Bangkok and Tokyo Launch Joint Tourism Campaign

Bangkok and Tokyo are enhancing tourism cooperation with a reciprocal campaign showcasing attractions across major transit networks, aiming to boost tourism awareness and strengthen ties between the two capitals.

Key Points

• Bangkok and Tokyo are enhancing collaboration through a mutual tourism promotion campaign, leveraging public transportation and digital platforms to raise awareness and strengthen ties between the two cities.
• Bangkok’s campaign will run in Tokyo during early June, featuring attractions in high-traffic areas like Shimbashi and Shinjuku stations, as well as on Toei Subway trains.
• Concurrently, Tokyo’s promotions in Bangkok are displayed on BTS Skytrain LED screens and Smart Bus Shelters, increasing exposure to both cities’ tourism offerings, facilitated by a partnership between the Bangkok Metropolitan Administration and the Tokyo Metropolitan Government.

Bangkok and Tokyo are expanding cooperation through a reciprocal tourism promotion campaign that showcases both cities across major public transportation networks and digital advertising platforms. The project is expected to help increase tourism awareness while encouraging closer ties between the two Asian capitals.

Throughout the first half of June, Bangkok’s tourism campaign is being displayed at several high-traffic locations in Tokyo, including Shimbashi, Hibiya, and Shinjuku stations, as well as on advertising media inside Toei Subway trains. The campaign introduces Tokyo residents and visitors to attractions and experiences available in the Thai capital.

Tokyo’s tourism campaign is, at the same time, being promoted across Bangkok through BTS Skytrain pillar LED displays, more than 100 Smart Bus Shelter screens, BMA Q screens at all 50 district offices, and the city’s official social media channels. The campaign gives Bangkok residents and visitors greater exposure to Tokyo’s tourism offerings.

The exchange is being conducted through a partnership between the Bangkok Metropolitan Administration and the Tokyo Metropolitan Government, showcasing the distinct identities of both cities while promoting tourism and expanding cooperation between Bangkok and Tokyo.

Source : Bangkok and Tokyo Launch Joint Tourism Campaign

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