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NewsBeat

Best Betting Sites UK 2026 | Top Online Bookmakers

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Best Betting Sites UK 2026 | Top Online Bookmakers

The title of best UK betting site is a hotly contested one, with the likes of bet365, Paddy Power, Ladbrokes and Betfred all trying to outperform one another to clinch top spot in our rankings.

No matter what kind of bettor you are, there’s an online bookmaker for every type of bettor, from racing punters, free bet hunters, eSports enthusiasts and beyond.

The Standard have pulled together a comprehensive list of the best betting sites for the UK market, picking out our favourite online bookmakers in various categories.

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Best betting sites UK – July 2026

Top 10 UK betting sites ranked & reviewed

We only feature UKGC-licensed betting sites and rank them based on a variety of metrics, including welcome offer value, free bets, market range, mobile experience, ongoing promotions, and more.

Bet365 – Best for in-play betting

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Bet365 ranks highly thanks to their unrivalled range of pre-match and in-play markets. The bet365 welcome offer includes up to £30 in free bets that can be used on any sport.

A wide variety of value-enhancing offers are also available to punters. The ‘sub on, play on’ feature means any player-based bet on a football game stays active even if your player leaves the pitch, with your bet rolling over to their replacement.

Bet365 also extends the player markets into extra time, unlike some competitors. Bet boosts and winnings boosts are commonplace on bet365 too, with bettors able to secure enhanced odds on the biggest sporting events, or a boost to their payout on a successful accumulator.

Bet365 are often the first bookmaker on the market to release event odds, and have tools such as cash out, bet builder and live streaming on offer.

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BOYLE Sports – Best for accumulator offers

BOYLE Sports has a variety of accumulator offers with bettors able to choose between insurance for their accumulator or winnings boosts on successful multiples via Acca Rewards. Bettors can also secure a free £5 acca via the Acca Loyalty promotion.

BOYLE offers unparalleled betting coverage of Irish sports, including GAA, and provides a wide array of early payout offers on many events. There are also regular bet builder boosts, which can offer punters a 25% boost on their winnings, while BOYLE Sports have a nice stable of racing offers, including extra place races and money back specials.

The BOYLE Sports welcome offer is slightly unique in that the £40 in free bets is awarded as a single free bet token. It can be used to wager on any sport, but cannot be split up.

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Betfred – Best welcome offer

Betfred’s £50 welcome offer is one of the highest welcome offers among UK betting sites – a clear differentiator for bettors looking to maximise sign-up value.

There is more to Betfred than the sign-up promotions, though, as ongoing horse racing and football promotions make it one of the most solid choices on our list.

A sleek, modern app makes for an easy user experience, allowing punters to keep up to date with Betfred’s daily price boost offerings across a wide variety of major sports.

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William Hill – Best for odds boosts

William Hill are one of the most well-known names among UK bookmakers having been a high street and racecourse giant before the age of betting sites. They have made a successful transition into the online age and recently completed a much-needed facelift of their platform, albeit pages are still quite busy.

William Hill regularly receive recognition for the strength of their horse racing odds, while we found they are regularly offering better each-way terms on key races on Saturday afternoons.

Aside from being one of the top horse racing betting sites, Hills provide a wide variety of boosts. That could be a market-busting price boost on a selected bet for a football match or offering bettors a 25 per cent winnings boost on bet builders.

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There are boosts for accumulators too, and we liked the variety of sports covered by Hills’ boost, with football and horse racing being the main beneficiaries, but not the only ones to receive a bump.

The app is much-loved by bettors, which is in stark contrast to William Hill’s poor Trustpilot rating. Ignoring the bettors complaining about a lack of wins, the main source of frustration appears to be the poor customer service and slow payment process, despite Hills having some of the fastest withdrawal times among online bookmakers.

Casino Kings – Best for cashback

Casino Kings, as the name suggests, started out life as an online casino, but have since branched out into sports betting. Some online casinos treat their sportsbook as an afterthought, but Casino Kings looks after its bettors, offering new users a bet £10, get £30 in free bets welcome offer.

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There’s a good selection of racing offers, including first past the post and extra places, while they also offer an accumulator boost system for any sport, starting from 3 per cent on winning trebles up to 100 per cent for 20 timers.

But the real selling point of Casino Kings is the cashback system. During our review, we found cashback offers for the World Cup, Formula 1 and Tour de France, while they also offer what they call weekend cashback, which covers all sports.

The cashback offers all work by making a deposit using a specific promo code, with bettors entitled to 10 per cent back on any net losses.

Casino Kings also has one of the biggest libraries of payment options, including casino pay by mobile, although despite all the choice, there are no instant withdrawals available.

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Grosvenor – Best for enhanced prices

Grosvenor started out life as bricks-and-mortar casinos but has steadily evolved and now has a sports betting arm, where bettors can find a strong selection of enhanced prices.

During our review we came across a huge selection of World Cup boosts, in-play enhancements for the Open Championship and improved odds for racing, rugby league and tennis.

We also found winnings boosts for successful bet builders and a decent selection of racing offers and tools, including Best Odds Guaranteed, extra place races and live streaming of all UK and Irish races.

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Grosvenor may still prioritise their online casino, but some benefits from that branch of the operation can benefit sports bettors, such as fast 15 minute withdrawals when using a debit card or PayPal.

Coral – Best online bookmaker with high street betting

Most bets are placed online, but for those punters keen to bet online and in-person, Coral is a good option.

Coral has a huge number of high street locations and via Coral Rewards, bettors can earn rewards wherever they choose to bet.

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Coral Rewards is genuinely unique – it syncs your account balance and free bets seamlessly between online and in-shop betting.

But Coral has plenty more to offer than just that. Coral’s Rewards Shaker offers regular free rewards, including free bets, bet boost tokens, and exclusive offers.

Existing customers can access regular promotions across a number of football and horse racing markets.

New bettors can also unlock £30 in free bets with a £5 deposit and bet.

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Betway – Best for free bets club

Betway don’t have a huge range of offers, but one that stands out from the crowd is the Betway free bets club.

Stake £25 or more on accumulators or bet builders (3+ legs) in a week to get £10 in free bets, which is split into 2 x £5 free bet tokens

Further free bets are available when using the Betway sign-up offer, which is a bet £10, get £40 promotion.

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Also impressive are Betway’s eSports offerings, with unparalleled markets across CS2, League of Legends, Dota 2, and many more video games.

We liked the availability of free-to-play games on Betway too with 4 to win running daily, giving racing punters a shot at a cash prize by predicting the winner in four selected races. For football punters, there’s 4 To Score and Fixture Frenzy.

Spreadex is unique among UK bookmakers for offering both fixed-odds and spread betting in a single account.

The Spreadex welcome offer is one of the largest available at UK online bookmakers, with bettors able to claim £60 in free bets, albeit half of that bonus is reserved for spread betting.

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Spread betting gives punters the ability to place bets across a wider margin of outcomes, which are less binary than a straightforward wager with one winning condition.

It can be more rewarding, but it can also incur significant losses and is not necessarily welcoming for novice bettors.

However, the welcome offer split between spread and traditional betting allows entry-level bettors to try their hand at both product types.

With that said, a proper understanding of spread betting is crucial before diving in.

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There are plenty of fixed-odds offers for those not interested in spread betting, with SpreadEx running several racing promotions, a boost for winning accas and early payouts on selected football competitions.

Sky Bet – Best for mobile betting

Sky Bet have one of the top-rated betting apps on both iOS (4.6 out of 5) and Android (4.7), although some users have complained about recent updates. We found it still delivers, providing a user-friendly experience.

The app carries all the same offers as the desktop site, including money-back specials on horse racing, bet boosts on all manner of football leagues and the Sky Bet Club.

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Also on offer through Sky Bet are a number of free-to-play games. One Sky Bet account also gives a user access to Super 6, ITV 7 and Sky Vegas, making it one of the biggest gambling hubs in the UK.

Best betting sites by sport at a glance



Football – Ladbrokes: Football-friendly welcome offer, acca insurance, bet builder boosts

Horse Racing – Tote: Pool betting, regular money back specials, racing free bets club

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Tennis – Bet365: Live streaming, enhanced odds, unique retirement rule promotion

US Sports – BetVictor: Lucky Dip, enhanced bet builders for all four major US sports, daily odds boosts

Darts – BetMGM: Darts-friendly welcome offer, regular Premier League Darts free bets and odds boosts

Rugby (league & union – Betfred: Double Delight/Hat-trick Heaven tryscorer promo, live streaming, welcome bonus eligible for rugby betting

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eSports – Midnite: Freebets clubs for eSports, live streaming, deep selection of markets

Best bookmaker for football – Ladbrokes

Welcome offer: Bet £5, get £30 in free bets

Verdict: The majority of the free bets from the Ladbrokes welcome offer can be wagered on football, while other football-friendly offers include free bet refunds on accumulators that lose by one leg, a 25 per cent winnings boost on all successful bet builders and the 1-2-Free game, where bettors can win £100 cash by predicting three correct scores.

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Best betting site for horse racing – Tote

Welcome offer: Bet £10, get £20 in free bets

Verdict: Tote is a brand synonymous with betting on racing and offers both pool and fixed-odds betting on the sport of kings. Tote run regular free bet offers for racing and are particularly strong during the big meetings, with money-back specials for every race at Royal Ascot and Cheltenham in 2026.

Best betting site for tennis – bet365

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Welcome offer: bet £10, get £30 in free bets

Verdict: Bettors can watch and bet on nearly every major tennis event using bet365, who offer the unique retirement rule that guarantees all single and multiple match result bets are marked as winners should your selection’s opponent retire. Bet365 offer enhanced odds on selected tennis matches and have an excellent tennis bet builder tool

Best betting site for US sports – BetVictor

Welcome offer: Bet £10, get £30 in free bets

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Verdict: BetVictor offers enhanced odds on all the major US sports, including putting together daily bet builder boosts and enhanced accas during the marathon MLB season. Bettors can also use the Lucky Dip tool to get enhanced odds on the NFL, NBA, NHL or MLB on a random selection from a market of their choice.

Best for darts betting – BetMGM

Welcome offer: Bet £10, get £40 in free bets

Verdict: BetMGM is the title sponsor of Premier League Darts and each week throughout the season, bettors can claim a darts offer to use on the oche action. The BetMGM welcome offer can also be used to wager on darts, with bettors able to put together darts bet builders for the majority of events.

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Best online bookmaker for rugby – Betfred

Welcome offer: Bet £10, get £50 in free bets

Verdict: Betfred sponsors rugby league’s top competitions, Super League and the Challenge, and live streams games from selected lower leagues on their platform. For Super League and selected rugby union competitions, Betfred’s Double Delight promo means bettors get double the odds on a first tryscorer bet if the same player scores again in the same match.

Best betting site for eSports – Midnite

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Welcome offer: Bet £10, get £30 in free bets

Verdict: Midnite started out life as a specialist eSports betting site, and while they have diversified, they still offer an excellent service to eSports bettors. Punters can qualify for Midnite’s various free bets clubs by wagering on eSports, entitling them to £20 in free bets per week.


Betting site of the week – PricedUp

PricedUp market themselves as a specialist among online bookmakers when it comes to enhanced odds. At the top of their homepage, they display the latest price boosts, with the firm having quickly moved on from the World Cup to put together a range of Premier League specials.

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Head to the price boosts tab and bettors can find enhanced odds on all manner of sports, including but not limited to darts, horse racing, cricket, tennis, basketball, NFL and boxing.

New customers can currently claim £20 in free bets when they sign up and wager £20 at odds of evens or greater. The free bets are split into 4 x £5 free accumulator bets, which expire after just 24 hours.

They are still a relatively new betting site, having only gone live in 2024, so are still finding their feet, but they do have a betting app available on both Android and iOS systems and provide live streaming on UK and Irish racing, two signs of an established bookie.

There’s a bet builder function and PricedUp prominently display their safer gambling tools and advice.

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Selecting the best betting sites UK

A lot goes into our rankings of UK betting sites and below are some of the criteria we use when reviewing an online bookmaker:

UKGC license: We only recommend bookmakers licensed by the UK Gambling Commission. The UKGC enforces fair play, data security and responsible gambling standards, and has the power to fine or even remove an operator’s license if they don’t comply. Offshore or unlicensed sites aren’t regulated by the UKGC and do not offer the same protections.

Welcome offers and ongoing promotions: Most online bookmakers offer a welcome bonus, with the availability of additional promotions increasing around major events, such as the World Cup. We look beyond the headline figure of free bet offers and check qualifying stake, minimum odds, market restrictions, winnings caps and expiry windows to make sure the offers provide fair value.

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Market depth: A top bookmaker offers a wide range of markets on every sport, from the most popular betting events like horse racing and football, down to the more niche sports. We look at whether a bookmaker is offering markets before an event, what markets they have for individual fixtures and how many options in-play bettors have once the action starts.

Competitive odds: Prices shift constantly, so consistent value matters more than a one-off standout. An odds comparison tool can be useful, particularly for outright bets, and we favour bookmakers that consistently provide fair odds.

Betting tools and features: Cash out (including partial and automatic), bet builders across multiple sports, and in-play betting should be standard. The best betting sites also include detailed stat packs and live match trackers to help bettors make informed decisions.

Mobile app: Apps are now the preferred option for most punters. We go in depth on iOS and Android ratings for apps before embarking on first-hand testing to assess loading speed, navigation and overall stability.

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Site usability: We examine whether both the desktop and mobile versions of a betting site are quick, clean and easy to navigate. A poor user experience can significantly affect a bookmaker’s ranking.

Customer support: We check for live chat or telephone support, broad opening hours and quick response times. Email-only support or sluggish replies are a red flag.

Safer gambling tools: UK-licensed bookmakers must offer deposit limits, session limits, reality checks and self-exclusion. These tools should be easy to find and easy to activate, and staff should be trained to recognise problem signs.

How to claim a welcome offer from UK betting sites

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Most betting sites employ a similar process to redeem their welcome offers. Here’s a general guide to unlocking a welcome offer:

  1. Choose an operator from our list of UK bookmakers
  2. Click the offer link and complete the registration form
  3. Make a first deposit, remembering to transfer in at least the minimum amount required for the welcome offer
  4. Place a qualifying bet at the required minimum odds
  5. Wait for your qualifying bet to settle
  6. Your free bet or credit will be automatically added to your account. Make sure to check the relevant terms and conditions to see how the free bets can be used

It is important to note that free bets placed in the UK cannot be immediately withdrawn. Rather, they must be used to place further bets.

Winnings from free bets are usually withdrawable, though. As of January 2026, wagering requirements on bonuses are capped at 10x under UKGC rules.

Do remember to set a deposit limit before you start gambling and only bet what you can afford to lose.

Gambling should always be treated as entertainment, not a way to make money, so only ever bet what you can afford to lose and never chase losses.

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Whether you are using betting sites, an online casino, poker site or playing a bit of bingo, it’s important to stay in control of your gambling.

All licensed UK betting sites have tools to help you stay in control, including deposit limits, time-outs and self-exclusion, all accessible through your account settings.

Which betting sites UK have the best sign-up offers in 2026?

There is currently a wide variety of welcome offers available to first-time bettors in the UK, ranging from free bets and bet credits to profit boosts and cashback.

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Betfred offers a £50 sign up bonus, which is split between sports and accumulator bets, but can be wagered on any sport at any odds.

Make sure to compare the terms and conditions of all the betting sites when deciding which is the best for you.

What makes a good betting site in the UK?

A UKGC licence is a non-negotiable for a good, safe betting site. This means the operator is subject to UK consumer protections.

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A broad market range, competitive odds, and easy-to-use mobile app are also important, as are customer service offerings and a decent welcome offer.

Are UK betting sites safe to use?

All those bookmakers listed above are licensed and regulated by the UK Gambling Commission, which requires strict consumer protection standards.

All UK-licensed operators must also provide safe gambling tools such as deposit limits, self-exclusion, and GAMSTOP.

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Learn more at BeGambleAware.org.

What are the new UKGC rules on betting site bonuses for 2026?

The UKGC introduced a raft of new rules in January 2026.

First, it mandated that casino bonuses cannot be promoted alongside sportsbooks. It also ensures that terms and conditions on betting sites are displayed prominently and are ‘clear, easily accessible, fair and open, and socially responsible’.

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It also imposes a 10x wagering requirement cap on free bets and bonuses from casinos and slot sites.

Which UK bookmaker has the best odds?

Odds are changing constantly, so the best betting site for prices is rarely the same one. Bettors should instead consider bookmakers that consistently rank well for odds, such as bet365 and Betfair, which regularly offer the best odds on football, or William Hill, which has been recognised by the gambling industry for offering the best prices on horse racing.

Can I have accounts with more than one betting site?

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Yes. There is no legal limit to how many UK betting accounts a punter can hold, with more experienced bettors tending to have three or four accounts. This gives bettors easy access to better prices, offers and promotions at those different betting sites. Each account must be in your own name and the welcome offer for a betting site can only be claimed once per person.

Which betting sites are not on GamStop?

GamStop is a free service that blocks users from accessing betting sites and apps. Using GamStop blocks bettors from all licensed UK betting sites, and the UK Gambling Commission requires bookmakers to participate in the service as a condition of holding a license. Any bookmaker not on GamStop doesn’t have a UKGC license and should be avoided.

We aim to offer every online gambler and reader of The Standard a safe and fair platform through unbiased reviews and offers from the UK’s best online gambling companies.

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Gambling can be addictive, always play responsibly and only bet what you can afford to lose. Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare.

Any offers or odds listed in this article are correct at the time of publication but are subject to change. Terms & Conditions apply to all offers.

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Spain and France wildfires live: 200,000 flee as flames scorch tourist areas

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Daily Mirror

Around 141,000 have been evacuated from their homes in the Gironde and Landes departments in south-west France as a large wildfire ravaged swathes of land, the French interior ministry said.

Speaking to French TV channel Tf1, Interior Minister Laurent Nuñez has swept across 140 square kilometres, with 110,000 people fleeing their homes in the Gironde region, and is now heading towards the city of Bordeaux.

“We learned in the middle of the afternoon that, following the wind shift, it had become a large, self-sustaining fire that is extremely difficult to bring under control,” he said.

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“It is now moving east, toward the Bordeaux metropolitan area. We are going to reorganise our response so we can fight it from the ground and prevent it from advancing toward Bordeaux.”

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Burlesque musical to open at Sunderland Empire after West End delay

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Burlesque musical to open at Sunderland Empire after West End delay

Burlesque The Musical, inspired by the 2010 movie starring Christina Aguilera and Cher, was originally scheduled to begin its UK tour in Woking, Surrey, before heading to London’s West End in September.

However, in a turn of events, producers have announced a change of plans due to what they described as “final technical preparations.”

The tour will now launch at Sunderland Empire on 6 August with the Woking dates rescheduled to November 3 to 7.

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The schedule changes follow reports regarding the production’s physical sets not being delivered to the Woking venue ahead of the planned opening.

Producers said: “Audiences holding tickets for the original performances will be contacted by their point of sale regarding exchanges or refunds.”

The show’s West End debut has also been postponed until 2027.

On Instagram, the official Burlesque The Musical account said: “All ticket holders will be contacted by The Arts at Marble Arch regarding a full refund.

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“We can’t wait to welcome audiences to our Burlesque lounge across the UK from August.

“Unfortunately, this was out of our hands.

“We know you love the show and we love you right back.

“Thank you for all your continued support.”

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Producers stressed that the London delay is “absolutely a postponement, not a cancellation.”

They said: “We are already exploring opportunities for a major London return in 2027 and look forward to announcing our future West End home in due course.

“This is a strategic decision designed to ensure the production returns to London exactly as we want it to… With all the fabulosity, concert-like experiential quality and razzle-dazzle that our audiences deserve.”

They also noted that the tour remains “fully financed and on a secure footing.”

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Burlesque The Musical is produced by a team including Steven Antin, the writer and director of the original film, alongside Adam Paulden, Jason Haigh-Ellery, Clint Culpepper, and In Fine Company.

Christina Aguilera also serves as a producer.

Set in Los Angeles, Burlesque tells the story of Ali, a small-town girl who rises to stardom in a struggling underground club.

The original film featured a star-studded cast including Aguilera, Cher, Stanley Tucci, and Kristen Bell.

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Epstein Haunts Midterm Republicans

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Epstein Haunts Midterm Republicans

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Warning signs that supermarket fish is not actually fresh

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Warning signs that supermarket fish is not actually fresh

Brits eat around 167 million portions of fish and chips a year, and that is not counting the other dishes people use fish for when they are at home.

However, you do not want to be wasting money on fish that is not fresh, especially if it is an expensive type of fish.

While you can find some great fish in the supermarkets and at fishmongers, sometimes it might not be as fresh as it looks, but there are ways to check before.

There is an easy way to check if supermarket fish is fresh. (Image: Getty)

How to spot if fish is not fresh while in the supermarket

You might think it is normal for fish to have a strong smell in the supermarket, but a seafood expert says the best quality fish should only have a mild scent.

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Julian Klenda from Marine Lobster Now said: “Never assume fish is fresh simply because the colour looks right or the packaging is intact.

“If you are buying from a fish counter, ask to smell it.

“Fresh fish should smell mild and clean, perhaps slightly like the sea, but it should not hit you with a strong fishy, sour, or ammonia-like odour.

“That familiar ‘fishy’ smell is not something shoppers should expect from genuinely fresh fish.

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“If the smell makes you pull away, trust that reaction and choose something else.”

As fish gets worse, it will develop an increasingly strong and unpleasant smell but will still look fine on the outside.

If you can smell sourness, rancid notes, or an ammonia-like smell, you should avoid buying the fish.

You should check the fish is properly sealed and within its use-by date.

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You can also check the condition of the packaging and look closely at the fish for any excess liquid, discolouration, or if it is drying out.

Julian added: “Smell is the fastest check when you have access to the fish, but it should not be the only one.

“Fresh fillets should generally look moist and have firm flesh rather than appearing dry, dull, or mushy.

“If you are buying a whole fish, look for clear, bright eyes and red gills rather than cloudy eyes or brownish gills.

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“For shellfish meat such as lobster, scallops, or prawns, look for a clear, pearl-like appearance and little to no odour.

“Any combination of a strong smell, unusual colour, and soft texture should be treated as a warning.”

Will you be using this trick to check fish next time you go shopping? Let us know in the comments.

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European wildfires threatening Madrid and French resorts surge ‘out of control’ as hundreds of thousands are forced from homes including British holidaymakers

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Beachgoers rest on the shore of Lake Lacanau, southwestern France, on July 24, 2026, as clouds of smoke rise into the sky from the Gironde wildfire

European wildfires threatening Madrid and French resorts have become impossible to control in some areas as hundreds of thousands, including British holidaymakers, are forced from their homes. 

Large forest fires have become ‘out of control’ in southwestern France and central Spain today, sparking an evacuation of an estimated 200,000 people from their homes. 

The fire in Madrid is said to put at risk a NASA and ESA communications complex, one of three comprising a network studying deep space.

About 141,000 people fled their homes in Gironde and Landes in France, while 60,000 were forced to evacuate their houses in Spain, the countries’ respective Interior ministries confirmed. 

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Dozens of firefighters have been injured but no deaths have been reported in either country, authorities have said. 

Meanwhile, the Madrid regional government’s emergency management chief, Carlos Novillo, said the blaze near the Spanish capital was ‘at its peak’ and was beyond capacity for firefighters to tame. 

The inferno is currently making its way towards the municipalities of Fresnedillas de la Oliva and Robledo de Chavela, just several dozen kilometres from the outskirts of the city. 

‘It is not possible to attack the fire in that area, so defensive measures are being taken,’ Mr Novillo told the BBC

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Exactly 25,000 people have been evacuated from the region, while 20,000 more have been placed in lockdown, Madrid officials have said. 

An alert message had been issued to those in Aldea del Fresno, a town west of Madrid, ordering them to leave, emergency services said. It is the first time such a measure has been taken due to a wildfire. 

Beachgoers rest on the shore of Lake Lacanau, southwestern France, on July 24, 2026, as clouds of smoke rise into the sky from the Gironde wildfire

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Plumes of smoke near the NASA and ESA communications complex in Robledo de Chavela, near Madrid

Firefighters battle a wildfire in Cebreros area, near Avila, 80km west of Madrid on July 24, 2026

Firefighters battle a wildfire in Cebreros area, near Avila, 80km west of Madrid on July 24, 2026

A firefighter helicopter dumps water on a wildfire in Cebreros area, near Avila, 80km west of Madrid on July 24, 2026

A firefighter helicopter dumps water on a wildfire in Cebreros area, near Avila, 80km west of Madrid on July 24, 2026

A person runs as the fire spreads in the mountains of Navaluenga, Avila, on July 23, 2026

A person runs as the fire spreads in the mountains of Navaluenga, Avila, on July 23, 2026

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David Gonzalez who owns a Martial Arts gym for young people try to extinguish a fire outside his home in Avila

David Gonzalez who owns a Martial Arts gym for young people try to extinguish a fire outside his home in Avila 

Firefighters battle a wildfire in the Cebreros region as several wildfires have burnt out of control

Firefighters battle a wildfire in the Cebreros region as several wildfires have burnt out of control

The last time Spain declared the same level of emergency alert was during a massive nationwide power blackout last year.  

Meanwhile, tens of thousands have fled from a millionaire’s holiday paradise in France with British tourists caught up in an ‘apocalyptic’ wildfire. 

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Mass evacuations have been taking place throughout the day – including by boat – from Cap Ferret in southwestern France, where wildfires have burnt through thousands of hectares of forest and destroyed luxury villas.

Spain’s government has declared a national emergency amid the wildfires for the first time as the inferno in Madrid and the nearby province of Avila sparked mass evacuations. 

Two major blazes near Madrid combined into one single inferno, which quickly burned through 11.5 square miles of land by Friday afternoon. 

A fire in Avila, less than two hours north-west of Madrid, tore through 34 square miles, causing 1,500 people to flee. 

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It comes as the fires are being fanned by a heatwave with temperatures expected to hit highs of 39C (102F) in parts of Spain. 

Spain’s Civil Guard has arrested one man and is investigating another for allegedly having used heavy machinery in an area where it was prohibited for fire risk. 

Regional President Isabel Díaz Ayuso branded the fires as the worst in Madrid’s history.

Meanwhile, Francisco Martin, the central government representative for the region of Madrid, said more evacuations could be on the horizon. 

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A couple sit on the beach of Moutchic in Lacanau, southwestern France, on July 24, 2026

A couple sit on the beach of Moutchic in Lacanau, southwestern France, on July 24, 2026

Residents watch the flames on hill crests as firefighters battle a wildfire in the Cebreros area, near Avila, Madrid

Residents watch the flames on hill crests as firefighters battle a wildfire in the Cebreros area, near Avila, Madrid

A firefighter sprays water on a scorched field, surrounded by burnt trees, following a wildfire in Cotignac, southeastern France

A firefighter sprays water on a scorched field, surrounded by burnt trees, following a wildfire in Cotignac, southeastern France

A firefighter suffers an open fracture after a gas cylinder explodes as the Saumos forest fire reaches a house on the outskirts of Lege-Cap-Ferret, Gironde, Nouvelle-Aquitaine, France, on July 23

A firefighter suffers an open fracture after a gas cylinder explodes as the Saumos forest fire reaches a house on the outskirts of Lege-Cap-Ferret, Gironde, Nouvelle-Aquitaine, France, on July 23

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Wildfires advance near the Le Proge region, western France, on Thursday

Wildfires advance near the Le Proge region, western France, on Thursday 

He said the priority was now to protect the town of San Lorenzo, the home of the Escorial, Philip II’s 16th-century royal palace and monastery. 

Francisco Martínez, the mayor of Burgohondo whose residents were evacuated, said: ‘In my 60 years I have never seen something like this in my village, I have never seen fire of these dimensions.

Footage taken by Spanish broadcasters showed residents retreating as sky-high flames with plumes of smoke barrelled through the woods and scrublands. 

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High winds and hilly terrain complicated efforts by firefighters, who combated the blazes with fire engines and bulldozers.

‘All around the town was smoke and fire, I was scared. Everything was fire and smoke, people were nervous,’ Joaquin Espinosa, 33, said. 

He and his neighbours were evacuated from the village of Chapineria, located less than an hour away from Madrid.

It comes as Spain has had the worst fires on record for both the regions of Castilla-La Mancha as well as Madrid in just one week. 

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Firefighters were still battling Spain’s second biggest ever fire in Castilla-La Mancha province over the last week. 

Thirteen people were also killed in a fire in southern Spain earlier this month, the deadliest fire in recent memory for Spain.

On Friday morning, Spanish Prime Minister Pedro Sanchez said ‘Spain and neighbouring countries’ were experiencing a ‘dramatic situation’ due to the massive fires that spread simultaneously across western Europe

‘The forest fires are ravaging thousands of hectares and affecting numerous towns and villages,’ the Spanish leader wrote on X on Friday.  He also urged Spaniards to ‘follow the instructions’ of officials. 

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‘Climate change is what kills, what destroys our villages and our natural and cultural heritage,’ civil protection chief Virginia Barcones told Spanish radio.

She warned some fires become so intense that, despite the deployment of aircraft and ground crews, firefighters stand ‘no chance’.

Ms Barcones said conditions at the Guadalajara blaze were improving but that strong winds and extreme heat remained a danger.

Eighteen firefighting units with specialist troops were working to contain the blaze near the city of Toledo, close to another wildfire that forced the evacuation of several villages on Wednesday.

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Meanwhile, in southwestern France, distressed tourists are anxiously fleeing the beloved getaway either on boats or by the only road linking the area with the mainland.

An estimated 92,000 people have been evacuated from their homes, while in southwestern France further evacuations of around 67,000 residents further south were ordered after a separate wildfire broke out.  

Pictured: The remains of a property in Lege-Cap-Ferret after a fire tore through the outskirts of the French commune

Pictured: The remains of a property in Lege-Cap-Ferret after a fire tore through the outskirts of the French commune

A fast-moving wildfire reaches the outskirts of Lege-Cap-Ferret after worsening weather conditions fuel its rapid spread

A fast-moving wildfire reaches the outskirts of Lege-Cap-Ferret after worsening weather conditions fuel its rapid spread

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‘It’s quite impressive and even frightening,’ said Laurent Moretti, an Ares town resident. ‘An evacuation on this scale has never happened before. All we really hope is that the firefighters can quickly get it under control.’

More than 20,000 people had already been evacuated from towns and vacation resorts on Thursday. The new evacuations were carried out by road, with boat shuttles provided for people who could not travel by their own means.

Local authorities in the Gironde department said 53 homes and a campsite have been engulfed by the flames, adding that 42 firefighters were injured.

Around 1,500 people who fled the peninsula arrived by sea in the city of Arcachon, some aboard small water taxis and others on larger boats.

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Ross Fitzsimmons and his wife Natasha from Hampton, south-west London were forced to leave their holiday villa in the village of Claouey on Thursday, when forest fires surged towards them.

Mr Fitzsimmons, 70, who runs a bespoke framing business, arrived last Saturday with his wife and their two children, and had originally planned to stay for a week but instead, was forced to drive to Bordeaux.

‘It’s absolutely heartbreaking because the whole Cap Ferret peninsula is such a special place, the smell of the pine, the pristine beaches,’ he said. 

‘The pretty villages by the bay, but to see the forests being destroyed by a wildfire 19 times larger than Richmond Park is devastating.

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‘The region is nicknamed the Hamptons of France but it doesn’t do it justice, as it’s far less pretentious and much more beautiful.’

Mr Fitzsimmons described how he could see the blaze around 12 miles away on Wednesday night from his local beach.

‘At that point we weren’t concerned all that much because we were here in 2022, and they had wildfires then. [They] had dug trenches and built fire breaks to help contain future outbreaks,’ he said.

‘But by the following morning, smoke had replaced the clouds and ash was falling from the sky as we ate breakfast. We were getting increasingly nervous.

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‘It was clear that the fire was spreading and that we probably needed to move fast as there’s only one main road in and out of the peninsula, which was obviously going to close if the fire got worse.’

As the family was anxiously packing, they heard an official on a megaphone ‘driving around the village’, warning people to evacuate. 

‘We got out about 4pm yesterday in our hire cars and the whole village was deserted. All the shops were closed and there was hardly a soul around. We’d hired bikes but the hire shop was shut so we left them chained up outside,’ Mr Fitzsimmons said.

‘There were gendarmes and other emergency workers lining much of the road out of the peninsula, it was eerie.’

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The fires, which began on Tuesday in Saumos, Gironde, have burned for days, with 10,000 hectares (almost 25,000 acres) of land being consumed by the flames. 

A 90-minute drive from Bordeaux, the string of fishing villages is a popular destination for Paris’s elite, often compared to the Hamptons in America.

French residents have described the inferno ravaging parts of the country as ‘mega-fire’ and ‘apocalyptic’.

French President Emmanuel Macron has requested urgent help from the European Union as the country’s growing battle against wildfires intensifies. 

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‘It breaks my heart. Because it’s such a pleasant place to live, seeing it go up in smoke is truly sad,’ said family caregiver Corinne Paillaube.

‘It’s totally apocalyptic,’ said Ambre Dubos, from the nearby Landes region.

Aircraft from Croatia, Portugal, the Czech Republic and Slovakia are on their way to assist in the emergency, which the local prefect has described as an 'XXL fire'

People are being told to leave via the main D106 road towards Bordeaux while vessels were being made available for others between 7am and 10am local time (6am BST and 9am BST) from four piers

The Cap Ferret peninsula has a year-round population of just under 8,000 but that can swell by ten times in peak summer season

The Cap Ferret peninsula has a year-round population of just under 8,000 but that can swell by ten times in peak summer season

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People in Lege-Cap-Ferret watch as flames tear through a forest

People in Lege-Cap-Ferret watch as flames tear through a forest 

Luxury homes are erupting in flames as desperate tourists flee down a single road off the 'French Hamptons' peninsula amid gigantic wildfires

Luxury homes are erupting in flames as desperate tourists flee down a single road off the ‘French Hamptons’ peninsula amid gigantic wildfires

A bulldozer works to make a firewall as firefighters battle a wildfire in Cebreros area, near Avila, west of Madrid

A bulldozer works to make a firewall as firefighters battle a wildfire in Cebreros area, near Avila, west of Madrid 

‘France has requested the activation of the European Union’s civil protection mechanism. 

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‘We will soon be able to count on reinforcements from two Croatian Canadair aircraft, two Portuguese Air Tractor planes, as well as two heavy Black Hawk helicopters from the Czech Republic and Slovakia,’ wrote Mr Macron on X on Friday.

Further down the Atlantic coast, around the town of Biscarrosse in France’s Landes region, another major blaze that began on Thursday afternoon has triggered the evacuations of more than 23,000 people. 

Sophie Brocas, the prefect for the Nouvelle Aquitaine region, ordered the ‘final phase’ of the peninsula evacuation early on Friday morning.

People are being told to leave via the main D106 road towards Bordeaux while vessels were being made available for others between 7am and 10am local time (6am BST and 9am BST) from four piers. 

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Aircraft from Croatia, Portugal, the Czech Republic and Slovakia are on their way to assist in the emergency, which the local prefect has described as an ‘XXL fire’.

Meanwhile, thousands of emergency workers in Italy battled scores of fires in Sicily and in the Calabria region, where a local official said arsonists had started fires by tying rags soaked in flammable liquid to the tails of stray cats to spread the flames.

Along with the stray cats, investigators found candles and delayed ignition devices.

Domenico Costarella, of Calabria’s civil protection agency, said: ‘These animals were released into the fields, running around and spreading the fire.’

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EU crisis management commissioner Hadja Lahbib said Thursday that the bloc was providing three water-bombing planes to France. 

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‘E-scooters and scramblers were a nuisance but are now a public safety crisis’

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Belfast Live

In an 18 month period 77 children under the age of 16 were treated at a Belfast hospital for e-scooter injuries

An MP is calling for urgent action on the illegal use of scramblers, e-bikes, and e-scooters stating what was once a nuisance has now escalated into a public safety crisis.

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Sinn Féin MP Chris Hazzard has written to Justice Minister Naomi Long demanding urgent action on the illegal and anti-social use of such vehicles.

He was responding to the recent Children’s Health Ireland report which revealed that there have been 1,130 emergency department attendances linked to e-scooter injuries between January 2021 and August 2025, alongside a 50% rise in children admitted with traumatic brain injuries in the last year alone.

Locally, 77 children under the age of 16 were treated at the Royal Belfast Hospital for Sick Children over an 18-month period between June 2024 and January 2026. As well as this, 59 serious ambulance call-outs were recorded in relation to such injuries over two years.

The South Down MP said: “What started as a simple nuisance is now a critical public safety crisis, and it needs to be treated like one.

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“I’m hearing it directly from people right across South Down – parents who won’t let their kids play outside, older residents afraid to walk their own streets, and communities feeling terrorised in their own neighbourhoods. That is completely unacceptable.

“We have laws that simply aren’t being enforced, and that enforcement gap has allowed the situation to spiral out of control. These high-powered machines are being driven recklessly through housing estates and public parks.

“In the worst cases, they are being used by gangs to intimidate residents, distribute drugs, and openly evade the police. Working-class communities, in particular, have borne the brunt of this.

“I have written to the Justice Minister demanding a dedicated joint taskforce between the Department of Justice, the PSNI, and local Policing and Community Safety Partnerships (PCSPs). Furthermore, I am calling for police officers to be given clear legal authority, specialised training, and modern technology – including drone support – to safely seize these vehicles and take them off our streets.

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“Communities deserve to feel safe where they live, and no one should have to think twice before stepping onto a footpath.”

Under the current law, e-scooters and most other small off-road motorised vehicles should never be used on public land anywhere in Northern Ireland. This means they cannot legally be used on public roads, in public parks or on pavements.

It is legal to own, buy, or sell an e-scooter however, they can only be used on private land and only if the landowner gives their permission.

Other lightweight vehicles such as scrambler bikes and quad bikes are also restricted to off-road use on privately-owned land.

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Police can issue cautions, fines, report users to the PPS, and confiscate e-scooters being used in public places.

For all the latest news, visit the Belfast Live homepage here and sign up to our daily newsletter here.

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Man dies after becoming unwell after police called to incident in Grangemouth

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Daily Record

Emergency services were called to Almond Street after reports of concern for a man, who later died. A report will be submitted to the Procurator Fiscal.

A man has died after becoming unwell following an incident on a street in Grangemouth.

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Emergency services were called to Almond Street at around 7.45pm on Thursday after reports of concern for a man.

Police Scotland said officers attended and engaged with the man before he became unwell.

He died a short time later.

The circumstances surrounding the death have not been disclosed.

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A Police Scotland spokesperson said: “Police received reports of concern for a man in the Almond Street area of Grangemouth around 7.45pm on Thursday, 23 July, 2026.

“Officers attended and engaged with the man.

“The man subsequently became unwell, however died a short time later.

“A report will be submitted to the Procurator Fiscal.”

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Lisa’s overwhelmed with fear in Coronation Street as Carla supports jailed Sarah | Soaps

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Lisa's overwhelmed with fear in Coronation Street as Carla supports jailed Sarah | Soaps
Lisa is less than thrilled about Carla’s new prison buddy. (Picture: ITV)

During every visit to Coronation Street, somebody has the worst week of their lives. This week, it’s Sarah Platt (Tina O’Brien), and next week’s not looking good for DS Lisa Connor-Swain (Vicky Myers), the woman who just arrested her for murder.

To think that Swarla were just getting back on track.

After Lisa was very nearly tricked into turning her back on her beloved Carla Connor-Swain (Alison King) by her bunny-boiling ex Becky Swain (Amy Cudden), the most shipped couple on the Cobbles finally got their happily ever after…

… then someone was bumped off on the day they got married.

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Having the body of a murder victim turn up spitting distance away from your wedding venue does kill the vibe somewhat, even if the victim in question is domestic abuser and all round wrong’un, Theo Silverton (James Cartwright).

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This kicked off a street-wide murder investigation which saw Lisa, with the aid of her less-than-upstanding fellow officer DC Kit Green (Jacob Roberts), haul six suspects in for questioning.

Coronation Street. Week 18. Eps 11844-11848. Sat 25th April-Fri 1st May 2026
Villainous Theo was killed during Carla and Lisa’s wedding. (Picture: ITV)

The investigation hit its fair share of dead ends, including the wrongful arrest of Summer Spellman (Harriet Bibby), not to mention Kit’s determination to put Gary Windass (Mikey North) behind bars for the crime – which we’re all sure has totally nothing to do with the fact that Gary was getting awfully cosy with Sarah Platt (Tina O’Brien).

Who is, by the way, the real murderer.

Whodunnit? She done it. (Picture: ITV)

That, as it turns out, explains all the hushed conversations between Gary and Sarah recently. Because she called him on the night of the murder, begging her bad-boy ex boyfriend to help dispose of the body.

Gary Windass hugging Sarah Platt in Coronation Street
Sarah killed Theo, and Gary helped her get away with it. (Picture: ITV)

But despite Kit’s best efforts to cover up Sarah’s involvement by trying to frame Gary, soap justice comes for us all and the Coronation Street legend was arrested by none other than Lisa herself.

Sarah Platt being arrested by DS Lisa Connor-Swain in Coronation Street
Lisa finally got her woman – Sarah. (Picture: ITV)

Which would all be fine and dandy, except Lisa’s head isn’t exactly a hundred percent on the job right now. And for good reason.

Lisa’s daughter, Betsy Swain (Sydney Martin) has recently suffered a major stroke that left her unable to speak clearly when it was revealed that she had experimented with consensual strangulation during sex with her boyfriend Dylan Wilson (Liam McCheyne). Furious, Lisa blamed Dylan for her little girl’s condition and reported him to the police.

Ryan Connor, Carla and Lisa Connor-Swain sat around Betsy Swain lying in a hospital bed
Lisa’s been devastated by what happened to Betsy. (Picture: ITV)

Needless to say, Lisa’s not in a forgiving mood right now.

We see this first hand in tonight’s episode of Coronation Street, when Sarah’s desperate insistence that she didn’t mean to kill Theo and didn’t involve Gary fall on deaf ears.

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This is only reinforced later when Kit listens to a voicemail from Lisa, advising him to think very carefully about protecting Sarah. Gulp.

Given that Lisa’s family troubles seemed to have turned her into a slightly more scary Mancunian version of Judge Dredd, it’s probably not going to go down well when her wife decides to visit the woman she’s just sent down.

In next week’s trip to the Cobbles, Carla informs Lisa that she’s going to visit Sarah later, she’s not coping very well and her boy Harry is really struggling without her.  Lisa’s left troubled.

Will Lisa let Carla’s visit to Sarah go ahead?

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Andy Burnham rules out snap election on first day as UK Prime Minister at Number 10 North

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Andy Burnham has ruled out calling a snap election after becoming Britain’s seventh Prime Minister in a decade.

In an exclusive interview with the Manchester Evening News, Mr Burnham said he would stick to Labour’s 2024 manifesto. Holding a general election now, he added, would ‘postpone that essential work’.

He spoke after his first day at Number 10 North in Manchester city centre, and his first week as the leader of the UK.

The government HQ is at Heron House, in the same building as the intelligence agency GCHQ. Asked if he was going to call a general election, Mr Burnham said: “No I’m not. I don’t think that is right.

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“We live in a parliamentary democracy. There was a manifesto in 2024. I’m sticking to that manifesto. I’m bringing forward my version but it is still within that manifesto. I just think that we need to focus on making the country work.

“That is the biggest priority right now. A general election would postpone that essential work. I’m also trying to do politics differently, as I did when I was mayor of Greater Manchester.”

Though he’s relishing his new role as PM, Mr Burnham says he misses being Greater Manchester mayor. Asked what he missed, he said: “All of it. All the elements of it, and you could probably tell that. It was lovely being back in the city today, I’ve not been back for a while. People were just great, as ever.”

After spending the day with colleagues at Heron House, Mr Burnham stepped outside for a moment to massive cheers. Waving to the crowd, he called out: “I love you Manchester!” before returning inside.

Mr Burnham is set on splitting his time between 10 Downing Street in London and its northern equivalent in Manchester. While some have said this will cost more, Mr Burnham insisted it will save money.

He added: “We all spend so much money going to London all the time, and that’s the way it’s always been. We all have to buy train tickets. We all have to go down to London. Now I can come and meet people from across the country in Manchester, it saves a lot of expense.

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“Is it a gimmick? Well, the fact that I was there today with the Chancellor, the cabinet secretary, the First Secretary of State, the Transport Secretary – a large part of the government was there in Manchester with me today.

“And the fact of us being there, taking decisions there, just means that we’re rebalancing power in the country aren’t we? And the benefits that will fall to Manchester are massive. But it’s about No 10 North taking power out of Whitehall and putting it into all parts of the country. That’s its job.”

Mr Burnham said it was also about letting other areas of the country ‘go on the devolution journey that Manchester has been on’. The main priority of the northern HQ is to ‘rebalance power in Britain’, he said, adding: “People should not underestimate the scale of what we’re doing.”

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After becoming leader, Mr Burnham said the days of Whitehall resisting devolution were ‘over for good’. “The good news is that the civil service is really strongly buying it,” added. “I think they realised that what we’ve been doing hasn’t been working as a country. We’re not where we should be.”

He said there was a ‘new generation of civil servants’ who believe power and investment need to be ‘fairly distributed’.

“Otherwise we end up where we are, which is a country that doesn’t feel contented,” he said. “People feel alienated, don’t they, frompolitics?”

The PM said voters felt decisions were made far from them and ‘they don’t think those decisions are made with the north inmind’.

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He added: “I understand the cynicism, don’t get me wrong. I’m not going to say I don’t. But I hope to show people that it’s misplaced, that this brings some real benefits.”

Mr Burnham has made a series of policy announcements – mostly aimed at tackling the cost of living crisis – including capping bus fares; cutting business rates on pubs and music venues; and cutting VAT on domestic electricity bills.

Some, like the £2 bus fare, are costed. The detail around others is less clear. Mr Burnham said the scrapping of the digital ID scheme – estimated to be in the region of £1.8m over three years – would ‘help pay for new priorities’.

Mr Burnham has also pledged to end rough sleeping, which will cost £340m over five years. He vowed to eradicate it when he became mayor of the Greater Manchester. There were initially improvements, but data shows rough sleeping in the region is rising again.

How will he do something nationwide when he could not achieve that in the region?

“Well it’s a good question and a fair one,” he said. “And what I would say to that is, obviously, a Bed Every Night scheme still runs and rough sleeping is significantly down on where it was when I came in as mayor.

“But what I discovered was that we couldn’t do what I wanted to do when we were the only area doing what we were doing.”Mr Burnham also said that this meant people were travelling to Greater Manchester as it was the only region offering this support.

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“All areas have to do it together,” he added. The Prime Minister also met with regional mayors at Heron House on Friday, telling them No 10 North was ‘at [their] service’ during a National Economic Council meeting.

Labour mayors Tracy Brabin and Steve Rotheram, as well as Reform UK’s Andrea Jenkyns were present.

After the meeting, Mr Rotheram told the Manchester Evening News all regional mayors at the table were ‘in union’, adding: “Over the next few weeks you’re going to get a better understanding of why we are so confident that this can deliver growth now.”

Asked for his response, Mr Burnham said: “Yeah, it was very positive. They felt that what we’re doing was the right thing and could actually help them do their jobs – that was very much the spirit of the meeting.

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“The public would have found it refreshing if they could have sat there and heard it.”

A week is a lifetime in politics, as the old adage goes, and it certainly feels like a lifetime already for Mr Burnham.

“I love the job,” he insisted. He admitted the top role is ‘relentless in terms of the waves of things that come at you’.

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He added: You can’t ever prepare for it because you can’t ever know what it’s like until you do it, but… I’m getting used to it very quickly because you have to. So I’m in at the deep end, but I’ve started swimming and I’ve enjoyed it so far.”

He said while the job is ‘challenging’ in many ways, making a difference to people’s lives was also ‘rewarding’. Next month, Mr Burnham will be doing a ‘listening tour’ of the UK to win over voters.

Asked about details, he said they had yet to be finalised, but it would include visiting all parts of the UK. Mr Burnham has twice bid for the Labour leadership – in 2010 and 2015 – and lost out.

Finally, this year, it was third time lucky for the new Makerfield MP. Does he feel it was worth the wait?

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“It was worth it because I’m better now as a politician than I would have been,” he said. “Manchester made me. My time in Manchester… it gave me the ability to really find what I’m about and, you know, be confident in that and, you know, connect with people.

His time as mayor of Greater Manchester – from 2017 to 2026 – made him ‘stronger than I would have been,’ he said before adding: “It’s thanks to Manchester.”

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A sweary boss might make you work harder (or want to quit)

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A sweary boss might make you work harder (or want to quit)

Some people love to swear. In the workplace, some of those people might be in charge.

You may have worked with one (or be one) yourself. The team leader who likes to pepper a pep talk with spicy language, or the manager who uses swear words to express themselves in the clearest possible terms.

How colleagues respond to colourful language varies. Some might enjoy it, while others are unbothered. It can also be considered a sign of poor leadership, unprofessional – and simply unnecessary.

Our research suggests people’s reactions to a sweary boss depend not only on what is being said, but also on who is listening and where they live.

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We found that there is not a single “correct” way for leaders to communicate. But overall, employees were less satisfied with supervisors who frequently used profanity.

So if you’re wondering whether filling meetings with swear words is a good management strategy, it’s probably safer to avoid them.

But some people in our study of 5,660 employees in 19 countries reacted in exactly the opposite way. Those who considered themselves to have more psychopathic and machiavellian personality traits – so with lower levels of empathy – reported greater satisfaction with their leader as profanity increased.

Psychopathy and machiavellianism both involve a certain level of emotional detachment and a willingness to disregard social norms, including the norm that bosses shouldn’t swear. For these people, a boss who swears may come across as more genuine and confident, unconstrained by unnecessary rules.

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Employees with stronger narcissistic traits (characterised by a sense of entitlement and a need for admiration) were surprisingly indifferent. Swearing neither impressed nor offended them very much. Their feelings of satisfaction towards their bosses barely changed.

But personality turned out to be only half of the story. The country people lived in also mattered. In societies with higher levels of income equality, such as Sweden and Austria, personality differences were more visible. This meant that the same manager using the same kind of bad language could be viewed as approachable by one employee and unprofessional by another.

In countries with lower levels of equality, however, such as South Africa and Mexico, these personality differences almost disappeared. Regardless of their individual characteristics, employees generally reacted negatively to leader profanity.

Swearing is caring

Why might this be? Research on economic inequality suggests that in more unequal societies, people become more attuned to status and rank. Workplace hierarchies carry greater weight, so a leader’s swearing is less likely to be read as friendliness or authenticity and more likely to be seen as a display of dominance. In these places, the social context appears to override individual personality differences.

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Hryshchyshen Serhii/Shutterstock

The practical message for leaders is refreshingly simple. Communication is never just about the words we choose. The same sentence can inspire one employee, offend another and leave a third completely unmoved.

This also explains why leadership advice often sounds contradictory. One expert encourages leaders to “be authentic”. Another recommends maintaining professionalism at all times. In reality, both can be right, but this depends on the people involved and the cultural environment.

So, should leaders stop swearing altogether? Not necessarily. But they should recognise that effective leadership isn’t about finding one communication style that works for everyone.

It’s about understanding your audience. Knowing your team is just as important as choosing the right (or wrong) words.

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