The fashion group, which owns Sports Direct and Flannels, has bought 2.5m new shares in Hugo Boss, taking its total stake up to 30.28 per cent and crossing the mandatory bid threshold under German takeover rules
Frasers Group has increased its stake in Hugo Boss beyond the threshold that compels it to make an offer for the entire business, intensifying pressure on the German fashion house to accept its £1.7bn proposal.
The fashion retailer, which owns Sports Direct and Flannels, announced on Tuesday that it had acquired 2.5m additional shares in Hugo Boss, lifting its total holding to 30.28 per cent. Under German takeover regulations, a shareholder must launch a bid for the whole company once their stake reaches the 30 per cent threshold.
Frasers said it was “pleased to confirm that it has exceeded the mandatory bid threshold,” adding that its existing bid “remains open for shareholders to accept”, City AM reported. The group, established by billionaire Mike Ashley, put forward a €38 per share offer for Hugo Boss last month, placing a value of nearly €2bn on the fashion brand.
However, Hugo Boss has urged its investors to reject this “inadequate bid”. The offer is set to expire on Monday 27 July. FTSE 250-listed Frasers Group already held approximately 26 per cent of Hugo Boss when it launched its bid last month.
The €38-per-share proposal raised questions amongst analysts as it represented merely a four per cent premium on Hugo Boss’ share price at the time of the offer. Shares in the German fashion house have subsequently risen above €38, having jumped more than nine per cent on the day Frasers submitted its offer.
Earlier this month, members of Hugo Boss’s management and supervisory board declared they “unanimously recommend that shareholders do not accept” the offer. Following a “comprehensive and independent review process”, the German fashion house concluded that the proposal would be “inadequate from a financial point of view”.
The company said it sought advice from bankers at the Bank of America and Goldman Sachs before determining that the offer price failed to reflect either the “standalone value” of Hugo Boss “nor its medium to long-term value creation potential”.
Last week, Frasers disclosed that its string of takeover bids — which included a hostile approach for Australian footwear retailer Accent — is driving its recovery. The group’s stakes in Hugo Boss and Accent contributed £50m to adjusted profit over the past year, it confirmed.
The FTSE 250 company recorded an eight per cent rise in revenue to £5.3bn for the year ending April, while pre-tax profit surged by more than a third to £528m.






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