Devon flapjack maker to open permanent shop in Bath

The bakery chain makes flapjacks in a wide range of flavours – from mini egg rocky road to clotted cream fudge

A Devon-based flapjack business is opening a permanent shop in Bath. Flapjackery’s new store on Pulteney Bridge follows a successful period trading as a pop-up in the city.

Co-founder Ms Myott said the Bath branch would benefit from its “prominent setting” and proximity to Bath Rugby, attracting regular matchday footfall.

She said: “Pulteney Bridge brings together a wide mix of customers from across the UK and overseas. Many are new to flapjacks, so we take the time to introduce them properly. It is always encouraging to see people return shortly afterwards to take more home with them.”

Shop manager Janine Pickett, who has worked for the company for three years, added: “It’s so exciting for us to be here permanently. The shop looks fantastic and I can’t wait to welcome everyone in.

“We have a really loyal local following here. People walk past and pop in to say hello, and the neighbouring shopkeepers are always coming in too. There’s a lovely community feel on the bridge.”

Flapjackery was founded a decade ago by Ms Myott and Sally Jenkin and already has branches in Tavistock, Falmouth, Dartmouth, Minehead, Wells, Plymouth, St Ives, Lymington, Fowey and Sidmouth.

The bakery makes a range of flapjacks – from the traditional to salted caramel brownie, apple and blackcurrant and clotted cream fudge.

Flapjackery’s new Bath branch opens on Saturday, March 28, at 9am.