Digital marketing changes fast. One minute a platform is hot, the next it’s outdated. Consumer habits shift quickly, and the strategies that worked last year might not work today. If you’re trying to stay relevant in this ever-evolving field, the big question is: how can you level up your skills without going back to school?
Whether you’re brand-new to marketing or a traditional marketer moving into digital, here are seven practical (and proven) ways to sharpen your skills, no formal degree required.
1. Take Online Courses That Actually Teach You Something
Not all online courses are equal. The best ones are built by marketers who actually do this stuff every day not just teach theory. These courses blend hands-on learning with real-world projects that help you build skills employers care about.
What to look for:
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Instructors with real industry experience
Projects based on actual campaigns
Updated content that reflects current tools and platforms
Want to know what’s working in digital marketing right now? Follow the experts who are already doing it. They share not just tactics but also insights into the strategy behind successful campaigns. If your goal is to become an SEO expert in Nepal, seek out local professionals who are ranking well or leading agencies you’ll gain insights that are specific to your market.
How to get the most from them:
Follow a mix of global and local thought leaders
Subscribe to their newsletters and podcasts
Ask questions and engage with their content
Join their webinars or virtual events
Tip: Pick experts in areas you want to master—SEO, social media, email marketing, or AI tools.
3. Use Free Resources to Explore and Learn
You don’t always have to pay to learn. There’s a ton of free, high-quality content online that covers everything from the basics to advanced strategies.
Top free resources to check out:
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Coursera & edX: Free courses from top universities
Google Digital Garage: Solid fundamentals in digital marketing
YouTube: Tutorials, breakdowns, and real case studies
Blogs: Keep up with Moz, Search Engine Journal, and Content Marketing Institute
4. Get Hands-On with Personal Projects
Reading is helpful, but doing is where the real learning happens. Try testing strategies on a personal blog, passion project, or fictional brand.
Simple project ideas:
Start a blog and learn SEO by optimizing your posts
Run a small Instagram or Facebook campaign
Build an email list for a hobby or passion project
Try a basic Google Ads campaign with a tiny budget
5. Join Online Communities and Connect with Others
One of the best parts of digital marketing is the community. There are countless online (and offline) spaces where marketers help each other grow.
Where to find them:
LinkedIn groups: Look for niche-focused communities
Slack groups: Many cities and marketing niches have active ones
Local events: Don’t underestimate the power of in-person networking
6. Get Certified (It’s Worth It)
Certifications show that you’ve taken the time to learn and understand the tools. They’re especially helpful if you’re transitioning from another field or just getting started.
Top certifications to consider:
Google Ads & Google Analytics
HubSpot Inbound Marketing
Meta (Facebook) Social Media Marketing
Salesforce Marketing Cloud (for advanced roles)
7. Analyze Real Marketing Data
Looking at real-world data helps you understand what works—and what doesn’t. Try working with small businesses or nonprofits to get your hands on real campaign results.
Where to find real data opportunities:
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Help a local business improve their online presence
Volunteer for a nonprofit’s marketing team
Freelance on small gigs to build a portfolio
Ask your employer to let you assist on a digital campaign
The Skills That Will Make You Stand Out
To be great at digital marketing, you need a mix of creative and analytical abilities. The top marketers are flexible, data-savvy, and constantly learning.
Here’s what to focus on:
Analytics: Know how to read and act on data
Writing and content: Craft messages that get attention and convert
Tech skills: A basic understanding of HTML, email tools, and CRMs
Strategy: Know how to align marketing goals with business objectives
Adaptability: Be ready to pivot with new trends and tools
Start Small, Learn Fast
You don’t need a fancy degree to break into or level up in digital marketing. What you need is consistency, curiosity, and a bit of creativity. Pick one or two of the strategies above that fit your style, and commit to them for the next month.
Most importantly, don’t just learn—apply. Watch a course, then launch a mini-campaign. Read a blog, then try out the strategy on your own site. Digital marketing rewards action, not just knowledge.
Insolvency practitioners have taken control of Barbeques Galore following liquidity challenges, with 500 roles at risk as a sale or restructure is assessed for the national retailer.
Paycom Software, Inc. (PAYC) Q4 2025 Earnings Call February 11, 2026 5:00 PM EST
Company Participants
James Samford – Head of Investor Relations Chad Richison – Founder, President, CEO & Chairman of the Board Robert Foster – Chief Financial Officer
Conference Call Participants
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Raimo Lenschow – Barclays Bank PLC, Research Division Samad Samana – Jefferies LLC, Research Division Mark Marcon – Robert W. Baird & Co. Incorporated, Research Division Steven Enders – Citigroup Inc., Research Division Jason Celino – KeyBanc Capital Markets Inc., Research Division Patrick O’Neill Daniel Jester – BMO Capital Markets Equity Research Jared Levine – TD Cowen, Research Division Kevin McVeigh – UBS Investment Bank, Research Division Bhavin Shah – Deutsche Bank AG, Research Division Jacob Cody Smith – Guggenheim Securities, LLC, Research Division Joshua Reilly – Needham & Company, LLC, Research Division Sitikantha Panigrahi – Mizuho Securities USA LLC, Research Division Allan M. Verkhovski – BTIG, LLC, Research Division
Presentation
Operator
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Good afternoon. My name is Cameron, and I will be your conference operator today. At this time, I would like to welcome everyone to Paycom’s Fourth Quarter and Year-end 2025 Financial Results Conference Call. [Operator Instructions] I will now turn the call over to James Samford, Head of Investor Relations. You may begin.
James Samford Head of Investor Relations
Thank you, and welcome to Paycom’s Earnings Conference Call for the fourth quarter of 2025. Certain statements made on this call that are not historical facts, including those related to our future plans, objectives and expected performance, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
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These forward-looking statements represent our outlook only as of the date of this conference call. While we believe any forward-looking statements made on this call are reasonable, actual results may differ materially because the statements are based on our current expectations and subject to risks and uncertainties.
QuidelOrtho Corporation (QDEL) Q4 2025 Earnings Call February 11, 2026 5:00 PM EST
Company Participants
Juliet Cunningham – Vice President of Investor Relations Brian Blaser – President, CEO & Director Jonathan Siegrist – Executive VP of Research & Development and CTO Joseph Busky – Chief Financial Officer
Conference Call Participants
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Tycho Peterson – Jefferies LLC, Research Division Jack Meehan – Nephron Research LLC Andrew Brackmann – William Blair & Company L.L.C., Research Division Patrick Donnelly – Citigroup Inc., Research Division Lu Li – UBS Investment Bank, Research Division Andrew Cooper – Raymond James & Associates, Inc., Research Division Casey Woodring – JPMorgan Chase & Co, Research Division William Bonello – Craig-Hallum Capital Group LLC, Research Division
Presentation
Operator
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Good morning or good afternoon. Welcome to the QuidelOrtho Fourth Quarter and Full Year 2025 Financial Results Conference Call and Webcast. [Operator Instructions] Please note this conference call is being recorded. An audio replay of the conference call will be available on the company’s website shortly after this call.
I would now like to turn the call over to Juliet Cunningham, Vice President of Investor Relations. Thank you.
Juliet Cunningham Vice President of Investor Relations
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Thank you. Good afternoon, everyone. Thanks for joining us. With me today are Brian Blaser, President and Chief Executive Officer; Jonathan Siegrist, Chief Technology Officer; and Joe Busky, Chief Financial Officer. This conference call is being simultaneously webcast on the Investor Relations page of our website. To assist in the presentation, we also posted supplemental information on our IR page that will be referenced throughout this call. This conference call and supplemental information contains forward-looking statements, which are made as of today, February 11, 2026. We assume no obligation to update any forward-looking statement, except as required by law.
Statements that are not strictly historical, including the company’s expectations, plans, financial guidance, future performance and prospects are forward-looking statements
Asian equities advanced for a fifth day, stretching their lead over US peers this year as relatively cheap valuations and firmer growth prospects lured buyers. Treasuries extended their losses after stronger US jobs data.
The MSCI Asia Pacific Index rose 0.4% to a record. The gauge is up around 13% so far this year, its best start to the year relative to the S&P 500 this century, as the region’s assets head for another strong year. Japanese shares advanced as markets returned after a holiday.
Treasuries dropped with the yield on the 10-year bond rising to 4.18% as traders pared bets on interest-rate cuts by the Federal Reserve this year following the jobs numbers. The latest data showed 130,000 roles added in January, twice the median forecast, as money markets priced in the Fed’s next cut in July, from June previously.
The moves signaled that for now, strength in the US economy counterbalances the desire for lower borrowing costs, supporting risk sentiment that has itself taken a battering over AI concerns in recent weeks. The next key hurdle for markets is Friday’s US inflation report, which could reinforce the case for keeping rates higher for longer if price pressures fail to ease.
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“The report will ease concerns around the consumer,” wrote Krishna Guha at Evercore, referring to US jobs data. “It pours cold water on the idea the Fed could cut rates again before mid-year and will fuel internal debate as to how restrictive policy is and how much slack there is in the labor market.”
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The S&P 500 ended Wednesday flat after a bumpy session with real estate services stocks getting hit, while the Nasdaq 100 rose 0.3%. In late hours, Cisco Systems Inc. gave a tepid margin forecast, overshadowing a generally positive outlook fueled by artificial-intelligence gains. McDonald’s Corp.’s US sales grew at the fastest pace in more than two years. Elsewhere, gold and silver edged lower, while Bitcoin declined to trade around $67,000. The dollar held its losses, benefiting the yen, which touched a two-week high. In commodities, oil rose as tensions in the Middle East outweighed concerns that there’s a supply glut growing. Nickel extended gains after Indonesia signaled a sharp cut to output this year, curbing supply from the world’s biggest mine.
Concerns about rising unemployment that led to three rate cuts late in 2025 — before a pause in January — were likely eased by Wednesday’s data. At last month’s policy meeting, Fed officials had already cited signs of stabilization as a reason to hold rates steady.
US payrolls rose in January by the most in more than a year and the unemployment rate unexpectedly fell, suggesting the labor market continued to stabilize.
Elsewhere, the Canadian dollar was little changed after the Republican-led US House passed legislation aimed at ending President Donald Trump’s tariffs on Canada.
A resurgent yen, runaway Aussie and steadily rising yuan had the dollar under pressure on Thursday and drifting toward a weekly drop, as investor focus turned to the next batch of U.S. labour and inflation data.
A stronger-than-expected U.S. jobs report overnight briefly lifted the greenback. But traders are taking recent signs of U.S. economic resilience as cues for a broader brightening in global growth and are laying bets on Japan as a likely winner.
The yen is up more than 2.6% since Prime Minister Sanae Takaichi’s Liberal Democratic Party swept to a landslide victory at Sunday’s election and a mood shift seems to be afoot as markets set aside fears about spending to focus on growth.
Against the dollar, the yen traded as strong as 152.55 on Wednesday, before steadying slightly below that at 153.05 per dollar on Thursday. The rebound is nascent – since the yen has been declining for years – but it has been big enough to turn heads in the market.
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“It’s Japan buying,” said Naka Matsuzawa, chief strategist at Nomura Securities in Tokyo, with the yen – rather than the euro – turning into the favoured avenue for investing outside the U.S.
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“Foreigners are buying both stocks and bonds,” he said. “With a stronger government, the market hopes for higher growth.”Yen gains could easily accelerate, analysts said, if it broke past resistance around 152 per dollar, or even the 200-day moving average at 150.5. It has also made headway against crosses, rising 2% on the euro in two sessions and breaking to the strong side of a 50-day moving average.
Overnight data showed U.S. job growth unexpectedly accelerated in January and the unemployment rate fell to 4.3%. A survey published earlier in the month showed a surprise rebound in U.S. factory activity in January.
Thursday morning moves were fairly small, but the Australian dollar was above 71 cents and creeping back towards a three-year top after the central bank governor said the board would hike rates again if inflation becomes entrenched.
The euro was firm at $1.1875, sterling held at $1.3628 and the kiwi at $0.6052.
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The other major mover on the dollar in recent weeks has been China’s yuan, which has been a steady gainer on the back of booming exports and hints from authorities that China may tolerate a stronger currency.
Corporate demand ahead of the Lunar New Year holiday helped it to a 33-month top of 6.9057 per dollar on Wednesday and in offshore trade on Thursday it was a fraction firmer still at 6.9025.
This week the U.S. dollar index is down 0.8% to 96.852. In terms of potential catalysts, U.S. jobless claims figures are due later on Thursday and January inflation data is due on Friday.
Valvoline CEO Lori Flees discusses the used car boom, decreased interest in electric vehicles and more on ‘The Claman Countdown.’
Ford on Tuesday posted its largest quarterly loss since 2008 amid losses in the automaker’s electric vehicle (EV) division, as well as the impact of tariffs and a fire that impacted an aluminum supplier.
The Detroit automaker reported a fourth quarter net loss of $11.1 billion after previously disclosing large writedowns to its EV programs, which the company is realigning in response to lower-than-expected consumer demand and changing federal subsidies.
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“I think the customer has spoken,” Ford CEO Jim Farley said on the company’s earnings call. “That’s the punchline.”
The company lost $4.8 billion on EVs last year and projects 2026 will bring losses in the range of $4 billion to $4.5 billion, adding that the division will continue losing money for at least the next two years. Ford CFO Sherry House said during the earnings call that the automaker is targeting break-even for its EV unit in 2029.
Ford also announced a larger than previously reported financial hit from tariff costs, as the company lost an additional $900 million after the Trump administration said in December that a tariff-relief program would only be retroactive to November, rather than back to May as originally anticipated.
Ford became famous for its revolutionary assembly line, introduced with the Model T in 1908. (Jeff Kowalsky/Bloomberg via Getty Images )
The automaker’s tariff bill last year was about $2 billion and Ford indicated it expects tariff costs will be roughly the same level this year.
Ford was more reliant on imported aluminum due to a pair of fires that impacted an aluminum plant near Oswego, New York, which isn’t expected to be fully operational again until sometime between May and September.
Despite those headwinds, Ford’s fourth quarter revenue of $45.9 billion beat analysts’ expectations. The company narrowly missed its revised guidance of $7 billion, as it posted earnings before interest and taxes of $6.8 billion for the year.
Late last year, Farley announced the company is cutting production of the electric F-150 Lightning and refocusing its investment on hybrid vehicles and affordable EVs, resulting in a $19.5 billion charge on its EV assets and product roadmap.
He said the move would allow the company to refocus investments in higher margin areas like American-built trucks, vans and hybrids across its lineup, as well as more affordable EVs.
Ford CEO Jim Farley previously announced EV writedowns and strategic pivot. (Emily Elconin/Bloomberg via Getty Images)
The company is planning a $30,000 EV platform and has signaled it will start rolling out an electric pickup on that platform next year. Ford also plans to pursue targeted partnerships in certain markets and investments in hybrid technologies.
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“I do believe this is the right allocation of capital. It’s a combination of partnerships where it makes sense, efficient partial electrification investments where we have revenue power, and really hitting the EV market in the core,” Farley told analysts on a call Tuesday.