‘We’re incredibly grateful to our angel investors and Northstar Ventures for their continued belief in our vision’
A Newcastle marketing tech company is set for expansion after receiving a six-figure investment boost. PolyBox was launched in 2022 by Newcastle University graduates Rojin Yarhmadi and Nikolaus Benopoulos to disrupt the world of automated data analysis, reporting and AI.
Its platform enables marketing agencies to view data from multiple sources in a real-time dashboard, and generating reports for customers that bypass the time and effort involved in collecting and reporting on data, to give access to clear, accurate information.
Founders say the platform provides users with the ability to swiftly move “from in-depth insights to strategic action”.
North East venture capital firm, Northstar Ventures, first invested in PolyBox in 2024 to help the firm develop its technology. It invested £300,000 in PolyBox as part of a total funding round of £500,000, led by the North East Innovation Fund supported by the European Regional Development Fund and managed by Northstar Ventures, alongside Creative UK’s North of Tyne Culture and Creative Investment Programme and angel investors.
Northstar has now followed up with another investment of £150,000 from the North East Innovation Fund, with the support of The North East Mayoral Strategic Authority led by North East Mayor, Kim McGuinness.
A further £250,000 came from angel investors and £300,000 grant funding from Innovate UK. In all, the company has raised £1.5m through investment and grants, including Innovate UK, Creative UK and angel investors since its pre-seed stage.
The latest funding boost will enable the company to focus on integrating AI into its products to automate reporting and generate critical insights for customers. The move will save time and reduce costs for marketing teams, whilst also improving the quality and speed of decision making.
Rojin Yarahmadi, co-founder and CEO of PolyBox said: “With the successful completion of our investment round and the support of the Innovate UK Investor Partnership grant, we’re excited to be entering the next phase of PolyBox’s journey. We’re incredibly grateful to our angel investors and Northstar Ventures for their continued belief in our vision.
“Their investment has not only supported our growth but has also unlocked the Innovate UK Investor Partnership funding, enabling us to accelerate our roadmap. This next phase will focus on delivering even more advanced analytics and AI-powered insights, helping marketing teams make faster, smarter, and more informed decisions through their reporting.”
Tom O’Neill, investment manager, Northstar Ventures, added: “We’re very pleased to complete our latest investment in PolyBox which will help Rojin and the team to significantly grow the business and build on the solid progress made to date.
“As AI continues to significantly disrupt the marketing industry, PolyBox’s automated reporting solution saves time and money for busy marketing teams, whilst also supporting clear, strategic decision making. Congratulations to Rojin, Nick and the wider team.”
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