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Delper Ecom Pvt Ltd and Devaramakkalu Charitable Trust to Launch Civilization-Scale ESG Marketplace and CSR Franchise Ecosystem Across India by March 2026

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Delper Ecom Pvt Ltd and Devaramakkalu Charitable Trust to Launch Civilization-Scale ESG Marketplace and CSR Franchise Ecosystem Across India by March 2026

Bangalore, India – February 10, 2026Delper Ecom Pvt Ltd today announced the launch of its Minimum Value Product (MVP), an initiative designed to go onboard with 320 million families across India in 36 months. With an initial investment of ₹10.06 crores, the company is introducing a model that integrates advertising liquidity with ESG-compliant grocery redemption to create a structured ecosystem centered on trust, profitability, and institutional assurance.

In parallel, Devaramakkalu Charitable Trust projects are being integrated into franchise-style CSR initiatives, ensuring that each social impact activity is financially self-sustaining and scalable.

Strategic Vision and Financial Scale

Delper Ecom’s MVP combines AdTech innovation with essential goods distribution through a closed-loop system. Families enrolling in the Delper Ecom mobile application participate through three members collectively watching 180 minutes of advertisements daily. In return, they receive rewards which are redeemed strictly in the form of groceries and daily essentials, with no cash payouts permitted.

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The structure generates ₹64,800 in monthly ad revenue per family, allocated as follows:

  • 30% Family Rewards (₹19,440)
  • 30% Operations
  • 30% Gross Profit (reinvested for onboarding expansion)
  • 10% Contingency Reserve

At this projected scale, it translates into ₹2,07,600 crores per month in reward redemptions. The company states that investors are assured capital repayment within 12 months, including 36% annual interest.

Embedded ESG Compliance Framework

ESG compliance forms a core pillar of the model. Goods are sourced exclusively from ESG-compliant sellers listed on major marketplaces, including Amazon.in, Reliance Retail, Adani Food Products, and Flipkart. Once the platform surpasses 30 million families, advertising sources are projected to transition from Google AdSense to Alibaba Ads, thereby linking the ecosystem to a broader global vendor network.

Deliveries are handled by ESG-compliant logistics partners such as DTDC. PwC is proposed as the independent ESG consultant, with responsibility for monthly scoring and audit trails designed to enhance institutional confidence among advertisers, vendors, and investors.

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The vendor ecosystem is projected to grow from 128 vendors initially to 800,000 vendors by Month 36, supported by onboarding fees and a commission-based structure.

Scaling Roadmap and Franchise Strategy

The company’s scaling roadmap is based on reinvestment of gross profits generated from ad mediation. The plan targets 10 million families by the year-end and full operational scale by the end of the third year.

The franchise model balances ownership and expansion. Owned outlets in capital cities are intended to maintain operational standards and brand consistency, while franchising in other locations of the state enables accelerated expansion with lower capital deployment. Local franchise partners are expected to adapt operations to regional preferences.

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By the end of this year, Delper Ecom projects 880,000 franchises across India. Franchise economics are structured around ₹20 lakhs infrastructure cost, ₹1.8 lakh to ₹7.4 lakh in projected monthly profit, and breakeven within 3 to 11 months.

Technology Backbone

The MVP operates on an AI-augmented management system providing analytics, operational oversight, and advertisement tracking. Blockchain integration ensures secure and traceable deliveries through QR and OTP verification at each stage of the logistics chain.

Interim logistics support is provided through Speed Post and DTDC, including real-time tracking and insurance claims for lost packages until franchise networks are fully operational. The technological framework is designed to support transparency, traceability, and scalable compliance.

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ESG Best Practices and Mitigation

To support ESG performance, Delper Ecom incorporates structured initiatives across environmental, social, and governance dimensions. Environmental measures include renewable energy adoption, zero-waste policies, and carbon offset initiatives. Social measures include community engagement programs, diversity and inclusion practices, food bank initiatives, and educational outreach. Governance measures include structured ESG reporting, board diversity, and supply chain accountability.

Mitigation strategies include phased ESG investment planning, supplier scoring systems, periodic audits, and regulatory compliance alignment to support responsible expansion.

Integration of Charitable Trust Projects as CSR Franchise Cells

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Devaramakkalu Charitable Trust projects are being structured as Delper CSR Franchise Cells operating locally and monitored centrally.

Environmental (E) CSR Units:

  • Green Infrastructure Franchise (tree planting, watershed development, borewells, solar systems)
  • Eco-Education Pods (environmental awareness and waste management training)

Social (S) CSR Units:

  • Health Clinics Franchise (medical camps, Ayurveda/homeopathy centers, mobile clinics)
  • Education Hubs Franchise (schools, vocational training, nursing, and pharmacy institutes)
  • Women & Child Empowerment Franchise (tailoring, embroidery training, SHGs, shelter homes)
  • Cultural Academies Franchise (music, dance, drama, fine arts)

Governance (G) CSR Units:

  • Compliance Dashboards Franchise (audit-ready records, donor transparency, blockchain documentation)
  • Funding Engines Franchise (benefit programs, donor pipelines, structured loan models)

Revenue streams include carbon credits, microenterprise income, ticketed cultural events, and CSR sponsorship frameworks. Each charitable initiative is structured to function as a measurable and auditable operational cell.

AI-Enabled Blockchain Monitoring Platform

To manage both franchise and charitable operations, Delper Ecom is deploying an AI-enabled blockchain platform. The AI layer supports predictive analytics, demand forecasting, performance monitoring, and compliance alerts. The blockchain layer maintains immutable records of donations, expenses, and project milestones, alongside smart contracts for milestone-based fund disbursement and tokenization of impact outputs such as carbon credits and training certifications.

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The integration layer incorporates IoT environmental sensors, mobile reporting applications, and centralized dashboards for trustees, corporates, and investors.

Leadership Perspective

“Our MVP is not just a financial structure; it is an onboarding model where advertising liquidity intersects with ESG stability. By rewarding families with essential goods and embedding structured compliance through our proposed ESG oversight partner, PwC, we aim to build a scalable and defensible marketplace,” says GK Bharta, Director of Delper Ecom Pvt Ltd. This statement gives a clear view about his leadership perspective.

About Delper Ecom Pvt Ltd

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Delper Ecom Pvt Ltd is a marketplace initiative focused on essential goods distribution through an advertisement-based grocery redemption system. The company operates within an ESG-aligned framework supported by reinvestment-based scaling and structured compliance mechanisms.

Contact

GK Bharta
info@delperecom.com
210/3, Liftix Coworks, 3rd Floor
Bellary Road, Sadashiv Nagar
Bangalore – 560003
Karnataka, India

Website: www.delperecom.com

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This article is a work of original content created for public relations and informational purposes only. It may be published across multiple digital platforms with the full knowledge and consent of the author/publisher. All images, logos, and referenced names are the property of their respective owners and used here solely for illustrative or informational purposes. Unauthorized reproduction, distribution, or modification of this article without prior written permission from the original publisher is strictly prohibited. Any resemblance to other content is purely coincidental or used under fair use policy with proper attribution.

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AD FEATURE: 3 ways a simple international payment solution could help you grow your business

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AD FEATURE: 3 ways a simple international payment solution could help you grow your business


Managing international payments can be a challenging task but WorldFirst is here to empower businesses to expand globally with confidence

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Fall in the number of shoppers on the high street in Wales

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The Welsh Retail Consortium has published retail footfall figures for January

Shoppers.(Image: WalesOnline/Rob Browne)

Welsh retailers have reported another fall in shoppers, according to new research commissioned by the Welsh Retail Consortium. In January retailers, across the high street, shopping centres and retail parks, reported footfall down 2.8% year-on-year. This was compared to a 3.1% dip in December.

The biggest category year-on-year fall was shopping centres, with footfall down 6.1%. Retail park footfall dipped 2.4%.

For England in January retail footfall was down 1.4%. There were though rises in Northern Ireland, up 3.8% and Scotland 5.1%. Of the UK nations and regions, the fall was only greater in Wales in the east of England, down 3%, and the west Midlands, down 3.9%.

Of the UK’s eleven core cites, Cardiff experienced the second biggest year-on-year fall at 2.4% – although less than the 4.4% dip in December. The biggest fall, 7.1%, was experienced in Birmingham. The highest increase was in Edinburgh, up 5.5%.

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TOTAL FOOTFALL BY NATION AND REGION

GROWTH RANK

NATION AND REGION

Jan-26

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Dec-25

1

Scotland

5.1%

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-1.5%

2

Northern Ireland

3.8%

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-1.7%

3

Yorkshire and the Humber

1.2%

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-4.5%

4

North West England

0.2%

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-2.3%

5

London

-1.1%

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-0.4%

6

North East England

-1.2%

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-5.0%

7

England

-1.4%

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-3.1%

8

South West England

-1.7%

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-2.9%

9

East Midlands

-1.9%

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-3.3%

10

South East England

-2.0%

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-4.4%

10

Wales

-2.8%

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-3.1%

12

East of England

-3.0%

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-4.5%

13

West Midlands

-3.9%

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-5.5%

TOTAL FOOTFALL BY CITY

GROWTH RANK

CITY

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Jan-26

Dec-25

1

Edinburgh

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5.5%

-0.5%

2

Glasgow

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4.8%

-1.2%

3

Leeds

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4.0%

-6.3%

4

Manchester

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1.8%

-0.8%

5

Belfast

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1.4%

-2.8%

6

Sheffield

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0.6%

-3.1%

7

Bristol

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-0.8%

-1.7%

8

Liverpool

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-1.0%

-4.5%

9

London

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-1.1%

-0.4%

10

Cardiff

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-2.4%

-4.4%

11

Birmingham

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-7.1%

-8.1%

Sara Jones, head of the Welsh Retail Consortium, said “January footfall remained below levels seen a year ago, laying bare the deep-rooted challenges facing bricks-and-mortar retail in Wales. Although there was a slight improvement on December, it was far from enough to reverse the damage. Even heavy discounting and widespread promotional activity during the month failed to draw shoppers back to our high streets, showing that retailers cannot discount their way out of these pressures.

“Shopper footfall in Wales has fallen in eight of the past twelve months and the continued downturn is squeezing town and city centres, putting jobs and investment at risk, and steadily draining life from local communities.”

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“As political parties finalise their manifestos ahead of the Senedd election, this is a critical moment to decide the future of our high streets. Targeted action – including meaningful reductions in business rates for all stores and clear backing for physical retail – could still stabilise and strengthen town centres. Without that political and policy support, the outcome is clear: more shop closures, more job losses, and high streets left increasingly empty, undermining local economies and the communities that depend on them.”

Andy Sumpter, retail consultant with Sensormatic Solutions, which carried out the research, said:

“January was still a tough month for Wales, with footfall down 2.8% year on year – an improvement on December, but the weakest performance of the devolved nations. Shoppers clearly remain cautious, yet there are signs that value led New Year promotions did tempt some consumers back into stores.

“Storm Goretti added further pressure, disrupting travel and putting an additional brake on visits just as retailers were looking to reset after the golden quarter.

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“Even so, the easing in the rate of decline offers a glimmer of optimism. After months of negative figures, retailers in Wales will be hoping that an improvement in January sets the stage for growth as we move into February – and that footfall can finally start to turn the tide.”

For the research footfall is defined as anyone entering a store.

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Stellantis issues ‘do not drive’ warning for 225,000 vehicles over air bags

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Stellantis issues ‘do not drive’ warning for 225,000 vehicles over air bags

Stellantis is urging owners of roughly 225,000 older vehicles in the U.S. to stop driving them immediately if they have not repaired defective Takata air bags.

The warning applies to certain 2003–2016 Chrysler, Dodge, Jeep and Ram models previously recalled for faulty air bag inflators that can rupture in a crash, the automaker confirmed to FOX Business in an email.

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“This action is intended to accelerate the repair of the remaining affected vehicles to safeguard owners, their families and the general public from the risk of serious injury or death,” Stellantis said. 

The company warned that the chemical propellant inside some Takata air bag inflators can deteriorate over time – especially in hot, humid conditions – increasing the risk of rupture and sending metal fragments into the vehicle cabin.

TOYOTA RECALLS 141K VEHICLES OVER DOORS THAT COULD OPEN WHILE DRIVING

The logo of Stellantis

The warning applies to certain 2003–2016 Chrysler, Dodge, Jeep and Ram models previously recalled for faulty air bag inflators. (Stephanie Lecocq/Reuters)

“If you have one of these vehicles, do not drive it until the repair is completed and the defective air bag is replaced,” the National Highway Traffic Safety Administration (NHTSA) said Wednesday.

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Affected models include:

  • 2007–2009 Chrysler Aspen SUVs
  • 2007–2008 Chrysler Crossfire coupes
  • 2005–2015 Chrysler 300 sedans
  • 2008–2014 Dodge Challenger coupes
  • 2003–2016 Dodge Ram pickup trucks and Dodge Sprinter vans
  • 2004–2009 Dodge Durango SUVs
  • 2005–2012 Dodge Dakota pickup trucks
  • 2005–2008 Dodge Magnum station wagons
  • 2006–2015 Dodge Charger sedans
  • 2007–2016 Jeep Wrangler SUVs

REGULATORS EXPAND PROBE INTO NEARLY 1.3M FORD F-150 PICKUP TRUCKS OVER TRANSMISSION ISSUES

Chrysler Aspen SUV

A 2007 Chrysler Aspen SUV at the North American International Auto show Jan. 10, 2006, in Detroit. (Bryan Mitchell/Getty Images)

Over 6.6 million Takata air bag inflators have been replaced over the course of more than a decade, but roughly 225,000 vehicles in the U.S. remain unrepaired, according to NHTSA.

“This stop-drive directive is focused on completing repairs on this remaining population,” Stellantis said. “Affected customers were notified beginning Feb. 9, and repairs will continue to be performed free of charge.”

Ticker Security Last Change Change %
STLA STELLANTIS NV 7.89 +0.28 +3.68%

NHTSA has linked exploding Takata air bags to 28 deaths and more than 400 injuries in the U.S.

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“Even minor crashes can result in exploding Takata air bags that can kill or produce life-altering, gruesome injuries,” the NHTSA said. “Older model year vehicles put their occupants at higher risk, because older air bags are more likely to explode.”

BMW RECALLS NEARLY 90,000 VEHICLES OVER ENGINE STARTER FIRE RISK

Dodge Charger vehicles row

Over 6.6 million Takata air bag inflators have been replaced over the course of more than a decade. (Daniel Acker/Bloomberg via Getty Images)

More than 100 million vehicles globally, including 67 million in the U.S., have been recalled over the last 10 years because of defective Takata air bag inflators, according to Reuters.

The stop-drive order comes amid a broader wave of auto recalls.

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Jaguar Land Rover is recalling nearly 2,300 electric SUVs in the U.S. over concerns that a high-voltage battery could overheat and increase the risk of fire, the NHTSA announced Tuesday.

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Toyota is also recalling about 141,000 Prius and Prius Prime vehicles after discovering that rear doors could unexpectedly open while the car is moving, according to a newly filed report from the Department of Transportation.

FOX Business’ Landon Mion and Bradford Betz contributed to this report.

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Whale’s Digital Asset View: Deep Dive Of Pendle

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Whale’s Digital Asset View: Deep Dive Of Pendle

Coin on CPU background. data and innovation cryptocurrency technology, Crypto payments.

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Our deep dive into Pendle’s “grand narrative” reveals a disconnect: in mature markets, trillion-dollar IRS platforms struggle with unattractive business models due to the bargaining power of institutional players. A high valuation premium based on current “points-driven” volume is, therefore, difficult to sustain.

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Cut the noise, back conviction: Madhusudan Kela on investing through volatility

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Cut the noise, back conviction: Madhusudan Kela on investing through volatility
The past few days have packed in more action than many months combined — a Union Budget, a major India-US agreement, sharp swings in gold and silver, and turbulence in equities. The question to ask is whether investors should track every development or simply tune out the noise.

Market Veteran, Madhusudan Kela from 35 years experience in the market feels investors should only focus on wealth creation and ignore the noise.

“Thirty-five years of my experience, I have always put the blinders and focused on what truly matters from a wealth creation perspective,” he said, adding that “this noise is what creates opportunity.”

For Kela, volatility is not a threat but an ally. “Volatility is my biggest friend. If there is no volatility, where will I get the opportunity?”

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He argues that differentiated returns rarely come from following the crowd. “You rarely make money if you are with the crowd,” he said, recalling how bullish calls on silver today contrast sharply with the silence when prices were far lower. “You would have been a loner at that time.”


In a lighter moment, when asked what he told his maid — who predicted silver would hit ₹10 lakh — Kela laughed: “Honestly speaking, when she told me, I felt like selling all the silver which we have in the house.”
Betting on the Jockey
Looking back at decades of cycles, reforms and crises, Kela believes the enduring lesson lies in Indian entrepreneurship.
“The biggest thing for me has been the real entrepreneurship of Indians,” he said, pointing to their “resilience, perseverance and determination.”

Despite policy shocks and global disruptions, certain companies have multiplied investor wealth many times over. According to Kela, the key is identifying the right leadership. “Am I able to really identify a jockey… who will not get distracted? If you find that, that is the real winning idea.”

He contrasted wealth creators with habitual critics. “Real entrepreneurship is not about a blame game. It is about truly believing in your own self and pursuing what you believe.”

Retail: The Real Heroes
Kela has seen the equity market evolve from a “satta-driven market” to one where “at least 13 crore people in India” see equities as a serious long-term asset class.

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The power of compounding, he stressed, remains underappreciated. “A small amount of saving invested over a long period of time can actually generate disproportionate wealth,” he said, citing how disciplined monthly investing at steady returns can build enormous wealth over decades. “That is the real power of belief in investing.”

Unless a severe “black swan” event shakes confidence, Kela believes domestic participation will only deepen. “This faith is only going to get built up,” he said, regardless of whether foreign investors are buying or selling.

In a market filled with headlines and hyperactivity, Kela’s message is to block out the noise, trust conviction, and let volatility work in your favour.

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Costs from Trump’s tariffs paid mainly by US firms and consumers, NY Fed says

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Costs from Trump's tariffs paid mainly by US firms and consumers, NY Fed says

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Generac Missed Earnings Estimates. A Better Outlook Is Boosting the Stock.

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Generac Missed Earnings Estimates. A Better Outlook Is Boosting the Stock.

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Tatton Asset Management CEO sells 100,000 shares

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Fremantle council votes to curb rise in illegal tobacco, vape shops

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AirAsia accused by artist for allegedly using his work without consent

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A Penang-based street artist says his work has been “reproduced” as part of a livery on an aircraft

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