from the deregulatory-dysfunction dept

In late 2024 the Biden FTC under Lina Khan passed new “click to cancel” rules that made it easier to cancel subscriptions and services, promising to punish the worst offenders. It was a direct response to decades of sleazy behavior from companies (from AOL to the Wall Street Journal) that made cancelling services an overly complicated, gargantuan pain in the ass.

But we’re living in the golden age of corruption.

Before they could take effect, the rules were summarily executed by the 8th Circuit court of appeals, stocked with Trump appointees. The court sided with gym companies, marketing firms, and insurance companies who sued to stop the rule, part of a effort under Trumpism to declare U.S. regulators entirely toothless, decorative, and incapable of doing literally anything that upsets corporate power.

But the rules are now living on in New York City, where Lina Khan has advised new Mayor Zohran Mamdani. Mamdani’s office last week announced Executive Orders 9 and 10, which not only ban all hidden junk fees, but implement a “click to cancel” rule that guarantees consumers can cancel subscriptions as easily as they sign up for them:

“For years, companies have built their business model around making it harder for working people to hold onto their money,” said Mayor Mamdani. “Whether it’s hidden fees that suddenly appear at checkout or subscriptions that take one click to sign up for and a dozen steps to cancel, the result is the same: working people pay more while corporations profit. That ends now. If you can sign up with one click, you can cancel with one click.”

While promising, enforcement will matter. States and municipalities have a proud history of announcing something like this, then failing badly to engage in enforcement. Often because taking on deep-pocketed companies is costly and time consuming, and an uphill challenge for many states or municipalities with no limit of fires to put out in the Trump era (the whole reason you need a federal government).

You’ve probably seen this sort of thing on the “right to repair” front, where states will announce bold new “right to repair” laws that protect consumers from corporate efforts to monopolize repair, only to result in nobody bothering to enforce them. Or they’ll announce bold to efforts to ban stuff like junk fees, but exempt most of the problematic industries (like Illinois just did).

Still, it’s nice to see somebody care about an issue I’ve written about for the better part of two decades. It’s worth noting that other efforts from the Biden era to protect consumers from sleazy fees — like the FCC’s attempted broadband “nutrition label” — were also quickly demolished by the Trump administration and their corporate friends.

You’re going to be seeing a lot of this sort of thing as the federal government creaks and collapses under the weight of corruption and our extremist courts. The onus of consumer protection (and labor rights, public safety, environmental issues, etc.) is now falling entirely into the laps of municipalities and states, resulting in a patchwork of more localized and inconsistently enforced rules.

Corporations and self-proclaimed anti-regulation “free market” entrepreneurs will then whine incessantly about said patchwork of inconsistent oversight, hoping you’ll ignore that their corruption, lobbying, greed, and regulatory capture disemboweled federal governance and pissed off the voters in the first place, creating the very thing they’re angry about.

For example, a bunch of right wing and libertarian rich brats found it immeasurably insufferable that a woman (Lina Khan) was engaged in things like antitrust reform, banning noncompetes, and outlawing junk fees. So they embraced corrupt fascism. The problems caused by fascism is directly fueling support for democratic socialism, which the rich brats are now whining about incessantly, oblivious that their greedy disdain for even the most modest of federal corporate accountability was the catalyst for it all.

Filed Under: click to cancel, consumers, deregulation, fees, lina khan, nyc, regulatory capture, surcharges, zohran mamdani

DeepSeek is getting ready to go public. The Chinese AI lab has started laying the groundwork for an initial public offering, according to Bloomberg. It could file as soon as this year, with a debut targeted for 2027. First, though, it wants to raise more in private.

The Hangzhou lab closed its first-ever outside round only weeks ago. That raise took in about $7bn and valued it at roughly $50bn. Now it is talking to new backers about a fresh round. The pre-money valuation on the table is at least 480bn yuan, or about $71bn.

Bloomberg says DeepSeek is seeking at least 10bn yuan, around $1.5bn. The final figure could run several times higher, depending on how many investors sign on. The Financial Times first reported the new fundraising. The Information puts the target higher still, at a second round of roughly $7.4bn.

A sevenfold repricing in three months

A $71bn tag would mark a jump of about 40% in six weeks. Zoom out and the climb is steeper. DeepSeek opened to external capital in April at around $10bn. Within days, Tencent and Alibaba entered talks that pushed the figure past $20bn. By May it was nearing $45bn. The round closed near $50bn in June.

That first raise was unusual by design. Only one investor, China’s National Artificial Intelligence Industry Investment Fund, received direct equity and voting rights. Every other backer’s money went into a limited partnership that founder Liang Wenfeng controls. They got no vote and a five-year lock-up. The structure would normally empty a room. Instead the round was reportedly oversubscribed.

The IPO timeline

DeepSeek is working with accounting and banking advisers to finish its financial statements by the end of December, one person told Bloomberg. That is a required step before any filing. A listing could come near the end of this year or early in 2027. The timing depends on when the numbers are ready.

No exchange has been confirmed. The market expects mainland China or Hong Kong, where domestic rivals Zhipu and MiniMax have already listed. Zhipu’s shares are up nearly 1,600% since its January debut. That precedent helps explain why DeepSeek is edging toward public markets. The timeline would also put it alongside OpenAI. That firm recently pushed its own IPO to 2027, holding out for a $1tn valuation.

Why investors keep paying up

DeepSeek is not repricing on hype alone. Its annualised revenue recently reached between $400m and $500m, drawn from cloud access to its models, The Information reported. In June, the lab accounted for nearly 23% of the enterprise AI gateway tokens processed by Vercel, per TechCrunch. Only Anthropic, on 32%, ranked higher.

It built that position on open-source reasoning models. They perform within striking distance of frontier US labs, despite export controls that limit China’s access to advanced Nvidia chips. DeepSeek’s cloud service runs on hardware from Huawei instead. It is one of the clearest signs yet that a competitive AI stack can run without American silicon.

The founder who answers to nobody

The valuation has been personally transformative for Liang. His stake, still around 78%, is now worth about $36bn on paper, up from $16.7bn. That figure comes from the Bloomberg Billionaires Index. It makes him the wealthiest AI founder in the world, ahead of Anthropic’s Dario Amodei and OpenAI’s Greg Brockman.

Liang has told prospective investors that DeepSeek will prioritise long-term research over quick commercialisation. It will keep releasing open-source models on the road to artificial general intelligence. That is easier to promise when your backers cannot outvote you. Whether it holds once DeepSeek answers to public shareholders is the real question a DeepSeek IPO would test.

This post is brought to you in paid partnership with QuickBooks

Customers today expect businesses to accept payments however is most convenient, whether that’s tapping a card at a checkout counter, paying an invoice from a phone, or completing a purchase online. For small businesses, meeting those expectations is important, but managing multiple payment systems behind the scenes can quickly become complicated.

The easiest payment setup isn’t necessarily the one with the most options. It’s the one that matches how a business actually sells while keeping invoicing, payment collection, and accounting connected. For many businesses, that means offering a few reliable ways to accept payments instead of trying to support every possible payment method.

Platforms like QuickBooks Payments are built around that idea, allowing businesses to accept payments online and in person through a connected workflow that helps reduce manual work and provides better visibility into incoming revenue.

Why choosing the right payment methods matters

Every business accepts payments differently. A retailer may process hundreds of in-store transactions every day, while a consultant might never meet clients in person. Contractors often collect payments on-site, and online sellers depend entirely on digital checkouts.

Trying to offer every available payment option can create unnecessary complexity. Multiple payment providers often mean separate logins, different fee structures, and additional reconciliation at the end of the month.

A simpler approach is to choose payment methods based on how customers actually buy. Most small businesses only need a handful of reliable options that cover the majority of transactions while keeping the payment process straightforward for both customers and employees.

Make in-person payments simple

For businesses that meet customers face to face, speed and convenience matter. The easier it is to complete a transaction, the better the customer experience and the faster the business receives payment.

A mobile card reader remains one of the most flexible options for accepting payments away from a traditional checkout counter. Whether it’s a contractor collecting payment after completing a job or a vendor selling at a local market, portable card readers allow businesses to accept tap, dip, and swipe payments almost anywhere.

Tap to Pay on supported smartphones adds another layer of flexibility by allowing customers to pay directly using a contactless card or digital wallet without requiring separate card reader hardware. For businesses that frequently work on location, reducing the amount of equipment they need to carry can make everyday transactions even simpler.

Rather than treating these as separate payment systems, QuickBooks Payments connects in-person transactions with the same platform used for invoicing and accounting. Payments are recorded automatically, reducing the need for manual reconciliation later.

Make online payments just as easy

Online payments should be just as simple as in-person transactions. Customers are far more likely to complete a payment when they can do it immediately without navigating multiple websites or creating additional accounts.

One of the easiest approaches is to include a secure payment link directly within an invoice. Customers can open the invoice, choose their preferred payment method, and complete the transaction in just a few steps. That removes unnecessary friction while helping businesses shorten the time between sending an invoice and receiving payment.

Businesses selling through an ecommerce website also benefit from offering a seamless checkout experience. Allowing customers to complete purchases directly from the website reduces abandoned carts and creates a smoother buying journey.

Some businesses also continue to accept payments over the phone for repeat customers or custom orders. A virtual terminal makes it possible to process those payments securely without requiring the customer to be physically present.

With QuickBooks Payments, each of these payment methods feeds into the same connected workflow, making it easier to manage both online and in-person sales from a single platform.

Keep every payment connected

Accepting payments is only one part of the process. Businesses also need to track invoices, monitor deposits, update accounting records, and understand how each payment affects cash flow.

When those tasks happen across multiple systems, every transaction creates additional work. Owners spend time exporting reports, reconciling accounts, and checking whether financial records match instead of focusing on customers or growing the business.

An integrated payment workflow simplifies that experience. Estimates become invoices, invoices become payments, and payment information flows directly into accounting records without requiring duplicate data entry.

That’s where QuickBooks Payments provides an advantage. Rather than managing separate solutions for card payments, online invoices, and bookkeeping, businesses can handle the entire payment journey within one connected ecosystem. The result is greater visibility into cash flow, fewer administrative tasks, and more time spent running the business.

Simplicity often beats more payment options

The easiest way to accept payments isn’t the one with the longest list of supported payment methods. It’s the one that reflects how customers actually prefer to pay while keeping business operations simple behind the scenes.

For many small businesses, that means combining one or two reliable in-person payment options with a few flexible online payment methods instead of juggling multiple disconnected systems. A connected workflow helps reduce administrative work, improves visibility into incoming revenue, and creates a smoother experience for both customers and business owners.

As customer expectations continue to evolve, accepting payments wherever business happens has become increasingly important. Equally important is making sure every payment fits into a workflow that’s easy to manage, easy to track, and built to support long-term growth.

Frequently asked questions

Can QuickBooks Payments accept both online and in-person payments?

Yes. QuickBooks Payments is designed to support both. Businesses can accept in-person payments using a mobile card reader or Tap to Pay on supported devices, while also accepting online payments through invoice payment links, ecommerce checkouts, or a virtual terminal for phone orders. Because every payment flows through the same QuickBooks ecosystem, businesses don’t need separate platforms to manage different sales channels.

Does QuickBooks Payments work with QuickBooks accounting?

One of the biggest advantages of QuickBooks Payments is that it integrates directly with QuickBooks. Payments, deposits, and invoice statuses update automatically as customers pay, reducing manual data entry and making it easier to keep accounting records current without reconciling information across multiple systems.

What payment methods can customers use with QuickBooks Payments?

QuickBooks Payments supports a variety of payment methods, including credit cards, debit cards, ACH bank payments, Apple Pay, Google Pay, PayPal, and Venmo. Offering multiple payment options makes it easier for customers to pay using the method they already prefer, helping businesses reduce payment friction and get paid sooner.

Do I need separate payment providers for my website and in-person sales?

Not necessarily. Many businesses begin with different providers as they grow, but managing multiple systems often means separate reporting, duplicate reconciliation, and additional administrative work. QuickBooks Payments allows businesses to accept online and in-person payments through one connected platform, giving owners a single view of sales, payments, and cash flow.

Is QuickBooks Payments a good fit for service businesses as well as retailers?

That is indeed the case. The platform is designed to support a wide range of business types. Retailers can use in-person payment options such as mobile card readers or Tap to Pay, while contractors, consultants, and other service businesses can send digital invoices with built-in payment links, process payments on-site, or accept phone payments through a virtual terminal. Because every transaction feeds into QuickBooks, businesses have a consistent workflow regardless of how customers choose to pay.

This content is paid for by the brands indicated. Digital Trends works closely with advertisers to highlight their products and services to our readers. Although this article is informational and not opinionated, it reflects thorough fact-checking by our team to ensure accuracy. Our dedicated partnerships team, not external advertisers, crafts all branded content in-house. For more information on our approach to branded content, click here.

Disclaimer: Unless otherwise stated, any opinions expressed below belong solely to the author. Data sourced from Singapore Ministry of Manpower and Randstad.

In the age of the Internet, most of us are used to looking for a job online, googling for offers on one of the numerous employment boards or LinkedIn. Data in Randstad’s recently published Employer Brand Research 2026 appears to confirm that this is the case.

Because of that, it might seem easy to forget that there are many direct ways to search for a new job. However, according to the data released by Singapore’s Ministry of Manpower in Jun, they have been growing in popularity in recent years.

More Singaporeans are looking for help

In the past decade, the number of jobseekers looking for assistance at local career centres has very nearly tripled, from just over 25,000 in 2016 to over 73,000 in 2025.

Career centres are more than just a public recruitment agency.

They provide direct, individual, human assistance and coaching. They interview candidates, help prepare their resumes, advise them on potential upskilling and provide job matching services, connecting them to the right employers.

In the past, they may have been seen as a sort of “last resort” for desperate jobseekers (typically of lower educational attainment), who couldn’t land a job by applying directly. Today, they seem to have gone mainstream, attracting younger and more educated jobseekers as well.

Degree-holders have increased their share among candidates using CC services, from barely over one-fifth 10 years ago to nearly 40% last year, becoming the single largest educational group using this avenue of public job assistance.

More broadly, back in 2016, the split between secondary and lower-educated candidates and those with post-secondary education (including diplomas and degrees) was roughly 50:50.

Today, the share of those with tertiary education has risen to over 70%.

Sign of a crisis or a sign of the times?

Sceptics may see this as a sign of a growing labour market crisis, where jobs are so difficult to secure that even the highly educated Singaporeans are forced to seek specialist help instead of simply applying and attending interviews.

That might seem so, but there are two pieces of data which suggest otherwise.

Firstly, the resident and citizen unemployment rates remain low, at around or slightly below 3%.

Secondly, the success rates for job placements through career centres have been going up, even as the number of candidates has grown significantly over the past 10 years.

Overall, two out of three candidates have managed to find a job through a CC last year, including 58% of degree-holders—in both cases, these are the highest numbers on record.

Educated candidates typically find it a bit harder than those looking for simpler jobs, since their specialisation is narrower and expectations regarding pay and working conditions are higher. Nevertheless, more than half of them were successfully helped in career centres, even as demand is surging.

As it turns out, even in the digital era, some good, old-fashioned career advice, coaching and human help still work very well.

• Read other articles we’ve written on Singapore’s job landscape here.

Featured Image Credit: Careers Connect (Lifelong Learning Institute)/ Google Street View

A few years ago, France introduced a mandatory repairability score for consumer goods like laptops and tablets. It involves five criteria that range from documentation and availability of spare parts to ease of disassembly, with the manufacturer using a government-provided checklist to determine their score.

Recently Asus determined that their Asus ROG Flow Z13 – model GZ302EA – scored a 10 out of 10 using this system. This led [iFixit] to run the same tablet/laptop hybrid through their own rating system.

You can find the filled-out spreadsheet for this device here, with this Asus-provided site showing a list of devices that all score a 10/10 or a measly 9.9/10 according to this system. As a self-reported score it is hard to take it as the objective truth, as there is every incentive for the manufacturer to tweak the truth to their own benefit and gloss over inconveniences. This is where it’s interesting to compare it with [iFixit]’s 7/10 score.

On documentation, Asus gives itself a perfect score but [iFixit] finds it to be incomplete. Removal of one fan requires the disassembly of the cooler with its liquid metal thermal interface on the CPU. The wireless card, and most ports, are soldered to the mainboard. On the bright side, after you get the screen off, the insides are quite modular, which is a plus.

[iFixit] dings three points: for documentation, soldered-down components, and a fan accessibility glitch. Parts accessibility outside of France is also significantly harder, but one can hardly blame the French system for that. Overall the French self-reported rating would seem to be a fair start, but depending on which criteria you define as required you may find yourself disagreeing with the score.

In the case of LPDDR5 RAM one could argue for example that with LPCAMM2 modules soldering RAM onto the mainboard ought to be a thing of the past, and Wi-Fi modules should always be removable as well. You can take that up with the French regulators.

The co-inventor of Apple’s FaceID and Vision Pro technology has spent the last six years building a frontier artificial intelligence model that could one day help decode electrical activity in the brain to diagnose cognitive disorders.

Now, Gidi Littwin’s startup, Hemispheric, has raised $52 million in funding after gathering data on 100,000 people’s brains to train deep learning models to examine the brain without the need for invasive procedures.

Littwin left Apple in 2020, looking for a change. He found it when his Hemispheric cofounder Hagai Lalazar cold-messaged him on LinkedIn. Lalazar had begun to develop artificial intelligence to study the brain without the need for surgery, and was looking for a commercially minded cofounder to drive the company forward. By the time he found Littwin, he had spoken to around 75 candidates.

Littwin had helped develop FaceID, and at that time was working on hand-tracking for an augmented reality product, the Vision Pro. As part of this, he had to collect what he told WIRED were “hundreds of thousands of subjects’ worth of data” to train the deep learning models powering the technology.

“There were massive data collection operations behind these projects and we knew we had to build something very similar at Hemispheric,” Littwin says, “and we have.”

Because each individual’s brain activity looks different, doctors have largely had to rely on subjective questionnaires and behavioral observations to diagnose depression, Alzheimer’s, and Parkinson’s. To get around that, Littwin and Hagai collected their “most prized possession:” a quarter of a million hours of brain data from 100,000 paid volunteers across Asia, as well as Tel Aviv and Boston. Subjects undertook a series of activities that look like games but activated different parts of their brains.

That data helped train a frontier model, which infers brain function from electrical activity within the skull in the same way that large language models deduce meaning by statistically analyzing text. They then tested the generalized model on subsets of people, including those diagnosed with PTSD, schizophrenia, and depression and said the model made accurate deductions about the individuals’ brain health. The team is currently working on a clinical study to test whether their model can diagnose and even predict Alzheimer’s.

The team will submit their first product, which will be used to study PTSD, to the FDA for approval early next year. They hope that will allow them to roll the product out to the public later in 2027.

To help diagnose a cognitive disorder, a patient wears a lightweight EEG headset that measures electrical activity in the brain for around 15 minutes while interacting with an app on a tablet. Hemispheric says its AI model will then help clinicians decode the signals to make diagnoses, select the most effective intervention by making predictions about treatment, and monitor progress.

“The future that we envision is one where this is akin to a blood test,” Lalazar says. “The device is going to be very, very cheap; it will be able to be sold and distributed throughout mental health clinics, hospitals, and even psychologists’ offices.”

AI-assisted diagnostic tools for conditions like lung cancer are already in clinical use and speeding up access to treatment across Europe. Meanwhile, AI giants including OpenAI and Anthropic are expanding into health care, intensifying competition for the raft of startups in the space.

Hemispheric has raised early-stage funding from investors including American and Israeli venture capital firms and individual investors, among them early Uber-backer Howard Morgan. They will use the money to advance partnerships with governments, healthcare organizations, and pharmaceutical firms, hire more in the US, and work towards regulatory approval. They also plan to measure more brain data from millions of people in an effort to improve their model

The pair are also developing their own brain scanners to obtain information that the company believes can provide more useful data for its models than traditional EEGs. “These devices were never built for machine learning and definitely not deep learning,” Littwin says.

Something to look forward to: League of Legends has joined the popular trend of long-running live service games that introduce classic modes to emulate their early years. However, instead of reverting to a specific moment in the game’s evolution, Riot Games will combine elements of how LoL felt between 2009 and 2013.

The League of Legends Classic game client is now available to download. The new mode, set to open at the end of this month, will focus on characters and gameplay elements from the game’s first three seasons.

Rather than simply relaunching League of Legends 1.0, Riot decided to start with Season 3 as a base and add features from the prior two seasons with a few modern touches. For example, while it revives the early Summoner’s Rift map, the company decided to improve readability by enhancing lighting, shadows, and textures.

Classic mode will include Summoner’s Rift, the original 40 playable characters from League of Legends’ 2009 debut and an additional 20 characters hand-selected from the game’s first four years. Items, runes, builds, masteries, skins, and other mechanics from this era will also return, including Atmogs, the Metagolem setup, and Zz’Rot Portal.

Playing rounds in Classic mode will unlock characters through a new progression system called Classic Level, which runs alongside progression in the main game – though players can immediately select characters they have already purchased. Another new progression system, called Summoner’s Journey, begins at Classic Level 10 and allows players to earn items without the pressure of ranked play.

League of Legends Classic will debut with a player-versus-player draft queue, co-op, and custom game modes. Runes and Masteries must be pre-selected before starting a Classic match. Both are unlocked only via gameplay and cannot be upgraded, as they are all set to the old Tier 3 baseline.

Although Classic mode aims to remind players how League of Legends felt before more than a decade of additions and balance changes, it will not remain static. Riot plans to release patches and balance updates according to player feedback, favoring users with higher Classic levels.

Meanwhile, fans are still awaiting League Next, which Riot teased late last year. The update, expected in 2027, will be the largest ever, bringing significant changes to the graphics, gameplay, and technology underpinning League of Legends. With a new onboarding experience, optional WASD controls, and changes to Summoner’s Rift, Riot aims to reverse declining player numbers by making the influential MOBA more accessible to newcomers.

Drake Anthony spends a lot of time in the workshop, continually pushing the boundaries of what you can produce with basic materials. His recent video on the styro pyro 2 channel attempts to replicate a phenomenon discovered over three centuries ago. The ultimate result is a glass flask that emits visible light when shaken, eliminating the need for batteries, wiring, or other external power sources.

The story begins in 1675, with French astronomer Jean Picard out on the streets of Paris on a dark, clear night. He’s carrying a mercury barometer, and as he moves, a small glow begins to form in the glass tube above it. This light appears only when he stirs the mercury and exposes some new glass for it to play on. The whole thing is a strange sight, which he describes to several of his scientific friends at the time and ends up giving the nickname ‘barometric light’.

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It takes the scientists some time to figure out what’s going on, but friction turns out to be the key to everything. When mercury flows smoothly over a clean glass surface, it leaves a trail of electric charge that can travel through the air inside the container. When that electric charge strikes the gas molecules within, they begin to emit light, which is similar to how neon signs work, except that the energy comes from friction and contact between the two materials.

Anthony sets out on a journey to recreate this entire effect from scratch. First, he takes a round glass flask and uses a propane-oxygen flame to create a slender glass stem for it. Glassblowing was a completely new ability for him, and things became even more difficult because he only has limited depth vision in one eye. Nonetheless, he completed it successfully. After attaching the stem, he connects the flask to a vacuum pump and gradually drops the pressure to approximately 5 millitors, leaving only a whisper of the original air inside. There was still some residual gas and mercury vapour within, which he later learned was necessary for the light to work.

The next step is to transfer the mercury into the flask. He puts a little more in and then screws the top back on. When he initially shakes the flask in full darkness, you may see a faint blue-white glimmer. The reason it’s so faint is that the mercury he’s using isn’t pure, which limits the amount of charge that accumulates when the mercury passes over the glass. Even so, the light illuminates whenever he shakes the device, which is a pretty good indicator given that the technology is nearly 350 years old.

Anthony wanted to brighten up his own light display, so he started experimenting with adding little amounts of noble gases to the flask after he had the vacuum running. It was a feeling that starting with neon at around 100 torr would be a good place to start, and boy was it correct, as shaking the flask generated a really dazzling light that appeared almost electric and could be seen in regular room lighting. The neon seemed to make the entire process more easier from beginning to end, getting the discharge started and maintaining it flowing.

The other experiments he carried out in identical flasks were quite interesting. Adding copper pellets appeared to work just as well as glass in producing a decent light through friction, but then he tossed in a few of chunks of Teflon, which resulted in a few little sparks. The Galinstan experiment was similarly a failure, as he attempted to use a liquid metal alloy instead of mercury, but it stuck to the flask’s glass walls, making it nearly difficult to generate a sufficient charge. As expected, employing a straight tube was far less effective than using a curved or bent one since the gas would simply break contact and re-form whenever it encountered an edge, giving him even more possibilities to build a charge.

Anthony decided to add a Tesla coil to the mix just for fun, to give the gas within the flask a little extra kick from the outside. And let me tell you, the results were just plain cool, as the coil supplied a little more juice to the previously charged region, resulting in some amazing plasma displays with nice pinching effects and distinct color zones.