Campbell’s targets cost cuts after tough year

CAMDEN, NJ. — A challenging year culminating in a difficult fourth quarter that included a 12% decline in sales in the company’s Snacks unit has executives at The Campbell’s Co. searching for answers heading into 2027.

Net income in the fiscal year ended Aug. 2 totaled $403 million, equal to $1.34 per share on the common stock, which was down 33% from $602 million, or $2.02 per share, in the 2025 fiscal year. Net sales declined 5% to $9.74 billion from $10.25 billion. An additional week in the 2025 fiscal year impacted net sales by an estimated 2 percentage points. Organic sales were down 2%, primarily due to unfavorable volume/mix.

Mick Beekhuizen, president and chief executive officer of Camden-based Campbell’s Co., acknowledged the company’s performance “is not where it needs to be,” adding “we are taking decisive actions to improve it.”

Among those actions are a reset of the quarterly dividend. The company’s board of directors on Sept. 3 approved a quarterly dividend payment of 25¢ per share, or $1 on an annualized basis, a reduction of 36% from the prior quarterly dividend payment of 39¢ per share, or $1.56 on an annualized basis.

The company also is planning a $500 million cost-savings initiative and changing its marketing spend in fiscal-year 2027.

Campbell’s stock price on Sept. 3, the day fiscal-year results were presented, traded as low as $21.15 on the Nasdaq early in the afternoon, which was down 11% from a close of $23.78 on Sept. 2.

Highlighting Campell’s troubles were a fourth quarter loss of $69 million, which compared with net income of $145 million, or 49¢ per share, in the same period a year ago. Fourth-quarter net sales declined 8% to $2.14 billion from $2.32 billion in the same time of the previous year. An impact of 7 percentage points came from an extra week in the 2025 fourth quarter. Organic sales were down 1%.

Looking ahead to fiscal 2027, Campbell’s expects to face more challenges. The company said it expects net sales to be down 4% to 2% in fiscal 2027 and adjusted EPS to be down 24% to 17% when compared with fiscal 2026. Combined raw material and packaging inflation is expected to be 5% to 6%.

“Our fiscal 2027 outlook reflects an external environment that we expect will remain volatile, as well as another year of elevated inflation that will continue to pressure margins, particularly in the first half,” Beekhuizen said in pre-recorded remarks on Sept. 3. “However, our outlook also reflects the benefits of productivity, cost-savings initiatives and pricing that we expect to build throughout the year and increasingly support margin recovery.

“Make no mistake. Our results remain unacceptable, but instead of waiting for the environment to

improve around us, we are addressing reality head-on. The initiatives we are laying out today are designed to improve performance and put us on a path back to a sustainable long-term value-creation mode.”

$500 million in cost savings

Beginning in the 2027 fiscal year, Campbell’s is launching a program targeting $500 million in cost savings by fiscal 2030. The program will include initiatives remaining under a prior program, an overhead savings initiative announced in the third quarter of fiscal 2026 and an enterprise spend optimization that will change how Campbell’s manages and deploys its direct and indirect spending. Actions already underway are plant closures in Hyannis, Mass., and Jeffersonville, Ind., and approximately a 13% reduction in the workforce through a voluntary early-retirement program and involuntary reductions, said Todd Cunfer, chief financial officer.

Beekhuizen added that the company also is changing its approach to marketing support.

“Specifically, we will direct a majority of this year’s marketing budget toward our best opportunities, moving away from what has historically been a balanced approach across our portfolio,” he said. “Let me be clear: We are not walking away from any business or brand. However, our marketing investments must work harder for us.”

Campbell’s in fiscal 2027 has national advertising campaigns planned for Rao’s, Goldfish and Pepperidge Farm, he said. The use of social media, influencer and e-commerce channels will expand as well as platforms enabled by artificial intelligence (AI), he said.

Refocusing Goldfish

In Campbell’s Snacks business, fiscal 2026 operating earnings plunged 28% to $386 million from $538 million. Net sales fell 6% to $3.82 billion from $4.07 billion in the previous fiscal year.

Particularly troublesome for the Snacks business was a 12% decline in sales during the fourth quarter, including a 6% drop in organic net sales. Segment operating earnings, at $101 million, were down 34% from the previous year’s fourth quarter.

Campbell’s in fiscal 2026 refocused the Goldfish brand as a leader in snacking for families and children, but more work remains to be done, Beekhuizen said.

“Core consumption returned to growth, supported by double-digit e-commerce growth and our collaboration with Pokémon, reinforcing our confidence in the strategy,” he said.

In Meals & Beverage, fiscal 2027 earnings fell 14% to $943 million from $1.1 billion. Sales of $5.93 billion were down 4% from $6.18 billion in the previous year.

Semi-scratch cooking consumption increased by 5% in the fourth quarter, led by Swanson, Pacific and Rao’s, Beekhuizen said. Rao’s sauce consumption increased by 9.4% in the year and 8.9% in the fourth quarter, largely driven by sustained distribution and velocity growth, he said.

“Within eating soups, declines eased relative to Q3 for Chunky and Campbell’s red and white condensed,” Beekhuizen said. “At the same time, premium brands Pacific and Rao’s sustained strong double-digit growth, up 14% and 25.3%, respectively.”