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Amazon reportedly reviving smartphone a decade after Fire Phone flop

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Amazon layoffs reportedly hit hundreds of New York employees

Amazon is reportedly developing a new smartphone more than a decade after scrapping its Fire Phone, with plans for an AI-driven device integrated with Alexa and its broader services ecosystem.

The tech giant’s new effort is called “Transformer” and is being developed within the company’s devices and services unit, according to Reuters, citing four people familiar with the project.

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The outlet said the new phone could be a mobile personalization device able to sync with the voice assistant platform Alexa.

Details about the anticipated price of the phone, along with Amazon’s financial commitment to the project and revenue projections, were not immediately clear.

AMAZON LAUNCHES 1-HOUR AND 3-HOUR DELIVERY OPTIONS WITH NEW TIERED PRICING STRUCTURE FOR CUSTOMERS

Exterior view showing the Amazon logo mounted on the building housing the company’s German headquarters in Munich.

The Amazon logo is displayed on the façade of Amazon Germany’s headquarters in Parkstadt Schwabing, Munich, Bavaria, Jan. 27, 2026. (Matthias Balk/picture alliance via Getty Images / Getty Images)

Sources told Reuters the project’s timeline is also unclear, noting it could still be scrapped.

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An Amazon spokesperson declined to comment to Reuters. Fox Business has reached out to Amazon for comment.

Amazon introduced the Fire Phone in 2014, packaging the product with a free year of Amazon Prime.

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Smartphone

Amazon is reportedly developing a new AI-driven smartphone integrated with Alexa, marking a potential return to the highly competitive mobile market. (fizkes/iStock/Getty Images Plus / Getty Images)

While the smartphone was launched with a lot of hype, it received mixed reviews with complaints ranging from a lackluster operating system to its high price, which was initially $649.

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The company canceled the smartphone after just 14 months, taking a $170 million charge for unsold inventory, Reuters reported.

Apple and Samsung together commanded about 40% of global smartphone sales last year, according to Counterpoint Research, a market Amazon would now be reentering with its reported new device.

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The logo of Amazon's Alexa + is displayed on a screen during an Amazon Devices launch event in New York City on Feb. 26, 2025.

The logo of Amazon’s Alexa+ is displayed on a screen during an Amazon Devices launch event in New York City Feb. 26, 2025. (Reuters/Brendan McDermid / Reuters)

According to Reuters, the new smartphone would include personalization features that would allow users to easily access Amazon.com, Prime Video and food delivery apps like Grubhub.

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The project is focused on integrating artificial intelligence into the device, which could eliminate the need for traditional app stores, the outlet added.

Reuters contributed to this report.

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DiaSorin S.p.A. (DSRLF) Q4 2025 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Operator

Good afternoon. This is the Chorus Call conference operator. Welcome, and thank you for joining the DiaSorin Full Year 2025 Results Conference Call. [Operator Instructions]

At this time, I would like to turn the conference over to Mr. Carlo Rosa, CEO of DiaSorin. Please go ahead, sir.

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Carlo Rosa
CEO, GM & Executive Director

Thank you, operator. Ladies and gentlemen, good afternoon, and welcome to the DiaSorin full year results.

Today, we have a busy agenda. I’m going to make some business remarks. Then our current CFO, Mr. Pedron is going to take us through the 2025 financials, our future CFO, Mr. Alberto is going to discuss about guidance 2026, and then collectively, we’re going to take questions.

So let me start from 2025 business comments. 2025, I think, marked a year of good achievement for our company with success for our strategy in the different technologies with Immuno delivering 7% growth, Molecular Diagnostics year-on-year flat and we’ll see later primarily related to the fact that the flu season this year is — has been very weak. And then LTG delivering to expectation flattish compared to previous year. And again, we will discuss later, primarily due to the fact that on the Life Science segment, as I think is very well known by everybody, 2025 has not been an exciting year.

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Form 13D/A ALTI GLOBAL For: 20 March

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Form 13D/A ALTI GLOBAL For: 20 March

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Gran Tierra: Another Incident In The Wrong Direction

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Gran Tierra: Another Incident In The Wrong Direction

Gran Tierra: Another Incident In The Wrong Direction

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Foxx development EVP Cui Haitao sells $3.4k in shares

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Foxx development EVP Cui Haitao sells $3.4k in shares

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Micron Earnings Were Exceptional. Why the Stock Is Falling Anyway.

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Micron Earnings Were Exceptional. Why the Stock Is Falling Anyway.

Micron Earnings Were Exceptional. Why the Stock Is Falling Anyway.

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Annexon, Inc. (ANNX) Discusses Vision Preservation in Geographic Atrophy With C1q Inhibition and Key Insights From ARCHER Trials – Slideshow (NASDAQ:ANNX) 2026-03-20

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

This article was written by

Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

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SigmaRoc plc (SROCF) Q4 2025 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Operator

Good morning, and welcome to the SigmaRoc plc investor presentation. [Operator Instructions] The company may not be in a position to answer every question it received during the meeting itself. However, the company can review all questions submitted today and publish responses where it’s appropriate to do so. Before we begin, I’d like to submit the following poll.

And I’d now like to hand you over to the management team. Max, good afternoon, sir.

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Maximilian Alphonos Vermorken
CEO & Executive Director

Welcome, everyone, to the 2025 SigmaRoc results presentation. We have a slide deck for you, which will run in 4 sections. We’ll give you an update on the group’s performance, operationally focused. Jan will take over for the financial section. I’ll take over again after that for strategic delivery and outlook. The slide presentation was fundamentally run in 2 main themes: theme on the left, integration completed, theme on the right, ready to scale.

What do these mean? Integration completed, we are one group, one culture with, of course, local specificities with 3,000 people strong who have contributed materially to the results we post for 2025. The results of 2025 show us that this group can perform, is resilient with whichever market conditions are in front of us. We have delivered synergies, 2 years ahead of plan with more to come on that front. We’ve optimized our portfolio by selling several assets to owners better placed to make those assets work for them. And we innovate, we invest, we decarbonize, we find further potential through those levers.

And with that, we have a group which is ready for

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Form 13D/A Kestrel Group Ltd For: 20 March

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Form 13D/A Kestrel Group Ltd For: 20 March

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SoFi CEO Snaps Up Stock After Muddy Waters Short Report

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SoFi CEO Snaps Up Stock After Muddy Waters Short Report

SoFi CEO Snaps Up Stock After Muddy Waters Short Report

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Fuchs SE 2025 Q4 – Results – Earnings Call Presentation (OTCMKTS:FUPBY) 2026-03-20

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

This article was written by

Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team

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