Beyond Meat enters new categories

EL SEGUNDO, CALIF. —Beyond Meat, Inc. is launching its Phytosphere portfolio. The nutrient-focused portfolio includes powders, bars, beverages and center-of-plate offerings, according to the company.

Beyond Starmatter protein powders are formulated with plant protein, fiber, probiotics, polyphenols, plant sterols, biotin, adaptogens, vitamins and minerals. The powder is available in five flavors: plain, vanilla, salted caramel, strawberry banana and golden latte.

Beyond Starcut is a plant-based jerky bar containing 17 grams of protein and 3 grams of fiber. The bar is free from added sugar, cholesterol, added antibiotics, added hormones, added nitrates and added nitrites. The jerky is offered in Asada style, spicy Southwest barbecue style and classic dill.

Beyond Veggie is a plant-based burger formulated with fruits, vegetables, legumes, seeds, plant-protein, polyphenols and plant sterols. Each burger patty contains 12 grams of protein and 6 grams of fiber. The patties are offered in chipotle black bean and spiced chickpea varieties.

Beyond Immerse is a protein beverage containing 20 grams of plant protein, 5 grams of fiber, electrolytes and antioxidants. The 110-calorie canned beverage is made with organic agave and includes peach mango, strawberry lemonade and cherry berry varieties.

“The nutritive benefits of plants are extraordinary, yet we often fail to get meaningful amounts of these superpowers in our modern diet,” said Ethan Brown, founder and chief executive officer of Beyond Meat. “The Phytosphere portfolio invites the consumer into a world where access to powerful phytonutrition is cutting edge, delicious and convenient. As with our innovation more generally, we are building out the Phytosphere portfolio with our consumers, and for our consumers, and have been looking forward to this launch.”

Products in the Phytosphere portfolio are available for purchase online through the company’s website.