BRND.ME converts into public company, eyes IPO in 12-18 months

The conversion follows approval from the National Company Law Tribunal (NCLT) and requisite filings with the Registrar of Companies. The company’s legal name has changed from Mensa Brand Technologies Private Limited to Mensa Brand Technologies Limited as a result.

The move comes on the heels of BRND.ME‘s cross-border merger that shifted its corporate base from Singapore to India, a process completed in under 10 months after clearances from the High Court of Singapore and the NCLT’s Chandigarh bench. Together, the two moves are aimed at aligning the company’s structure with public-market norms on governance and regulatory compliance.

BRND.ME said it is evaluating an initial public offering (IPO) over the next 12-18 months.

“Converting into a public company is an important milestone in BRND.ME‘s journey,” said Ananth Narayanan, founder and CEO. He said the company has spent the past year simplifying its corporate structure and strengthening governance, with an eye on building consumer brands out of India that can scale globally. The shift to an Indian holding structure, followed by the conversion, gives the company a base to grow with sharper focus and discipline, he added.

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On the financial front, BRND.ME said it turned adjusted EBITDA profitable and operating cash-flow positive in FY26. The company posted FY26 revenue of about Rs 1,500 crore and is currently clocking an annualised run-rate of Rs 1,700-1,800 crore, driven largely by margin expansion and tighter cost controls rather than aggressive top-line growth.
Four brands anchor its portfolio: Majestic Pure, at about Rs 400 crore in annual revenue; Botanic Hearth, at roughly Rs 300 crore; and MyFitness and PartyPropz, each clocking more than Rs 200 crore annually. The company said these brands lead in their respective wellness, personal care, nutrition and lifestyle categories. International markets — the US, Canada, Europe and the Middle East — remain a key part of its growth strategy.BRND.ME, founded in 2021, is backed by investors including Accel, Norwest Venture Partners, Alpha Wave Global and Prosus.