Boss says ‘We built our first decade in Manchester, and we’re building the next one here too’
Dawid Jaworski, EMEA Lead at Mitti(Image: Mitti)
One of Manchester’s best-known tech employers has a new name after a decade in the city.
Health and safety software specialist SafetyCulture was founded by Luke Anear in a garage in Queensland moved into Manchester in 2016 and two years ago opened a larger base in Mosley Street.
Now the business has rebranded as Mitti as it looks to move beyond its focus on safety management systems to offer an “all-in-one operations system” for frontline workers, and looks to expand its AI offering.
The company says the name Mitti refers to the middle – “the centre of an operation, where decisions get made, and work happens”. It says the name reflects its push to make software connecting frontline workers with those in the boardroom.
Mitti works with companies that employ many people “who don’t sit at a desk”, in sectors including manufacturing, construction and retail, with its software collecting information from those workers in the field.
During its decade in the UK its customer base has reached 18,000 organisations, including Unilever, H&M, Domino’s Pizza, and Network Rail. North West customers include Bury structural steelwork firm William Hare, which has completed more than 180,000 inspections on the platform in a move that Mitti says has saved it over a million sheets of paper.
Dawid Jaworski, EMEA lead at Mitti, said the firm’s platform sees 3.4 million images and 380,000 inspections added every day.
He added: “Ten years ago we were a handful of people in a small Manchester office trying to convince businesses that the clipboard had had its day. A decade on, this city is the base from which we serve the entire EMEA region.
The open-plan office with colourful company posters at the SafetyCulture office in Mosley Street, Manchester, in 2024(Image: Paul Adams)
“The customers we serve are the industries this region was built on. That proximity matters. Being surrounded by it keeps us honest about who we’re building for.
“The city has grown up alongside us. Manchester is now the UK’s largest tech economy outside London with more than 10,000 tech businesses operating here. We built our first decade in Manchester, and we’re building the next one here too.”
BusinessLive visited the then SafetyCulture office in 2024 for its opening. Amenities for staff included an in-house chef, a bar, a games room and a purple pool table.
You must be logged in to post a comment Login