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Aussies Cut Sugar 17% as Zero-Sugar Sodas Hit 55% Market Share Amid High Health Concern

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Diet Coke

SYDNEY — Australians are drinking fewer sugar-sweetened sodas and other sweetened beverages than a decade ago, with consumption dropping sharply among children, but overall soft drink intake per capita hovers around 82 liters annually as zero-sugar and diet options gain ground, according to the latest government and industry data released in 2025 and early 2026.

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The Australian Bureau of Statistics reported in September 2025 that just 28.9% of people consumed sweetened beverages on a given day in 2023, down from 42.2% in 2011–12 and 49.2% in 1995. Among children aged 2 to 17, the figure plummeted from nearly three in four in 1995 to one in four in 2023.

Despite the decline in sugary options, apparent per capita consumption of soft drinks stood at about 164.8 milliliters daily in the 2024 financial year, or roughly 60 liters annually, with industry forecasts projecting a slight rise to 81.7–82 liters per person in 2025–26.

Health experts and public health groups continue to highlight links between even moderate soda consumption and risks of obesity, type 2 diabetes and dental problems, while the industry points to voluntary sugar reductions and a surge in low- and no-sugar varieties now accounting for more than half of sales.

Declining Sugary Drink Consumption Masks Shifts in Preferences

The National Nutrition and Physical Activity Survey data showed broad declines across age groups under 50 for soft drinks and flavored mineral waters, which fell from 29.1% of people in 2011–12 to 23.8% in 2023. Cordial consumption dropped even more dramatically, from 16.2% to 3.4%.

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Apparent consumption figures from the ABS, tracking sales and supply, revealed soft drinks contributing 169 grams per person daily in 2023–24, up 2.2% from the prior year but part of a mixed picture within the broader non-alcoholic beverages market that reached 4.17 billion liters in Q3 2024.

Low- and no-sugar options drove much of the recent stability or modest growth. The Australian Beverages Council’s sugar reduction pledge, launched in 2018 by major players including Coca-Cola Europacific Partners, Asahi and PepsiCo, targeted a 20% cut by 2025 from 2015 levels and was later upgraded to 25%. By 2023, low- and no-sugar varieties represented 55.5% of sales volumes, up from previous years, with sugar content per 100ml falling to 4.94 grams.

IBISWorld analysts noted a 1.1% rise in soft drink consumption projected for 2025–26, fueled by sugar-free purchases as consumers opt for cheaper non-alcoholic alternatives amid cost-of-living pressures and “mindful drinking” trends. Fast-food combo meals also boosted volumes.

Diet soft drinks specifically showed steady market growth, with revenue projected to reach US$368.9 million by 2025 at a 3.3% compound annual growth rate.

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Socioeconomic and Geographic Disparities Persist

Consumption patterns vary significantly by location and disadvantage. New ABS data released in March 2026 showed shoppers in the most socioeconomically disadvantaged 20% of areas purchased 26% more sugar-sweetened drinks than the national average, while those in the least disadvantaged areas bought 29% less.

In very remote areas, soft drink consumption ran 54% higher than in major cities, and bottled water was 74% higher, reflecting differences in access and preferences.

Men, younger adults and those in lower socioeconomic groups remain higher consumers of sugar-sweetened beverages, raising equity concerns for public health interventions.

Health Risks Drive Calls for Stronger Action

Public health organizations link excessive soda consumption to Australia’s obesity rates — about 32% of adults and 8.1% of children classified as obese — and rising chronic disease burdens. Sweetened beverages contribute about one-quarter of free sugars in the diet, with discretionary foods and drinks accounting for 31% of daily energy intake in 2023, down slightly from 35.4% in 2011–12.

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A 2025 Monash University-led study following more than 36,000 adults found that drinking one can of artificially sweetened soft drink daily was associated with a 38% higher risk of type 2 diabetes, compared to 23% for sugar-sweetened versions, though the sugar-sweetened link weakened after adjusting for obesity measures.

Globally, sugar-sweetened beverages contribute to millions of new diabetes and cardiovascular cases annually, with Australia’s patterns aligning with broader Western trends of declining but still significant intake.

The Australian Medical Association and Public Health Association of Australia have renewed calls for a health levy on sugar-sweetened beverages, modeled on international examples. A proposed 50 cents per 100 grams of added sugar could add about 20 cents to a standard can. Polling showed 56% public support for such a tax, with even higher backing for better labeling (83%) and marketing restrictions to children (73%).

The federal government has so far resisted a sugar tax, favoring education and industry self-regulation instead. A 2024 parliamentary inquiry into diabetes recommended considering a graduated levy, but no legislation has advanced.

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Industry Responds With Reformulation and Innovation

Major manufacturers emphasize progress on the voluntary pledge and innovation in functional and zero-sugar drinks. Coca-Cola Europacific Partners holds about 50% of the Australian soft drink market, with the sector generating billions in revenue and employing thousands.

Carbonated beverages alone were valued at AUD 11.43 billion in 2025, projected to grow at 3.52% annually through 2035. The broader non-alcoholic beverages market is expected to nearly double to USD 47.81 billion by 2033.

Zero-sugar sodas are overtaking full-sugar options in many segments as consumers seek better-for-you choices without sacrificing flavor. Electrolyte and energy drinks showed the fastest growth in recent apparent consumption data.

Critics argue voluntary measures fall short and note the industry’s historical opposition to taxes, including lobbying and policy substitution through pledges.

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Outlook: Balancing Taste, Health and Policy

As Australia grapples with high rates of overweight and obesity, soda consumption trends reflect a population increasingly aware of health impacts yet still reaching for convenient, affordable beverages. The shift toward intense-sweetened (artificial) options — 43.1% of soft drink volume in 2023–24 — raises new questions about long-term metabolic effects.

Experts recommend comprehensive strategies: clearer front-of-pack labeling, restrictions on marketing to children, promotion of water as the default, and consideration of fiscal measures proven effective elsewhere.

With the sugar reduction pledge target year of 2025 now passed, stakeholders will watch whether further reformulation occurs or if consumption rebounds with economic pressures.

For now, the data suggests progress in reducing traditional sugary soda intake, particularly among the young, but persistent disparities and emerging risks from alternatives mean the conversation on Australia’s beverage habits is far from over.

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Public health advocates stress that even small population-level reductions in free sugars from beverages could yield significant gains against chronic disease.

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Funko: Avoid This Stock As Sales Pull Back Further (NASDAQ:FNKO)

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Funko: Avoid This Stock As Sales Pull Back Further (NASDAQ:FNKO)

This article was written by

With combined experience of covering technology companies on Wall Street and working in Silicon Valley, and serving as an outside adviser to several seed-round startups, Gary Alexander has exposure to many of the themes shaping the industry today. He has been a regular contributor on Seeking Alpha since 2017. He has been quoted in many web publications and his articles are syndicated to company pages in popular trading apps like Robinhood.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Lucrative bets that anticipated Trump’s policy surprises warrant scrutiny, experts say

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Lucrative bets that anticipated Trump’s policy surprises warrant scrutiny, experts say


Lucrative bets that anticipated Trump’s policy surprises warrant scrutiny, experts say

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Innovative Aerosystems: Strong Buy Despite Growth Headwinds This Year (NASDAQ:ISSC)

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Innovative Aerosystems: Strong Buy Despite Growth Headwinds This Year (NASDAQ:ISSC)

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Dhierin-Perkash Bechai is an aerospace, defense and airline analyst.
Dhierin runs the investing group The Aerospace Forum, whose goal is to discover investment opportunities in the aerospace, defense and airline industry. With a background in aerospace engineering, he provides analysis of a complex industry with significant growth prospects, and offers context to developments as they occur, describing how they might affect investment theses. His investing ideas are driven by data informed analysis. The investing group also provides direct access to data analytics monitors.
Learn more.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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It Was a Busy Week for Videogames. Keep An Eye on These Stocks.

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It Was a Busy Week for Videogames. Keep An Eye on These Stocks.

It Was a Busy Week for Videogames. Keep An Eye on These Stocks.

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In Supreme Court fight over birthright citizenship, a great-grandson hears echoes of 1898

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In Supreme Court fight over birthright citizenship, a great-grandson hears echoes of 1898


In Supreme Court fight over birthright citizenship, a great-grandson hears echoes of 1898

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Global Business Travel Group: A Stock To Watch With Strong Upside Potential (NYSE:GBTG)

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Global Business Travel Group: A Stock To Watch With Strong Upside Potential (NYSE:GBTG)

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Experienced Equity Research Analyst with a decade of expertise in analyzing US equities. I employ a top-down investment approach, prioritizing company fundamentals and reports to cut through market noise. My focus lies in identifying companies with expansive, high-growth markets, a distinctive product offering or economic moat, and a proven ability to translate revenue into strong cash flow.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Jio Financial Services expects to begin life, general insurance biz in 2026

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Jio Financial Services expects to begin life, general insurance biz in 2026
Jio Financial Services (JFS) is hoping to start general and life insurance businesses this year, a top company official has said.

The financial services company does not have any immediate plan to get into the unsecured and consumer durable lending businesses.

“We hope to start insurance manufacturing in 2026, subject to regulatory approvals,” its chief executive and managing director Hitesh Sethia told PTI recently.

The company, which recently entered the reinsurance business, along with its equal joint venture associate Allianz, will partner with the French company for general and life insurance businesses as well.

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Sethia said in parallel, the company is working towards building the necessary teams for the insurance foray.


JFS, which is promoted by entities linked to the richest Indian Mukesh Ambani, has entered lending businesses, like assisting home buyers, asset management, wealth management and reinsurance, either by itself or through partnerships.
Explaining its strategy in the lending business, Sethia said JFS also has its own boundaries based on risk and capital, and at present, it is concentrating on serving secured lending products to prime or near-prime customers.Given this strategy, it has a presence in about 20 cities, which offer the best of customers in the segments.

Sethia pointed to a higher incidence of non-performing loans in the consumer durable and unsecured categories, and added that the same in home loans is a fraction of it.

When asked about plans on unsecured lending and consumer finance, Sethia hinted that there are no immediate plans and increasing the profitability will be the focus for now.

“As our NBFC’s business and profitability grow in line with our current risk appetite, and we learn more about our customers and the business, we will, at the appropriate time, evaluate exploring newer lending solutions at different levels of the risk spectrum,” he said.

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The company is already distributing third-party unsecured lending products, including personal loans and credit cards, through its agentic neural marketplace on the Jiofinance App.

When asked about the newly expanded offerings on the app, Sethia said that it is showing very good traction, with users owing to the hyper-personalised nature of the offerings and the new conversational user interface.

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Judicial showdown looms as Supreme Court reviews Trump’s birthright ban

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NCLAT dismisses BSE pleas challenging NCLT’s power to defreeze demat accounts in insolvency cases

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NCLAT dismisses BSE pleas challenging NCLT’s power to defreeze demat accounts in insolvency cases
The National Company Law Appellate Tribunal (NCLAT) has dismissed BSE’s appeals against NCLT’s order to defreeze the demat accounts of businesses undergoing insolvency resolution and liquidation process.

The case pertained to two companies – Future Corporate Resources and Liz Traders and Agents. BSE froze their demat accounts as these companies, which are undergoing an insolvency process, allegedly failed to pay the annual listing fee to the stock exchange, among others.

The resolution professionals assigned for both companies approached NCLT, as they planned to sell shares held in the companies to recover money. The Mumbai-bench of NCLT in October 2025 and July 2024 passed two separate orders, directing BSE to take back the freeze on the accounts.

BSE subsequently moved to NCLAT and filed two separate appeals against the orders. The stock exchange challenged the power of the NCLT to defreeze the demat accounts of businesses undergoing insolvency resolution and the liquidation process.

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Passing a common order on the two petitions by BSE, a two-member NCLAT bench said that NCLT has the jurisdiction under section 60 (5) of the Insolvency & Bankruptcy Code (IBC) to entertain applications for defreezing of the Demat accounts during insolvency and pass a direction also.


“The fate of these appeals was dependent on the issue as to whether NCLT was having jurisdiction under Section 60 of the IBC to pass impugned orders, we do not find it relevant to discuss this aspect of the matter at length, as we have already held that NCLT was having jurisdiction under section 60 (5) of the Code to entertain such applications and the impugned orders have been passed in valid exercise of such jurisdiction,” the NCLAT said.
The appellate tribunal noted that the ownership of the companies regarding the shares held in those demat accounts has not been disputed. The NCLAT said accounts were frozen due to dues, which have become debt under the insolvency process. In that case, NCLT would have jurisdiction to deal with those dues (debt) under the IBC framework, as they are connected to the insolvency of those companies, it explained.(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Viola Davis and James Patterson’s ‘Judge Stone’ Tops Fiction List

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The Mushroom Tapes: Conversations on a Triple Murder Trial

NEW YORK — “Judge Stone,” a new legal thriller co-authored by Academy Award-winning actress Viola Davis and bestselling novelist James Patterson, debuted at No. 1 on the New York Times combined print and e-book fiction best-seller list for the week ending March 29, 2026, capturing readers with its gripping courtroom drama set in a small Alabama town.

The novel follows Judge Mary Stone as she navigates an ethically complex case that tests the boundaries of justice, personal bias and community secrets in Union Springs. Its swift rise to the top spot reflects strong early sales driven by Davis’s star power and Patterson’s proven track record in the genre, marking one of the most notable debuts of early 2026.

The list, compiled from sales data across multiple formats and retailers, highlights a mix of established franchises, returning favorites and fresh celebrity entries that continue to shape American reading habits amid growing interest in legal thrillers, fantasy series and introspective memoirs.

Top 10 Combined Print & E-Book Fiction Best Sellers (Week of March 29, 2026)

Judge Stone by Viola Davis and James Patterson
Judge Stone by Viola Davis and James Patterson
  1. Judge Stone by Viola Davis and James Patterson (Little, Brown and JVL Media) — New this week. The high-profile collaboration delivers a taut courtroom tale centered on moral dilemmas and small-town dynamics.
  2. The Wings That Bind by Briar Boleyn (MIRA) — New this week. The third installment in the popular Bloodwing Academy fantasy series features a awakening dragon and shifting school power structures, appealing to young adult and adult fantasy readers.
  3. The Correspondent by Virginia Evans (Crown) — Holding strong after multiple weeks. Letters from a past acquaintance force the protagonist to confront unresolved history and pursue forgiveness in this emotionally layered literary novel.
  4. Theo of Golden by Allen Levi (Atria) — Approximately 15 weeks on the list. The Southern literary fiction standout, in which a man trades pencil drawings for personal stories in a small town, remains a consistent performer with its quiet charm and character-driven narrative.
  5. Kin by Tayari Jones (likely continuing strong sales from earlier momentum) — The acclaimed author’s exploration of family and identity sustains interest among readers seeking thoughtful contemporary fiction.

Other notable entries in the broader fiction category included lingering strength from C.J. Box’s “The Crossroads” (the 26th Joe Pickett novel, which topped earlier March lists after a dramatic shooting incident involving the protagonist), Andy Weir’s enduring sci-fi hit “Project Hail Mary,” and various romance and fantasy titles showing steady performance.

Nonfiction Landscape Reflects Celebrity and Personal Reflection

The nonfiction side featured prominent celebrity voices and timely cultural commentary.

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“Kids, Wait Till You Hear This!” by Liza Minnelli (as told to Michael Feinstein with Josh Getlin and Heidi Evans) debuted at or near the top of combined print and e-book nonfiction or hardcover nonfiction charts. The EGOT winner shares candid highs and lows from her storied career and personal life, drawing significant attention from fans of classic Hollywood and Broadway.

“Getting Naked” by Valerie Bertinelli offered another high-profile memoir entry, with the actress and television personality recounting challenges and her journey toward self-acceptance following her multiple sclerosis diagnosis.

Earlier in March, titles such as “Stripped Down” by Bunnie Xo (host of the “Dumb Blonde Podcast”) and “Nobody’s Girl” by the late Virginia Roberts Giuffre maintained visibility, with Giuffre’s account of her experiences tied to high-profile figures continuing to spark discussion. Conservative commentary titles like Peter Schweizer’s works and personal political memoirs also appeared in rotating positions.

Long-running staples in paperback nonfiction, such as Bessel van der Kolk’s The Body Keeps the Score,” demonstrated remarkable staying power with hundreds of weeks on the list, underscoring ongoing public interest in trauma, mental health and psychology.

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Trends Shaping the March 2026 Best Sellers

The March 2026 lists illustrate several broader patterns in publishing and readership. Celebrity collaborations and memoirs continue to drive strong opening-week sales, as seen with Davis-Patterson and Minnelli entries. Readers appear drawn to stories blending high-stakes drama (legal thrillers, fantasy academies) with intimate character studies.

Fantasy and series books maintained a firm foothold, with entries from established universes like Bloodwing Academy performing well alongside perennial children’s and young adult series such as “Diary of a Wimpy Kid” by Jeff Kinney and “Wings of Fire” by Tui T. Sutherland, which routinely dominate dedicated category lists with hundreds of weeks of cumulative presence.

Literary fiction with strong regional or emotional resonance, exemplified by “Theo of Golden,” showed that slower-burn narratives can compete effectively against fast-paced genre fare when word-of-mouth and critical acclaim align.

Nonfiction reflected a hunger for personal authenticity — from redemption arcs and health journeys to reckonings with power, trauma and public life. Political and cultural commentary titles also found audiences amid ongoing national conversations.

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Sales methodology for the New York Times lists incorporates data from a wide range of retailers and formats while applying proprietary adjustments to reflect broader market trends. Rankings represent aggregated sales for the reporting week and can shift rapidly with new releases, media appearances or viral moments.

Publishing Industry Context in 2026

As the book industry navigates evolving retail landscapes, digital consumption and competition from other entertainment forms, best-seller performance remains a key indicator of cultural resonance. Celebrity-driven titles often provide a boost to publishers, while genre stalwarts like Patterson’s collaborations and long-running series ensure steady revenue.

Independent bookstores and library circulation data frequently mirror or slightly diverge from national lists, with local preferences sometimes elevating literary or regional voices. Digital and audiobook formats continue to influence combined lists, expanding access for readers who prefer flexible consumption.

For book lovers, the March 29, 2026, edition offers a snapshot of diverse tastes: high-concept thrillers, heartfelt memoirs, imaginative fantasy and enduring classics. Whether seeking courtroom tension with “Judge Stone,” dragon-filled academy intrigue or candid life reflections from entertainment icons, the lists highlight titles capturing widespread attention.

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Readers can explore the full New York Times Best Sellers — including dedicated hardcover fiction, nonfiction, paperback and children’s categories — on the newspaper’s website, where weekly updates and archival lists provide additional context. Many titles are available through public libraries, independent bookstores and major retailers.

As spring reading seasons approach, the current best sellers suggest audiences are balancing escapism with introspection. Future weeks may see further shifts with new releases from major authors, but the strong debuts and sustained runs in late March underscore the vibrancy of American book culture heading into the second quarter of 2026.

Disclosure: This post contains affiliate links. We may receive a commission for purchases made through these links at no additional cost to you.

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