Business
Aperol Maker Bets More Americans Will Warm to Italian-Style Drinking
The maker of Aperol is banking on selling a taste of Italy’s terrace lifestyle to more Americans, part of its chief executive’s plan to grab market share and sales growth in the U.S.
“Half of America has still never heard of [Aperol],” Davide Campari-Milano CPR -2.48%decrease; red down pointing triangle Chief Executive Simon Hunt said in an interview.
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