United Hospitality Management enters India with Rosastays acquisition

United Hospitality Management (UHM), one of the fastest-growing mixed-use and luxury hospitality operators, has officially entered the Indian market with the acquisition of Rosastays, a boutique hotel brand with a strong presence across major leisure destinations.

The expansion marks an important milestone in the Dubai-based group’s global growth strategy and brings 17 operational properties in Goa, Kasauli, Nainital, Pushkar, Shimla and other popular locations into the UHM portfolio.

The acquisition provides UHM with an established platform in one of the world’s most rapidly expanding tourism markets. It also gives the company access to a loyal network of property owners and a growing audience of travellers seeking distinctive, experience-driven stays.

A selection of Rosastays properties will be rebranded under the UHM umbrella between late 2025 and early 2026.

Dubai hospitality leader enters India

UHM’s India operations will be led by seasoned hospitality executive Deepika Arora, who joins as Managing Director. Arora brings more than two decades of senior experience across major global hotel groups. She is recognised for her track record in brand development, operational scale up and asset growth, and recently led the strategic re-entry of Dusit Hotels and Resorts into India.

The company enters India with a development pipeline of more than 700 keys, including several projects in collaboration with IHG Hotels and Resorts under the Garner brand. UHM said it aims to introduce an owner-focused, globally benchmarked management approach across boutique, mid-scale and luxury segments.

Klaus Assmann, Chief Operating Officer of UHM for the Middle East, India and Southeast Asia, described India as “among the world’s most dynamic hospitality markets” and said the expansion reflects a long-term commitment.

He added: “With Deepika’s leadership and our proven global framework, we’re set to create hospitality experiences that combine operational excellence with cultural authenticity, delivering true value for owners and investors.”

Arora said the industry in India is now entering a transformative phase. “India is entering a transformative phase in travel and hospitality — one that values authenticity, design, and differentiated guest experiences. UHM’s entry will bring global systems, a strong owner-centric philosophy, and operational expertise that will accelerate growth for our partners. Our goal is to set new benchmarks across boutique, midscale, and luxury hospitality — with India as a key driver of that growth.”

UHM currently manages a substantial international portfolio across Europe and the Middle East, including Hyatt Regency Lisbon, Sheraton Cascais Resort, Pine Cliffs Resort in the Algarve, Yotel Porto, Th8 Palm Dubai Beach Resort, Wyndham Residences The Palm, voco Bonnington JLT and several Accor and IHG-affiliated properties.

Its wider operations include more than 60 dining venues, wellness brands such as Serenity and Pure by Serenity, and a growing residential and holiday homes division.

The company said its “glocal” model, which combines global standards with local market insight, will play a central role in establishing a differentiated presence in India and supporting long-term partnerships with leading international hospitality groups.