Business
Americans Are Sick of High Prices. Companies Are Finally Doing Something About It.
Companies from to Kraft Heinz KHC -1.88%decrease; red down pointing triangle are finally realizing that half of American consumers can’t afford what they are selling.
To appeal to cash-strapped and inflation-weary shoppers, the companies are launching smaller and cheaper products, pitching value packages and, in some cases, reversing price increases.
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