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KuCoin launches $1M futures airdrop to reward traders holding new listings

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KuCoin
KuCoin
  • KuCoin launches a $1 million USDT airdrop for new futures listings.
  • Rewards based on time in market, not trading speed or volume.
  • Aims to boost early liquidity in altcoin futures markets.

Crypto exchange KuCoin is rolling out a $1 million airdrop designed to reward traders who hold positions in newly listed futures contracts for longer periods, part of a broader push to stabilize early trading activity around new tokens.

The campaign, titled “Trade New Futures & Share 1M Airdrop,” departs from the quick‑profit competitions typical of crypto trading promotions.

Instead of rewarding high-frequency or large-volume trades, KuCoin will distribute rewards based on how long traders keep their positions open and the size of their exposure.

By measuring “time in market,” the exchange hopes to dampen the speculative surges that often accompany new listings, periods marked by fast price swings and fleeting liquidity.

Officials said the idea is to encourage steadier participation and help new markets mature with fewer distortions from short-term event-driven trading.

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The program will allocate its 1 million USDT prize pool over an hourly accrual system, giving consistent participants a share of the rewards while nudging traders toward more deliberate strategies.

Push to broaden altcoin derivatives base

The move comes as KuCoin continues to expand its share of the altcoin futures segment, a space where it already ranks among the top two platforms globally, according to CryptoQuant’s 2025 Annual Exchange Leader Report.

The exchange’s data show that trading in “long-tail” altcoins and the top eight digital assets accounts for more than half of its perpetual futures activity.

Analysts say the latest initiative could help KuCoin deepen liquidity in lesser-traded markets, an area where smaller projects often struggle to sustain stable order books after listing.

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By rewarding duration rather than volume, the exchange is betting that traders will be more willing to provide early liquidity to new pairs without fear of heavy early losses triggered by bots or flash volatility.

Founded in 2017, KuCoin says it now serves more than 40 million users worldwide and continues to expand its regulated footprint, with recent licenses in Austria and Australia.

The exchange, which offers spot, futures, and Web3 wallet services, has sought to differentiate itself by leaning into altcoin markets, a niche that remains one of the most competitive arenas in global crypto trading.

The airdrop initiative, available through KuCoin’s campaign page, runs as part of that strategy, aligning trader incentives with the platform’s bid to make new listings more liquid, transparent, and less dominated by short-term speculation.

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Crypto World

Bitcoin Miners Start Unwinding BTC Treasuries as Industry Strains

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Bitcoin Miners Start Unwinding BTC Treasuries as Industry Strains

Bitcoin mining companies have offloaded a sizable portion of their Bitcoin reserves in recent months, signaling a shift away from the self-treasury strategy that dominated the industry during the 2024–2025 market upcycle.

According to TheEnergyMag’s Miner Weekly newsletter, publicly listed miners have sold more than 15,000 Bitcoin (BTC) since October. That month marked the market’s peak before a historic flash crash triggered widespread deleveraging across the industry.

Several large miners contributed to the sell-off. The newsletter highlighted Cango’s February sale of 4,451 BTC, equal to roughly 60% of its reserves, as well as Bitdeer, which reportedly liquidated its entire Bitcoin treasury last month. 

It also pointed to Riot Platforms’ multiple BTC sales in December and Core Scientific’s plan to sell roughly 2,500 BTC during the first quarter.

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Data compiled by TheEnergyMag suggests miners’ treasury sales have accelerated since October. Source: Miner Weekly

MARA Holdings, the largest publicly traded Bitcoin mining company, drew attention this week after updated regulatory filings indicated it may both buy and sell Bitcoin to maintain flexibility and optionality.

Markets initially focused on the potential for sales, prompting vice president Robert Samuels to clarify the company’s position that the filing allows flexible sales but does not signal a majority liquidation.

MARA currently holds more than 53,000 BTC, making it the second-largest public corporate holder of Bitcoin, behind Michael Saylor’s Strategy.

Related: Bitcoin mining’s 2026 reckoning: AI pivots, margin pressure and a fight to survive

Mining companies shift strategy as margins tighten

Bitcoin miners’ recent sales mark a sharp departure from earlier cycle trends, when many companies adopted a de facto “treasury strategy” by holding a larger share of their self-mined BTC on their balance sheets.

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At the time, research from Digital Mining Solutions and BitcoinMiningStock.io suggested the holding pattern reflected expectations of further price appreciation. It also coincided with efforts by several miners to strengthen their financial footing while expanding into adjacent businesses such as AI infrastructure, high-performance computing and data center services.

Industry conditions have deteriorated since October, however, with some observers describing the current environment as the harshest margin squeeze on record for mining companies.

The pressure has begun to show on balance sheets. CleanSpark, for example, repaid its Bitcoin-backed credit line in full, a move the company said was aimed at reducing financial risk amid tightening industry margins.

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Related: American Bitcoin boosts hashrate with 11,298 new mining machines