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Cerebelly adds Fresh Bellies to portfolio

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Cerebelly adds Fresh Bellies to portfolio

NEW YORK — Cerebelly, a manufacturer of organic baby food and children’s food designed to support brain and cognitive health, has acquired Fresh Bellies, a children’s food brand that manufactures plant-based, freeze-dried snacks without added sugar. Financial terms of the deal were not disclosed.

The acquisition brings Cerebelly and Fresh Bellies under shared ownership while operating independently with their own product line, formulation and brand identity, the companies said.

Cerebelly’s product line currently includes purees, smoothies and snack bars. The company said the acquisition will expand its product development capabilities for additional formats and snacking usage occasions.

“We are not merging these brands — we are amplifying them,” said Jodie Wing, chief executive officer of Cerebelly. “The children’s nutrition category is large enough and the unmet consumer need is significant enough that two differentiated brands, operating with shared operational strength, creates more value than either could achieve alone. This is a platform play, not a consolidation.”

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The acquisition will enable Fresh Bellies, founded in 2015 by Saskia Sorrosa, access to Cerebelly’s supply chain infrastructure to meet demands.

“Fresh Bellies has always been about giving children a bold, adventurous start with real, whole food,” Sorrosa said. “Joining forces with Cerebelly gives us the ability to say ‘yes’ — yes to more retailers, yes to larger and more frequent orders, yes to more innovation and exciting new products, and yes to meaningful certifications that set our products apart. This partnership gives us the runway to grow in ways we’ve always known we could.” 

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