Kim Kardashian‘s daughter is already stepping up her game in the industry.

Walking in her mom’s steps, North West would be launching a fashion brand under her own unique trademark. The celebrity kid has shaken the internet over time with her dressing, and in true celebrity spirit, let trolls and critics roll off her shoulders.

Kim Kardashian’s daughter might just be making steps to become a Jack of all trades, as she is already making a name for herself in the music industry, like her dad. Now she is having a taste of business, delving into the world of fashion, like her mom, with her popular brand, SKIMS.

Kardashian’s eldest daughter, North, has piqued interest in the fashion world and will be launching her own clothing and jewelry line soon. The line, named “NOR11,” will have a large variety of goods and services, from clothes to shoes and accessories.

The mother of four is supporting her pre-teens’ ideas and visions and has submitted three trademark applications for the brand. The application was submitted by KimYe’s Kid Inc. to the U.S. Trade and Patent Office. The U.S. Sun shared insight into the details of the trademark applications. 

One was for clothing and accessories, like dresses, footwear, hats, and stockings, and the other was for watches and jewelry, such as bracelets, necklaces, earrings, and rings. The third trademark application was for a variety of bags, for example, handbags, wallets, and cosmetic cases. 

Although the company name, KimYe’s Kid Inc, indirectly implies that Kim and her ex-husband, Kanye, are both the owners, it seems that the artist’s hands are off the company because the State of California records show that Kardashian is listed as the only officer.

The 12-year-old’s line “NOR11” follows the trend of her parents’ names for their respective brands SKIMS and Yeezy, as they made sure they reflect their legal names. “NOR11” is probably from the first three letters of North’s first name, and her age when she came up with the concept.

It is not far-fetched that North is riding on the family’s clever name styles. Her mom incorporated part of her name in her shapewear brand, and her initials in her skincare line and private equity firm, SKKN and SKKY Partners.

Her dad, Kanye West, now officially known as Ye, also branched out of music, taking a dig into fashion. His multi-million dollar empire centers around his Yeezy brand, which is an homage to his nickname, “Yeezus.”

Items from North’s line have already been sighted in public. In December, the celebrity kid was captured with her friends wearing black hats with the ‘NOR11’ logo.

Kardashian’s ways of advancing in her multiple careers clearly spell that she is not putting all her eggs in one basket.  The fashionista recently announced that she would be advancing to the next frontier for her brand.

To be introduced still under the SKIMS banner, some new products are in the works, reigniting her flair for beauty and fragrance. The Blast reported that the business mogul shared that the collection will feature a signature scent, which she described as “my next baby.”

Her merchandise has grown, collaborating with top brands such as Fendi, designing shapewear, lingerie, swimwear, and more,and recently with Nike to design its first-ever footwear, which is a slimmed-down take on the Air Rift.

SKIMS also became the official underwear of Team USA at the Summer Olympics in 2021. The brand has stepped up on the growing curve with a current value of about $5 billion.

North recently stepped out with a group of friends while shopping at Alexander Wang in Soho, New York City, rocking a bright, long neon blue wig. Her outfit featured a $795 baggy Balenciaga t-shirt and oversized sweatpants with a pair of furry black winter boots.

Photos uploaded by TMZ also show her friends rocking similar styles with bold colored wigs and facial piercings. The clique left the store with shopping bags full of goodies.

North has come under heat online for the finger piercing she got last year. Many questioned her mom’s parenting, stating that she was too young to be allowed such an extent of body modifications. 

Another notable media war raged after she was photographed in Rome while on vacation in a push-up corset and mini skirt with platform heels. Fans stressed that her choice of clothes was not age-appropriate.

For years, Nick Viall has positioned himself as podcasting’s blunt truth-teller and the former reality TV villain who turned heartbreak into a booming media empire. 

However, as his podcast “The Viall Files” continues to dominate downloads and land major celebrity guests, a wave of insider criticism is threatening to chip away at that polished brand. 

From accusations of hypocrisy to backlash over deeply personal interview questions, Nick’s carefully constructed platform is facing one of its most uncomfortable moments yet.

Before the podcast empire, there was “Bachelor Nation.” Nick Viall first appeared on “The Bachelorette” in 2014, competing for Andi Dorfman’s heart. 

He made it to the finale but lost to Josh Murray. He returned the following season for Kaitlyn Bristowe, only to finish second again, with winner Shawn Booth calling him arrogant, cocky, and manipulative on camera.

His redemption arc began on “Bachelor in Paradise,” eventually leading to his starring role as “The Bachelor” in 2017.

 After proposing to Vanessa Grimaldi, the relationship ended less than a year later.

By 2019, Nick pivoted. He launched “The Viall Files,” offering dating advice and recapping reality TV drama. 

The show exploded in popularity, amassing more than 250 million downloads worldwide. In 2024, he expanded further, launching Envy Media and building a podcast network.

A four-year Libsyn deal reportedly worth $30 million cemented his status as a major player in the audio media industry. However, as his business grew, so did scrutiny.

The most recent uproar stemmed from a January 7 episode featuring “Southern Charm” star Austen Kroll. 

During the interview, the conversation shifted unexpectedly to the childhood death of Kroll’s sister, Kyle, who lost her life after falling from a cliff during a family hike.

Nick Viall’s wife, Natalie Joy Viall, asked Kroll, “What was this cliff?” The moment left listeners unsettled. 

Kroll appeared visibly uncomfortable before responding, “I won’t even say the name of the town.”

The YouTube backlash was swift. One top comment read, “Natalie, that was the most unprofessional and rude segway [sic] into a question about his sister I’ve ever seen. Extremely insensitive.” 

Another listener wrote, “You guys could not be more careless with your words. Austen was so kind as you both were so careless and flippant about his grief.”

A third comment was even harsher, calling them “TERRIBLE PEOPLE.” Despite the criticism, neither Nick nor Natalie issued a formal apology. 

Natalie, who began dating Nick when she was 20 and he was 38, has increasingly become a lightning rod for criticism. 

The couple married and welcomed their daughter, River Rose Viall, in February 2024. 

Still, insiders describe her as having “no qualifications” and lacking the empathy required for difficult interviews. 

Pop culture commentator Jordy Cray told the Daily Mail exclusively, “For me, I just don’t think they’re that knowledgeable about the subjects they choose to bring on to their platform.”

He continued, “I mean, they have very impressive guests, but I don’t think they are well versed in whatever they’re discussing, and I don’t think that they’re equipped to handle the empathy that’s required in certain conversations.”

Josh Banfield offered a more measured take. “I am reluctant to buy into the narrative that the woman ruined everything,” he said. 

However, he suggested that when Natalie joined permanently, it appeared as if she had no qualifications or understanding of how to talk about these things in an empathetic way.

This is not the first time “The Viall Files” has faced backlash. In December 2025, Nick Viall and his wife were accused of “mom-shaming” Whitney Leavitt after questioning how she would balance motherhood with a Broadway role in Chicago.

Natalie asked, “She just did Dancing With the Stars for three or four months. She has kids on a school level – maybe they are homeschooled. I don’t know. To shift to Chicago in New York, that takes so much of her time. How is she managing being a mom?”

She continued, “How is she managing, prioritizing being a mom and her kids who I imagine have some sort of schedule and routine? And I know their home base was Utah… I’m just so curious.”

Listeners accused the pair of applying a double standard, suggesting a father might not face similar questioning. No public apology followed.