Business
AIM Surges 44% on Massive Volume After Patent Approval and Cancer Trial Progress
OCALA, Fla. — Shares of AIM ImmunoTech Inc. (NYSE American: AIM) rocketed higher Wednesday, closing at $1.02, up 31 cents or 43.66%, on extraordinarily heavy trading volume exceeding 183 million shares as investors reacted to a key patent milestone and ongoing clinical advancements in its lead drug Ampligen for pancreatic cancer.

The penny stock opened at $1.45, traded in a wide range from $0.9665 to $1.62 and finished with a market capitalization around $4.3 million. Pre-market trading Thursday showed further pressure, dipping to about $0.90, down roughly 12%, reflecting typical volatility after such explosive moves in low-float biotech names.
The surge was sparked by AIM’s March 18 announcement of final approval for a novel cancer therapy patent in Japan. The patent covers the use of Ampligen (rintatolimod), the company’s TLR-3 agonist immunomodulator, in combination with checkpoint inhibitors for enhanced anti-tumor effects. This intellectual property strengthens AIM’s global position in immuno-oncology, particularly for difficult-to-treat cancers like pancreatic ductal adenocarcinoma (PDAC), where Ampligen is showing promise in mid-stage trials.
Analysts viewed the patent news as a positive catalyst for potential partnerships or expanded development programs. The company has positioned Ampligen as a potential adjunct to standard therapies, aiming to boost immune response and survival in late-stage patients.
The patent win follows closely on other pipeline momentum. In early March, AIM signed an agreement with Thermo Fisher Scientific’s PPD clinical research business to design a proposed Phase 3 trial of Ampligen in late-stage pancreatic cancer. This step builds on encouraging data from earlier studies, including a follow-up Phase 2 trial (DURIPANC) combining Ampligen with AstraZeneca’s Imfinzi (durvalumab) in metastatic PDAC patients stable after FOLFIRINOX chemotherapy.
A February year-end interim update from the DURIPANC study reported positive progression-free and overall survival trends, with enrollment ongoing at Erasmus MC Cancer Institute in the Netherlands. The trial, funded partly through AstraZeneca collaboration, follows a prior early access program where Ampligen monotherapy extended median survival to 19.7 months versus 8.6 months with standard care, alongside quality-of-life improvements.
Pancreatic cancer remains one of oncology’s toughest challenges, with five-year survival rates below 13% and limited options beyond frontline chemo. AIM’s approach leverages Ampligen’s ability to activate innate immunity and potentially sensitize tumors to checkpoint blockade, offering a novel angle in a field dominated by few effective therapies.
Financially, AIM remains a development-stage biotech with minimal revenue—about $110,000 in recent periods—and ongoing losses. The company extended and closed a rights offering in early March to raise capital, providing runway amid clinical costs. Cash position details were not updated in the latest releases, but such financings are common for small-cap biotechs advancing trials.
The stock’s dramatic jump came amid broader biotech sector interest in immuno-oncology and rare disease plays. AIM trades at a steep discount to analyst targets; one firm maintains a Strong Buy with a $21.98 12-month price objective, implying massive upside if trials succeed, though such forecasts carry high risk given execution challenges and dilution potential.
Historically, AIM (formerly Hemispherx Biopharma) has faced volatility, with shares swinging from highs above $35 in 2025 to lows near $0.61 earlier this year. The 52-week range reflects speculative swings tied to clinical news, regulatory updates and financing events.
Broader context includes Ampligen’s long development history. Initially pursued for chronic fatigue syndrome and other indications, the drug gained traction in oncology and viral diseases, including exploratory work in Long COVID. While not yet approved anywhere, positive pancreatic data could position it for breakthrough therapy designation or accelerated paths.
Investors should note risks: clinical trials often fail, pancreatic cancer studies face high hurdles, and AIM’s tiny market cap makes it susceptible to manipulation and sharp reversals. The March 18 volume spike—among the highest in recent memory—suggests momentum trading alongside fundamental interest.
As of Thursday pre-market, AIM futures indicated consolidation after the rally. Upcoming catalysts include further DURIPANC enrollment updates, Phase 3 planning progress and potential data readouts later in 2026.
For shareholders, the patent and trial advancements reinforce AIM’s focus on a high-unmet-need area. Success in pancreatic cancer could transform the company’s trajectory, but biotech investing demands caution given binary outcomes.
AIM ImmunoTech continues navigating a challenging landscape for small developers, balancing promise with financial realities. Wednesday’s move highlights how quickly sentiment can shift on incremental wins in this speculative space.
Business
Ardmore Shipping: If Returns Don’t Improve, A Takeover Is The Best Path (Downgrade) (ASC)
With a professional background spanning multiple industries, from logistics, construction to retail, I bring a diverse perspective to investing. My international education and career experiences have provided me with a global outlook and the ability to analyze market dynamics from different cultural and economic perspectives. I have been actively investing for over a decade, honing a strategy that focuses on cyclical industries while maintaining a diversified portfolio that includes bonds, commodities, and forex. My interest in cyclical sectors stems from their potential for significant returns during periods of economic recovery and growth. However, I also recognize the importance of balancing risk, which is why I incorporate fixed-income investments (long or short).
Analyst’s Disclosure: I/we have a beneficial long position in the shares of ASC, TRMD either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Business
DLocal: Entering 2026 At Escape Velocity
DLocal: Entering 2026 At Escape Velocity
Business
US considers lifting sanctions on some Iranian oil
“To put it mildly, this is bananas,” said David Tannenbaum, director of Blackstone Compliance Services, a consultancy specialising in maritime sanctions. “Essentially we’re allowing Iran to sell oil, which could then be used to fund the war effort.”
Business
Watch: How oil and gas prices are pushing up the cost of living
From fuel to mortgages, the BBC looks at how oil and gas prices could push up the cost of living.
Business
Galatasaray Star Suffers Freak Hand Injury vs Liverpool in Champions League
Galatasaray forward Noa Lang sustained a shocking hand injury in the UEFA Champions League. Aside from the unfortunate injury, the team suffered a much worse outcome against Liverpool: a 4-0 loss in a routine match.
The incident occurred late in the second half and immediately drew widespread concern among all viewers at Anfield.
How the Noa Lang Injury Happened
The freak accident occurred in the 75th minute as Lang battled for possession with Liverpool midfielder Curtis Jones. While attempting to regain control, Lang stumbled backward and collided with advertising boards along the pitch. In an unusual twist, his thumb became trapped between two boards, resulting in a deep and painful wound.
Witnesses saw Lang clutching his hand as blood poured from the injury, prompting match officials to halt play while medical personnel rushed to assist.
Urgent Medical Response
Galatasaray’s medical team provided immediate on-field treatment before Lang was stretchered off the pitch. Liverpool players showed commendable sportsmanship, offering support as he was taken for further evaluation.
According to AP News, head coach Okan Buruk later confirmed that Lang was transferred to a nearby hospital, where doctors assessed the injury. Depending on the severity, the forward may require surgery to fully recover. Medical staff acted swiftly to determine whether urgent intervention would be necessary.
Galatasaray’s Bad Night Becomes Even Worse
The injury compounded an already challenging night for Galatasaray, who suffered a 4-0 loss and exited the Champions League with a 4-1 aggregate defeat.
While the result confirmed Liverpool’s dominance, Lang’s unusual injury quickly became the focal point. Galatasaray’s upcoming fixtures will be without one of their key attacking players.
Originally published on sportsworldnews.com
Business
India’s largest asset manager SBI Mutual Fund files DRHP for IPO. Check details
State Bank of India, the promoter, will offload up to 12.83 crore shares, while Amundi India Holding will sell up to 7.53 crore shares as part of the OFS. The weighted average cost of acquisition stands at Rs 0.15 per share for SBI and Rs 4.35 per share for Amundi. The total issue size in rupee terms has not yet been disclosed.
SBI Mutual Fund operates as the investment manager to its flagship mutual fund business and also offers portfolio management services (PMS), alternative investment funds (AIFs) and offshore advisory services.
The company serves over 1.6 crore unique investors as of December 2025 and manages mutual fund average assets under management (MAAUM) of Rs 6,06,139 crore, accounting for 48.05% of total mutual fund MAAUM.
It holds a 15.4% market share by QAAUM, making it the largest AMC in India. The firm also dominates adjacent segments, with a 39% market share in PMS and 61% in specialised investment funds. Its SIP franchise remains one of the strongest in the industry, with 1.57 crore live SIPs, reflecting deep retail penetration.
The AMC benefits from a dual-parent structure, combining SBI’s extensive domestic distribution network with Amundi’s global asset management expertise.
Financial performance
SBI Mutual Fund has reported strong and consistent financial growth over recent years. For the nine months ended December 2025, the company reported revenue from operations of Rs 3,251 crore and profit after tax of Rs 2,433 crore.
For FY25, revenue stood at Rs 3,598 crore, while profit after tax came in at Rs 2,540 crore, reflecting high profitability and operating leverage in the asset management business.
The company operates a debt-free balance sheet and has maintained robust return ratios, with return on net worth at 33.77% in FY25. Net worth stood at Rs 72,720 crore as of December 2025.
IPO structure and positioning
Given that the issue is entirely an OFS, the listing is primarily aimed at providing liquidity to existing shareholders and unlocking value, rather than raising growth capital. The proposed listing comes at a time when India’s mutual fund industry continues to see strong inflows, driven by rising retail participation, SIP growth and financialisation of savings.
The IPO is expected to draw strong institutional and retail interest given SBI Mutual Fund’s dominant market position, strong profitability and scalable business model.
Business
ExSeed Health Earns 4.8 Stars From Hundreds of Users
Online reviews reveal what products truly deliver. Marketing claims sound impressive. Real user experiences show the truth. ExSeed Health maintains a 4.8 out of 5 rating on Trustpilot across several hundred reviews.
Customers consistently describe what industry awards confirmed: the best sperm test at home for accuracy, ease, and privacy.
What Users Say About the Process
Reviews mention speed repeatedly. One user noted the entire process took less than 20 minutes. Clear instructions guide sample collection. The provided cup makes the process simple. Men collect a semen sample in their own home without clinic appointments.
The test connects to smartphones for analysis. Results appear within minutes of sample placement. No sending samples to labs. No waiting days for phone calls. The speed surprised many reviewers who expected longer timelines.
Accuracy Comparisons
Several customers compared ExSeed test results with fertility clinic outcomes. Reviews mention matching numbers between home tests and laboratory tests. The concordance built confidence in the device.
ExSeed achieved over 95% accuracy compared to clinical lab equipment. The British Standards Institution verified performance independently. CE certification confirms the device meets medical standards. Manufacturing follows ISO 13485 quality requirements for medical devices.
Medical professionals review every test result before release. The team screens for abnormalities that automated systems might miss. Users receive data suitable for sharing with doctors. The dual-check process combines technology with human expertise.
Privacy Benefits Users Value
Reviews frequently mention privacy and convenience. Men avoid uncomfortable clinic visits. Sample collection happens in familiar surroundings without time pressure. No sterile rooms. No staff interruptions. No awkward conversations.
Results stay confidential within the app. Partners access information only with explicit permission. Nobody at medical facilities knows about testing unless users choose to share. Complete control over data reduces vulnerability.
Packaging arrives unmarked. No external labels identify contents. Discreet delivery protects privacy from the moment boxes arrive. Free shipping covers UK and EU orders.
Tracking Progress Over Time
One reviewer praised the ability to monitor improvements. The app stores all test results for comparison. Users see changes in sperm parameters across weeks or months. Graphs show trends in sperm count, concentration, and motility.
Customers implementing lifestyle changes can measure impacts. Diet modifications show results. Exercise routines affect outcomes. Sleep improvements influence hormone balance. The data proves which changes help most.
Test kits come in packages of 2, 5, or 10 tests. The 2-test kit provides a baseline assessment. Five tests allow for monitoring improvements. Ten tests support extended tracking. Refill kits start at £31.99 for continued monitoring.
What Gets Measured
ExSeed tracks total motile sperm count. Medical professionals commonly use the metric in clinical fertility assessments. The measurement combines three factors: volume, concentration, and motility.
Sperm concentration shows how many cells exist per milliliter. Concentration below 15 million per milliliter gets called oligospermia. Complete absence means azoospermia. The test flags values outside normal ranges.
Sperm motility indicates swimming ability. Cells must move forward to reach and fertilize eggs. Motility below 32% gets called asthenozoospermia. Progressive motility specifically tracks forward movement.
Semen volume reveals fluid production. Normal volume exceeds 1.5 milliliters. Low volume gets called hypospermia. Hormonal abnormalities or ductal blockage can reduce production. The test measures all parameters automatically.
Support Beyond Numbers
Each purchase includes a 15-minute consultation with a medical advisor. Fertility specialists interpret test results and answer questions. Users receive guidance on next steps based on their specific data.
The companion app provides personalized recommendations. Suggestions address diet, activity levels, alcohol intake, and sleep routines. A fertility-friendly cookbook comes with 5 and 10 test packages. The app builds tailored improvement plans.
Customer service responds during normal working hours. One reviewer mentioned helpful responses to questions. The medical team stays available through the app. Support continues throughout the fertility process.
Industry Recognition
ExSeed Health received two major awards at the European Fertility Society’s Fertility Care Awards in 2024. The company won Best Fertility Product and Best Fertility Mobile Application. Independent industry validation confirms the technology works.
The company was a finalist for the Amazon Launchpad Innovation Award in 2022. Multiple recognitions demonstrate credibility beyond customer reviews. Industry experts and users agree on the product quality.
Pricing and Value
The 2-test kit costs £84.99. Five tests run £149.99. Ten tests cost £219.99. Bulk packages reduce per-test expenses. The reusable device works for hundreds of tests with refill materials.
Returns stay free for 14 days on unused products. Premium delivery options exist for faster shipping. The pricing structure allows men to choose packages matching their monitoring needs.
When Testing Helps
Couples trying to conceive benefit from early male assessment. Understanding sperm health helps with informed decisions about next steps. Men can identify issues before pursuing expensive treatments.
Post-vasectomy users want confirmation about sperm present in samples. The device has not received specific certification for vasectomy verification. Users should mark vasectomy status in the app for extra careful medical review.
Men with family histories of male infertility can establish baseline data. Previous difficulty getting partners pregnant warrants investigation. Early testing reveals whether male factor infertility contributes to conception challenges.
Real User Impact
Reviews describe confidence gained from knowing fertility status. Some users reported improved motility after following ExSeed recommendations. Numbers changed from 7% to 35% over three months in one case. The combination of testing and guidance produced measurable results.
Customers appreciate avoiding clinic visits. The process feels less stressful than traditional laboratory tests. Men control when and where testing happens. Privacy and convenience remove barriers that previously prevented assessment.
Getting Started
All kits include the analysis device and testing materials. Detailed instructions explain each step. The smartphone app guides users through sample collection and analysis. Medical support comes standard with every purchase.
Free access to lifestyle programs begins immediately. The app evaluates habits and builds recommendations. Men receive helpful information tailored to test results. Support continues throughout the reproductive health process.
The best sperm test at home from ExSeed Health combines CE-certified technology with medical team review, helping men assess male fertility privately through smartphone analysis.
Frequently Asked Questions
How does ExSeed measure motile sperm concentration and progressive motile sperm concentration accurately?
ExSeed tracks moving sperm cells through smartphone video to calculate motile sperm concentration and progressive motile sperm concentration with over 95% clinical accuracy.
Can the at-home sperm test detect low sperm count and sperm quality issues?
The at-home sperm test measures sperm count, concentration, and motility to identify low sperm count below 15 million per milliliter.
What makes ExSeed different from other male fertility tests available?
ExSeed measures total motile sperm count, combining volume, concentration, and motility, which medical professionals commonly use in fertility assessments.
How does analyzing a sperm sample at home compare to laboratory testing?
ExSeed analyzes sperm sample parameters matching laboratory standards with over 95% accuracy, verified by the British Standards Institution.
Can users track improvements throughout their fertility journey with multiple tests?
The app stores all test results, allowing users to monitor changes in sperm cells and parameters throughout their fertility journey.
Does the fertility test provide guidance on male reproductive health improvements?
The fertility test includes personalized recommendations for diet, exercise, sleep, and supplements to support male reproductive health.
How many tests should men complete for reliable sperm quality assessment?
Medical teams recommend a minimum of two tests to account for natural sperm quality variations and establish an accurate baseline fertility status.
Business
(VIDEO) Val Kilmer Resurrected by AI for Posthumous Role in ‘As Deep as the Grave’
Nearly one year after his death, Val Kilmer is returning to the screen through state-of-the-art generative artificial intelligence in the upcoming independent film “As Deep as the Grave,” with full approval from his estate and family.

The project, announced March 18, 2026, by First Line Films, marks one of the boldest applications yet of AI in feature filmmaking. Kilmer, the acclaimed actor known for iconic roles in “Top Gun,” “Tombstone,” “Batman Forever” and “The Doors,” died April 1, 2025, at age 65 from pneumonia following a long battle with throat cancer diagnosed in 2014.
Director-writer-producer Coerte Voorhees originally cast Kilmer in 2020 (with some reports citing as early as 2015) to play Father Fintan, a Catholic priest and Native American spiritualist in the fact-based historical drama. The film chronicles the lives of pioneering archaeologists Ann Axtell Morris and Earl Halstead Morris, who excavated sites in Mexico and the American Southwest from the 1920s to 1940s, focusing on their work in Arizona’s Canyon de Chelly and interactions with Navajo communities.
Kilmer passionately identified with the role, according to Voorhees, viewing it as an opportunity to highlight Ann Morris as the first prominent female archaeologist in North America and to explore Southwestern spiritual themes. Health complications from cancer and related treatments prevented Kilmer from filming any scenes, even as production delays pushed the project forward.
Rather than recast the part, Voorhees turned to generative AI to realize his vision. The technology recreates Kilmer’s likeness and performance using a combination of archival photos, footage from his younger years and later appearances, allowing the digital version to portray Father Fintan across different life stages. The AI-generated Kilmer will appear in a “significant part” of the finished film.
“This is a first-ever performance enabled by generative AI in collaboration with Val Kilmer’s estate,” the production stated. Voorhees emphasized close coordination with Kilmer’s daughter Mercedes Kilmer and other family members to ensure the depiction was respectful and true to the actor’s intent. Mercedes confirmed the family’s support, noting her father’s fascination with emerging technologies and his deep connection to the project.
The announcement follows a first-look image released by Variety showing the AI-rendered Kilmer in character, sparking immediate reactions across Hollywood and tech circles. Supporters praise the move as a fitting tribute that honors Kilmer’s unfinished commitment, while critics question the ethics of digital resurrection, even with consent, amid broader concerns over AI deepfakes, job displacement for actors and the authenticity of performances.
FIRST LOOK: Val Kilmer has been resurrected via AI to star in the new movie “As Deep as the Grave.”
Kilmer was cast in the movie in 2020, five years before his death. But he was too sick amid his throat cancer battle to ever make it to set. Now an AI version of the actor is… pic.twitter.com/OjWHUdrsXn
— Variety (@Variety) March 18, 2026
This is not the first time AI has intersected with Kilmer’s career. In 2021, voice-cloning technology from startup Sonantic helped restore his natural speaking voice for the documentary “Val,” using old recordings to recreate dialogue after throat cancer treatments left him reliant on a voice box. That effort, approved by Kilmer, demonstrated positive applications of the tech for personal expression.
“As Deep as the Grave” joins a growing list of projects navigating posthumous performances. Earlier examples include Peter Cushing and Carrie Fisher in “Star Wars” sequels via CGI and deepfake-like techniques, and voice work for deceased artists in music or animation. Unlike those, which often used practical effects or limited archival material, the Kilmer case relies heavily on generative AI for a full, dynamic role.
The film’s ensemble includes Abigail Lawrie as Ann Morris, Tom Felton as Earl Morris, Wes Studi and Abigail Breslin in supporting parts. Originally titled “Canyon of the Dead,” the project shifted focus to emphasize archaeological discovery and cultural respect.
Voorhees described the decision as driven by both artistic vision and emotional weight. “When Val came on board five years ago, he immediately identified with the historical Southwestern spiritual character of Father Fintan,” he said in a statement. Family members reportedly reinforced that Kilmer “really wanted to be a part of this,” viewing the film as meaningful beyond entertainment.
No release date has been set, though the production aims for festival circuit entry and eventual distribution. The news arrives as AI tools advance rapidly in entertainment, raising SAG-AFTRA and other union discussions on likeness rights, consent protocols and compensation for estates.
For fans, the development offers a bittersweet opportunity to see Kilmer in a new light—one shaped by technology he embraced in life. Kilmer’s memoir “I’m Your Huckleberry” and his documentary revealed his philosophical outlook, including interest in spirituality and innovation, aligning with the film’s themes.
Whether “As Deep as the Grave” proves a respectful homage or sparks wider debate on AI in cinema, it underscores evolving boundaries in storytelling. With family blessing and technical precision, Kilmer’s final on-screen chapter arrives not through time travel, but through code.
Business
AI-generated legal claims add to cost burden on British businesses
Artificial intelligence is emerging as a new source of legal and financial pressure for UK businesses, with more than a third now reporting a rise in low-merit claims generated using AI tools, according to new research from Irwin Mitchell.
The study, based on a survey of more than 80 senior in-house lawyers, highlights how AI is reshaping the litigation landscape—creating not only new efficiencies, but also new risks. Businesses say AI-generated claims are increasing legal workloads, absorbing senior management time and driving up costs at a moment when many organisations are already operating under tight margins.
Around 35% of in-house legal teams reported an uptick in claims, particularly from customers, where AI tools are being used to produce lengthy, highly structured legal arguments. While many of these claims lack substantive merit, they are often sophisticated enough to require detailed review and formal response.
Katie Byrne, Head of Commercial Dispute Resolution at Irwin Mitchell, said these claims are rarely successful but still impose a material burden on businesses.
“In-house teams are dealing with a growing volume of AI-generated, low-merit claims. Many are lengthy, legalistic and built from templates. Businesses say they rarely stand up, but they still consume time and budget, and are driving greater spend on cyber cover and claims handling,” she said.
The result is a growing layer of administrative and legal friction, particularly for mid-sized firms without extensive internal legal resources.
Alongside the rise in AI-generated claims, the research underscores a broader shift in legal risk priorities. Data protection and privacy breaches are now seen as the most significant AI-related litigation threat, cited by 55% of respondents.
Cyber insurance costs are also rising sharply. Nearly 70% of businesses reported higher premiums, while two-thirds said they are either expanding their cyber cover or reassessing liability limits in response to evolving threats.
This reflects growing concern at board level that AI, while improving productivity, also introduces new vectors for data leakage, misuse and compliance failures.
Despite the challenges, businesses are increasingly deploying AI themselves to manage the rising complexity of disputes. The research found that 64% of legal teams are already using AI tools to support litigation workflows, particularly in areas such as document review, disclosure and early case assessment.
More than half (51%) have also introduced internal governance frameworks to regulate the use of AI in legal processes, reflecting a growing emphasis on responsible deployment.
Byrne said the response from leading organisations is not to resist AI, but to integrate it strategically.
“Boards shouldn’t panic—they should prepare. The immediate priorities we’re seeing are clear governance for AI use, staff training to avoid data leakage, and practical triage to separate credible claims from AI-padded complaints,” she said.
The findings point to a wider evolution in how UK businesses view legal risk. Litigation is increasingly seen as an operational necessity rather than a reactive last resort, with 69% of respondents describing it as a strategic investment.
This shift is being driven by a combination of factors, including rising cyber threats, regulatory complexity and supply chain disruption. Cyber-related risks were cited most frequently (35%), followed by supply chain issues (21%) and regulatory divergence (17%).
Environmental and greenwashing claims are also gaining prominence, identified as the leading ESG-related legal risk by 33% of respondents.
The report also highlights mixed adoption of alternative litigation funding. While just over half of businesses use it occasionally, concerns around cost, complexity and loss of control continue to limit wider uptake.
Looking ahead, the intersection of AI and legal risk is expected to intensify. As generative tools become more accessible, the volume of automated claims is likely to increase further, forcing businesses to invest more heavily in both defensive and operational capabilities.
For UK firms already navigating economic uncertainty, the emergence of AI-driven litigation represents another layer of cost and complexity, one that will require a more sophisticated, technology-enabled approach to legal risk management.
Business
Harvey AI signs Gabriel Macht as brand ambassador in unusual legal tech move
Legal technology company Harvey has signed Suits actor Gabriel Macht as a brand ambassador in an unusual move for the B2B sector, as competition intensifies in the fast-growing legal AI market.
Macht, best known for playing high-powered corporate lawyer Harvey Specter in the hit TV series, will partner with the company whose name was directly inspired by his on-screen character. The role marks a rare crossover between entertainment and enterprise software, where celebrity endorsements remain relatively uncommon.
While consumer technology brands have long leveraged star power, from Apple’s collaborations with musicians to Logitech’s campaigns featuring Hollywood actors, such partnerships are far less typical in enterprise-focused industries such as legal technology. However, the move signals a shift as AI firms seek broader brand recognition in an increasingly crowded market.
Macht said his decision to work with Harvey was rooted in the company’s trajectory and its approach to responsible AI deployment.
“I’m partnering with Harvey because I care about where this company goes,” he said. “I want to support a responsible approach that keeps public interest in view. Harvey’s momentum over the last three-plus years has made it a leading legal AI platform, helping teams change the way they work with AI, faster and with more clarity.”
Founded to bring generative AI into legal workflows, Harvey has rapidly gained traction among law firms and corporate legal departments looking to automate research, contract analysis and document drafting. Its growth reflects a broader shift across the legal profession, where firms are under pressure to improve efficiency while maintaining accuracy and compliance.
The partnership also coincides with the launch of Harvey’s new Instagram presence, @askharvey, as the company looks to build a more visible and accessible brand identity beyond traditional enterprise sales channels.

Winston Weinberg, co-founder and chief executive of Harvey, said Macht’s association with the legal profession made him a natural fit for the company’s next phase of growth.
“Gabriel’s legendary performance as a lawyer continues to inspire people to pursue law,” he said. “There’s no better spokesperson to support Harvey’s global brand growth and the launch of our Instagram account.”
The announcement follows a growing trend of brand-building across the legal AI sector. Earlier this month, rival platform Legora entered into a sponsorship agreement with Swedish golfer Ludvig Åberg, placing its branding in a sporting context more typically associated with consumer-facing companies.
Such moves highlight how even highly specialised software firms are increasingly adopting marketing strategies borrowed from consumer industries, as they compete not just on product capability but on visibility, trust and cultural relevance.
For Harvey, the alignment with a character synonymous with confidence, precision and legal excellence is likely to resonate with a profession navigating rapid technological change. Whether that translates into tangible commercial advantage remains to be seen, but the signal is clear: legal tech is no longer content to operate quietly in the background.
As artificial intelligence continues to redefine how legal work is delivered, firms like Harvey are not only racing to build the most capable platforms, but also the most recognisable brands.
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