Our deep dive into Pendle’s “grand narrative” reveals a disconnect: in mature markets, trillion-dollar IRS platforms struggle with unattractive business models due to the bargaining power of institutional players. A high valuation premium based on current “points-driven” volume is, therefore, difficult to sustain.

The past few days have packed in more action than many months combined — a Union Budget, a major India-US agreement, sharp swings in gold and silver, and turbulence in equities. The question to ask is whether investors should track every development or simply tune out the noise.

Market Veteran, Madhusudan Kela from 35 years experience in the market feels investors should only focus on wealth creation and ignore the noise.

“Thirty-five years of my experience, I have always put the blinders and focused on what truly matters from a wealth creation perspective,” he said, adding that “this noise is what creates opportunity.”

For Kela, volatility is not a threat but an ally. “Volatility is my biggest friend. If there is no volatility, where will I get the opportunity?”

He argues that differentiated returns rarely come from following the crowd. “You rarely make money if you are with the crowd,” he said, recalling how bullish calls on silver today contrast sharply with the silence when prices were far lower. “You would have been a loner at that time.”

In a lighter moment, when asked what he told his maid — who predicted silver would hit ₹10 lakh — Kela laughed: “Honestly speaking, when she told me, I felt like selling all the silver which we have in the house.”
Betting on the Jockey
Looking back at decades of cycles, reforms and crises, Kela believes the enduring lesson lies in Indian entrepreneurship.
“The biggest thing for me has been the real entrepreneurship of Indians,” he said, pointing to their “resilience, perseverance and determination.”

Despite policy shocks and global disruptions, certain companies have multiplied investor wealth many times over. According to Kela, the key is identifying the right leadership. “Am I able to really identify a jockey… who will not get distracted? If you find that, that is the real winning idea.”

He contrasted wealth creators with habitual critics. “Real entrepreneurship is not about a blame game. It is about truly believing in your own self and pursuing what you believe.”

Retail: The Real Heroes
Kela has seen the equity market evolve from a “satta-driven market” to one where “at least 13 crore people in India” see equities as a serious long-term asset class.

The power of compounding, he stressed, remains underappreciated. “A small amount of saving invested over a long period of time can actually generate disproportionate wealth,” he said, citing how disciplined monthly investing at steady returns can build enormous wealth over decades. “That is the real power of belief in investing.”

Unless a severe “black swan” event shakes confidence, Kela believes domestic participation will only deepen. “This faith is only going to get built up,” he said, regardless of whether foreign investors are buying or selling.

In a market filled with headlines and hyperactivity, Kela’s message is to block out the noise, trust conviction, and let volatility work in your favour.

The reaction from exporters in 2025 was essentially the same in 2018, when Trump imposed certain tariffs during his first term in office – the cost of goods for consumers rose, with little other economic impact recorded, the New York Fed said at the time.

Bangalore, India – February 10, 2026 – Delper Ecom Pvt Ltd today announced the launch of its Minimum Value Product (MVP), an initiative designed to go onboard with 320 million families across India in 36 months. With an initial investment of ₹10.06 crores, the company is introducing a model that integrates advertising liquidity with ESG-compliant grocery redemption to create a structured ecosystem centered on trust, profitability, and institutional assurance.

In parallel, Devaramakkalu Charitable Trust projects are being integrated into franchise-style CSR initiatives, ensuring that each social impact activity is financially self-sustaining and scalable.

Strategic Vision and Financial Scale

Delper Ecom’s MVP combines AdTech innovation with essential goods distribution through a closed-loop system. Families enrolling in the Delper Ecom mobile application participate through three members collectively watching 180 minutes of advertisements daily. In return, they receive rewards which are redeemed strictly in the form of groceries and daily essentials, with no cash payouts permitted.

The structure generates ₹64,800 in monthly ad revenue per family, allocated as follows:

• 30% Family Rewards (₹19,440)
• 30% Operations
• 30% Gross Profit (reinvested for onboarding expansion)
• 10% Contingency Reserve

At this projected scale, it translates into ₹2,07,600 crores per month in reward redemptions. The company states that investors are assured capital repayment within 12 months, including 36% annual interest.

Embedded ESG Compliance Framework

ESG compliance forms a core pillar of the model. Goods are sourced exclusively from ESG-compliant sellers listed on major marketplaces, including Amazon.in, Reliance Retail, Adani Food Products, and Flipkart. Once the platform surpasses 30 million families, advertising sources are projected to transition from Google AdSense to Alibaba Ads, thereby linking the ecosystem to a broader global vendor network.

Deliveries are handled by ESG-compliant logistics partners such as DTDC. PwC is proposed as the independent ESG consultant, with responsibility for monthly scoring and audit trails designed to enhance institutional confidence among advertisers, vendors, and investors.

The vendor ecosystem is projected to grow from 128 vendors initially to 800,000 vendors by Month 36, supported by onboarding fees and a commission-based structure.

Scaling Roadmap and Franchise Strategy

The company’s scaling roadmap is based on reinvestment of gross profits generated from ad mediation. The plan targets 10 million families by the year-end and full operational scale by the end of the third year.

The franchise model balances ownership and expansion. Owned outlets in capital cities are intended to maintain operational standards and brand consistency, while franchising in other locations of the state enables accelerated expansion with lower capital deployment. Local franchise partners are expected to adapt operations to regional preferences.

By the end of this year, Delper Ecom projects 880,000 franchises across India. Franchise economics are structured around ₹20 lakhs infrastructure cost, ₹1.8 lakh to ₹7.4 lakh in projected monthly profit, and breakeven within 3 to 11 months.

Technology Backbone

The MVP operates on an AI-augmented management system providing analytics, operational oversight, and advertisement tracking. Blockchain integration ensures secure and traceable deliveries through QR and OTP verification at each stage of the logistics chain.

Interim logistics support is provided through Speed Post and DTDC, including real-time tracking and insurance claims for lost packages until franchise networks are fully operational. The technological framework is designed to support transparency, traceability, and scalable compliance.

ESG Best Practices and Mitigation

To support ESG performance, Delper Ecom incorporates structured initiatives across environmental, social, and governance dimensions. Environmental measures include renewable energy adoption, zero-waste policies, and carbon offset initiatives. Social measures include community engagement programs, diversity and inclusion practices, food bank initiatives, and educational outreach. Governance measures include structured ESG reporting, board diversity, and supply chain accountability.

Mitigation strategies include phased ESG investment planning, supplier scoring systems, periodic audits, and regulatory compliance alignment to support responsible expansion.

Integration of Charitable Trust Projects as CSR Franchise Cells

Devaramakkalu Charitable Trust projects are being structured as Delper CSR Franchise Cells operating locally and monitored centrally.

Environmental (E) CSR Units:

• Green Infrastructure Franchise (tree planting, watershed development, borewells, solar systems)
• Eco-Education Pods (environmental awareness and waste management training)

Social (S) CSR Units:

• Health Clinics Franchise (medical camps, Ayurveda/homeopathy centers, mobile clinics)
• Education Hubs Franchise (schools, vocational training, nursing, and pharmacy institutes)
• Women & Child Empowerment Franchise (tailoring, embroidery training, SHGs, shelter homes)
• Cultural Academies Franchise (music, dance, drama, fine arts)

Governance (G) CSR Units:

• Compliance Dashboards Franchise (audit-ready records, donor transparency, blockchain documentation)
• Funding Engines Franchise (benefit programs, donor pipelines, structured loan models)

Revenue streams include carbon credits, microenterprise income, ticketed cultural events, and CSR sponsorship frameworks. Each charitable initiative is structured to function as a measurable and auditable operational cell.

AI-Enabled Blockchain Monitoring Platform

To manage both franchise and charitable operations, Delper Ecom is deploying an AI-enabled blockchain platform. The AI layer supports predictive analytics, demand forecasting, performance monitoring, and compliance alerts. The blockchain layer maintains immutable records of donations, expenses, and project milestones, alongside smart contracts for milestone-based fund disbursement and tokenization of impact outputs such as carbon credits and training certifications.

The integration layer incorporates IoT environmental sensors, mobile reporting applications, and centralized dashboards for trustees, corporates, and investors.

Leadership Perspective

“Our MVP is not just a financial structure; it is an onboarding model where advertising liquidity intersects with ESG stability. By rewarding families with essential goods and embedding structured compliance through our proposed ESG oversight partner, PwC, we aim to build a scalable and defensible marketplace,” says GK Bharta, Director of Delper Ecom Pvt Ltd. This statement gives a clear view about his leadership perspective.

About Delper Ecom Pvt Ltd

Delper Ecom Pvt Ltd is a marketplace initiative focused on essential goods distribution through an advertisement-based grocery redemption system. The company operates within an ESG-aligned framework supported by reinvestment-based scaling and structured compliance mechanisms.

Contact

GK Bharta
info@delperecom.com
210/3, Liftix Coworks, 3rd Floor
Bellary Road, Sadashiv Nagar
Bangalore – 560003
Karnataka, India

Website: www.delperecom.com

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RBI’s proposed tightening of rules to curb mis-selling of products, such as mutual funds or loan-linked insurance, by banks could slow the expansion of credit life insurance, a fast-growing segment tied closely to retail lending, experts said. This insurance segment, although nascent, already garners about ₹30,000 crore in premiums.

“The biggest impact will likely be on group credit life policies sold alongside retail loans,” a senior insurance executive said. “That’s where distribution practices will need to change.”

The draft guidelines prohibit banks from making the purchase of third-party products, including insurance, a prerequisite for sanctioning loans. RBI said banks “shall not bundle the sale of any third-party product or service with any of its own.”
The move targets concerns that bundling add-on products during the onboarding process may mislead customers. The change could hit credit life policies, which cover outstanding loans in the event of a borrower’s death. These policies, sold as group contracts by lenders but covering individuals, have grown rapidly alongside home and retail loan growth and now account for about ₹30,000 crore annually.
India’s life insurance industry generated ₹8.86 lakh crore in premiums last year, including about ₹4 lakh crore from new business, of which ₹1.5-1.6 lakh crore came from retail and ₹2.5 lakh crore from group business. Credit life makes up roughly ₹30,000 crore of this.