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BODYARMOR returns as official NCAA sports drink for 2026 March Madness
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It’s that time of year again in college basketball, and BODYARMOR Sports Drink is getting back on the court for the most anticipated tournament of the year.
BODYARMOR announced its return to college basketball as the official sports drink of the NCAA after seven years, beginning with the 2026 March Madness tournament.
As such, the brand committed to better hydration is refreshing its “Choose Better” campaign with LSU senior guard Flau’Jae Johnson, who is hoping to make a run this March for her second career title, and a two-time NCAA men’s basketball champion – New York Knicks star guard Jalen Brunson.
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Jalen Brunson dribbles basketball in a partnership with BODYARMOR ahead of March Madness. (BODYARMOR / Fox News)
“For me, a couple of my career highlights happened during March Madness, so I think it’s a really unique spot for us,” Brunson told FOX Business about his partnership with the brand and its return to the court. “Most importantly, the best thing about BODYARMOR and my favorite part is our ‘Choose Better’ campaign. For us, it’s always about choosing better when it comes to hydration and everything that you do.”
The “Choose Better” campaign for BODYARMOR launched in April 2025, and this time, Brunson and Johnson are the ones urging all athletes, not just those on the March Madness stage, to make intentional changes to better themselves each and every day.
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For Brunson, playing in the intense atmosphere of the NBA means creating the best routine possible to get the most out of himself on gamedays. When asked where he starts, he focused on what he puts into his body.
“Most importantly, it starts with hydration,” Brunson explained. “I think no matter what, when you’re hydrated, your muscles [and] your body feel good. Obviously, you need nutrition as well. That’s how you replenish throughout the game, through hydration. So, that’s how I choose better.”
Throughout this March Madness tournament, BODYARMOR products, which include towels, sports bottles and coolers, will be spotted on the court for all hydration purposes for the NCAA teams participating. There will also be BODYARMOR branding throughout broadcasts, digital platforms and in-arena signage during games.

BODYARMOR is returning to college basketball as the official sports drink of the NCAA, starting with the 2026 March Madness tournament. (BODYARMOR / Fox News)
“The NCAA is home to the most exciting championships in college sports, starting with March Madness,” Tom Gargiulo, chief marketing officer at BODYARMOR, said in a statement. “As the Official Sports Drink of the NCAA, BODYARMOR is at the center of the biggest stage in college basketball.”
And while Brunson and Johnson take center stage with March Madness, the brand also teamed up with more than 20 NIL athletes from colleges and universities across the country to support digital and social media content.
Johnson and Brunson are a part of a strong group of superstar partners with BODYARMOR, which includes NFL stars Joe Burrow and CeeDee Lamb.
“My partnership with BODYARMOR has been amazing since day one. Very similar core values in how they operate and how I operate, so it’s been great,” Brunson said. “Obviously coming back with a sponsorship and partnership with NCAA March Madness – I think it’s going to be cool.

Flau’Jae Johnson drinks BODYARMOR, who she just partnered with ahead of the 2026 March Madness tournament. (BODYARMOR / Fox News)
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Brunson called his time on the March Madness court with Villanova “one of the most intense times in my life,” so choosing better is certainly what these athletes want to do to hoist the championship trophy like he did years ago.
“Those times back in college and those championships, those were some of my favorite times,” he said.
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Thailand recorded its strongest trade growth in four years in January 2026, with exports jumping 24.4% and imports rising 29.4%, far exceeding economic forecasts.
This surge was primarily driven by a global “upcycle” in demand for electronics related to artificial intelligence and data centers, providing a significant boost to the Thai economy as the government navigates complex trade relations with the United States and China.
Key Points
- Thai exports and imports reached their highest growth rates since late 2021, fueled by outbound electronic shipments and high demand for raw materials and machinery.
- Trade officials attributed the export spike to genuine demand for AI-related technology rather than the transshipment of Chinese goods through Thailand to avoid tariffs.
- Thailand maintained a $4.8 billion trade surplus with the United States in January, while running a $7.2 billion trade deficit with China.
- The Commerce Ministry is prioritizing continued trade talks with the U.S. to maintain cooperation and mitigate the impact of proposed 15% global tariffs.
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The Ministry of Commerce clarified that the export spike is a result of genuine demand rather than the transshipment of Chinese goods. This economic boost arrives as the caretaker government looks to accelerate Thailand’s growth to remain competitive with other major Southeast Asian economies.
What specific technological trends contributed to the 24.4% jump in Thai exports in January 2026?
the specific technological trends and factors that contributed to the 24.4% jump in Thai exports are:
- Artificial Intelligence (AI): The surge was primarily driven by high global demand for electronic components specifically related to AI technology.
- Data Centers: There was a significant “upcycle” in demand for electronics tied to the development and operation of data centers.
- Electronics Sector Upcycle: The broader electronics industry experienced a growth phase, leading to increased outbound shipments of electronic products.
- Inbound Demand for Infrastructure: While exports rose, the document also notes stronger demand for raw materials and machinery, which supported the overall trade activity linked to these sectors.
The Ministry of Commerce, specifically Nantapong Chiralerspong (Director-General of the Trade Policy and Strategy Office), clarified that this spike was a result of genuine demand for these specific technologies rather than the transshipment of Chinese goods through Thailand to avoid tariffs
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Nancy Guthrie has been missing since February 1.
Guthrie Family Raises Reward
In a video posted on social media, Savannah Guthrie also acknowledged the possibility that her mom may already have passed away.
“We also know that she may be lost, she may already be gone,” she tearfully said in the video. “She may already have gone home to the Lord that she loves and is dancing in Heaven… and if this is what is to be, then we will accept it.”
“But we need to know where she is,” the “Today” host emphasized. “We need her to come home.”
According to PEOPLE, the family also donated US$500,000 to the National Center for Missing and Exploited Children.
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Savannah Guthrie’s full video is available below.
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Since her February 1 disappearance, Nancy Guthrie has yet to be found. She is believed to have been kidnapped by an armed man.
Nancy Guthrie’s surveillance cameras were able to capture the masked man, and the FBI described him as “male, approximately 5’9″ – 5’10” tall, with an average build.”
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