Adrian Portelli’s LMCT+ Takes Shape as Signage Appears at Former Shell Site in Melbourne

Billionaire Adrian Portelli’s push into the fuel market seems to be taking shape after months of speculations and social media posts.

Signage for Portelli’s LMCT+ has appeared at a former Shell site in Melbourne, leading many to assume that the opening of the brand’s first physical location is not far off.

LMCT+ Signage Appears at Former Shell Site in Melbourne

The former Shell site is located at the corner of Gower St and Plenty Rd in Preston, according to Real Commercial.

The membership-based brand is a result of Portelli’s frustrations with the fuel market in Australia, notes WhichCar, particularly the refusal of major companies to offer discounts.

LMCT+ is, therefore, positioning itself as “rewards hubs” that offer fuel discounts in addition to other promotions and giveaways from the brands.

It has also been speculated that the Preston location will not be the only LMCT+ sites as it is only a sign of things to come.

Social Media Comments Are Positive

Social media comments regarding LMCT+ and Portelli have largely been positive.

Comments left on LMCT+’s Instagram posts range from calls for cheaper fuel to support for Portelli should he decide to run for office.

“You are a hero to the working class,” one comment reads.

“Run for parliament & you got my vote,” another comment says.

There is even one comment that reads “Can you just buy Australia and fix it … thanks.”