get dirty after years of use, causing them to overheat and catch fire. While newer fans are designed to turn off it they get too hot, older fans won’t. People also use other fire hazards in the bathroom, like candles, curling irons, and even space heaters.
Despite these risks, you should avoid placing a smoke detector directly in a bathroom. The steam can not only trigger a false alarm, tempting you to disable the device, the high humidity can also damage its sensors. Instead, place a detector nearby, but still outside of the bathroom, where the heat and humidity won’t accidentally set it off or damage it. Experts advise that you place it at least 10 feet away from showers, saunas, and baths.
Near cooking appliances in your kitchen
Cooking fires are a leading cause of home fires, resulting in hundreds of deaths and thousands of injuries. The majority of fires are started by ranges or cooktops, and electric ranges are more dangerous than gas ones, according to the National Fire Protection Agency. You should also never walk away while you’re in the middle of making a meal or a snack — unattended cooking is an even greater risk.
With such a high risk, it seems logical that we should all have a smoke detector in our kitchen, and if your kitchen is large enough, you certainly should. Install the detector at least 10 feet away from all cooking surfaces, including the range or stovetop. You should also be mindful of the type of smoke detector you select for this space. Ionization detectors don’t work well in kitchens because they are sensitive to the small particles that can be put out even by cooking. Instead, look for a photoelectric detector that will likely reduce the chances of false alarms.
Inside your garage
For many, the garage is a multi-functional workspace or storage area, along with a handy spot to park our cars. While car fires are relatively rare, you may store paint, propane, and other flammable liquids inside your garage. Some use it as a workshop, with power tools, electrical cords and chargers, or even a space heater. According to the U.S. Fire Administration, garage fires tend to be more destructive than other home fires, so it’s a logical leap to think that you should definitely install a smoke detector in that space, but you’d be wrong.
Fumes from your vehicle may set off the smoke detector, and even if you don’t park your car inside your garage, false alarms can be caused by dust or dirt blowing around. Instead, install a heat detector. These devices are intended for spaces where smoke detectors may not be advisable, and they sound an alarm when they detect high temperatures. You can even install one that is interconnected to the other alarms in your house, to make certain you know if it alerts. Just be sure to mount it away from fluorescent lights, as they may cause false alarms.
Too close to fireplaces, wood stoves, and windows
Fireplaces and wood stoves are a common source of house fires, and of course you should install a smoke detector near those features in your home, but experts recommend that you avoid placing the detector directly above these heating sources. Instead, install a smoke detector about 10 to 15 feet away from your fireplace or wood stove in order to avoid false alarms from any smoke they may put into the air.
You should also avoid installing your smoke detectors too close to windows and even exterior doors. Drafts may impact their effectiveness, so keep these safety devices on inner walls. It may seem like a lot to remember, and it is. There’s more to keeping your home and family safe than simply testing your smoke detectors several times a year and replacing them when they get too old or stop working, though that’s a great place to start.
If you’re unsure about the best place to install smoke detectors in your home, or you don’t know how many you need, try contacting your local fire department for assistance. If they can’t help, a contractor can. If you can’t afford smoke detectors or are unable to install them on your own, your local Red Cross also offers services.
Tech
Apple Creator Studio users are hitting generative AI usage limits far too soon
Apple buries the fact that its Apple Creator Studio bundle’s generative AI features come with any usage limits, but the limits are real and now appear to be significantly less than expected.

You can check your AI feature usage in the iWorks app — if you even realise that there are any limits.
Apple Creator Studio is a bundle of apps such as Final Cut Pro and Logic Pro, plus updated versions of the iWork ones such as Pages and Keynote. In each case, Apple heavily promotes how the apps all come with new Apple Intelligence features.
Apple also promotes the bundle as meaning “endless creativity… unlimited possibilities,” but those AI features are in fact limited. Users have to read the Apple Creator Studio support page before they would even know about them — or they have to hit the limits.
Continue Reading on AppleInsider | Discuss on our Forums
Tech
AI inference startup Modal Labs in talks to raise at $2.5B valuation, sources say
Modal Labs, a startup specializing in AI inference infrastructure, is talking to VCs about a new round at a valuation of about $2.5 billion, according to four people with knowledge of the deal. Should the deal close at these terms, the funding round would more than double the company’s valuation of $1.1 billion announced less than five months ago, when it announced an $87 million Series B round.
General Catalyst is in talks to lead the round, the people told TechCrunch. Modal’s annualized revenue run rate (ARR) is approximately $50 million, our sources said. The discussions are early, and terms could still change.
Modal Labs co-founder and CEO Erik Bernhardsson denied that his company was actively fundraising and characterized his recent interactions with VCs as general conversations. General Catalyst did not respond to our requests for comment.
Modal is focused on optimizing inference, the process of running trained AI models to generate answers from user requests. Improving inference efficiency reduces compute costs and cuts down the lag time between a user’s prompt and the AI’s response.
Modal is one of the handful of inference-focused companies attracting intense investor attention now. Last week, its competitor Baseten announced a $300 million raise at a $5 billion valuation, more than doubling the $2.1 billion valuation it reached just months prior in September. Similarly, Fireworks AI, an inference cloud provider, secured $250 million at a $4 billion valuation in October.
In January, the creators of the open source inference project vLLM announced they had transitioned the tool into a VC-backed startup, Inferact, raising $150 million in seed funding led by Andreessen Horowitz at an $800 million valuation. Meanwhile, TechCrunch reported that the team behind SGLang has commercialized as RadixArk, which sources told us secured seed funding at a $400 million valuation led by Accel.
Modal was co-founded by CEO Erik Bernhardsson in 2021 after he spent more than 15 years building and leading data teams at companies including Spotify and Better.com, where he was CTO.
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The startup counts Lux Capital and Redpoint Ventures among its earlier backers.
Editor’s Note: This story was updated to include a comment from Modal.
Tech
13 Best MagSafe Power Banks for iPhones (2026), Tested and Reviewed
Other MagSafe Power Banks to Consider
We like a few other MagSafe power banks that didn’t make it into our top picks.
Apple’s MagSafe Battery for iPhone Air for $99: The super svelte iPhone Air doesn’t have room for a big battery, so Apple offers this perfectly sized MagSafe add-on, capable of charging wirelessly at 12 watts. But, with just 3,149 mAh of power (it charged the iPhone Air to 68 percent), it’s awfully pricey. Still, it’s one of the few perfectly designed for the iPhone Air. You can technically use it with other iPhones, but you’ll have to rotate the power bank so that it hangs horizontally.
Statik State Power Bank for $60: This pack uses semisolid battery tech, meaning there’s less liquid inside, so it’s safer (won’t catch fire, even if damaged), and it should last longer. Statik suggests double the lifespan. It certainly keeps its cool, offering 5,000 mAh at up to 15 watts or 20-watt USB-C charging. I like it, but the similar Kuxiu power bank recommended above is slightly more compact and cheaper.
Ecoflow Rapid Qi2 Power Bank for $90: Slim and speedy, this power bank is an impressive gadget for a company we usually associate with portable power stations. It is Qi2 certified for up to 15-watt wireless charging, but there’s also a USB-C port that can deliver up to 36 watts, and it supports a bunch of charging protocols (PD 3.0, PPS, and QC 3.0). To sweeten the deal further, it has a wee kickstand.
Photograph: Simon Hill
Anker Nano Power Bank for $55: Anker has almost managed to match the slimmest power bank above with its new Nano Qi2 power bank, measuring just 0.34 inches thick. It keeps its cool, charges at up to 15 watts, and fills most compatible phones to just over the 50-percent mark. If you want a slim Qi2-certified power bank, pick this.
Mous MagSafe Compatible Wireless Power Bank for $40: I don’t have any major complaints about this MagSafe power bank. The 6,000-mAh capacity is good for a 70-to-80 percent refill for most iPhones, and the design is rounded with a soft finish, though it is a little thick. It maxes out at 15 watts for charging, with a USB-C port that can hit 20 watts.
Vonmählen Evergreen Mag Magnetic Power Bank for £60: The real attraction of this magnetic wireless power bank is Vonmählen’s eco credentials. The German manufacturer uses recycled cobalt (27 percent), aluminum (90 percent), and plastics (100 percent) in its power banks. There are no compromises on design or functionality. This MagSafe battery pack is sleek and slim (8.6 mm), boasts Qi2 certification, and offers 15-watt wireless and 20-watt wired charging via USB-C. It’s only available in the UK and Europe now, but it will hopefully land in the US soon.
Photograph: Simon Hill
Scosche PBQ5MS2 Portable MagSafe Phone Charger for $40: Slim, decent magnets, four LEDs to show remaining power, and a wee USB-C cable in the box—so far, so familiar. There’s nothing really wrong with this 5,000-mAh MagSafe power bank, but charging (wireless and wired) maxes out at 10 watts, and you can get better performers for the same money above.
Burga Magnetic Power Bank for $100: If you are appalled at the idea of attaching an ugly limpet to your iPhone, consider splashing out for one of Burga’s stylish MagSafe power banks. A mix of tempered glass and anodized steel, these pretty power banks come in a wide range of eye-catching designs. The camo model I tested had strong magnets and charged my iPhone 14 Pro wirelessly (7.5 watts) to around 70 percent from dead. The USB-C port can also supply 20 watts. The catch is the relatively high price for the relatively low 5,000-mAh capacity.
Groov-e Power Bank for £29: This affordable MagSafe charger is only available in the UK, but it offers a decent 10,000-mAh capacity with a display that shows the precise percentage remaining. You can get 15-watt wireless charging (7.5 watts for iPhones), and the USB-C port can charge devices at up to 20 watts. It’s a little bulky, but the magnets are strong, and it worked well when tested, offering a full charge for my iPhone 14 Pro with around 30 percent left.
Belkin BoostCharge Wireless Power Bank for $33: With a 5,000-mAh capacity and a handy kickstand, this MagSafe power bank is decent. I like the choice of colors (especially purple), but the magnets feel a bit weak, and the kickstand works best in landscape (it feels unstable in portrait). It fell well short of a full charge for my iPhone 14 Pro.
Bezalel Prelude XR Wireless Power Bank for $120: The clever X-range from Bezalel includes two MagSafe power banks and a wireless charging plug. The XR, which I tested, has a 10,000-mAh capacity, while the smaller X ($80) makes do with 5,000 mAh. The XR is bulky, and the kickstand feels flimsy, but it offers more than enough power to fully charge an iPhone 14 Pro. Both power banks charge iPhones at 7.5 watts, and other Qi wireless phones at up to 15 watts, plus you can pop your AirPods on the other side to charge at 3 watts. They also have USB-C ports that can deliver 20 watts.
Mophie Snap+ Juice Pack Mini for $45: This 5,000-mAh-capacity power bank works well, but it’s a little bigger than it should be. It works with MagSafe iPhones but comes with an optional attachment for non-MagSafe phones. Mophie’s Snap+ Powerstation Stand ($70) offers double the capacity and a kickstand, but it’s chunky.
Avoid These MagSafe Power Banks
Photograph: Simon Hill
Some of the MagSafe portable chargers we tested aren’t worth your time.
Alogic Matrix Universal Magnetic Power Bank: This lightweight, 5,000-mAh-capacity magnetic power bank has an awkward angular look, but that’s because it’s designed to slide into a 2-in-1 dock, a 3-in-1 dock, and a couple of car docks, much like Anker’s 633 above. Unfortunately, one of the Alogic batteries I tested failed and refused to charge. The one that worked managed to add 74 percent to my iPhone 14 Pro’s battery.
HyperJuice Magnetic Wireless Battery Pack: Yet another 5,000-mAh MagSafe power bank, the HyperJuice looks quite nice with four LEDs and a round power button on the back, but the USB-C port is limited to 12 watts, and it only managed to take my iPhone 14 Pro up to 71 percent.
UAG Lucent Power Kickstand: This MagSafe power bank has a curved design with a soft-touch coating and a tough metal kickstand. Unfortunately, the capacity is only 4,000 mAh, yet it’s as big as some higher-capacity options—or even bigger. It added just shy of 60 percent to my iPhone 14 Pro, charging wirelessly at 7.5 watts. The USB-C goes up to 18 watts, but you can get better power and performance for the money.
Moft Snap Stand Power Set: I like the soft faux-leather finish, and this power bank is comfy in the hand and looks great, but the 3,400-mAh capacity only added 41 percent to my iPhone 14 Pro. It comes with a magnetically attached folding stand and wallet, with perhaps enough room for a couple of cards or emergency cash. I like that it attaches separately so you can ditch the power bank when it’s dead, but keep the stand; it just doesn’t offer enough power.
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Tech
Uber Eats Cart Assistant lets you shop faster with fewer taps
Uber Eats is testing a new feature that tries to remove the most annoying part of ordering groceries, the endless searching and tapping. It’s called Cart Assistant, and it can take a typed list or an image and draft a basket for you inside the app.
It’s rolling out as a beta. You’ll see it as a purple icon on a grocery store storefront after you search for the store from the home screen.
Uber hasn’t said exactly which stores and cities get it first, or whether any devices are excluded. It frames the launch as a US release and an early step toward more agent-style help in Uber Eats, where the app handles setup and you handle decisions.
It turns notes into a basket
Cart Assistant is built for the moment you already know what you need. Paste in your grocery notes, or upload an image, including a photo of handwritten items or a screenshot of recipe ingredients, and the app translates that into shoppable picks.
As it drafts the basket, Uber says it checks store availability and surfaces store-level details like pricing and promotions. Then you can edit normally. Swap brands, adjust sizes, remove extras, or keep browsing before checkout.

Repeat orders get smarter
Uber says Cart Assistant uses your past orders to prioritize familiar staples, which should cut down the time it takes to restock the same basics each week. That’s the kind of AI that earns its keep, because it saves effort without changing how you shop.
It also hints at where Uber wants to go next. The company positions this beta as part of a broader move toward agentic AI, meaning the app can take on multi-step tasks and hand you a result you can still tweak.
Where it helps, and where it may not
You’ll notice Cart Assistant most on routine grocery runs, when you want a solid first draft and you’re happy to fine-tune the last details. It’s less about discovery and more about getting the boring part done.
There’s one catch Uber hasn’t addressed yet, image accuracy. How well it handles low light, cramped handwriting, or very specific branded ingredients will decide whether it feels like magic or like extra cleanup.
Treat it like a draft, not autopilot. If you spot the purple icon, try a short list first, then scale up once you trust its picks on sizes and brands.
Tech
Nothing’s Phone 4a could be available in these eye-catching colours
Nothing has begun teasing the upcoming Phone 4a with its colour options as a standout feature.
A recent post on X showed coloured dots forming the ‘a’ logo in Nothing’s signature dot‑matrix style. The dots appeared in blue, yellow, pink, white, and black, strongly suggesting these will be the launch colours.
The ‘a’ series remains Nothing’s best‑selling line, so expanding its finishes makes sense. Offering multiple colours could broaden appeal, especially as the Phone 4a edges closer to the flagship experience.
Co‑founder Carl Pei has already confirmed plans to push the device toward higher‑end territory, while still keeping the ‘a’ line affordable compared to the main flagship.
Leaks suggest the Phone 4a will arrive in two versions, mirroring the Phone 3a. This means a standard model and a Pro variant, though Nothing has yet to confirm.
Internally, the Snapdragon 7s Gen 4 chipset is tipped to power the devices, offering improved performance over the previous generation. Cameras are expected to remain similar to the Phone 3a, keeping continuity for existing users while focusing upgrades elsewhere.
The codename for the Phone 4a carries the name “Bellsprout,” continuing Nothing’s tradition of Pokémon‑inspired names. Alongside the phone, another codename, “Hoppip,” points to a possible audio product. Reports suggest new budget-focused Headphone a could launch, though details remain unclear.
Nothing has also stressed that it won’t churn out flagships annually. This stance means the Phone 4 replacement will not arrive soon, leaving the Phone 4a as the next major release. The company’s recent teasers and activity suggest the announcement is close, with leaks pointing to a launch window in the coming weeks.
The colour tease indeed adds excitement. Nothing’s design language consistently leans toward bold, distinctive aesthetics. A multicoloured lineup would give buyers more choice and reinforce the brand’s playful identity.
Combined with performance upgrades and a Pro option, the Phone 4a could become one of the most appealing mid‑range releases of 2026.
Tech
OpenAI researcher quits over ChatGPT ads, warns of “Facebook” path
On Wednesday, former OpenAI researcher Zoë Hitzig published a guest essay in The New York Times announcing that she resigned from the company on Monday, the same day OpenAI began testing advertisements inside ChatGPT. Hitzig, an economist and published poet who holds a junior fellowship at the Harvard Society of Fellows, spent two years at OpenAI helping shape how its AI models were built and priced. She wrote that OpenAI’s advertising strategy risks repeating the same mistakes that Facebook made a decade ago.
“I once believed I could help the people building A.I. get ahead of the problems it would create,” Hitzig wrote. “This week confirmed my slow realization that OpenAI seems to have stopped asking the questions I’d joined to help answer.”
Hitzig did not call advertising itself immoral. Instead, she argued that the nature of the data at stake makes ChatGPT ads especially risky. Users have shared medical fears, relationship problems, and religious beliefs with the chatbot, she wrote, often “because people believed they were talking to something that had no ulterior agenda.” She called this accumulated record of personal disclosures “an archive of human candor that has no precedent.”
She also drew a direct parallel to Facebook’s early history, noting that the social media company once promised users control over their data and the ability to vote on policy changes. Those pledges eroded over time, Hitzig wrote, and the Federal Trade Commission found that privacy changes Facebook marketed as giving users more control actually did the opposite.
She warned that a similar trajectory could play out with ChatGPT: “I believe the first iteration of ads will probably follow those principles. But I’m worried subsequent iterations won’t, because the company is building an economic engine that creates strong incentives to override its own rules.”
Ads arrive after a week of AI industry sparring
Hitzig’s resignation adds another voice to a growing debate over advertising in AI chatbots. OpenAI announced in January that it would begin testing ads in the US for users on its free and $8-per-month “Go” subscription tiers, while paid Plus, Pro, Business, Enterprise, and Education subscribers would not see ads. The company said ads would appear at the bottom of ChatGPT responses, be clearly labeled, and would not influence the chatbot’s answers.
Tech
AI Companions Are Growing more Popular
For a different perspective on AI companions, see our Q&A with Brad Knox: How Can AI Companions Be Helpful, not Harmful?
AI models intended to provide companionship for humans are on the rise. People are already frequently developing relationships with chatbots, seeking not just a personal assistant but a source of emotional support.
In response, apps dedicated to providing companionship (such as Character.ai or Replika) have recently grown to host millions of users. Some companies are now putting AI into toys and desktop devices as well, bringing digital companions into the physical world. Many of these devices were on display at CES last month, including products designed specifically for children, seniors, and even your pets.
AI companions are designed to simulate human relationships by interacting with users like a friend would. But human-AI relationships are not well understood, and companies are facing concern about whether the benefits outweigh the risks and potential harm of these relationships, especially for young people. In addition to questions about users’ mental health and emotional well being, sharing intimate personal information with a chatbot poses data privacy issues.
Nevertheless, more and more users are finding value in sharing their lives with AI. So how can we understand the bonds that form between humans and chatbots?
Jaime Banks is a professor at the Syracuse University School of Information Studies who researches the interactions between people and technology—in particular, robots and AI. Banks spoke with IEEE Spectrum about how people perceive and relate to machines, and the emerging relationships between humans and their machine companions.
Defining AI Companionship
How do you define AI companionship?
Jaime Banks: My definition is evolving as we learn more about these relationships. For now, I define it as a connection between a human and a machine that is dyadic, so there’s an exchange between them. It is also sustained over time; a one-off interaction doesn’t count as a relationship. It’s positively valenced—we like being in it. And it is autotelic, meaning we do it for its own sake. So there’s not some extrinsic motivation, it’s not defined by an ability to help us do our jobs or make us money.
I have recently been challenged by that definition, though, when I was developing an instrument to measure machine companionship. After developing the scale and working to initially validate it, I saw an interesting situation where some people do move toward this autotelic relationship pattern. “I appreciate my AI for what it is and I love it and I don’t want to change it.” It fit all those parts of the definition. But then there seems to be this other relational template that can actually be both appreciating the AI for its own sake, but also engaging it for utilitarian purposes.
That makes sense when we think about how people come to be in relationships with AI companions. They often don’t go into it purposefully seeking companionship. A lot of people go into using, for instance, ChatGPT for some other purpose and end up finding companionship through the course of those conversations. And we have these AI companion apps like Replika and Nomi and Paradot that are designed for social interaction. But that’s not to say that they couldn’t help you with practical topics.
Jaime Banks customizes the software for an embodied AI social humanoid robot.Angela Ryan/Syracuse University
Different models are also programmed to have different “personalities.” How does that contribute to the relationship between humans and AI companions?
Banks: One of our Ph.D. students just finished a project about what happened when OpenAI demoted GPT-4o and the problems that people encountered, in terms of companionship experiences when the personality of their AI just completely changed. It didn’t have the same depth. It couldn’t remember things in the same way.
That echoes what we saw a couple years ago with Replika. Because of legal problems, Replika disabled for a period of time the erotic roleplay module and people described their companions as though they had been lobotomized, that they had this relationship and then one day they didn’t anymore. With my project on the tanking of the soulmate app, many people in their reflection were like, “I’m never trusting AI companies again. I’m only going to have an AI companion if I can run it from my computer so I know that it will always be there.”
Benefits and Risks of AI Relationships
What are the benefits and risks of these relationships?
Banks: There’s a lot of talk about the risks and a little talk about benefits. But frankly, we are only just on the precipice of starting to have longitudinal data that might allow people to make causal claims. The headlines would have you believe that these are the end of mankind, that they’re going to make you commit suicide or abandon other humans. But much of those are based on these unfortunate, but uncommon situations.
Most scholars gave up technological determinism as a perspective a long time ago. In the communication sciences at least, we don’t generally assume that machines make us do something because we have some degree of agency in our interactions with technologies. Yet much of the fretting around potential risks is deterministic—AI companions make people delusional, make them suicidal, make them reject other relationships. A large number of people get real benefits from AI companions. They narrate experiences that are deeply meaningful to them. I think it’s irresponsible of us to discount those lived experiences.
When we think about concerns linking AI companions to loneliness, we don’t have much data that can support causal claims. Some studies suggest AI companions lead to loneliness, but other work suggests it reduces loneliness, and other work suggests that loneliness is what comes first. Social relatedness is one of our three intrinsic psychological needs, and if we don’t have that we will seek it out, whether it’s from a volleyball for a castaway, my dog, or an AI that will allow me to feel connected to something in my world.
Some people, and governments for that matter, may move toward a protective stance. For instance, there are problems around what gets done with your intimate data that you hand over to an agent owned and maintained by a company—that’s a very reasonable concern. Dealing with the potential for children to interact, where children don’t always navigate the boundaries between fiction and actuality. There are real, valid concerns. However, we need some balance in also thinking about what people are getting from it that’s positive, productive, healthy. Scholars need to make sure we’re being cautious about our claims based on our data. And human interactants need to educate themselves.
Jaime Banks holds a mechanical hand.Angela Ryan/Syracuse University
Why do you think that AI companions are becoming more popular now?
Banks: I feel like we had this perfect storm, if you will, of the maturation of large language models and coming out of COVID, where people had been physically and sometimes socially isolated for quite some time. When those conditions converged, we had on our hands a believable social agent at a time when people were seeking social connection. Outside of that, we are increasingly just not nice to one another. So, it’s not entirely surprising that if I just don’t like the people around me, or I feel disconnected, that I would try to find some other outlet for feeling connected.
More recently there’s been a shift to embodied companions, in desktop devices or other formats beyond chatbots. How does that change the relationship, if it does?
Banks: I’m part of a Facebook group about robotic companions and I watch how people talk, and it almost seems like it crosses this boundary between toy and companion. When you have a companion with a physical body, you are in some ways limited by the abilities of that body, whereas with digital-only AI, you have the ability to explore fantastic things—places that you would never be able to go with another physical entity, fantasy scenarios.
But in robotics, once we get into a space where there are bodies that are sophisticated, they become very expensive and that means that they are not accessible to a lot of people. That’s what I’m observing in many of these online groups. These toylike bodies are still accessible, but they are also quite limiting.
Do you have any favorite examples from popular culture to help explain AI companionship, either how it is now or how it could be?
Banks: I really enjoy a lot of the short fiction in Clarkesworld magazine, because the stories push me to think about what questions we might need to answer now to be prepared for a future hybrid society. Top of mind are the stories “Wanting Things,” “Seven Sexy Cowboy Robots,” and “Today I am Paul.” Outside of that, I’ll point to the game Cyberpunk 2077, because the character Johnny Silverhand complicates the norms for what counts as a machine and what counts as companionship.
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Tech
Your eero network now has a 4G failover box, here’s the catch
Amazon-owned eero is selling a new add-on called eero Signal 4G LTE, a compact box meant to keep your home network online during internet outages. Plug it into a compatible eero router and your Wi-Fi can fall back to cellular data, so work calls, cameras, and smart home routines don’t instantly go dark.
There’s a catch, the cellular data is tied to an annual eero Plus plan managed in the eero app. The hardware by itself won’t provide the fallback connection, you’re also committing to eero’s service to actually use the backup.
It plugs in, then takes over
Signal connects over USB-C to any USB-C powered eero that supports Wi-Fi 6 or newer, plus eero PoE Gateway. It can share a single power adapter with the eero it’s attached to, which keeps the setup from turning into another pile of bricks and cables.
After you add it in the eero app, Signal stays in standby until your primary connection fails. When it does, Signal switches the whole network over to LTE, then drops back to standby once your ISP is back. No extra steps.
Where you place it matters because reception is everything. eero’s guidance is to pair Signal with the eero located where cell service is strongest, ideally higher up and closer to an exterior wall.
The subscription caveat
The backup connection runs through eero Plus, with two data tiers. The standard annual eero Plus plan includes up to 10GB of backup data per year, aimed at brief, occasional outages. New annual eero Plus subscribers who buy Signal get six months included, then the service renews at $99.99 for the next 12 months.
If you need more breathing room, eero Plus 100 includes up to 100GB of backup data per month. eero lists it at $99 for the first year (50% off), then it renews at $199.99 per year.
What to watch next
Signal is designed as a safety net at one address and it still expects a working primary internet connection most of the time, so it’s not a replacement for broadband. eero includes a three-year warranty and says Signal receives updates for security patches and new features.
Before you buy, check LTE strength where your router lives, then decide whether 10GB a year matches your typical outage pattern. If you can wait, eero says a 5G version is planned for later in 2026 with a $199.99 price.
Signal is available in the US for $99.99 on eero.com and Amazon.
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