Business
Athleisure Brand Vuori Targets China in Global Retail Push
Athleisure brand Vuori bets Chinese consumers will shell out for its stylish workout clothes in a global push that primes it to challenge rivals like Lululemon LULU 3.14%increase; up pointing triangle overseas.
The brand—known for its jogger pants as well as attire for tennis, golf and other sports—grew out of California, gaining cachet for its knack for men’s activewear. As the company cements itself in the woman’s activewear segment, it is eyeing an expansion in Asia and could snag market share in the region from rivals like Lululemon and Alo Yoga.
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