A powerful magnitude 7.4 earthquake struck off Mexico’s Pacific coast near the town of Puerto Madero on Friday, according to the United States Geological Survey, triggering concern over a possible tsunami along the country’s southern coastline.

The quake occurred at 7:48 a.m. Pacific time, centered approximately 44 miles, or 71 kilometers, west-southwest of Puerto Madero, a coastal town in the southern Mexican state of Chiapas near the border with Guatemala. According to the USGS, the earthquake struck at a relatively shallow depth of about 6.2 miles, or 10 kilometers, a factor that can amplify shaking closer to the epicenter and increase the likelihood of triggering tsunami activity in offshore events.

The earthquake’s offshore location and shallow depth placed it within a seismically active stretch of Mexico’s Pacific coastline, a region where the Cocos tectonic plate subducts beneath the North American plate, producing some of the country’s most significant seismic activity. Puerto Madero and the broader Chiapas coastline have experienced numerous earthquakes over the years given their position along this active subduction zone, which has historically generated some of Mexico’s largest and most destructive quakes.

As of Friday afternoon, detailed information about the earthquake’s broader impact remained limited. According to a report from GV Wire, no additional information beyond the earthquake’s preliminary magnitude and location was immediately available following the event. Reuters, citing the USGS, confirmed the magnitude 7.4 reading and the quake’s depth of 10 kilometers, while noting the event had prompted a tsunami threat assessment for the surrounding coastal region.

Given the earthquake’s offshore epicenter and its magnitude exceeding 7.0, tsunami warning centers typically move quickly to assess whether the event has generated hazardous waves capable of affecting nearby coastlines. Earthquakes of this size and depth along Mexico’s Pacific coast have historically triggered tsunami advisories covering not only the immediate area near the epicenter but also more distant coastal regions across Central America, given the broad geographic reach that tsunami waves generated by strong offshore earthquakes can achieve.

The region around Puerto Madero and the broader Chiapas coastline has a documented history of significant seismic activity. The area sits within a zone capable of producing earthquakes exceeding magnitude 8.0, including a devastating magnitude 8.1 earthquake that struck off Chiapas’s Pacific coast near the Guatemalan border in September 2017, an event that ranked among Mexico’s strongest earthquakes of the past century and generated measurable tsunami waves along the coast, prompting evacuations in coastal communities including Puerto Madero itself at that time. That 2017 earthquake ultimately caused dozens of deaths across southern Mexico and extensive damage to homes, hospitals and other infrastructure in the states of Chiapas, Oaxaca and Tabasco.

Friday’s earthquake adds to a long list of moderate-to-major seismic events that have struck the Puerto Madero region in recent years, reflecting the area’s position within one of the most seismically active zones in North America. The broader subduction zone responsible for generating earthquakes along Mexico’s southern Pacific coast has produced quakes capable of causing significant damage and loss of life in the past, underscoring the ongoing seismic risk facing communities throughout Chiapas and neighboring Guatemala.

Given the preliminary nature of early earthquake reporting, seismologists typically caution that initial magnitude estimates can be revised as more data becomes available in the hours following a major seismic event. It remained unclear as of Friday afternoon whether Friday’s magnitude 7.4 reading would be adjusted, and authorities had not yet released detailed information regarding any casualties, structural damage, or the formal status of tsunami warnings for coastal communities in the immediate vicinity of the epicenter.

Mexico’s National Seismological Service and civil protection authorities typically issue guidance to residents in coastal areas following significant offshore earthquakes, often recommending evacuation from low-lying coastal zones as a precautionary measure while tsunami risk is assessed, even in cases where a full tsunami warning is not ultimately issued. Communities along the Chiapas coast, including Puerto Madero and the nearby town of Tonalá, have in the past been subject to such precautionary evacuations following major offshore earthquakes in the region.

The earthquake occurred amid a broader stretch of active natural disaster coverage across the globe this week, according to Reuters’ environmental reporting, which has also tracked wildfires, drought and storm activity across Europe, flooding-related evacuations in China’s Zhengzhou region, a landslide in southwestern China’s Chongqing that killed at least eight people with dozens more still missing, and severe storm damage in both France and Chile.

Residents and authorities in southern Mexico were expected to continue monitoring the situation closely in the hours following Friday’s earthquake, particularly given the region’s history of major aftershocks following significant seismic events. Aftershock sequences following earthquakes of this magnitude can continue for days or even weeks, occasionally including secondary shocks strong enough to cause additional damage to structures already weakened by the initial quake.

As information continues to develop, agencies including the USGS and Mexico’s national seismological and civil protection authorities are expected to provide updated assessments regarding the earthquake’s precise magnitude, depth, and any associated tsunami risk to coastal communities in Chiapas and neighboring Guatemala. Given the earthquake’s offshore location and its occurrence in a historically active seismic zone, officials in the region are likely to maintain heightened monitoring of coastal areas in the immediate aftermath of the event.

Global product engineering and digital services firm Tata Technologies Ltd on Friday reported a 6.2 per cent rise in consolidated profit after tax at Rs 180.75 crore during the June quarter.

The company had posted a consolidated profit after tax (PAT) of Rs 170.28 crore in the corresponding quarter of the previous fiscal year, Tata Technologies Ltd said in a regulatory filing.

Consolidated revenue from operations during the quarter was at Rs 1,664.63 crore as compared to Rs 1,244.29 crore in the year-ago period, it added.

Total expenses in the fourth quarter were higher at Rs 1,459.38 crore as compared to Rs 1,080.11 crore in the year-ago period, it added.

Tata Technologies CEO and Managing Director Warren Harris said, “The demand environment remains constructive, reflected in healthy activity across our strategic growth areas, a robust pipeline of large opportunities, improving deal conversion, and greater visibility across key customer programs.”

Combined with our ongoing investments in AI, disciplined focus on operational efficiency, and continued portfolio diversification, he said, “We believe we are well positioned to deliver strong double-digit organic revenue growth in FY27.”
The company said it secured a USD 100 million strategic partnership with Tenneco, covering engineering, digital, and business process transformation, leveraging AI and automation to drive greater efficiency, scalability, and business outcomes across the delivery model.

Further, a leading Japanese automotive OEM has selected the company for a full vehicle engineering programme, reinforcing our end-to-end vehicle engineering credentials, marking a scaled entry into the Japanese market while strengthening our Asia footprint, it added.

Markets regulator Sebi on Friday cautioned regulated entities and listed companies against an emerging cyber fraud known as the “Boss Scam”, in which fraudsters impersonate chief executives or other senior officials to trick finance teams into transferring funds.

The advisory follows an alert from the Indian Cyber Crime Coordination Centre (I4C), which has flagged a rise in CEO/MD impersonation fraud targeting organisations through email, WhatsApp, Microsoft Teams and other social media platforms.

According to Sebi, fraudsters impersonate senior executives and send messages or make calls directing subordinates to urgently transfer money to specified bank accounts. In some cases, fraudsters use artificial intelligence tools such as voice cloning and deepfake video calls to make the impersonation appear genuine.

The regulator said another method involves sending a compressed ZIP file containing malicious software. Once the file is opened on a Windows device, the malware hijacks active WhatsApp Web sessions, allowing fraudsters to gain access to the victim’s account and send payment instructions to finance or accounts personnel.

In some instances, cybercriminals may also alter the contact list on a compromised device, saving their own number under the name of the CEO or Managing Director to deceive employees into executing fund transfers, Sebi, said.

“Fraudsters are targeting CEOs or high-ranking officials via email or WhatsApp by impersonating them. The communication through email/WhatsApp/Microsoft Teams/other social media platforms with their subordinates or counterparts, directs them to carry out instructions given to them resulting in transfer of funds to fraudsters,” Sebi said in a statement.
The regulator advised listed companies and regulated entities to independently verify requests received through WhatsApp, email or social media by directly calling the concerned senior official.It also asked organisations not to transfer funds solely on the basis of instructions received through social media platforms and to avoid installing executable files without first verifying the sender’s identity.

Further, Sebi urged entities to log out of inactive WhatsApp Web sessions and immediately report cyber fraud incidents by calling the national cybercrime helpline 1930 or through the Cyber Crime portal.

The regulator said it issued the advisory after I4C observed an increasing trend of cybercriminals targeting high-ranking officials and finance executives through CEO or MD impersonation schemes to fraudulently obtain fund transfers.

Apple briefly reclaimed its position as the world’s most valuable publicly traded company on Friday, edging past Nvidia in market capitalization for the first time in more than a year, as investors reassessed the pace and payoff of massive spending across the artificial intelligence infrastructure buildout.

Apple shares climbed to an all-time high of $334.99 in early trading Friday, lifting the company’s market value to approximately $4.88 trillion. Nvidia, meanwhile, saw its shares fall more than 3% in early trading, pulling its market capitalization down to roughly $4.84 trillion. The two companies traded the top spot back and forth throughout the session, with Nvidia’s value dipping as low as $4.84 trillion at one point while Apple hovered near $4.88 trillion, before the positions shifted again later in the day.

The milestone marks the first time Apple has surpassed Nvidia in market value since April 2025, ending a run of roughly 15 months during which Nvidia had held the title of the world’s most valuable company. Nvidia first claimed the top spot in June 2025, when it overtook Microsoft, and went on to become the first publicly traded company in history to reach a $5 trillion market capitalization in October of that year. Apple, notably, also crossed the $4 trillion market cap threshold for the first time that same month, driven by strong iPhone sales.

The reversal in fortunes between the two technology giants reflects a broader shift underway across markets this year. Apple shares have surged 22% in 2026, outperforming the broader market as investors have rewarded the company’s approach to artificial intelligence and its comparatively modest capital spending model, even as businesses across the technology sector commit unprecedented sums toward AI infrastructure buildout. Nvidia, by contrast, has gained just 7% so far this year and has largely sat on the sidelines as Wall Street’s attention has pivoted toward the memory chip and infrastructure stage of the data center buildout, a shift that has instead benefited memory stocks such as Micron Technology, which crossed $1 trillion in market value in May, and SanDisk.

A significant driver behind Apple’s rally came Thursday evening, when HSBC upgraded the stock to a Buy rating from Hold, raising its price target to $366 from $260, a level Apple’s stock had not traded at since April. Analyst Erwan Cote-Colisson wrote in a note cited by multiple outlets that Apple has reached what the firm characterized as an operational turning point. He noted that Apple can largely avoid the debate swirling around excessive capital expenditure among AI infrastructure companies, since Apple invests only about 2.5% of its estimated 2026 sales in capital spending, compared with roughly 39% among major hyperscale cloud providers. Cote-Colisson added that Apple is well positioned to leverage its installed base of 2.5 billion active devices through its forthcoming revamped Apple Intelligence platform, including a new agentic version of Siri expected to launch later this year, which he said could drive additional device demand. “This AI boost comes at the right moment, when we think Apple has one of its most innovative product pipelines in place,” Cote-Colisson wrote.

HSBC’s bullish case also rested in part on Apple’s upcoming hardware roadmap, which the firm views as unusually strong. That pipeline includes the iPhone 18 Pro and Pro Max expected this fall, an iPhone Air slated for April 2027, and what HSBC described as the most significant upcoming release: a book-style foldable phone. Apple also received government approval this week to roll out its Apple Intelligence features in China, another development that has contributed to recent investor optimism around the stock.

Not all of the news swirling around Apple this week has been strictly financial. A separate report from the Financial Times indicated that Apple has sent legal letters to roughly 40 former employees now working at OpenAI, expanding an ongoing trade-secrets investigation. That outreach follows a lawsuit Apple filed last week accusing OpenAI of recruiting key engineers in order to obtain confidential hardware and product-development information, a dispute that has added a legal dimension to the broader competitive tension between the two companies as both push further into AI-driven consumer hardware.

Nvidia’s pullback this week has coincided with a broader retreat across semiconductor stocks. The Philadelphia Semiconductor Index has fallen nearly 19% from its all-time highs, and chip stocks were on pace for their worst weekly performance in more than a year as of Friday’s session, according to reporting from Quartz. Nvidia’s own market capitalization has shed roughly $900 billion since peaking at $5.7 trillion on May 14, even as Apple added more than $500 billion in value over the same stretch, climbing from approximately $4.35 trillion in mid-May. As recently as two months ago, Nvidia’s valuation exceeded Apple’s by roughly $1.35 trillion, underscoring how quickly sentiment has shifted between the two companies.

Looking ahead, both companies have upcoming earnings reports that could further shape investor sentiment. Apple is scheduled to report fiscal third-quarter results on July 30, following a second-quarter period in which revenue rose 17% to $111.2 billion on the strength of a 22% jump in iPhone sales. Nvidia is expected to report its own second-quarter results in late August.

Market strategists have framed Friday’s shift as part of a broader rotation within the AI trade, as investors move away from rewarding companies purely for the scale of their AI infrastructure spending and instead favor companies demonstrating a clearer path toward turning AI investment into actual profit. Apple’s relatively conservative capital spending approach, paired with substantial free cash flow generation, has positioned the company favorably in that emerging narrative, even as questions remain about how quickly its AI-driven product features will translate into a meaningful upgrade cycle across its massive installed device base.

With Apple’s valuation now approaching the $5 trillion threshold Nvidia first crossed last year, the rivalry between the two companies for the title of world’s most valuable business appears likely to remain closely contested in the weeks ahead, particularly as both companies prepare to report earnings that could reshape investor expectations heading into the back half of the year.

Panasonic has recalled one of its toaster ovens across the United States and Canada after the company found the appliance posed a risk of electric shock or fire.

The recall covers 11,480 Panasonic Model No. NB-G200 Electric Toaster Ovens sold in the U.S., as well as another 2,184 sold in Canada.

Pansonic said the power cord insulation “can be insufficient due to a protective fiberglass sleeve not covering it adequately, posing a risk of shock and/or fire hazard.”

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From October 2024 to April 2026, the toaster oven was sold for about $170 at Costco, on Amazon and through several other online retailers.

Consumers who believe they own the recalled toaster oven can verify the model number by checking the nameplate label on the back of the appliance.

Notices from both the U.S. government and Canada urge customers to immediately stop using the product and return it to Panasonic for a full refund.

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The U.S. Consumer Product Safety Commission said it has received four consumer reports of the toaster oven tripping circuit breakers or outlets. A fifth report noted the toaster simply stopped working.

As of June 15, 2026, Panasonic said it had not received any reports of incidents or injuries in Canada related to the toaster.

Ticker	Security	Last	Change	Change %
AMZN	AMAZON.COM INC.	249.89	-5.07	-1.99%

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Panasonic, Costco and Amazon did not immediately respond to FOX Business’ requests for comment.

A ticking clock on Social Security solvency has prompted a bipartisan coalition of senators to introduce legislation aimed at preventing automatic, across-the-board benefit cuts for more than 70 million Americans.

Called the Protecting Retirement Opportunities and Maintaining Income Security for Everyone (PROMISE) Act, the bill establishes a procedural process designed to require congressional votes on a long-term Social Security solvency plan before the retirement trust fund’s projected depletion in 2032 triggers an automatic 22% reduction in monthly benefits. The legislation calls for an independent bipartisan advisory committee to develop recommendations intended to restore the program’s solvency for at least 50 years.

“Here is our chance to agree on a bipartisan process to rescue Social Security this year,” Senate Democratic Whip Dick Durbin, D-Ill, said in a press release. “Our bipartisan proposal opens Congress to debate this issue in a transparent, fair, and bipartisan way. We were elected to solve problems — and there’s no greater problem than the solvency and future of Social Security.”

“Millions of Americans rely on Social Security to live. In 6 years, those families will see a 22% cut to their benefits if Congress doesn’t act. Our plan starts the process of preserving promised benefits for current retirees and the next generation of Americans,” Sen. Bill Cassidy, R-La., said alongside Republican Sens. Thom Tillis, R-N.C.; John Cornyn R-Texas; and Alan Armstrong, R-Okla.

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While multiple legislative proposals to secure Social Security’s trust funds have been introduced over the years, virtually none have advanced to a floor vote.

The PROMISE Act establishes a strict procedural timeline, requiring the Social Security Advisory Board (SSAB) to submit a proposal designed to restore Social Security solvency for at least 50 years. The bill also requires the House and Senate majority leaders to introduce the proposal, and if they fail to do so, any member of Congress may introduce it.

The proposal would then be referred to the House Ways and Means Committee and the Senate Finance Committee. If the committees do not report it, the legislation would automatically be discharged to the House and Senate calendars for floor consideration.

Final passage would require a simple majority vote in the House and a three-fifths majority in the Senate.

“Social Security is on an unsustainable path that will lead to dramatic benefit cuts for retirees and growing skepticism among workers paying into a program on the brink of insolvency. With each passing year, the menu of options that preserve benefits and limit tax hikes narrows. The modest reforms Congress contemplated in 2010 would have put Social Security on solid footing for 75 years; today, those same reforms would add less than two years to our current runway,” Sen. Tillis said. “I won’t pretend there’s consensus on how we solve this, but the math is unforgiving: the longer Congress waits to act, the fewer good options remain.”

“For nearly a century, Social Security has been a lifeline that allows Americans to retire with dignity. Congress should not wait around until the last minute to shore up this critical program and prevent broad-based benefit cuts upon Trust Fund depletion,” Sen. Tim Kaine, D-Va., said in support of the bill. 

“That’s why I’m joining a bipartisan group of my colleagues in introducing legislation that will encourage Congress to roll up its sleeves and find a path forward to ensure current and future generations of retirees and their families are able to receive the benefits they have earned and which they are owed,” he continued.

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The nonpartisan Committee for a Responsible Federal Budget voiced support for the bill: “The PROMISE Act would establish a thoughtful bipartisan process to help Congress do its job and rescue Social Security before it’s too late… These proposals keep Congress and the public involved in this important process. Hopefully they can give our leaders the kick in the pants they need to start working together to secure Social Security for current and future generations,” Committee for a Responsible Federal Budget President Maya MacGuineas wrote.

Based on the current average monthly payout of $2,071, beneficiaries — including seniors and individuals with disabilities — would lose roughly $450 per month if a funding plan is not put in place. Experts estimate this reduction would force over 3 million American citizens into poverty.

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In the past, how well a business was doing was mostly judged by how much people knew about it. A company bought ad space, showed its message to a large audience, and hoped that this would lead to more sales.

That model is still around, but many digital businesses now need something more direct. They need marketing that can be measured, tested, improved, and connected to revenue.

This is where performance marketing comes in. It looks at specific actions like clicks, leads, registrations, app installs, purchases, deposits, subscriptions, or repeat sales. Instead of asking only how many people saw an advert, the business asks what those people did next.

This approach can help startups, affiliate projects, SaaS companies, eCommerce brands, iGaming products, finance platforms, and mobile apps get better results from their marketing spend. It also helps teams see which channels deserve more budget and which ones should be paused before they become expensive.

It is rare for performance to improve just because of one campaign. It usually comes from tracking, testing, partner traffic, paid acquisition, conversion optimisation, and clear economics. Companies that work with partners like Riddick’s Partners often see performance marketing as more than just advertising. They see it as a way to connect traffic, offers and results that can be measured.

What Performance Marketing Means

Performance marketing is a way of doing marketing where the success of a campaign can be measured. A business can pay for impressions or clicks, but what they’re really interested in is usually something more in-depth, like the cost per lead, the cost per acquisition, the return on ad spend, the lifetime value, the conversion rate, and the retention rate.

This makes the channel useful for growth teams. They can test a campaign, read the data, adjust the funnel, and scale what works. The process is not always quick, but it is more controlled than guessing.

A strong performance strategy usually connects several areas, such as media buying, analytics, creative testing, landing pages, CRM, partner management and product data.

The Role of Data and Tracking

If you don’t track your marketing, it becomes just another kind of advertising. The business needs to know where each user came from, what they clicked on, what action they completed, and whether that action created value.

A proper setup may include UTM tags, pixels, postbacks, event tracking, CRM data, and revenue reports. Some businesses need more than one attempt to make a sale. A lead may look cheap but never buy. A customer who buys something for the first time might buy just the one time and never buy anything else. A traffic source might have fewer users, but these users might spend more money.

That is why growth teams should look beyond surface metrics. Clicks are important, but it’s more important to make money. Registrations are important, but activation and retention are important too.

Testing Creatives, Funnels, and Offers

Performance marketing also speeds up learning. Each campaign can test a small part of the growth system. A team may test:

• Different headlines and visuals;
• Landing page layouts;
• Short vs long forms;
• GEOs and languages;
• Device segments;
• Pricing messages;
• Traffic sources;
• Audience groups;
• Retargeting sequences.

This kind of testing helps businesses avoid making assumptions. Instead of saying “this market doesn’t work”, the team can see if the problem is the creative, the offer, the landing page, or the traffic source.

Better Budget Allocation

One of the best things about performance marketing is that it helps you to stick to your budget. Money is given to campaigns that show they can do a good job.

This doesn’t mean that every test will be profitable. Many tests fail. But a failed test can still be useful if it shows what not to scale. The real danger is not losing money on a controlled test. The real danger is to plan a campaign without understanding the numbers.

Businesses that manage performance well usually define limits before launch. These limits include target CPA, minimum conversion volume, acceptable ROAS, testing budget, and rules for pausing weak segments.

Performance Marketing and Partner Channels

Affiliate and partner channels are a great way to do performance marketing. They allow businesses to work with external traffic sources while paying for actions that can be measured or performance goals that have been agreed upon.

This can help companies enter new markets faster. A partner might already understand a GEO, audience, or vertical that the business has not tested yet. But there are too many people coming to the site. The company should track quality, approve traffic sources, validate conversions, and compare long-term value by partner.

If you manage them well, partner channels can help you to attract more customers without costing you more.

Common Mistakes to Avoid

Performance marketing can help a business grow faster, but only if it is managed carefully. Here are some common mistakes to avoid:

• Launching without tracking;
• Judging campaigns only by clicks;
• Changing settings too often;
• Testing too many variables at once;
• Scaling before the funnel is stable.

Another mistake is ignoring retention. If a campaign brings in cheap users who don’t stick around, it might seem like your growth is good for a week, but then it’ll disappear. Strong teams look at how people behave when they first see the advert and afterwards.

Conclusion

Performance marketing helps businesses grow faster because it connects the money spent on marketing with results that can be measured. It lets teams test offers, compare channels, control budgets, and grow based on facts instead of guesses.

You’ll get the best results when you think about performance marketing as a way to help your business grow. All the different parts of a website, like the traffic, creatives, landing pages, tracking, partners, and retention, need to work well together. When they do, businesses can move faster, spend their money more wisely, and build growth that is easier to repeat.