The popular attraction has been operating since the 1940s but has faced financial difficulties in recent times
An historic theme park in Somerset that went into liquidation in February and was forced to close temporarily is reopening for Easter. Brean Theme Park in Burnham-on-Sea has been a popular spot for holidaymakers since the 1940s.
It is understood the park appointed liquidators due to “significant financial challenges” caused by a drop in visitors since the pandemic.
Unity Holidays, the parent company that runs Brean Leisure Park, said this week it had reached an agreement that will allow the theme park to open for the Easter holidays, with work continuing to secure its longer-term future.
According to Unity, it is hoped the new long-term new agreement will be in place by the end of May.
“Having originally occupied a smaller site, the conversations between Unity Holidays and the theme park operator have centred around returning to that model with new, better rides, a revamped food offering and work to improve the overall look and feel,” Unity Holidays said in a statement.
Mark Seaton, the company’s chief executive, said the company understood “how much Brean Theme Park means” to the local community, holidaymakers and to the wider visitor economy on the west coast of Somerset.
“We had to take the difficult decision to force a temporary closure of the theme park due to repeated failings on the part of the operator, but we have given them permission to resume operating as from today,” he said.
“Our priority has always been to help secure a positive long-term future for the theme park, one that protects its place at the heart of Brean and ensures it continues to offer great-value family fun for many years to come.
“We are very close to that new agreement which will ensure the future of the theme park and commits to significant reinvestment in it, and that will clearly be great news for our caravan owners and holidays makers, the local community and the many businesses that rely on tourism in Brean and Burnham-on-Sea.”
Brean Theme Park will open on Friday, April 3, and will continue to operate its intended schedule, meaning it will be fully functional throughout the school Easter holidays, Unity added.
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